Utilising mobile application technologiesfor improved information and

service delivery

Current State of MarketDelivering products and services to customers and clients is essential for any business tosurvive and prosper, but meeting the modern customers’ demands and expectations inservice delivery methods, can pose some significant and unique issues.In the past decade mobile phones have become more than simply talk: many now serve asmini-computers. Almost as versatile as a desktop computer, they connect to the Internet;allow input and transfer of data, as well as accessto text, audio and video files.These small computer-capable smartphone devicesthat fit into your hand, your handbag, or yourpocket, offer traditional telephony, alongsidefacilities to surf the web, engage in socialnetworking, check email, listen to music, watchvideo clips, play games and even take and editphotographs.

Challenges for OrganisationsOne of the biggest challenges presently facing organisations, is to make information andservices instantly and conveniently available, 24 hours a day.Mobile devices and their applications, have changed the waypeople interact and conduct business, driving demand forthe next generation of products and services.Organisations are increasingly looking to advancesin wireless technology and devices to maintain theircompetitive edge, control costs, increase awareness and betterdeliver services. More recently, organisations have found it difficultto execute and integrate their mobile strategy and solutions into their business processand are often left, evaluating the costs of ill-fated mobile ventures.

Organisations need to launch high value mobile services quickly, with minimal risk andlow upfront investment.

Meeting ExpectationsWith the release of the iPhone and many other smartphone mobile devices in 2007,consumers were given power to download and use all types of applications in a mobileformat, including games, utilities, social networking, news, weather, reference, and traveland productivity tools. Now, a smartphone user insists on twenty-four hour access toe-mail, calendar, the Internet and literally thousands of other applications and assistance.For smartphone users, availability of applications has shifted from curiosity to expectations.According to a recent Forrester report, “Understanding Information Worker SmartphoneUsage,” 13% of information workers currently use smartphones for work at least weekly.And the number of information workers using smartphonesis predicted to escalate rapidly, hitting 34% by 2012.Having access only to corporate e-mail on thesmartphone does not suffice in the business world anymore. Forrester reports that information workers aretapping into mobile application stores or operator portalsfor a multitude of business-related functions. These includeproductivity apps, forms, policies and procedures, instant messaging, collaboration toolsand even more advanced functions such as location-based services.

Opportunities for OrganisationsThe modern era of mobile technology is providing a wealth of opportunities fororganisations, to capitalise on the collection, management and distribution ofinformation. The opportunities are so vast, that the questions are often asked;• Where to begin?

• What information do our customers want?

• How do make applications available to employees?

• What will our mobile application look like?

• How do we build, host or even develop a mobile application?

Mobile applications are providing organisations the opportunityto significantly reduce their operating and IT costs, like never before,whilst providing customers and staff with relevant, convenient and on-demand services.Through mobile application solutions, organisations have the opportunity to deliverinformation services directly to their customers in any location, whilst being able todeliver training, data, policies and procedures, as well as productivity tools, directly totheir front line employees.

Improving Service DeliveryThrough the adoption of mobile application technology, organisations would be able tosignificantly increase service delivery, whilst reducing costs, through mobile phones, forwhole host of services; training, learning, knowledge and information sharing 24/7 –anywhere, anytime anyplace, externally and internally.The use of mobile applications and technologies makes information more accessible,boosts productivity and cut costs, therefore allowing greater focuson service delivery. The use of mobile technology, allows everyone tobe better informed, information retrieval is highly user-friendlyallowing for people of all skill levels to access information,via the worlds most used, owned and inexpensive IT device,their mobile telephone. Mobile applications encourageself-help, reduce the cost of supplying information, andincreases customer satisfaction. With in-house users,it reduces training costs, makes the informationmore accessible across the organisation, and speedsup the business processes that rely on the data.

Reducing CostsThe embracing of modern mobile technologies allows organisations and their industrypartners, to not only push information and services to the clients and service providers, butdo so a far reduced cost and have a far greater impact. Mobile application technology givesmore “bang for the buck”.Through mobile application technology, there are immediate cost reductions in deliveringto key market segments, which currently are serviced through expensive print mediums orthrough complex and restrictive department websites. Mobile applications enable the:• Delivery of personalised, client specific information• Delivery of notices, warnings, updates, alerts and demographic specific news• Delivery of added services and on-sell products• Delivery of workforce video training and change management imperatives• Empowerment of frontline personnel with delivery of guides, forms and productivity

tools• Delivery of awareness of industry initiatives, events and consumer benefits• Collection of data, information and service improvement comments• Interaction directly with people, users, businesses and corporate partners

SolutionsMoboDev is an end-to-end business partner for mobile application solutions.We specialise in the in all aspects of mobile application concept development,requirements definition, technical development and business integration, into existing ornew business environments.We visually design your application prior to commencing development, so you can seefirst-hand how your concept evolves into a mobile application.We thrive in the conceptualisation, development and deliveryof mobile application projects including iPhone™, iPod™,iPad™ BlackBerry®, Windows Mobile™ and Android.We are able to convert existing electronicmediums, such as websites and data bases into user friendly and functionality rich mobileapplications, which complement and enhanceorganisations and meet their customers’service expectations.

ServicesMoboDev is not just a technical development company for mobile application solutions.We are an end-to-end mobile technology developmentcompany which specialises in the conceptualisation,definition, development, deployment and support ofbusiness focused mobile applications. Although weoffer a complete end-to end services, you can select fromour individual solution services.Our focus on business requirements definition and projectdelivery; as such, we have developed a methodology, whichdraws on the world’s best practices, with the aim ofensuring that the development lifecycle of your future mobile application is easilyunderstood, controlled, low risk to the business and sis developed in a responsiveenvironment, by experienced and dedicated project professionals and technologyspecialists.

ApproachMoboDev places business requirements, as its number one priority when assisting itsbusiness clients. Our aim is to assist your organisation to bring together your ideas,concepts and business needs to becoming a mobile reality.

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DeliveryWe understand that one model does not always fit all, soMoboDev provides experienced mobile technology projectmanagers, application developers and specialist mobileapplication business analysts.Our highly skilled team applies our refined practices to all aspectsof mobile application develop, from the initial conceptdevelopment to project management and final applicationsolution delivery.Our team supports our principals of business first and providestangible outcomes, and enable realistic delivery times of mobiletechnology business tools. Our concept development businessteam have over thirty years’ experience in the mobile technologyand project management industries, whilst our business partnersand supporting application developers are regarded as Australia’sleading mobile application technologist, with awarding winningmobile applications and innovative technologies.

Partnering with UsMoboDev is seeking to actively partner with your organisation, to jointly deliverimprovement information services to your clients, through the use of mobile applicationtechnology.We have innovative solutions and the expertise and passion to evolve, develop and managebusiness focused mobile applications, which empower individuals and vastly improve clientservice delivery.

Brisbane – 14/ 192 Ann StreetGold Coast – 1/ 10 Everstar StreetSydney – Coming Soon…

P: (07) 3041 4014F: (07) 3041 4015E: admin@mobodev.com