Mod1a Introducing Multimedia for the Web

7/31/2019 Mod1a Introducing Multimedia for the Web

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Introduction

Multimedia Web sites are all around you.

Society depends on information and the

Web is an effective way to present it.

1. By providing a consistent, user-friendly

interface, the Web browser makes information

easily accessible to the multitudes.

2. Adding multimedia to Web sites makes thecontent accessible, as well as interactive and

fun.


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Multimedia-based

Web sites are moreinteractive and more

fun than static sites.


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Evolution of Multimedia for the

Web The Internet grew out of a project called

ARPANET in the 1960s

Internet became a network of networks that

connects millions of computers and peoplearound the globe

The WWW (or Web) permits the distributionand sharing of information around the globe

in 1991 The first graphical-user interface Web

browser called Mosaic was released in 1993


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Browsers enable the distribution and sharing ofinformation around the world.


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Multimedia

In generic sense, multimedia is simply theuse of more than one media element.

Music clips from an online music store

Interactive games on the Web

Products & services offered at an e-commerce

Web site


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Web-based Multimedia

Web-based multimedia is defined as anonline, interactive experience that

incorporates two or media elements including

text, graphics, sound, animation, andvideo.


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Interactivity

A fundamental feature of most Web-based

multimedia is interactivity, which gives the user

some control over the content. Integration

Integration is achieved by digitizing differentmedia elements and then manipulating them with

computer software.


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Using forms to add interactivity

Interactivity is created within the form when users

are given choices

Intuitive, user-friendly stimuli are important Use of hyperlinks, buttons and icons, menus,

keyboard commands, text boxes, check boxes,

radio or option buttons, drop-down list boxes, and

drag-and-drop functionality


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Working with media

elements that have beendigitized means that the

media elements have been

captured in a code the

computer can understand.


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Integrating digitized elements

Digitized --- the media elements have been

captured in a code the computer can understand

People can send and receive media elementsacross networks

Developers can create and modify elements

using a number of ways

Users can interact and control these media

elements for greater personalization


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Linear vs. Nonlinear

Multimedia Linear users start at the beginning and

progress through a set sequence of events until

they reach the end

active content progresses without any navigationalcontrol for the viewer such as a cinema presentation

Nonlinear users have more control over what

they are interested in pursuing, as well as what

point they enter and exit a Web site there is no established or predefined order; offers user

interactivity via a navigation system to control progress

as used with a computer game or used in self-paced

computer based training


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Benefits of Using

Web-based Multimedia Addresses multiple learning styles (visual,

auditory, and kinesthetic)

Provides an excellent way to convey content

Uses a variety of media elements to reinforceone idea

Activates multiple senses creating richexperiences

Gives life to flat information

Enhances user enjoyment Improves retention

Enables users to control Web experiences


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Multimedia Categories

Multimedia Web sites offer a variety of

applications to a range of industries.

1. E-commerce

The Web caused a revolution in the way mostcompanies do business.

E-commerce involves using the Web to serve

clients and customers and is one way to provide

solutions for companies, small or large, that wish

to sell products or services online.

It is about using technology to streamline

business, increase efficiency and improve sales.


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Setting up

your business

on the Web

Giving potential

customers

access to your

Web site

Allowing themto pursue avirtual catalog ofyour products orservices

Allowing themto add theproducts totheir virtualshopping cart

Calculating the

customers

total

Securing the

information

securely


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2. Web-based Training & Distance Learning

The Web offers many options for delivering and

receiving education over a distance.

Businesses around the globe are using Web-based training programs to prepare workers

effectively and efficiency.

It is about using technology to deliver training or

instruction delivered over the Internet using aWeb browser.


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Freedom of

location

Open

entry/open

exit

Self-paced

instruction

Immediate

feedback &

assessment

Simulated

experiences

Varied

learning

environments


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3. Research and Reference

Today, newsletters, newspapers, magazines,

books, encyclopedias, and other reference

materials are being offered online via the Web. These represent electronic versions of existing

research and reference materials.

The main consideration is to make it easy for the

user to find the desired information as well as touse other multimedia elements.


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Making it easyfor users to findthe desiredinformation

Enhancing theuser experiencemultimediaelementseffectively

Providing the

users a wealth

of information

Cross-

referencing

Expanded

search

capabilities

Multisensory

experiences


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4. Entertainment and Games

Web-based multimedia makes a significant

impact on Web game and entertainment sites.

These sites offer multilevel, multiplayerentertainment that simulates real or imaginary

worlds in which characters are controlled,

obstacles are encountered, and goals are

achieved. Many of these Web sites are designed to

educate as well as entertain.


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Puzzles Cards Trivia Action Tutorial


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Careers in Web-based

Multimedia As more industries

are discovering the

value of and creative

uses for the Web,consumers are

demanding a wider

variety of interactive

Web-basedmultimedia products

and services.

Industries must

employ people who

can help them

deliver the Webpresence

consumers want,

thus more

opportunities forindividuals with

these skills are

varied.


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1. Management-related positions --- Managementskills, high-level communication skills, the ability

to see the big picture, understanding of Web-

based multimedia tools, knowledge of copyright

and other laws, negotiation skills, human resource

skills

Executive Producer

Project Manager


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2. Production-related positions --- Skills inmarkup, scripting, programming languages, and

Web-based multimedia authoring programs;

excellent graphic and typography skills; artistic

talent and a good understanding of design; good

communication skills; expertise with Web-based

multimedia programs and creation tools

Computer programmerAudio specialist

Video specialist

Web designer, Web developer, Web master


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3. Art-related positions --- Good graphic editingskills; a talent for layout and design; expertise in

working with various drawing and paint programs;

a basic knowledge of Web authoring tools

Animation specialist

Art director

Graphic artist/designer

Interface designer

Photographer

Videographer


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4. Content-related positions --- Excellent writing,editing, and planning skills; research skills;

attention to details

Content specialist Instructional specialist

Writers/editors


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5. Support-related positions --- Communicationskills; attention to detail; excellent human

relations skills

Production positions Quality assurance (tester)

Sales/marketing personnel

Customer support personnel

W b b d M l i di i


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Web-based Multimedia is

Multidisciplinary

Image, audio,

speech

processing

Computer vision,

pattern recognition

Computer

networks,

operating

system

Human computer

interaction

Computer

graphics

Multimedia

computing


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Lab. Session #1


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Exercise 1

http://www.alpineinnhillcity.com/index.html


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Exercise 2

http://www.multimediacreative.com.au/


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Exercise 3

http://jobsearch.monster.com/


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Multimedia Concepts (James Shuman)

Multimedia for the Web Revealed (Coorough

& Shuman)

Documents

Mod1a Introducing Multimedia for the Web