Modelama Exports Ltd.

ISDS - NORTH EAST Report - 2014

1. About MEL.

2. MEL Centers in Northeast.

3. "Make In India-Make in North East"-Opportunities and challenges

4. MEL Centers Course Wise

5. Project Overview :

a. Objective of Scheme b. Project Coverage c. Deliverables : C.1. Infra : Regional Office and Centers C.2 . Implemented Courses. C.3. Implementing Team : HO and NE Team. d. Mobilisation Partner

6. Achievements. a. Social Media Coverage b. Feed Back of Trainees. c. Exhibition Participation d. Japanese Visit.

Contents .

Contents .

7. Challenges and Recommendation.

8. Market Linkages.

a. Lala Center b. Mayu and Cheta c. World Vision d. Nik - Fer e. Siang Tea f. Woman on Wings g. LMX and PMX h.Products developed in North-East centres

9. Contact and Details.

PDF Attachments : Annexure 1 Annexure 2 Annexure 3 Annexure 4

Established in 1979, Modelama Exports Limited has emerged from the horizons of Garments Manufacturing into a conglomerate of various sectors including Apparel Manufacturing, Retail, Jewelry, Real Estate/ Infrastructure, Hospitality and Skill Development.

Modelama’s Skill Development initiative started in the year 2010 with it’s recognition as the Lead Implementing Agency of the Ministry Of Textiles, Government of India. Having trained over 10,000 students in its 35 centers across India and having a team of over 140 faculty and staff, Modelama has a significant presence in skill development. It is the Lead implementation agency for skilling programmes for various Central govt schemes and is also working with state governments of North East, J&K,Uttar Pradesh, Rajasthan and NCR. Modelama has been recognized by various State Government like North East, J&K, Uttar Pradesh, Rajasthan and working on projects like U.P. Skill Development Mission.

The unique positioning of the company lies in its ability to create processes and linkages which foster scalability and sustainability in the projects undertaken by it, or by organisations it partners with. Its scope includes sectors and geographies where limitedorganised opportunities are available.

Operating in the field of Apparel and Garments at the onset, the companies has plans to diversify into relevant areas of training and development in fields such as Textiles, Technical Textiles, light Engineering, Agriculture to name a few. The Management and core teams comprise of experienced industrialists, and professionals with diverse educational backgrounds and cross functional experiences which creates an environment of vibrant young energy and creativity, backed by solid business values and principals.

About MEL, Modelama Exports Ltd.

Among various initiatives taken in the field of skill development as the Lead Implementing Agency of some of the government supported projects, one of the projects in the North East has been most exciting, and challenging. As an LIA for ISDS-NE (component II), Modelama has a good network in the North East today.

Modelama’s Skill Initiatives in NorthEast under ISDS

Centers In NorthEast

“Make in India – Make in North EAST” – Opportunities and Challenges

Make in India

The North East region of India comprises of approximately 8% of our countries land bank, and only 3% of the population. With abundant natural resources, and limited employment opportunities- there lies a vast potential to ‘Make in the North East’ ! When we speak of ‘Make in India’, and the opportunity of providing livelihood to the unemployed youth, an opportunity lies in looking at the North East region of India- through the right set of multifocal zoom lens. The lens needs to shows you the boundaries far and wide and yet allows you to zoom into the detail of the culture, tradition , language.

The challenges include logistics, tribal influence, missing infrastructure, abundance of natural resources with limited means of converting or value adding, and the unavailability of an organised manufacturing sector.

MEL’s initiatives in North East recognizes these challenges and are aimed at converting them into opportunities. Our Skill initiatives in this region focuses on local resources and traditional skills along with developing partnerships and infrastructure for market

linkages and self employment.

Make in India

MEL Running Centers in Assam and Arunachal

MEL Provided Courses.

Provided Courses

Project OverView

Modelama Exports Ltd. running centers in

different places in Northeast

Overview

A. OBJECTIVE OF THE SCHEME:

The objective of the project is to create selfsustaining skill training, by creating a pool of trainers who can work to achieve results. Skill selected are based on the availability of the natural resources and basic skills of that region. Training would include aspects like -better organisation of raw materials, product development, technology, and markets/industry linkages for the existing unemployed youth of their respective districts / villages. Thus, the trainings offer them both, know how on optimizing local resources and employable skills. The objective is also to work at the grass root level and try and enhance capacity of existing self help groups towards better employment opportunity, while also creating new ones.

Project OverViewB. PROJECT COVERAGE :

In the NE we are working with a two prong strategy - one to cover various regions at the grass root level, and secondly to create a “Skill Hub” - nodal centre for training which will introduce technology and provide support to the trainers. This “Skill Hub” will also be used for Training of trainers and other activities to standardise the training process.

In J&K we are working with regional partners who have existing tie ups with infrastructure that runs courses under the Ministry of Textiles mandate. Modelama proposes to add value by increasing the pool of qualified trainers and standardising the training by providing quality content, thereby making the trainees more employable. During the course of our project we also propose to create more market linkages. This will help achieve scalability in the coming years, in order to meet the requirement of training 15.5 lakh youth, in proportion for the NE and J&K region.

Having a strong emphasis on market linkages – we would be working to bridge the gap between the existing product skills and the skills needed to make products that are have a clear demand.

Overview

C. DELIVERABLES : The project envisages training for the below mentioned numbers during the project period as per the DPR*:

A. Infra : Regional Office. B. Implemented Courses.

C. Implementing Team : HO and NE. D. Mobilisation Partners.

COURSES TO BE RUN WITH TARGETS AS PER DPR*:

Overview0

Basic Sewing Operator

Non - MES

Non - MES

Non - MES

Non - MES

Non - MES

Hand Embroiddery

Matt Weaving

WaterHyacinth

240 Hrs

210 Hrs

220 Hrs

220 Hrs

220 Hrs

NE

J&K

NE

J&K

NE

J&K

NE

J&K

NE

J&K

NE

J&K

Name of the Course

Total Hrs of

the Course Accredition

Region Target Year

1

DeliverablesYear 1

Achieved Target in Year 2

Proposed Year 2

Weaving

Sericulture To be Started

140

0

0

0

396

132

377

132

303

516

104

0

114

360

120

325

120

264

0

418

0

79

0

0

357

0

0

0

0

0

0

0

0

161

137

35

213

0

0

0

159

767

192

448

553

192

576

0

A. Regional Office : Modelama Exports Ltd has set up its regional office at Guwahati in the following Address: Flat 1B,Syndicate Regalia,Beltola, Guwahati,Assam.

IA Name. Modelama Exports Limited

S.No. Courses Sewing Machine Operator MEL/SMO/01 240

210

220220200-220

MEL/BMB/01MEL/WH/01

MEL/WV/01

MEL/HE/01Hand EmbroideryWeavingMatt WeavingWater Hyacinth

Unique ID Training Hours

ISDS - NE & JK Sector

1.2.3.4.5.

Implementation Details

Infra - Regional Office and Centers

B. IMPLEMENTED COURSES

C. IMPLEMENTING TEAM

Modelama Exports Ltd has created the ISDS Div-NE& JK for the implementation of the scheme. The names are as below:

Implementing Team

Implementing Team at Head Office and NorthEast

Director Mr. Vineet Lall Gurgaon HO

Vice President Ms.Chandrima Chatterjee Gurgaon HO

Manager - MIS & Compliances Ms.Chanchal Minni Gurgaon HO

Master Trainer-Consultant Designer Ms. Mridul Mitra Ahemdabad

GURGAON HO

Regions Designations Name of the Employee Operating From

TEAM AT HEAD OFFICE

Implementing Team at Head Office and NorthEast

Implementing Team

Project Manager Mr. R.K. Kamalendu Sinha Guwahati Office

Manager (Accounts) Mr. Naresh Sharma Guwahati Office

MIS Co-ordinator Mr. Bhargav Das Guwahati Office

MIS Executive Mr. Dhruba Talukdar Guwahati Office

Master Trainer-Designer (Weaving) Mr. Himangshu Choudhury Guwahati Office

Master Trainer-Designer (SMO& HE) Mr. Shantanu Choudhury Guwahati Office

Data Entry Operator Mr. Dibyajyoti Phukan Guwahati Office

Regional Co-ordinator Mr. Jakir Hussain Guwahati Office

GUWAHATI OFFICE

Master Trainer-Textile Designer Ms.Sunita Rani Mehrolia Gurgaon Office

TEAM AT GUWAHATI OFFICERegions Designations Name of the Employee Operating From

Trainer - Weaving Darpi Melo Cheta

Trainer - Weaving Nimi Mili Mayu

Trainer SMO Mr. Dhiraj Kr Chaudhary Oyan Center

Co-ordinator Mr. Marshall Jerang Oyan Center

Trainer - SMO Mr. Ankur Changmai Mirem Center

ARUNACHAL - PASIGHAT

ARUNACHAL -

ROING

ASSAM- DHEMAJI

Regions Designations Name of the Employee Operating FromTEAM AT THE TRAINING CENTER

Trainer - SMO & HE Ms.Sumitra Doley DMBK, Dhemaji

Assistant Trainer-SMO Ms.Kurmila Kumbang Taid DMBK, Dhemaji

Trainer-Weaving Ms. Mitali Deori Patiri,Dhemaji

Implementing Team

Implementing Team at the NE Centers.

Implementing Team

Trainer - SMO Ms. N.Mayelleima Lala

Trainer - Weaving Rabindra Boruah DMBKSS

Trainer - Water Hyacinth Rajib Medhi Bhurbandha

Trainer – Hand Embroidery Bharat Laxmi Sinha Lala

ASSAM- UDALGUDI

ASSAM- MORIGAON

ASSAM- HAILAKANDI

Regions Designations Name of the Employee Operating FromTEAM AT THE TRAINING CENTER

Implementing Team

Implementing Team at the NE Centers.

D. MOBILISATION PARTNERS:

As per the mandate of the ISDS Scheme, Modelama Exports Ltd has engaged with the below mentioned partners for implementing the scheme in the centers mentioned below:

1. Siang Tea &Industries (P) Ltd 3

2. World Vision India 4

3. Impulse Social Enterprise 13

4. North East Information Technology 1

5. Nik-Fer Welfare Society 1 1, BhurBanda 15th Sep 2014

S.No Mobilisation Partner Name of centers comitted Name of the Centers Start Date

Oyan 16th June 2014

Mayu 1st Sep’2014

Lala 16th July’2014

DMBK 14th July 2014

Mirem 25th August 2014

DMBKSS 1st July 2014

Patiri 10th October 2014

Cheta 1st Sep’2014

Mobilisation Partner

1. Siang Tea &Industries (P) Ltd 3

2. World Vision India 4

3. Impulse Social Enterprise 13

4. North East Information Technology 1

5. Nik-Fer Welfare Society 1 1, BhurBanda 15th Sep 2014

S.No Mobilisation Partner Name of centers comitted Name of the Centers Start Date

Oyan 16th June 2014

Mayu 1st Sep’2014

Lala 16th July’2014

DMBK 14th July 2014

Mirem 25th August 2014

DMBKSS 1st July 2014

Patiri 10th October 2014

Cheta 1st Sep’2014

B. FEEDBACK OF TRAINEES:

Till date MODELAMA EXPORTS LTD has trained 690 candidates in various courses. The trainees are very happy with the courses and the skills that they have achieved through this training.

Dipamoni Kutum, a trainee of SMO from DMBK center of 1st Batch ID no.76 expresses her views in the following way: “ I have become self independent and am stitching churidars, mekhela chadors,blouses from nearby areas and am earning around 400 rupees per day. I am thankful to Modelama Exports Ltd and World Vision India for giving me this opportunity for training under ISDS.”

Guneshwari Tait, a trainee of SMO from DMBK center of 1st Batch no.55 says “ After this training I have become self independent. Thanks to Modelama”.

Alice Apong, a trainee of SMO from Oyan Center having Batch ID 2 says “She has started stitching clothes for her children and family and also is getting orders for stitching blouses,churidars from Neighbours.”

Bobita Regon, a trainee of SMO from Oyan Center having Batch ID 245 express her views in the following way: “ I am thankful to Modelama Exports Ltd for providing this training in cutting and sewing. I have bought a machine now and we are planning to form a group and achieve orders for increasing our income”.

Trainees FeedBack

C. PARTICIPATED IN Buyers & Sellers Meet &The-matic Exhibition of Handicrafts & Handlooms of North East on 2oth Dec’2014

The exhibition was organized by Ministry of Textiles along with the Development Commissioner of Handlooms and Handicrafts on 20th December’2014 at the Lawns of Hotel Brahmaputra Ashok,Guwahati.The Chief Guest of the Meet was Dr.S.K.Panda, Secretary,Ministry of Textiles,Govt. of India. The other dignitaries who graced the occasion were as follows:

1. Mr. Ravi Kota, IAS, Govt of Assam 2. Mr. Rakesh Kumar, Chairman of EPCH.3. Mr. Nirman Sinha, MD of Handicrafts council of India (HCCI ),Noida4. Mr.R.K.Srivastava, Executive Director of NCDPD.5. Mr. S.K.Biswas, Development Commissioner of Ministry of Textiles.

Guwahati Exhibition

Discussion with Mr. S.K.Panda:

Dr.S.K.Panda was briefed about the ISDS Programme by Mr. R.K.Srivastava.

• He said that MEL is conducting the ISDS training in very remote locations of Dhemaji,Pasighat and Udalguri. Then the Project Manager of MEL briefed Dr.S.K.Panda about the 9 training centers operational and showed the training center pictures.

• Dr. S.K.Panda was then shown the products made by the trainees at the training centers. He was also shown the Water Hyacinth products developed at Bhurbandha center of Morigaon.

Proposed Recommendation By Mr. S.K Panda

• MEL could take up one of the Garment manufacturing Centers to be set up in Pasighat within 2-3 months. • MEL should align with the state govenments to build capacity for the Proposed factories in NorthEast.

Mr.S.K.Panda, Secy, Textiles, MOT, Govt of India with Mr. R.K. Srivastava being shown the Product developed at Guwahati Exhibition Modelama Center.

Proposed recommendation by MEL.MEL should be given a chance to continue its pilot phase project in NE region so that capacity can be built over a period of five, Which will help in developing trained manpower in factories proposed by state govt in NE.

D. Japanese Buyers visited at Oyan Center.

It feels very proud when somebody appreciates you & your work. This time it is none other than Oyan centre at Pasighat, Arunachal Pradesh where Japanese tourist Ms. Nobuko Nimi & Ms. Hiromi Nimi from Japan visited Oyan centre. They checked our sample products which is very appreciable and also had a conversation with our Modelama Exports Ltd. Trainer’s.Modelama Exports Ltd trainers have explained about the company and also about the Integrated Skill Development Scheme Component-II NE & JK. People are very interested to know that such a good things has been implemented inArunachal Pradesh. They love to see people are making Tea Bags, Frocks and mekhela chadors.

7.A. Challenges and Recommandation.

S.No Region

NE

J&K

NE

J&K

NE

J&K

NE

J&K

NE

J&K

NE

J&K

Reason for Deviation

Course Code

Basic Sewing Operator

The candidates are interested in the SMO course.

The weaving courses started late cause to find technicle qualified trainer.

The Operations could not be started due to floods in J&K .

Master Craftsman are available, But challenge to find and deployed them in NE.

Course not started due to lack of clarity of assessing body.

Course started late due to lack of clarity of assessing body. The certificates of the trained candidates batch yet to be

NA

NA

NA

The candidates are interested in the HE course .

The Operations could not be started due to floods in J&K.

The Operations could not be started due to floods in J&K.

Hand Embroiddery

Weaving

Matt Weaving

WaterHyacinth

Sericulture

1.

2.

3.

4.

5.

6.

Challenges

Challenges

MARKET LINKAGES - Initial StepsModelama Exports Ltd. has been striving to provide for Market Linkages whereverpossible:

8.A. EMPLOYABILITY FOR TRAINEES OF LALA CENTER

Modelama Exports Ltd has tied up with a local vocational institute namely NEIT for providing training to trainees under the ISDS Scheme-NE& JK in Lala center under Hailakandi district of Assam.

The training is being provided for the following courses:1. 45 day training in Sewing Machine Operator (SMO) Course consisting of 240 hours2. 30 days training in Hand Embroidery (HE) consisting of 210 hours.

These trainees have successfully completed their training and some of them have received the certification from AEPC, the third party assessing the trainees on the skills acquired in this training program.

The trainees are coming from very poor economic background and are mostly aspring girls committed to better their status economically. It has been noticed that they are also willing to migrate seeking employment for bettering their future. These trainees are self motivated and are waiting for an opportunity to better and secure their future through their hard work and diligence. If given an opportunity they will be able to secure their future through hard work and prove to be very good workforce.

*The Bio-Data’s of candidates applying for relocation is being provided in Annexure-II

Market Linkages

Market Linkages

The main advantages of hiring the trainees from Modelama Exports Ltd center are asfollows:1. They have undergone a comprehensive training as per the industry approved course designed by Modelama Exports Ltd.2. The Trainees have been given exposure to designer inputs.3. The trainees have been assessed by third party assessors from Apparel and Exports Promotion Council (AEPC)and duly passed.4. The trainees are motivated and are ready to take responsibilities.5. Majority of these trainees are women and hence can contribute better with stability.

Lala Center Training Room View. HE Batch Samples . SMO Batch Samples .

Product Sample made by Trainees in Lala Centre.

Market Linkages

Certificate of job work given to trainees association with MEL.

Annexure-III: Letter from Impulse regarding partnership with MEL

Market Linkages Market Linkages

8.C. Market Linkages for the artisans trained in centers in partnership with World Vision:

The Artisans trained in centers of World Vision are being encouraged for opting for self-employment. The main reason for this is that these artisans are mostly women and they are not open to employment outside their locality. They have families and hence are not willing to take up employment outside their locality. Understanding this, MEL along with World Vision has come up with self employment model for these artisans. The artisans are encouraged to form SHG after their training and take microfinance for buying the Looms/Sewing Machine Most of these trained artisans have purchased Sewing Machines and have started their own Business operating from home. They are getting orders from their neighbors and have started getting income. Evidence provided of some trainees in CD.

Market Linkages

8.D. Market Linkages for the artisans trained in Partnership with Siang Tea & Industries(P) Ltd:

The artisans trained in these centers are mostly from the tea gardens of Siang Tea & Industries(P) Ltd. These artisans after their training mostly have bought sewing machines at their homes and have started making products like churidars,salwar kammez etc. They have also started making small bags and pouches for sale to the tea estate. This has resulted in their incomes getting en-hanced.

8.E. Market linkages for the artisans trained in partnership with NIK-FER:

The artisans trained in Water Hyacinth in partnership with NIK-FER become part of the extended work force of NIK-FER. NIK-FER takes part in many exhibitions and displays the products developed at the training center. The orders or enquires received at this exhibition are given to these trained artisans and are paid for making the products. This results in the production of goods that are demanded in market and hence the artisans also get good rates for their products thus enhancing their income levels.

Modelama has entered into partnerships various local and global NGO’s operating in this region to strengthen our market linkage efforts.The important partners are : - Impulse Social Enterprises.- World vision.- DPTE.- Women on Wings.

8.F. Partnerships For Enhancing on Market Linkages.

Market Linkages

P

P

 

PRODUC

Products d

CTS DEV

developed 

  

Produ

  

VELOPED

in DMBK C

ucts Develo

D IN NO

Center:‐ 

  

oped in Oy

    

RTH EAS

 

yan Center

      

ST 

: 

 

 

 

Products Developed in Mirem Center: 

                 

Products Developed at DMBKSS Center: 

           

Products Developed at Mayu& Cheta Center: 

               

Products Developed at Bhurbandha Center: 

 

 

8.G. LMX and PMX.

Web Based online MIS portal.

• This Portal is Operational and capturing life cycle of candidate including Enrollment, Registration, Assessment Certificate and Placement.

Market Linkages

Market Linkages• This Portal is under Development.

2. Web Based online product exchange Platform.