Rodolfo FücherRodolfo Fücher

Community AffairsCommunity Affairs

Microsoft CorporationMicrosoft Corporation

Modelos de Negocios Modelos de Negocios en acción:en acción:Aprendizajes y retosAprendizajes y retos

The Digital DecadeThe Digital DecadeComputers are becoming essential to almost Computers are becoming essential to almost

everything we do…everything we do…

……Getting Things Done, Keeping in Touch, Getting Things Done, Keeping in Touch, Listening to Music, Watching Video, Shopping, Listening to Music, Watching Video, Shopping, Playing Games, Research and Learning, Playing Games, Research and Learning, Collaborating with Co-Workers, Planning, Collaborating with Co-Workers, Planning, Connecting with Customers, Understanding Connecting with Customers, Understanding Business Information…Business Information…

Global PerspectiveGlobal Perspective

ICTs transforming economy and societyICTs transforming economy and society Requires new demands for citizens in the Requires new demands for citizens in the

labor marketlabor market Significant populations being left behindSignificant populations being left behind 46.3% of the citizens have access to a PC46.3% of the citizens have access to a PC

The Challenges Became The Challenges Became Our Social Responsibility Our Social Responsibility OpportunityOpportunity

We’ve learned that social responsibility is not a reaction. We’ve learned that social responsibility is not a reaction. It’s an approach and it must be part of the corporate DNAIt’s an approach and it must be part of the corporate DNA

•Internet Safety and Policy LeadershipInternet Safety and Policy Leadership

•Responsible Business PracticesResponsible Business Practices

•Economic OpportunityEconomic Opportunity

•Digital Inclusion and EducationDigital Inclusion and Education

Internet Safety and Policy Internet Safety and Policy LeadershipLeadership

• Industry collaboration to stop Industry collaboration to stop spam, virus protection, spam, virus protection, maintaining privacy and child maintaining privacy and child protectionprotection

• Last year alone: 66 legal actions Last year alone: 66 legal actions against spammers in 30 countries against spammers in 30 countries throughout Asia, Europe and throughout Asia, Europe and South AmericaSouth America

Responsible Business Responsible Business PracticesPractices

Transparency in our operations, Transparency in our operations, dealings with stakeholders and dealings with stakeholders and compliance with laws and regulationscompliance with laws and regulations

Increasing access to our source codeIncreasing access to our source code

Security Operation Agreement Security Operation Agreement with El Ministerio del Interior with El Ministerio del Interior de Chilede Chile

Economic OpportunityEconomic OpportunityCorporate citizenship means recognizing that wherever Corporate citizenship means recognizing that wherever you set up operations, you have a responsibility to be a you set up operations, you have a responsibility to be a hometown company.hometown company.

Microsoft partner with more than 2.2 Microsoft partner with more than 2.2 thousand companies in Chilethousand companies in Chile

There are over than 1.7 thousand There are over than 1.7 thousand developers in Chiledevelopers in Chile

For every dollar of Microsoft’s revenue, For every dollar of Microsoft’s revenue, other $11.07 were generated by other other $11.07 were generated by other companiescompanies

Digital Inclusion and Digital Inclusion and EducationEducation

Alliance for Education (Partners In Learning):Alliance for Education (Partners In Learning):Partnering with the Chilean government to deliver Partnering with the Chilean government to deliver technology skills training to students and teachers in 2,000 technology skills training to students and teachers in 2,000 public schools in Chile. public schools in Chile.

Unlimited Potential:Unlimited Potential: Improving lifelong learning for underserved Improving lifelong learning for underserved people people

supporting more than 70 community centers supporting more than 70 community centers in partnerships with 12 NGOs impacting the in partnerships with 12 NGOs impacting the lives of approximately 120 thousand lives of approximately 120 thousand underserved populations. underserved populations.

Microsoft donated more than $ 4.2 million.Microsoft donated more than $ 4.2 million.

de-mystify technology & make it more de-mystify technology & make it more accessible to people, regardless of their accessible to people, regardless of their economic, cultural, or educational background.economic, cultural, or educational background.

““We are going through a historic We are going through a historic transformation in the way we live, learn, transformation in the way we live, learn, work, communicate and do business. We work, communicate and do business. We must do so not passively but as makers of must do so not passively but as makers of our own destiny. Technology has produced our own destiny. Technology has produced the information age. Now it is up to all of us the information age. Now it is up to all of us

to build an information society.”to build an information society.” Kofi Annan, UN Secretary General, Kofi Annan, UN Secretary General,

WSIS, Dec. 2004WSIS, Dec. 2004

We are all ambassadors… Our goals:We are all ambassadors… Our goals:

• Partner with others: governments, Partner with others: governments, NGOs, private sector, communities…NGOs, private sector, communities…• Achieve measurable impact Achieve measurable impact on peopleon people• Listen and respond to societal Listen and respond to societal expectationsexpectations• Think globally, act locallyThink globally, act locally