Modern Boho StyleA curated shopping experience for Amazon

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Creative Team

Copywriter: Ashley Laabs

Art Director: Allison Wagner

Associate Creative Director: Katy Kennedy

On-site Traffic Drivers

On-site Shopping Experience

Alternate CopyAlternate theme names,

traffic driver treatments, and

navigational copy

Home: Boho Copy – V2 04.24.2017 __________________________________________________________________________________________

Amazon Confidential 1

THEME OPTIONS: BOHO

Artistic Artistic meets eclectic Artsy meets eclectic Artistic abodes Airy. Artsy. Adventurous.

Carefree Laid-back living Free-spirited sanctuaries Free-spirited spaces Eclectic abodes Eclectic retreats

Boho Bohemian spirit Inspired boho Bohemian wanderlust Bursting with boho

Home: Boho Copy – V2 04.24.2017 __________________________________________________________________________________________

Amazon Confidential 2

Gateway Hero: Boho Eclectic abodes Shop the look Get inspired Laid-back living Inspired boho Shop the style Shop eclectic retreats

5 ways to bring boho home

GNO Flyout: Boho

Inspired boho living rooms >Shop now Get inspired: eclectic abodes >See more Laid-back lounges >See more

Gateway Hero: Chairs

Love is in the chair Comfort in any style Sink into something stylish Rock. Recline. Swivel. Sit. Swivel. Recline. Sit pretty in any space

Home: Boho Copy – V2 04.24.2017 __________________________________________________________________________________________

Amazon Confidential 3

Sit in style Find the best seat in the house Your chair awaits

Gateway Hero: Rugs

Grounded in style Explore bohemian rugs Pattern play Shop eclectic rugs Bohemian rugs Get floored by style Bohemian style is underfoot Discover worldly rugs Define your space with worldly rugs Boho from the floor up Roll out the right carpet Endless selection. Flooring transformations.

Home: Boho Copy – V2 04.24.2017 __________________________________________________________________________________________

Amazon Confidential 4

Furniture Store Hero: Boho

[Theme name] Lounge in bohemian bliss > Shop now [Theme name] Artsy meets eclectic in your living room > Shop now [Theme name] Discover your living room muse > Shop now [Theme name] Get inspired by artistic living > Shop now

Furniture Store Hero: Chairs

Sit in style Find the best seat in the house >Shop now Take a seat Chairs for every space >Shop now Take a seat Chairs that sit well with any style >Shop now Chairs Countless ways to relax >Shop now Seating Kick back in style >Shop now

Home: Boho Copy – V2 04.24.2017 __________________________________________________________________________________________

Amazon Confidential 5

Furniture Store Hero: Rugs

Bohemian rugs Layer on pattern and texture >Shop now Patterned rugs Define your space with artistic details >Shop now Worldly rugs Eclectic finds, no passport required >Shop now Artistic rugs Anchor the room with statement textiles >Shop now

Home: Boho Copy – V2 04.24.2017 __________________________________________________________________________________________

Amazon Confidential 6

Landing Page Hero

[Theme name] Shop the style Get inspired [Theme name]

Selection Stories (tiles and page heroes)

Straightforward Lighting Pillows & Throws Décor Accent Tables Rugs

Straightforward CTA Shop Lighting Shop Pillows & Throws Shop Décor Shop Accent Tables Shop Rugs

Stylized Artsy lighting Statement textiles Décor treasures Accent tables Cozy rugs

Stylized CTA Light the room Mix your textiles Add artsy touches Accent with tables Layer on rugs