Modern PDF Link Style Guide v1.0 0RGL¿HG - Gartner · Modern PDF Link Style Guide v1.0 odified 01.25.16 Gartner nc. roprietary Confidential page 2 Introduction The purpose of this

Modern PDF Link Style Guide v1.0Modified 01.25.16

© Gartner Inc. Proprietary & Confidential page 1

STYLE GUIDE

Modern PDF Link



Introduction

The purpose of this Style Guide is to preserve the look and feel of the five available templates (shown on the left). They were carefully crafted to promote your company’s marketing message in the most impactful way, ultimately supporting the perceived value of Gartner content. Following the guide will ensure the integrity of the original designs.

The templates have different characteristics that make each unique. The Contemporary template is a new template choice. We have decided to retire the Classic template. One characteristic is the underlying grid struc-ture which highlights the editorial content in varied ways. Other elements include your choice of color selection and visual imagery which all support each concept.

Word and character counts are specified for editorial content. In some instances, word counts are used to identify full pages while character counts are used to identify smaller, more specific areas.

Exact dimensions for graphics and spacing are also provided.

Modern

Human

Progressive

Contemporary



MODERN Newsletter

This template has a sleek and sophisticated charm. Setting the text in a sans-serif font sets the tone for a modern look and feel. The geometric shapes in contrasting colors embody the strikingly rich yet clean and uncluttered quality of the piece. A modern choice of vibrant colors, fonts, and three-column grid all give the piece a cutting-edge appeal.

You will be able to choose two accent colors to replace the ones shown in the example on the left. Colors should compliment each other for effective contrast.

Color suggestions:

1. You may choose your own brand color combinations. Colors should be bold to maintain the modern appeal of this template.

or

2. If only one color is available, your color may be combined with the gray color below.

or

3. Choose one of the following palette combinations:

Cover 1

Cover 2

GrayCMYK: 7, 0, 0, 30 *RGB: 172, 184, 191

Red & YellowRed CMYK: 23, 100, 97, 16 Yelllow CMYK: 8, 15, 78, 0* Red RGB: 168, 31, 37 Yelllow RGB: 237, 206, 89

Navy Blue & GrayNavy Blue CMYK: 100, 55, 0, 55 Gray CMYK: 7, 0, 0, 30*Navy Blue RGB: 0, 55, 104 Gray RGB: 172, 184, 191

Blue & GreenBlue CMYK: 100, 57, 0, 38 Green CMYK: 50, 0, 100, 0*Blue RGB: 0, 70, 127 Green RGB: 140, 198, 63

Purple & GoldPurple CMYK: 89, 100, 0, 0 Gold CMYK: 0, 24, 94, 0*Purple RGB: 73, 47, 146 Gold RGB: 255, 196, 37

Blue & OrangeBlue CMYK: 100, 58, 0, 21 Orange CMYK: 0, 65, 100, 0*Blue RGB: 0, 85, 150 Orange RGB: 244, 121, 32

*RGB mixes will be used for PDF deliverables only



Cover 1

Client logo needs to fit in designated area. This logo must be centered horizontally and vertically in that space. A minimum of .50” whitespace must be maintained all around.

...................................................................................................................................................................................

Photo may be switched here. Horizontal, full color, memorable photos of people such as the one shown are encouraged.

...................................................................................................................................................................................

Masthead title can be a maximum of 2 lines long. Maximum character count with spaces is 65. Font size and white space around should be maintained.

...................................................................................................................................................................................

Tagline size should be maintained and has a maximum character count of 140.

...................................................................................................................................................................................

Two colors may be chosen for this newsletter to replace the ones shown. Colors should compliment each other for effective contrast.

...................................................................................................................................................................................

Table of contents font and size cannot be changed. Minimum .40” of whitespace from the bottom of the page.

...................................................................................................................................................................................

Position and size of Gartner logo and text above cannot be altered. This is in accordance with Gartner branding guidelines.

1

2

3

4

5

6

1

2

3

5

6

7

7

4



Cover 2

Client logo is fixed at .24” below the red bar. There is also .75” of whitespace to the right.

...................................................................................................................................................................................

Masthead title can be a maximum of 2 lines long. Maximum character count is 65. Top part of text will be aligned to the first page on the table of contents to the left. Font size and white space around should be maintained.

...................................................................................................................................................................................

Maximum character count for tagline below is 203.

...................................................................................................................................................................................

Spacing below the headline and body text is fixed at .30”.

...................................................................................................................................................................................

Table of contents text is Bosis Light 9/10. Page numbers are Bosis Bold 9/10. Spacing to the left is fixed at .5382”. Spacing to the right is fixed at .16”

1

2

3

4

1

2

3

4

5

5



Internal page with Gartner article

Word count for this page is 559.

...................................................................................................................................................................................

Tagline text above a Gartner headline such as “Research from Gartner” is Bosis Bold 10/12.

1

2

12



Internal page with 1 graphic and a sidebar

Graphics and/or sidebars cannot exceed 7” wide. They can overlap the bar at the edge of the page but cannot exceed the area indicated by the arrow. The dotted line indicates the space allowed.

...................................................................................................................................................................................

Document source will appear at the end of the article. Text is Bosis Light 7/9. The yellow line is part of the title style and must remain. This line will always extend the width of the text area.

1

2

1

2

1



Sidebar and graphic treatment

Gartner notes and graphics use the top red bar treatment with the figure title inside.

Other sidebars may be 1 column or split into 2 as shown.

11

2

2



Photo treatment

Full color, vertical, and/or horizontal photos are encouraged to enhance the visual nature of this template.

1

1

Documents

Modern PDF Link Style Guide v1.0 0RGL¿HG - Gartner · Modern PDF Link Style Guide v1.0 odified 01.25.16 Gartner nc. roprietary Confidential page 2 Introduction The purpose of this