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BAHASA INGGRIS BISNIS 1

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Bahasa Inggris Bisnis 1

HOW TO PROMOTE A PRODUCT

PRODUCT

Describe some of your favorite products. Why do you like them? What dothey say about you?

What product would you like to own? Why?Do you agree with these statements? Give reasons for your answer.

Using animals to test new products is wrong.Multinational companies which manufacture products in developing

countries help the world economy.Companies spend far too much on launching and promoting new products.

Match the verbs on the left to their meanings. Then put the verbs into a logical order to show the life cycle of a new product. • Launch a) to stop making• Test b) to build or make• Promote c) to introduce to market• Manufacture d) to change in order to improve• Modify e) to try something in order to see how it works• Discontinue f) to make a plan or drawing• Design g) to increase sales by advertising, etc.• Distribute h) to supply to shop, companies, and customers.

Kiwifruit growers hope to strike gold with new product

By Terry Hall

• Zespri is risking millions of dollars on the launch of an entirely new product – thebald, gold kiwifruit. The effort, Zespri says, has been a great success. But with ZespriGold making up only 10 percent of total New Zealand kiwifruit production, thecompany must be careful to continue to promote the traditional hairy green variety,which has annual sales of NZ$500m and is New Zealand’s single most important fruitexport.

• In Japan Zespri managers decided to emphasis the fruit’s health – giving, energy –enhancing qualities. The new variety is sweeter and more attractive to Asian tastes.Yu Jan Chen, regional manager for Zespri in Japan and Asia says: “It is ideal for theAsian Markets”. He says it is selling ‘very well’ in Japan, and is also being marketed inSouth Korea and Taiwan. The export season began slowly because the traditionalgreen fruit was unusually small and difficult to sell. However, sales picked up whenthe gold fruit became available.

• The successful launch of the gold fruit is expected to increase profits in the long term.The kiwifruit Marketing Board has retained all marketing and selling rights for Europeand overseas for the trademarked variety. This will protect revenue as the gold varietyis planted worldwide.

• The board has already signed contracts with the four largest kiwifruit comparatives inItaly, and planting has begun. The area for planting is expected to grow steadily,eventually producing millions of trays.

• As Guus Van Der Kleij, regional manager for Europe, says, ‘It is an excellent product:after 25 years selling traditional green kiwifruit, you don’t know exciting it is to sellsomething different.

Match these words from the article to their definitions

• bald a) a symbol on a product to show a company’s ownership• enhancing b) without any hair• variety c) a particular kind in a range of products• to retain d) increasing the quality or amount of something• trademark e) to keep or continue to have something

WHAT IS GERUND?

A GERUND = The – ing form of a verb

Gerund I the – ing form of the verb that functions as a noun. A gerund cold be as a

subject, object/ compliment, or preposition

Gerund as a subject, an object and a preposition

Gerund as a subject

Gerund as an object

Gerund as a compliment

Speaking is better than thinkingS V C

He likes dancingS V O

My hobby is cyclingMy hobby is cyclingS V C

Gerund as the Object of Preposition A gerund is frequently used asthe object of a preposition

to is a preposition, not part of aninfinitive form, so a gerundfollows

• We talked aboutgoing to Canada forour vacation

• Sue is in charge oforganizing themeeting

• I’m interested inlearning more aboutyour work

• I’m used to sleeping• I’m used to sleepingwith the window open

• I’m accustomed tosleeping with thewindow open

• I look forward togoing home nextmonth

• They object tochanging their plans atthis late date

Common verbs are followed by gerunds

• Enjoy• Appreciate• Mind• Quit (give up)• Finish • Stop • Avoid• Postpone (put off)• Delay• Keep (keep on)• Consider (think about)

• Discuss (talk about)• Mention • Suggest • Admit• Deny• Resist• Advice• Miss• Recall• Report

ExamplesExamples

• Would you mind helping me?• We enjoy seeing them again after so many

years• Bob admitted stealing the money• The coast guard reported seeing another ship

in the Florida strait

To + Infinitives

To infinitives is

To + Verb

Common verbs followed by infinitives Verb + Infinitives Verb + (pro) noun + infinitive

• Hope to • Pretend • Hope to• Plan to• Intend to• Decide to • Offer to• Agree to• Refuse to• Seem to• Appear

to

• Pretend to

• Ask to• Expect to• Would

like to• Want to• Need to

Tell someone to Expect someone to• Tell someone to• Encourage

someone to• Remind someone

to• Invite someone to• Permit someone to • Allow someone to• Warn someone to• Require someone

to• Order someone to• Force someone to• Ask someone to

• Expect someone to• Would like

someone to• Want someone to• Need someone to

COMMON VERBS ARE FOLLOWED BY “TO + INFINITIVES”

COMMON VERBS ARE FOLLOWED BY “TO + INFINITIVES”

Agree Hope Seem Agree AttemptClaimDecideDemand DesireFailForgetHesitate

Hope NeedIntentLearn OfferPlan Prefer Pretend Refuse

SeemStrive TendWantTry Wish Expect

Common verbs followed by infinitives

Verb + Infinitives Verb + (pro) noun + infinitive

• I hope to see youagain

• He promised to behere by ten

• He promised not tobe late

• Mr. Lee told me tobe here at teno’clock

• The police orderedthe driver to stop

These verbs are followedimmediately by an infinitivewhen they are used in thepassive

Ask, except, would like, want,and need may or may not befollowed by a (pro)noun object

• I was told to be here at ten o’clock

• The driver was ordered to stop

• I except to pass the test

• I except Mary to pass the test

Some verbs can be followed by either an infinitive or a gerund, Some verbs can be followed by either an infinitive or a gerund, sometimes with no difference in meaning,

Group A: Verb + Infinitive or gerund (with no difference in meaning)

Group B: Verb + Infinitive or Gerund (with difference in meaning)

It began to rain. / it • It began to rain. / it began raining

• I started to work. / I started working

• It was beginning to rain

• Judy always remembers to• Judy always remembers tolock the door

• Sam often forgets to lockthe door

• I remember seeing the Alpsfor the first time, the sightwas impressive

• I’ll never forget seeing theAlps for the first time

DAFTAR PUSTAKA

• Catton David, Falvey David , and Kent Simon, MARKET LEADER, CourseBook, Pre-Intermediate Business English, 2002, Edinburg Gate, Harlow,Essex, CM 2JE, England.

• Trappe Tonva. 2005. Intelligent Business. England: Pearson EducationLimited

• Azar. S. Betty. 1989. Understanding and Using English Grammar 2nd

Edition. New Jersey: Prentice – Hall, Inc• Philips Deborah.2001. Preparation Course for the TOEFL Test: New York:

Addison Wesley Longman• Wishon, E.G & Burks. M. Julia. 1980. Let’s Write English Revised Edition.

New York: Litton Educational Publishing• Oshima, A & Hogue A. 1997. Writing Academic English Second Edition:

New York: Addison Wesley Longman• Karnedi. 2001. Grammar Translation Exercises: Pusat Penerbitan

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