\\ Finding new ways to connect with the people that count

A global demand generation campaign

for Oracle Digital Banking targeted at

Banking Executives.

\\ ONE INTEGRATED CASE STUDY

\\ ORACLE DIGITAL BANK

\\ The Campaign

Oracle Digital Bank

THE  CAMPAIGN  'Digital  Bank  of  the  Future'  is  a  global  campaign  which  aims  to  get  Oracle  closer  to  the  individuals  driving  digital  change  within  retail  banks.      

\\ Community of Thinkers

Our route to market

\\ Always-On Comms

Digital Bank of the Future, Global Campaign

Paid

Digital Hub Digital Banking Research

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Digital Readiness Survey Native Event Content

Influencers

Social Selling

Eloqua Nurture

\\ The Results 2016

Oracle Digital Bank

$3million  of  sales    $26million  pipeline    536  leads      

Small channel innovations helped

us reach new audiences that achieved

big results.

\\ Social Influencer Marketing

Oracle Digital

We’d seen the Oracle database was prohibitive in helping us communicate with our audience and email was not performing, combined with high media costs to achieve reach we were tasked to find new ways to reach and influence banking executives.

\\ Finding Influencers

Step 1. Identify We identified a list of 50 social influencers that have a significant following of Consumer Banking C-suite.

Oracle Digital Bank

\\ We Decided to Engage Influencers

Step 2. Onboard We built a value exchange using a research piece as the hero content to attract and onboard influencers by direct outreach.

Oracle Digital Bank

\\ We Decided to Engage Influencers

Step 3. Co-create content We worked with our influencers to make sense of the findings, scattering their input throughout the report.

Oracle Digital Bank

\\ We Decided to Engage Influencers

Step 4. Amplify We gave our influencers 7 days exclusivity to publish the report through there social channels achieving 253 downloads.

Oracle Digital Bank

Example  metrics  within  a  few  minutes  of  the  first  post  

Example  post  from  influencer  

\\ Social Selling

MI

BROADCAST

CONTENT

MARKETING

SALES

Social Selling &

Marketing Waterfall

SAL

CREATIVE

CAMPAIGNS

MQL

SAL

Email

Nurture

Connect

with rest

of DMU

First Engagement

Opportunities

Last

moment of

interest

Build Sales

Proposition

InMail

Inside

Sales

Calling

Confirm

Meeting

Publish

Content

Join

Communities

Build

Connections

SQL

Tailor &

Publish

Mind the Gap

Within integrated campaigns