Moleskine JoinTheStory In-Store Experience€¦ · JoinTheStory: Form your favorite sentence (example A) Along the bike path a hipster with a blue beard opened a beer, his eyes and

Moleskine JoinTheStoryIn-Store Experience

PROJECT FASE

JoinTheStory-inStoreExperience Projectdetails

June 2015

page # 1

PROJECT FASE


June 2015

page # 2

JoinTheStory: concept

JoinTheStory is a collective handwritten narration, where people can add a part of a multiple story, by adding (handwriting) sentence parts on a dedicated“interactive paper platform”.

The tales will be collective, surreal, creative, handmade, funny.The platform consists of a custom box with preorganized and precompiled notebooks, that help and invite the creation of collaborative stories.

PROJECT FASE


May 2015

page # 3

JoinTheStory: concept

People are invited to contribute to a collective story using notebooks on display; each notebook contains a part of the sentence (time/location, a subject, a verb, an ending) The prewritten parts (handwritten by different creative people in the first pages) will give a hint and a stimulus to join the game.

Turning the pages of the single notebooks you will see/create different stories, with pieces written by different people. The notebooks on display (2 pocket, 2 large, around 120 double pages each) can host together more than 20 million short stories.

The stories could have parts in different languages, include drawings, photos, schemes, collages and be extremely creative. It is very easy to join and take part because only a small effort is required.

Moleskine will periodically take photos of the single pages or of a story and share it online with the tag #JoinTheStory.

who?when/where

what is doing?

and...(how does it end?)

PROJECT FASE


May 2015

page # 4

communication

instructions

writing tools in dedicated slots

notebooks

giwaways

JoinTheStory: How it works

#JoinTheStory is a box sitting on a table. the box is 65 x 60 cm, 15 cm high (+ vertical communication) and hosts all the experience:

Moleskine notebooks (4 different pieces attached to a board), the writing collection (6 or more pens and pencils in 2 different dedicated slots), one vertical communication, one horizontal instruction panel. The event is staffed by one promoter.

Customers will- see the box and get invited to explore it- read the explanation- browse through the stories and just read them, play/reconfigure the stories browsing the pages enjoy the handwriting and calligraphy.- add their own contribution, both ideas and handwriting, using the provided writing tools- take a picture of a part or of a full story and share it online

Givaway- There will be a Moleskine Cahier as giveway for those who contribute to the collaborative story.

PROJECT FASE


May 2015

page # 5

JoinTheStory: How it works

There are 4 notebooks.Each notebook contains one part of the story:

01-TIME and PLACE (where and when doese the story take place?)

02-SUBJECT(who is the actor of the story?

03-ACTION (what happens? What is the subject doing?)

04-END (...and... how does it end?)

Customers can browse the story partsand reveal new stories, or add some part to create a new time, or subject or action or ending to the story

Design is not final

PROJECT FASE


May 2015

page # 6

Ingombro 600 x 570mm

1-When / Where ?

3-What?

4-And... how it ends?

2-Who?

pocket

pocket

large

large

JoinTheStory: Board

01 PLACE area

03 ACTION area

02 SUBJECT area

04 ...END area

PROJECT FASE


May 2015

page # 7

01

JoinTheStory: Form your favorite sentence (example A)

Along the bike path a hipster with a blue beard opened a beer, his eyes and his heart and was never seen again in this galaxy.

PROJECT FASE


June 2015

page # 8

02 Along the bike path a hipster with a blue beard had been thinking for days about finally going on a diet, but without ever starting, built an igloo and stayed there forever.


changed pages

PROJECT FASE


June 2015

page # 9

03 Packing all the bags a hipster with a blue beard had been thinking for days about finally going on a diet, but without ever starting, built an igloo and stayed there forever.


changed pages

PROJECT FASE


June 2015

page # 10

04 Packing all the bags my inner self had been thinking for days about finally going on a diet, but without ever starting, built an igloo and stayed there forever.


changed pages

PROJECT FASE


June 2015

page # 11

01

JoinTheStory: Form your favorite sentence (example B)

The day I become a father, a creature from another planet drank that strange mysterious concoction and was saved by love.

PROJECT FASE


June 2015

page # 12

02


With odd socks the girl with the pearl earring had been thinking for days about finally going on a diet, but without ever starting and was never seen in this galaxy.

changed pages

PROJECT FASE


June 2015

page # 13

03


With odd socks the girl with the pearl earring finally received the letter and was never seen in this galaxy.

changed pages

PROJECT FASE


June 2015

page # 14

04 With odd socks the girl with the pearl earring pushed the door and solved the impossible crossword puzzle.


changed pages

PROJECT FASE


June 2015

page # 15

JoinTheStory: logo, payoff, hashtag

PROJECT FASE


May 2015

page # 16

M_JoinTheStory

02- WHO? LARGE

01-WHERE/WHEN?POCKET PLANNER

03 - WHAT?LARGE

04- AND...HOW IT ENDS? POCKET

JoinTheStory: 4 Notebooks

overall plan 65x60 cm

Ingombro 600 x 570mm

1-When / Where ?

3-What?

4-And... how it ends?

2-Who?

pocket

pocket

large

large

PROJECT FASE


May 2015

page # 17

JoinTheStory: experience process

Enter the store

Attract

Feel

ings

Actio

n

Discover / inspire Engage Amplify

See the experience

What is that?

Does it work?

Funny! I want to read one more

I want to try

I want to take some image/story with me

Funny game, I share it

I want to do it again

I want to add one piece and see how it fits

Read the texts

Browse thepages

Enjoy the handwriting and stories

Understand the experience Take part

Write your story

Take a picture Share

I want to show off my calligraphy

PROJECT FASE


May 2015

page # 18

JoinTheStory: Event Panel

Flick through these notebooks to the tales of the unexpected inside. Each page has been written by a di� erent person:

together they form an infi nite number of unique stories. Add your contribution: take a pen, unleash your imagination

and leave your own handwritten mark.

40 cm diameter2 sided digital print on black 2mm forexWill be inserted in the table

PROJECT FASE


May 2015

page # 19

JoinTheStory: Instruction Panel

Flick through the pages at random, read the story as it fl ows from one notebook to another. Hold the parts you like, keep turning the pages and see how the stories change. Are they pulling you in? Are they believable? Are you inspired? Now add your own contribution. Write in the notebook respecting the guidelines: notebook 01-when/where? (the time/location of the story) 02-Who? (the subject) 03-What happens? (the action) 04: And how does it end? (the ending) Once all the notebooks are fi lled there will be 20 million di� erent stories. Amazing. Share your story with #M_JointheStory JoinTheStory is freely inspired by the Ecriture Infi nie art project by Bili Bidjocka, supported by Moleskine and lettera27.

3-What happens?

4-And... how does

it end?

1-When / Where?

2-Who?

Guidelines

55 cm x 14 cm1 sided digital print on black 2mm forex

PROJECT FASE


May 2015

page # 20

JoinTheStory: Arrow Sign

40 cm diameter 2 sided digital print (opposite arrow) on black 5mm forex

PROJECT FASE


May 2015

page # 21

JoinTheStory: Square Sign

30x30 cm 2 sided digital print on black 5mm forex

PROJECT FASE


May 2015

page # 22

JoinTheStory: Window Sign

Discover an infi nite number of stories and add your own handwritten contribution.

40 cm diameter2 sided digital print on black 2mm forex

PROJECT FASE


May 2015

page # 23

JoinTheStory: Banner

35x8 cm sign2 sided digital print on black 2mm forex

PROJECT FASE


May 2015

page # 24

JoinTheStory: box design

Metal or wood cyan box, self contained(will ship and display withoutneed of extra storage). Handle on one side

Overall size: 65 x 60 x 15 cm (closed)Weight: circa 7 kgSame size open + graphic panels

Will need approc 80x75 cm table area The event will be stuffed by one promoter(english and local language required)

Setup/Repacking time: 10 minutes.

PROJECT FASE


May 2015

page # 25

JoinTheStory: Communication Kit

Before the event (online)

Web Banners

Written explanation (500 characters)

Examples of stories (only text and text+images)

Images of the installation

During the event (on site)

Window sign

Internal Signs

experience signs

Givaways

cards, Moleskine Cahiers

After the event (online)

# updates

PROJECT FASE


May 2015

page # 26

Documents

Moleskine JoinTheStory In-Store Experience€¦ · JoinTheStory: Form your favorite sentence (example A) Along the bike path a hipster with a blue beard opened a beer, his eyes and