Momentum Analytics Credentials

© Momentum Analytics 2009

Momentum Analytics Credentials2009


Our Experience

Gathered through our careers, working for clients across a number of verticals

Retail

• Consumer White Goods

• Consumer Electronics

• Business Electronics

• Housing

• Kitchen Manufacturing

• Car Manufacturing

• Health Products

Services

• Hygiene and Cleaning

• Logistics

• Healthcare

• Digital Television

• Insurance

• Car Leasing

• Fuel cards

• Home Furnishings

Communications

• Telecoms providers

• Internet Service Providers

Other

• Football Club Loyalty scheme

• Gaming Websites

• Education


Our Principles

© wordle 2009

Using a word cloud to distil the essence of our consultancy demonstrates what we value most and where we place our emphasis

We can also use the approach when starting work with a client in order to see how a client’s existing image is projected – a useful and succinct approach to developing the relationship


Helping Your Business Take Off

Analytical Consultancy

• Customer Acquisition

• Customer Development

• Customer Retention

• Territory Mapping

• Overall Strategic Planning and ROI reporting

Initial Analysis

• Auditing and cleansing of data

• Profiling of B2b and B2c data


Don’t Leave Your Data Quality To Chance

Cleanse Data

Match

Unify

Client Data

Cleansed Client Data & Audit

MA

ConsultancyBase

By ensuring that your files are in the best possible quality by using our ALLURE process, we can add additional variables and manipulate your customer data to help you begin to fully understand the value of your data


Picking The Right Prospect

Once we have analysed your customer data, we can make recommendations for prospect generation, existing customer development or even an overall Customer Relationship Management implementation

We will help you try and answer your key business questions:

• What do our customers look like?

• Who are our best customers?

• Which Industry sectors or audiences give us most business?

• How big is the available marketplace?

• How much can we afford to spend to acquire customers?

• How do we turn prospects into customers?


PRIMARY or

SECONDARY Model

Median

Profit BandNo. Records

Min. Profit

Value

Max. Profit

Value

Total Profit

valuePrimary A 1,404 -£20,969 £1,531 -£1,000,255

Primary B 1,404 £1,532 £3,234 £3,414,664

Primary C 2,802 £3,235 £6,499 £13,509,823

Primary D 2,804 £6,504 £11,402 £24,277,791

Primary E 1,401 £11,406 £16,459 £19,072,581

Primary F 1,403 £16,471 £117,587 £35,501,507

Primary U 569,948

Secondary A 2,635 -£26,624 £1,531 -£1,888,774

Secondary B 2,298 £1,532 £3,233 £5,617,806

Secondary C 4,755 £3,234 £6,499 £22,900,024

Secondary D 3,861 £6,500 £11,402 £33,166,890

Secondary E 1,649 £11,402 £16,458 £22,456,159

Secondary F 1,532 £16,460 £405,001 £39,294,247

Secondary U 381,754

How We Go About It

We can give your business an edge for prospect generation by identifying those things that make your existing customers stand out from the rest of the market

If we can highlight the top 80% of your target marketplace, for 40% of your usual outlay, you’re already in a much stronger position

We will then work with you on • effective approach strategies• best use of contact medium• crafting the most successful message


Measuring, Monitoring and Forecasting Success

Our service isn’t a one hit wonder, it needs regular attention

Measuring and monitoring the success or failure of a solution is the only way to provide the strongest possible end result

We’re not building our client relationships for short term gain

We’ll work with you on implementation of a process that will grow with you

We understand ROI is paramount, and central to all our projects


Using your information and our experience, we can construct, test, launch, monitor & refine any project, large or small.

Having this CRM system in place makes it easier to monitor performance within the business

At the same time you can react to any customer development opportunities that arise, or retention issues that may affect bottom line

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A B C D E F G H I J K

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Turning Theory Into Practice

Forecasting segment efficacy


Making The Recommendations Work For You

Pulling all these processes together will give you a clearer view than ever before of your customer base, your audience and your business potential

Being a consultancy conscious of lead-in times versus the bottom line, let us take the stress out of your targeting and sales pipeline development

A simple targeting matrix

High Medium High Medium Medium Low LowNo Spend

Available296 1,250 2,651 10,608 2,972 36

243 1,508 1,897 16,744 9,806 89

263 1,407 887 28,314 15,632

327 1,700 3,533 45,807 42,809 433

882 4,270 35,706 63,396 526

3,423 7,339 27,347 101,454 128,451 7,243

Spend Level


Available296 1,250 2,651 10,608 2,972 36

243 1,508 1,897 16,744 9,806 89

263 1,407 887 28,314 15,632

327 1,700 3,533 45,807 42,809 433

882 4,270 35,706 63,396 526

3,423 7,339 27,347 101,454 128,451 7,243

Spend Level


Available296 1,250 2,651 10,608 2,972 36

243 1,508 1,897 16,744 9,806 89

263 1,407 887 28,314 15,632

327 1,700 3,533 45,807 42,809 433

882 4,270 35,706 63,396 526

3,423 7,339 27,347 101,454 128,451 7,243

Spend Level


Available296 1,250 2,651 10,608 2,972 36

243 1,508 1,897 16,744 9,806 89

263 1,407 887 28,314 15,632

327 1,700 3,533 45,807 42,809 433

882 4,270 35,706 63,396 526

3,423 7,339 27,347 101,454 128,451 7,243

Spend Level

10,438

107,122

178,896

272,793


Available296 1,250 2,651 10,608 2,972 36

243 1,508 1,897 16,744 9,806 89

263 1,407 887 28,314 15,632

327 1,700 3,533 45,807 42,809 433

882 4,270 35,706 63,396 526

3,423 7,339 27,347 101,454 128,451 7,243

Spend Level


Available296 1,250 2,651 10,608 2,972 36

243 1,508 1,897 16,744 9,806 89

263 1,407 887 28,314 15,632

327 1,700 3,533 45,807 42,809 433

882 4,270 35,706 63,396 526

3,423 7,339 27,347 101,454 128,451 7,243

Spend Level


Available296 1,250 2,651 10,608 2,972 36

243 1,508 1,897 16,744 9,806 89

263 1,407 887 28,314 15,632

327 1,700 3,533 45,807 42,809 433

882 4,270 35,706 63,396 526

3,423 7,339 27,347 101,454 128,451 7,243

Spend Level


Available296 1,250 2,651 10,608 2,972 36

243 1,508 1,897 16,744 9,806 89

263 1,407 887 28,314 15,632

327 1,700 3,533 45,807 42,809 433

882 4,270 35,706 63,396 526

3,423 7,339 27,347 101,454 128,451 7,243

Spend Level


Available296 1,250 2,651 10,608 2,972 36

243 1,508 1,897 16,744 9,806 89

263 1,407 887 28,314 15,632

327 1,700 3,533 45,807 42,809 433

882 4,270 35,706 63,396 526

3,423 7,339 27,347 101,454 128,451 7,243

Spend Level


Available296 1,250 2,651 10,608 2,972 36

243 1,508 1,897 16,744 9,806 89

263 1,407 887 28,314 15,632

327 1,700 3,533 45,807 42,809 433

882 4,270 35,706 63,396 526

3,423 7,339 27,347 101,454 128,451 7,243

Spend Level


Available296 1,250 2,651 10,608 2,972 36

243 1,508 1,897 16,744 9,806 89

263 1,407 887 28,314 15,632

327 1,700 3,533 45,807 42,809 433

882 4,270 35,706 63,396 526

3,423 7,339 27,347 101,454 128,451 7,243

Spend Level


Available296 1,250 2,651 10,608 2,972 36

243 1,508 1,897 16,744 9,806 89

263 1,407 887 28,314 15,632

327 1,700 3,533 45,807 42,809 433

882 4,270 35,706 63,396 526

3,423 7,339 27,347 101,454 128,451 7,243

Spend Level


Available296 1,250 2,651 10,608 2,972 36

243 1,508 1,897 16,744 9,806 89

263 1,407 887 28,314 15,632

327 1,700 3,533 45,807 42,809 433

882 4,270 35,706 63,396 526

3,423 7,339 27,347 101,454 128,451 7,243

Spend Level


Available296 1,250 2,651 10,608 2,972 36

243 1,508 1,897 16,744 9,806 89

263 1,407 887 28,314 15,632

327 1,700 3,533 45,807 42,809 433

882 4,270 35,706 63,396 526

3,423 7,339 27,347 101,454 128,451 7,243

Spend Level

10,438

107,122

178,896

272,793


Other Bespoke Solutions

We won’t blind you with science ; we will endeavour to make our insight as accessible to you, the client, as possible

We can work our suggestions into an actionable and effective bespoke solution for your business

It may be a simple process of cleansing and ranking your data, or a more complicated CHAID analysis. Maybe even Regression analysisand or clustering of customer and product lines, to implement anRFM (Recency, Frequency, Monetary) solution

But we want to shrink the gap and increase the understanding between customers and consultants, which means we’re working with you and, most importantly, for you

CHAID illustration


Geographic Analysis and Territory Planning

Does your business have a set of sales territories, or regional and national customer hotspots?

• Assigning the already created opportunity groups according to a your existing sales territories

• Re-designing already existing sales territories to maximise new client take up

• Creating sales territories where no previously-defined areas

• Time saving device so prospects are already assigned according to territory


One Final Thing…

• Build, develop and maintain a close consultant / client relationship

• Identify, discuss and apply the learnings to the business

• Ensure that the end point is always actionable insight and business-critical solutions

• Most importantly, results and resolutions built around your requests, tempered with our experience

We won’t tell you what you need; Just work with you on what you value

For more information, please email Momentum Analytics : [email protected]

Alternatively, why not call Momentum Analytics on 0161 408 4985, or 07595 381 462

We would be more than happy to meet you and discuss your plans for the future

Give your business Momentum

Our Philosophy


Momentum Analytics Credentials2009

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Momentum Analytics Credentials