Momentums Presentation

‘Unlocking The Potential in Your Business’

“Our Aim is…To Increase Your

Profits By Over 50%

Within 12 Months”

1. To gain a clear understanding of the issues and challenges in your business!

2. To provide an outline of how our systems work to help you achieve increased sales and profits .

3. Outline effective strategies to help you work ON your business instead of IN your business – So that you don’t HAVE to be there every day.

4. To help you in following a proven program of continuous improvement by implementing our techniques, methods and systems.

5. To explain how Momentum works with business owners who WANT to excel…

The Desired Outcome For Today's Meeting:

Momentum’s Methods And Systems … What Are They?A simple and logical process that helps and guides you and your company to:

• Capture ‘MARKET SHARE’ by winning new customers and; ‘WALLET SHARE’ by fulfilling your need to grow customer loyalty.

• Make a consistent and continuous effort towards improving your business.

• Create a business that provides a fun and secure work environment.

• Systemise and develop the business so that it will run and flourish on ‘autopilot’ - without the owner or controller having to be there or oversee the day to day detail.

• Produce a consistent and predictable profitable return for the money, time and effort invested.

“Our Business Is To Grow Your Business…”

Momentum Business Development is a Licensed Partner With The Alchemy Network

• An international business development and joint venture consultancy operating World-wide.

• We’re professionally trained, qualified and licensed veteran ‘been there, done that’ professionals who have ‘walked the talk’…

• We have over 3,400 PROVEN systems, strategies, campaigns, ads, sales methods and business improvement programs & Knowledge…

• We work with SME’s and use either NO cost or low cost business growth methods that are proven and time tested to quickly build sales, turnover and profits. We guarantee that…

“Our Business Is To Grow Your Business…”

• Sales & marketing since 1983, progressing to • ‘Head of Sales’ in 2000 for a £26m Belfast Company… (VHS Distribution – sold to DCC PLC - 2005)• Achieved continuous growth annually in direct and indirect sales,

selling both products and services to the SME sector…• 2006 - Business Development, Yell Marketing & Media Consultant…

£860mT/0• 2009 - Founder & Managing Director of Momentum Business

Development Ltd, a Northern Ireland Business Development organisation…

Who is Tom Verner?

“Growing Millions For Northern Ireland Companies …”

What Other People Say

• Tom started to my business and introduced a strategic plan of how to increase the profits. By the end of 6 months, my business had increased to around 975%. I never envisaged this increase and it was all down to Tom’s marketing techniques that brought it about…

• I found Tom to be one of the most ethical and honest professional consultants I have known over the years - Therefore I would certainly recommend Tom to any company that is looking to increase their business and move to the next level...It did mine!

• Seamus Brady – Managing Director – Moyle Supermarkets Ltd - 2010

“My Business Went from £200 Per Week To Almost £2000 per Week In 6 Months –Around 975% Increase…”

What Other People Say…“Tom Increased my profits by £11,700 in two hours”

……..“I asked Tom to look at my business as I was looking to

maximise the growth & profitability of my business.

Within two hours of Tom’s consultation, he showed me how to increase my profits by £11,700.

I would highly recommend Tom to any business as he’s a ‘breathe of fresh air’ and he looks at your business from a whole different perspective. His

proven methods and strategies are amazing.

Brendan Kearney – Oakley Fayre – Downpatrick 2011

No. 1. The Clutter Factor: The average person is bombarded with up to 3,000 commercial messages every day… You are not only marketing against your competitors but marketing against every other business for the attention of your target!

Is Your marketing is part of someone else’s clutter.

No. 2. Reputation: People buy from companies and individuals that they KNOW and TRUST. Lack of credibility and customer confidence is the biggest reason why people don’t buy from you – They don’t know you.

No. 3. Competition: There is an army of competitors in EVERY industry. You must stand out. Are you lucky enough to have NO Competitors?

No. 4. The Economy: The worldwide slump has led to many businesses fighting just to survive.

Why It Is Getting Tougher And Tougher To Succeed In Business…

Trying To Market To Everyone: “You can’t be all things to all men”. Too many businesses are perceived as the ‘same as’. They don’t differentiate in the eyes of their customers.

Not Having An Effective Sales & Marketing System: Most businesses market themselves ineffectively or very poorly. “It is no good doing the same thing and expecting a different result”.

Increasing Costs: Advertising and marketing expenses are increasing every year… Out of proportion to results and revenue. It costs three times more to get half of the result!

What’s Wrong With Business?Fatal Sales & Marketing Mistakes…

People buy from companies and individuals that they KNOW and TRUST.

There is not much you can do about the first two: Money and Need…

But there are many things that can do about the third - Trust…

You have to develop the level of trust and believability that they need in you to do business with you!

The Three Reasons Why People Don’t Buy…

A New Business Reality…The REAL Purpose Of A Business…

So, regardless of the type of business, market, products or services; ALL businesses are Sales & Marketing businesses.

The main function of any business is make a PROFIT.

Reality No. 1. Having a ‘great’ product or service alone will not achieve success… BUT a ‘quality’ product or service marketed in a superior way WILL GUARANTEE your success.Reality No.2. The KEY to a profitable business is to successfully implement effective and affordable Marketing and Innovation.

What Makes A Business Succeed?

In order to succeed in business, you must first understand what makes successful businesses work.

Successful businesses don’t just happen ... They are MADE to happen. All effective and profitable businesses share three basic strengths

They are totally sales and profit oriented.They use effective people, systems and methods. They sell quality products and services that someone actually wants to buy.

Are You Making The Profits You Want?

Focus On Proper Priorities

Market Share: Focus on numbers - getting more customersWallet Share: Focus on customer penetration – filling

all their needsThe quickest, easiest,

most inexpensive road to growth and profits is to concentrate on:-

Market Share vs Wallet Share

How much, how many, and for how long can you sell to each of your customers?

Turnover is Vanity …

Profit is Sanity!

Strategies To Build Your Business

Using ‘wallet share’ strategies is one of the most effective and fastest ways to increase business.

Finding new customers is 7 – 8 times more difficult!

It is far easier to do business with people that already know you.

Maximising Your Business Potential

Momentum details the concept and provides you with many methods to implement into your business and gain hitherto unrealised cash windfalls and ongoing profits!

Single Channel Of Distribution:The Diving Board Philosophy…

R E V E N U R E V E N U EE

Many businesses rely on just one method of generating income.This is called the diving board philosophy.

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Look what happens when Momentum helps your business create and use multiple distribution channels…

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There Are 7 Profit Multipliers To Skyrocket Your Business

There is a limit to how much you can CUT COSTS before quality and service is affected. Therefore, it makes sense to use NO LIMIT STRATEGIES…

There are 7 ways to grow a business:

Increasing just one of these will help your business to grow…BUT by increasing ALL of these Multipliers by just a small margin will exponentially skyrocket your bottom line profits!

Guaranteeing Your Success With The 7 Profit Multipliers

110 METHODS

1• Host/Beneficiary

Relationships• Direct Mail• Advertising• Telemarketing• Special Events• Qualified Lists• Direct Sales

NumberNumberOf LeadsOf Leads

63 METHODS

2 Conversion Conversion RateRate

• Improve Sales Skills

• Make Irresistible Offers

• Guarantees• Package

Products Together

• Questionnaires• Educate

55 METHODS

3 Number Of Number Of TransactionsTransactions

• Develop a ‘Back

End’• Frequent Buyers

Programme• Cross-Sell Other

Products / Services

• Endorsements • Price

Inducements• Upgrades

38 METHODS

7 BuyingBuyingLifetimeLifetime

• Communicate Often

• Deliver Better Service

• Loyalty Programmes

• Private Viewings

• Service Contracts

• Newsletters57 METHODS

6 Number Of Number Of ReferralsReferrals

• Reward Programmes

• Use prompters• Two For One• New Customer

Thank You Letters• Referral Fees• Customer

Recommendations

68 METHODS

5 ProfitProfitMarginMargin

• Reduce Overheads & Expenses

• Increase Prices• Outsourcing• Use No Or Low

Cost Distribution

• Efficiency & Productivity

53 METHODS

4 TransactionTransactionValueValue

• Up-Sell To Bigger / Better Product

• Offer Larger units• Package Products

Together• Increase Price• Change Product

Profile Upmarket

Momentum ’s BD 444 Strategies - To Gain Explosive Bottom Line Growth…

Using The 7 Profit Multipliers To Build A Business

Let’s look at a typical business model…

+

30%30%= = 30 30 SalesSales

100100Per YearPer Year

50%50%= £= £3,0003,000

Gross Gross ProfitProfit

22= = 6060 SalesSales

Total Annual Profits

= £6,000

33YearsYears

Lifetime Value:

= £18,000

KEY 1KEY 1 Number of Number of

LeadsLeadsKEY 2KEY 2

Conversion Conversion RateRate

KEY 3KEY 3 No. Of No. Of

TransactionsTransactionsKEY 4KEY 4 Transaction Transaction

ValueValue

KEY 5KEY 5 Profit Profit MarginMargin

KEY 7KEY 7 Buying Buying LifetimeLifetime

£100£100= £= £6,0006,000

Gross Gross RevenueRevenue

XX XX XX XX

XX== == SoSo

The Value of Each

Customer Is£600

11@ £@ £3,0003,000

Annual Annual Gross Gross ProfitProfit

KEY 6KEY 6 No. of No. of

ReferralsReferrals

XX

The Value of Each

Customer Is£600

3.3XX £33,541 !

=== £10,16

4

==

55%=£4,8

40

XX£110=

£8,800

XX33%= 36

XX 2.2= 80

XX110


Now by just adding 10% to each key…

1.1=

£5,324

XX

+

30%30%= = 30 30 SalesSales

100100Per Per YearYear

50%50%= £= £3,0003,000

GrossGrossProfitProfit


11@ £@ £3,0003,000



= £6,000

33YearsYears

Lifetime value:

= £18,000






ValueValue


ReferralsReferrals



£100£100= £= £6,0006,000


XX XX XX XX

XX== ==XX

Just a 10% Just a 10% increase in increase in each of the each of the 7 Alchemy 7 Alchemy

KeysKeys = = 186%186%

overall overall markupmarkup

SoSo

The Value of Each

Customer Increases

From£600 to

£931

3.3XX £33,541 !

=== £10,16

4

==

55%

=£4,840

XX£110=

£8,800

XX33%= 36

XX 2.2= 80

XX110

1.1=

£5,324

XX

+

30%30%= = 30 30 SalesSales

100100Per Per YearYear

50%50%= £= £3,0003,000

Gross Gross ProfitProfit


11@ £@ £3,0003,000



= £6,000

33YearsYears

Lifetime Value:

= £18,000






ValueValue


ReferralsReferrals



£100£100= £= £6,0006,000


XX XX XX XX

XX== ==XX

Now by just adding 10% to each key…


If so, your Exit Strategy will be one of the following:1. Sell 2.Franchise

We work with you to help you achieve this goal.

As a result your mind-set changes… You consciously build a business rather than just a job.

As A Money Making Machine Your Business, Can Be Your Exit Plan…

The ambition of every business owner should be to sell the business at the highest possible price in the shortest possible time.

The question is: Will you exit on your terms?

The value of a business is usually based on a multiple of profit. Momentum helps you achieve this because the system increases profit and therefore the capital value of your business.

**We Have Systems To Find Buyers!**

Working Together… Our 9 Step Process To Give Your Business A Kick Start:

1. Action Plan & Letter of Agreement.2. Business Growth Audit Meeting. 3. Market Research.4. Staff Meeting And Staff Research.5. USP & Positioning Workshop.6. Creation And Compilation Of Action Plan. 7. Presentation Of Action Plan. 8. Weekly Meetings & Strategies

Implemented.9. Full Quarterly Review.

Working Together…Our Proposal For The Way Forward:

1. Initial:A one year contract with an initial trial period of 3 months where my efforts will be totally concentrated on increasing sales and profits in your company.

2.Following this, if then jointly agreed:A period of 9 months to continue with the plan of building the business and laying permanent foundations that develop and improve the company.

Your Partners In Success…

Documents

Momentums Presentation