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© 2012 IBM Corporation
The Power of Cloud
Doug ClarkCloud Leader
IBM United Kingdom and Ireland
8 October 2012
@cloudstuff
© 2012 IBM Corporation
External forces that will impact the organization
68%
69%
71%
2004 2006 2008 2010 2012
Technology factors
People skills
Market factors
Macro-economic factors
Regulatory concerns
Globalization
Socio-economic factors
Environmental issues
Geopolitical factors
For the first time, Leaders identify technology as the most important external force
IBM CEO Survey 2012
© 2012 IBM Corporation
© 2012 IBM Corporation4
Barriers Security
Risk
Control
Flexibility
Capability
FUD
Service Levels
Legacy
Transition
Skills
Culture
© 2012 IBM Corporation5
Wow Factors
Cost
Speed
Scalability
Simplicity
Collaboration
Performance
Customer Experience
Lower Emissions
© 2012 IBM Corporation
Imp
rove
Tra
nsfo
rmC
rea
te
Enhance Extend Invent
Va
lue
Ch
ain
Customer Value Proposition
Optimizers
Disruptors
Innovators
IBM Cloud Enablement Framework
OPTIMISE
INNOVATE
or
DISRUPT
Three approaches to cloud ..
© 2012 IBM Corporation
Optimizers
Innovators
Disrupters
54%
57%
68%
An
tic
ipa
ted
ove
r th
e n
ex
t 3
ye
ars
Optimizers
Innovators
Disrupters
54%
57%
68%
An
tic
ipa
ted
ove
r th
e n
ex
t 3
ye
ars
Optimizers
Innovators
Disrupters
54%
57%
68%
An
tic
ipa
ted
ove
r th
e n
ex
t 3
ye
ars
Disruptors expect to outperform innovators and optimisers
Source: (1) 2011 joint IBV/EIU Cloud-enabled Business Model Survey of 572 business & IT leaders
Q9bc1-4(1): Changes to Value Proposition to increase revenue in three years (N=67) q1- How would you describe your organization’s financial performance
compared with your peers? (over the next 3 years) (Percentage of responses) N= (next 3 years) : Optimizers: 193; Innovators: 335; Disruptors: 44
Percentage of respondents expecting to
significantly or somewhat outperform peers
© 2012 IBM Corporation
Organisations using cloud for radical business innovation will doublein three years
What is the Primary Focus of Your Organisation’s Cloud Adoption Strategy?% of Respondents
Over one third (35%) of organizations surveyed plan to harness
cloud for radical business model innovation within three yearsSource: 2011 IBM/EIU Cloud Survey Results, Q8 : What is the primary focus of your organization's cloud technology adoption strategy ? n (today) = 572; n (in 3 years) = 572
8%
16%3%
10%
2%
4%
3%
5%
Today 3 yrs
16%
35%
Change
industry role
Redesign
industry
New industry
New business
8%
16%3%
10%
2%
4%
3%
5%
Today 3 yrs
16%
35%
Change
industry role
Redesign
industry
New industry
New business
© 2012 IBM Corporation
High Performance
Computing ....as a Service
Cloud based Learning
Management SystemsTransforming a fishing industry
We increasingly use cloud based solutions with
clients to address their most critical issues
Innovative
Management of
Solvency
Requirements
© 2012 IBM Corporation
Applying cloud to help
create a smarter city
Partnering for Innovation
Classroom In The Cloud
‘Club cloud’ for Wimbledon
and other majors
Cloud Platform for Consumer Electronics
© 2012 IBM Corporation
IBM and cloud
4000Cloud engagements
in 2011
4.5mDaily client transactions
through public cloud
1mManaged virtual
machines
80%Fortune 500 utilising
IBM cloud capability
19mIBM Saas
users
200IBM researchers working on
cloud security and privacy
13bnSecurity events
managed per day for
4000+ clients
$150m+Announced IBM cloud
investments in 2011/12
1m enterprise application users
working on the IBM Cloud
$100bn in
commerce transactions a
year through the IBM Cloud
13Cloud
Development
Labs$5bn of
Cloud Acquisitions
© 2012 IBM Corporation
The Power of Cloud..
“Debating Public v Private
misses the point
..think…
Optimise, Innovate or Disrupt”
Doug Clark @cloudstuff
Cloud Leader: IBM United Kingdom and Ireland
Thank you
