Embed Size (px)
DESCRIPTION
Full video here: http://www.catchtalk.tv/events/digitalmediastrategies?video=monetising-digital-content-through-paid-subscriptions-and-targeted-advertising-news-uk-ceo-mike-darcey Mike took up the position of Chief Executive Officer of News UK in January 2013, following 15 years with BSkyB where he was initially Strategy Director and then Chief Operating Officer since 2006. He is a Non-Executive Director and Senior Independent Director of Home Retail Group (which operates Argos and Homebase). Since his arrival at News UK, Mike has focused the company’s strategy around distinctive, paid-for bundles to secure a profitable future for News UK’s world-class journalism. He has led the assembly of a portfolio of football video highlight clips covering the English Premier League, Scottish Premiership, FA Cup, Champions League, Europa League and England friendly matches. Committing to a wholly paid-for strategy, Mike has overseen the introduction of the Sun+ digital package incorporating News, Perks, Goals and Lotto to build deeper relationships with customers, following in the path forged by The Times and The Sunday Times. Mike also initiated the decision to move the London operations to new premises at London Bridge in summer 2014, coming together in one building with Harper Collins and Dow Jones, from the News Corp group.
Citation preview
Monetising digital content through paid subscriptions and targeted
advertising
Mike Darcey, Chief Executive Officer, News UK
