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Initiative of In partnership with
12 - 18 March 2018Money Matters Matter
#MoneyMattersMatter#GlobalMoneyWeek#GMW2018
About Global Money Week..............................................................................................................................................................................................................................................3
Growth...............................................................................................................................................................................................................................................................................................4
Supporters & Endorsements............................................................................................................................................................................................................................................5
2018’s Theme: ‘Money Matters Matter!’..............................................................................................................................................................................................................7
Planning Your Event................................................................................................................................................................................................................................................................8
How to work with media?.................................................................................................................................................................................................................................................9
Suggestions for social media........................................................................................................................................................................................................................................10
Branding & Style Guidelines.........................................................................................................................................................................................................................................11
Resources.....................................................................................................................................................................................................................................................................................12
Activity Ideas.............................................................................................................................................................................................................................................................................13
Selfie Challenge.......................................................................................................................................................................................................................................................................14
Money Box Challenge.........................................................................................................................................................................................................................................................15
Video Challenge......................................................................................................................................................................................................................................................................16
Take Part & Contact Us......................................................................................................................................................................................................................................................17
Other CYFI Initiatives..........................................................................................................................................................................................................................................................18
Contents
Global Money Week (GMW), a CYFI initiative, is an annual money awareness campaign built to inspire children and young people to learn about money matters and entrepreneurship.
What is the goal?We want young people to learn to manage their money wisely. By empowering children and youth, they will become the catalysts for the spread of financial and entrepreneurial education and engagement that will ultimately help their families and entire communities.
Who can participate?Anybody. Anywhere.
| Learn more at ‘About’ section on www.globalmoneyweek.org
About Global Money Week
| Learn more at ‘About’ section on www.globalmoneyweek.org
There is no participation fee or registration needed. Simply, get in touch with our CYFI Team. We will provide support and resources, or can connect you with events going on in your country!
Contact Us
If you have any questions, please contact us:
Child & Youth Finance International (CYFI)PO Box 16524, 1001 RA Amsterdam, the NetherlandsW: www.childfinanceinternational.orgE: [email protected]: + 31 (0)20 5203900
Follow GMW online!W: www.globalmoneyweek.orgFacebook: @GlobalMoneyWeekTwitter: @GlobalMoneyWeekInstagram: @GlobalMoneyWeek
#GMW2018#GlobalMoneyWeek#MoneyMattersMatter
H.M. Queen Máxima of the Netherlands
Her Majesty Queen Máxima of the Netherlands, honorary chair of the Money Wise Platform, joined a special Global Money Week celebration held in Amsterdam, the Netherlands on 30 March.
As the UN Secretary General’s Special Advocate for Inclusive Finance for Development and honorary patron of the G20’s Global Partnership for Financial Inclusion, Queen Máxima is a leading global voice advancing universal access to affordable, effective and safe financial services to strengthen human development, especially among the poor. In the Netherlands she supports financial inclusion particularly in the areas of financial literacy and financial education.
During the event, Queen Máxima was presented with the pioneering document “Safer Payment Products for Minors – guiding minors towards financial autonomy,” co-authored by CYFI and Mastercard in collaboration with partners.
GMW Supporters & Endorsements
The German Presidency of G20
The launch event for GMW 2017 was held at the Bundesbank in Frankfurt, Germany in collaboration with the German Presidency of the G20. The event included an interactive panel discussion, where school students could ask panel guests questions and gain insights in to the world of money.
| Learn more at ‘About’ section on www.globalmoneyweek.org
GMW Supporters & Endorsements
Organisation for Economic Cooperation and Development (OECD) & International Network for Financial Education (INFE)
GMW is held in partnership with the OECD. The OECD/INFE has been a strong supporter of CYFI and encouraged its member and partner countries to join the GMW celebrations.
UNCDF – Bank the Youth launch
During GMW CYFI and UNCDF launched the #BankTheYouth campaign to increase access to responsible, accessible and affordable financial services for youth. As part of the campaign launch, events were held in Benin, Burkina Faso, Democratic Republic of Congo, Madagascar, Senegal and Uganda throughout the Week!
World Savings and Retail Banking Institute (WSBI)
Fourteen WSBI-ESBG members from 13 countries took part in GMW2017. WSBI-ESBG members Erste in Austria, Fransabank in Lebanon, NABARD in India and CECA in Spain are all "leading" organisations during the week. In Europe, Hungary member OTP joins Erste in the country to celebrate the week, along with Swedbank in Sweden, La Caixa in Spain and BCEE in Luxembourg. In the Americas, FEPCMAC in Péru and Dominican Republic member APAP are participating. In Africa Finance Trust Bank of Uganda is on board as is Caisse Nationale des Caisses d'Epargne in Côte d'Ivoire.
It is more important than ever for children and youth to be economically equipped and empowered to close inequality gaps and build a brighter future!
Money Matters Matter because children and youth need to receive the knowledge and develop skills necessary to make smart financial decisions throughout life.
GMW2018’s Theme: ‘Money Matters Matter!’
| Learn more at ‘About’ section on www.globalmoneyweek.org
If you would like to organize an event during GMW, this section provides a guide to help plan your activities!
Step ❶ Create a planning teamStep ❷ Choose an eventStep ❸ Plan the eventStep ❹ Promote the eventStep ❺ Host the eventStep ❻ Share your experience
Planning Your Event
| Learn more at ‘Resources’ section on www.globalmoneyweek.org
Through media coverage you can promote your work in your community, expand the reach of your message, and spread the word about GMW2018!
• Identify the story you want to tell• Communicate your message effectively• Create media outreach materials• Create a media list to contact• Prepare a media kit for journalists
How to work with media?
| Learn more at ‘Media’ section on www.globalmoneyweek.org
Social networking sites can reach a large audience for little or no cost – use existing accounts, or ask colleagues, partners and volunteers to promote the event through their personal profiles.
Social Media
| Learn more at ‘Media’ section on www.globalmoneyweek.org
The official hashtags of GMW2018 are: #GMW2018 #GlobalMoneyWeek #MoneyMattersMatter
Facebook Twitter Instagram YouTube
Create a GMW event and send invitations to your network, share infoand status updates withothers. Use the search facility to find other local GMW events and Facebookusers with shared interests.
Use tweets for positive messages, calls for action, or to highlight key infoabout your event. Use hashtags #GMW2018, #GlobalMoneyWeek, and#MoneyMattersMatter
Take photos or videos at your GMW event and share them on your Instagramaccount. Use GMW hashtags #GMW2018 #GlobalMoneyWeek#MoneyMattersMatter
Upload videos to YouTube to promote, inform, and educate about your GMWevent – include the link to your YouTube video or channel in Facebook updates and Tweets, and embed videos on yourwebsite.
Tip! Remember to update your Facebook and Twitter statuses regularly, and cross-promote all of your social media content!
See ‘GMW Branding & Style Guidelines 2018’
In this guidebook, you will find applications for the logos, colors, typefaces and design templates that express GMW brand. It covers all materials produced for GMW, including ideas for GMW promotional materials. You will be able to find information and guidance on the use of the GMW logo.
For GMW, maintaining a consistent, high quality and structured image means that we can build a stronger awareness of the Week amongst members of the public. To make this happen, we need your help!
GMW Branding & Style Guidelines
| Learn more at ‘Resources’ section on www.globalmoneyweek.org
Check out resources that guide you to either plan your GMW activity or help you to promote the Week. GMW resources include:
Resources
All these resources are available online: at ‘Resources’ section on www.globalmoneyweek.org
• GMW Toolkit• GMW Print Pack• GMW Brochure• GMW Reports• GMW Slides• GMW Teaching Materials• GMW Logos• GMW Prep Pack*• GMW Achievements Form**(Available from December 2017)
Activity Ideas
Many different events and activities take place worldwide during Global Money Week.
Here are a few examples toinspire you!
| Learn more at ‘Activities’ section on www.globalmoneyweek.org
GMW time is always Selfie time! Our selfie competition is a great way to connect with other young people, individuals and organizations across the world in sharing their amazing money awareness activities and events. Join us for the 5th edition of the GMW Selfie Challenge to show us what you’re doing during the Week’s celebrations!
Timeline:The competition opens: Monday, 12 March 2018The competition closes: Sunday, 18 March 2018The winner will be announced on our GMW Facebook at 14:00PM (CET) on Friday, 30 March 2018.
Learn more: www.globalmoneyweek.org/event/selfie-challenge.html
GMW Selfie Challenge
Piggy banks and money boxes have been around for thousands of years! The origins of the name ‘piggy bank’ dates back to the Middle Ages when Pygg, an orange colored clay, was used to make pots to store money. The name pygg evolved to be known as ‘Piggy Bank’, and the rest is history!
Timeline:The competition opens: Monday, 12 March 2018The competition closes: Sunday, 18 March 2018The winner will be announced on our GMW Facebook at 14:00PM (CET) on Friday, 30 March 2018.
Learn more: www.globalmoneyweek.org/event/moneyboxchallenge.html
GMW Money Box Challenge
Submit a GMW video to show us what you are doing to celebrate GMW2018! Whether you create a vlog of your Week’s celebrations, host an interview with a representative from a local institution or capture money awareness games and activities.
Timeline:The competition opens: Monday,12 March 2018The competition closes: Friday, 23 March 2018The winner will be announced on our GMW Facebook at 14:00PM (CET) on Friday, 30 March 2018.
Learn more: www.globalmoneyweek.org/event/video-challenge.html
GMW Video Challenge
Ye! for Young Entrepreneurswww.yecommunity.com
Ye! is an online platform for young entrepreneurs between 16 and 30 years old. Ye! connects young entrepreneurs around the world and provides them with business knowledge, an online community, a coaching program and links to funding opportunities to help them grow their ventures.
Other CYFI Initiatives
Global Inlcusion Awardswww.childfinanceinternational.org/initiatives/awards.html
The Global Inclusion Awards recognize and honour those that achieve greatness and demonstrate innovation in financial, social and livelihoods education, financial inclusion, and entrepreneurial support for children and youth at the national, regional and international level.
SchoolBankwww.childfinanceinternational.org/initiatives/schoolbank.html
SchoolBank aims to increase financial inclusion of children and young people through the school system. Through an innovative multi-stakeholder approach the goal is to create systems change by providing children and youth with a Child & Youth Friendly bank account that they can use to save money, while at the same time imparting the appropriate education to teach them why and how to save and what their economic rights are.
Make a difference and join GMW2018!
