Monitor of Engagement with the Natural Monitor of Engagement with the Natural EnvironmentEnvironment

Martin Hall, Director, GGKM

Medway’s Green Grid Forum

February 2nd 2011

Monitor of Engagement with the Natural EnvironmentMonitor of Engagement with the Natural Environment

Results of additional analysis of MENE Year One dataResults of additional analysis of MENE Year One dataThames Gateway areaThames Gateway area

The study

• MENE provides the most comprehensive dataset yet available on people’s use and enjoyment of the natural environment.

• It provides comprehensive information on visits to the natural environment as well as other ways of enjoying the natural environment such as gardening, watching wildlife and volunteering.

Data and presentation

• 48,514 adults resident in England were interviewed between March 2009 to February 2010.

• Large sample size is the ability to analyse the data at a sub-national level.

• This report contains the findings of an analysis of three groups:– Residents of the Thames Gateway area – survey respondents who

live in this area – a sample size of 2,518 respondents.– ‘Destination Thames Gateway’ - survey respondents who had taken

visits to the natural environment within the Thames Gateway area in the seven days prior to interview – a sample size of 331 respondents.

– ‘Origin Thames Gateway’ - survey respondents who had taken a visit to the natural environment in the seven days prior to interview which started from a place within the Thames Gateway area – a sample size of 661 respondents.

Visits undertaken to natural environment in the last 7 days

8%3% 2% 3% 1% 3% 1%

18%

9%4% 3% 2% 1%

4% 2%

61%

19%

57%

0 1 2 3 4 5 6 7 8+

Residents of Thames Gateway area All England

Frequency of visits in last 12 months

19%21%

11%10%

14%

22%21%

20%

9%8%

10%9%

16%

11%

At least once aday

Several timesa week

Once a week Once or twicea month

Once every 2-3 months

Once or twice Never

Residents of Thames Gateway area All England

Visit destination – urban, rural or coast

Types places visited

Distance travelled

Transport used

Activities undertaken

ExpenditureItems spend money on during visit

Destination Thames Gateway

Origin Thames Gateway

All England Visits

Food & drink 16% 28% 20%

Fuel 3% 2% 4%

Car parking 4% 2% 4%

Bus/train/ferry fares 1% 1% 2%

Gifts/souvenirs 1% 1% 2%

Admission fees 3% 2% 3%

Spent anything 21% 31% 28%

Did not spend anything 79% 69% 72%

Average spend per visit (excluding visits with no spend)

£21 £24 £29

Visitor profile – socio economic

Visits with a destination in Thames

Gateway (%)

Visits originating in Thames Gateway (%)

All England visits

Summary

• Seems like we have a population of dog walkers who like to stay close to home and spend little money!

• Links to green grid work programme, prioritising investments, management, promotion?

• Links to Big Society agenda?