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MONITORING USE OF WHO NAME AND LOGO IN MEDICINE PROMOTION IN INDIA DR. VIJAY THAWANI Associate Professor in Pharmacology Government Medical College, Nagpur, India

MONITORING USE OF WHO NAME AND LOGO IN MEDICINE PROMOTION IN INDIA DR. VIJAY THAWANI Associate Professor in Pharmacology Government Medical College, Nagpur,

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Page 1: MONITORING USE OF WHO NAME AND LOGO IN MEDICINE PROMOTION IN INDIA DR. VIJAY THAWANI Associate Professor in Pharmacology Government Medical College, Nagpur,

MONITORING USE OF WHO NAME AND LOGO

IN MEDICINE PROMOTION IN INDIA

DR. VIJAY THAWANI

Associate Professor in Pharmacology

Government Medical College, Nagpur, India

Page 2: MONITORING USE OF WHO NAME AND LOGO IN MEDICINE PROMOTION IN INDIA DR. VIJAY THAWANI Associate Professor in Pharmacology Government Medical College, Nagpur,
Page 3: MONITORING USE OF WHO NAME AND LOGO IN MEDICINE PROMOTION IN INDIA DR. VIJAY THAWANI Associate Professor in Pharmacology Government Medical College, Nagpur,
Page 4: MONITORING USE OF WHO NAME AND LOGO IN MEDICINE PROMOTION IN INDIA DR. VIJAY THAWANI Associate Professor in Pharmacology Government Medical College, Nagpur,
Page 5: MONITORING USE OF WHO NAME AND LOGO IN MEDICINE PROMOTION IN INDIA DR. VIJAY THAWANI Associate Professor in Pharmacology Government Medical College, Nagpur,
Page 6: MONITORING USE OF WHO NAME AND LOGO IN MEDICINE PROMOTION IN INDIA DR. VIJAY THAWANI Associate Professor in Pharmacology Government Medical College, Nagpur,

Product Name Company Weight (Price)

Contents in g Claims

Oral Rehydration Salts-Citrate I.P.(For Mah Govt.)

Micron Pharmaceuticals, Vapi

27.9 g(No price)

Sod. Chloride 3.5Pot. Chloride 1.5Sod. Citrate 2.9Dext. Anhy. 20 Dissolve in 1 Ltr

WHO formula

Oral Rehydration Salts IPNEOTRALNew Orange Flavour

Maan Pharmaceuticals Ltd,Mehsana

28.5 g(7.50)

WHO recommendedformula

Oral Rehydration Salts- Citrate I.P.EMLYTE

Unichem Laboratories Ltd,Mumbai

28.5 g(Not readable

WHO / UNICEFrecommended ORSformula

Oral Rehydration Salts I.P.ELECTRAL

FDC Limited,Aurangabad

21.80 g(11.50)

Sod.Chl. I.P. 2.60Pot. Chl. I.P. 1.50 Sod Cit. I.P. 2.90Dext.Anhy. 13.50 Dissolve in 1 Ltr

Based on W.H.O.Formula(WHO very bold font)

Oral Rehydration Salts IPPUNARJAL

FDC Limited,Aurangabad

21.80 g(11.20)

- Based on W.H.O.Formula (WHO bold)-WHO ORS logo in which “recommended”not readable

Oral Rehydration Salts IPELECTROBIONRefreshing Orange flavour

Merck Limited,Aurangabad

21 g(13.80)

-New WHO recommendedformula (written twice)(recommended NR)- WHO ORS logo

Page 7: MONITORING USE OF WHO NAME AND LOGO IN MEDICINE PROMOTION IN INDIA DR. VIJAY THAWANI Associate Professor in Pharmacology Government Medical College, Nagpur,

Reduced Osmolarity Oral Rehydration salts IPWALYTEOrange flavour

Wallace Pharmaceuticals Pvt Ltd,Goa.

4.2 g( 3.70)

Sod. Chloride 0.52 Pot. Chloride 0.30Sod. Citrate 0.58Dext Anhyd 2.70 Dissolve in 200ml

- Logo WHO ORS(recommended not readable)

Oral Rehydration Salts IPRELYTE

Shreya Life Sciences Pvt Ltd,Mumbai

21 g15.75 for 5 sachets of 4.2 g(each 3.15)

-This product corresponds to the formulation recommended by WHO and UNICEF-Logo of WHO recommended ORS

Oral Rehydration Salts IP 5.9 gUNILYTE-OOrange flavour

Universal Medicament Pvt Ltd,Nagpur

5.9 g(Sample)

Sod.Chloride 0.70Pot.Chloride 0.30Sod Citrate 0.58Dextrose IP 4.0

WHO and UNICEF recommended formula

Page 8: MONITORING USE OF WHO NAME AND LOGO IN MEDICINE PROMOTION IN INDIA DR. VIJAY THAWANI Associate Professor in Pharmacology Government Medical College, Nagpur,

ORS Claims• WHO formula• WHO recommended formula• WHO / UNICEF recommended formula • New WHO recommended formula

• Based on WHO Formula

• This product corresponds to the formulation recommended by WHO and UNICEF

• Logo of WHO recommended ORS• WHO ORS logo in which “recommended” not

readable

Page 9: MONITORING USE OF WHO NAME AND LOGO IN MEDICINE PROMOTION IN INDIA DR. VIJAY THAWANI Associate Professor in Pharmacology Government Medical College, Nagpur,
Page 10: MONITORING USE OF WHO NAME AND LOGO IN MEDICINE PROMOTION IN INDIA DR. VIJAY THAWANI Associate Professor in Pharmacology Government Medical College, Nagpur,
Page 11: MONITORING USE OF WHO NAME AND LOGO IN MEDICINE PROMOTION IN INDIA DR. VIJAY THAWANI Associate Professor in Pharmacology Government Medical College, Nagpur,
Page 12: MONITORING USE OF WHO NAME AND LOGO IN MEDICINE PROMOTION IN INDIA DR. VIJAY THAWANI Associate Professor in Pharmacology Government Medical College, Nagpur,