50
Monopoly

Monopoly. is a situation in which there is a single seller of a product for which there are no good substitutes

Embed Size (px)

Citation preview

Page 1: Monopoly. is a situation in which there is a single seller of a product for which there are no good substitutes

Monopoly

Page 2: Monopoly. is a situation in which there is a single seller of a product for which there are no good substitutes

Monopoly

is a situation in which there is a single seller of a product for which there are no good substitutes.

Page 3: Monopoly. is a situation in which there is a single seller of a product for which there are no good substitutes

When a monopoly exists, there are generally high barriers to entry into the industry.

What are the reasons for these barriers?

Page 4: Monopoly. is a situation in which there is a single seller of a product for which there are no good substitutes

(1) Legal Barriers

patent - grant of an exclusive right to use a specific process or produce a specific product for a period of time (17 years in the U.S.)

licenses and franchises - permission, granted by a government, to enter an industry or occupation

Page 5: Monopoly. is a situation in which there is a single seller of a product for which there are no good substitutes

(2) A single firm has sole control of a resource essential to an industry.

Page 6: Monopoly. is a situation in which there is a single seller of a product for which there are no good substitutes

(3) Economies of Scale

Costs per unit in an industry may be low only when a firm produces a lot of output.

Consequently, small firms will be unable to enter the industry because costs are too high.

Page 7: Monopoly. is a situation in which there is a single seller of a product for which there are no good substitutes

Market Demand Curve

price

quantity

Demand

Because the monopoly firm is the only seller of a good, the market demand curve for the good is the same as the demand curve for the firm’s product.

Page 8: Monopoly. is a situation in which there is a single seller of a product for which there are no good substitutes

This is not true for the monopolist.

Remember for a perfectly competitive firm: MR = P.

Page 9: Monopoly. is a situation in which there is a single seller of a product for which there are no good substitutes

For a monopolist, MR < P.So the MR curve lies below the demand curve.

Quantity Price TR MR

10 20 200 ---

11 19 209 9

Page 10: Monopoly. is a situation in which there is a single seller of a product for which there are no good substitutes

Drawing the MR curve when the demand curve is a straight line: MR has the same Y-intercept and is twice as steep as the demand curve .

$

quantity

DemandMR

Page 11: Monopoly. is a situation in which there is a single seller of a product for which there are no good substitutes

Determining the optimal output

and price, and the maximum profit:

7 Steps

Page 12: Monopoly. is a situation in which there is a single seller of a product for which there are no good substitutes

Step 1 a. Draw and label the axes.

$

quantity

Page 13: Monopoly. is a situation in which there is a single seller of a product for which there are no good substitutes

Step 1 b. Draw and label the ATC and MC curves.

ATCMC

$

quantity

Page 14: Monopoly. is a situation in which there is a single seller of a product for which there are no good substitutes

Step 1 c. Draw and label the D and MR curves.

ATCMC

MR D

$

quantity

Page 15: Monopoly. is a situation in which there is a single seller of a product for which there are no good substitutes

Step 2: Find the profit-maximizing output where MR = MC

ATCMC

MR D

$

quantityQ*

Page 16: Monopoly. is a situation in which there is a single seller of a product for which there are no good substitutes

Step 3: Determine the price from the demand curve, above Q*.

ATCMC

MR D

quantity

$

Q*

P*

Page 17: Monopoly. is a situation in which there is a single seller of a product for which there are no good substitutes

Step 4: Determine the cost per unit from the ATC curve, above Q*.

ATCMC

MR D

quantity

$

Q*

P* ATC*

Page 18: Monopoly. is a situation in which there is a single seller of a product for which there are no good substitutes

Step 5: Determine the TR = PQ box.

ATCMC

MR D

quantity

$

Q*

P* ATC*

Page 19: Monopoly. is a situation in which there is a single seller of a product for which there are no good substitutes

Step 6: Determine the TC = ATC . Q box.

ATCMC

MR D

quantity

$

Q*

P* ATC*

Page 20: Monopoly. is a situation in which there is a single seller of a product for which there are no good substitutes

Step 7: Find profit = TR - TC.

ATCMC

MR D

quantity

$

Q*

P* ATC*

profit

Page 21: Monopoly. is a situation in which there is a single seller of a product for which there are no good substitutes

In the previous set of graphs, the monopolist was earning a positive economic profit.It is also possible for the monopolist to have a loss or to breakeven.Let’s look at a monopolist with a loss.

Page 22: Monopoly. is a situation in which there is a single seller of a product for which there are no good substitutes

Step 1: Draw and label the axes and curves. (For a loss, the ATC curve must be entirely above D.)

ATCMC

MR D

$

quantity

AVC

Page 23: Monopoly. is a situation in which there is a single seller of a product for which there are no good substitutes

Step 2: Find the profit-maximizing (or loss-minimizing) output where MR = MC

ATCMC

MR D

$

quantityQ*

AVC

Page 24: Monopoly. is a situation in which there is a single seller of a product for which there are no good substitutes

Step 3: Determine the price from the demand curve, above Q*.

ATCMC

MR D

$

quantityQ*

P*

AVC

Page 25: Monopoly. is a situation in which there is a single seller of a product for which there are no good substitutes

Step 4: Determine the cost per unit from the ATC curve, above Q*.

ATCMC

MR D

$

quantityQ*

ATC* P*

AVC

Page 26: Monopoly. is a situation in which there is a single seller of a product for which there are no good substitutes

Step 5: Determine the TR = PQ box.

ATCMC

MR D

$

quantityQ*

ATC* P*

AVC

Page 27: Monopoly. is a situation in which there is a single seller of a product for which there are no good substitutes

Step 6: Determine the TC = ATC . Q box.

ATCMC

MR D

$

quantityQ*

ATC* P*

AVC

Page 28: Monopoly. is a situation in which there is a single seller of a product for which there are no good substitutes

Step 7: Find profit or loss = TR - TC.

ATCMC

MR D

$

quantityQ*

ATC* P*

lossAVC

Page 29: Monopoly. is a situation in which there is a single seller of a product for which there are no good substitutes

A Monopolist Breaking Even (Zero Economic Profit)

Page 30: Monopoly. is a situation in which there is a single seller of a product for which there are no good substitutes

Step 1: Draw and label the axes and curves. (To break even, D must be tangent to the ATC curve.)

ATCMC

MR D

$

quantity

Page 31: Monopoly. is a situation in which there is a single seller of a product for which there are no good substitutes

Step 2: Find the profit-maximizing output where MR = MC

ATCMC

MR D

$

quantityQ*

Page 32: Monopoly. is a situation in which there is a single seller of a product for which there are no good substitutes

Step 3: Determine the price from the demand curve, above Q*.

ATCMC

MR D

$

quantityQ*

P*

Page 33: Monopoly. is a situation in which there is a single seller of a product for which there are no good substitutes

Step 4: Determine the cost per unit from the ATC curve, above Q*.

ATCMC

MR D

$

quantityQ*

ATC* = P*

Page 34: Monopoly. is a situation in which there is a single seller of a product for which there are no good substitutes

Step 5: Determine the TR = PQ box.

ATCMC

MR D

$

quantityQ*

ATC* = P*

Page 35: Monopoly. is a situation in which there is a single seller of a product for which there are no good substitutes

Step 6: Determine the TC = ATC . Q box.

ATCMC

MR D

$

quantityQ*

ATC* = P*

Page 36: Monopoly. is a situation in which there is a single seller of a product for which there are no good substitutes

Step 7: Find profit = TR - TC. Since TR = TC, = 0

ATCMC

MR D

$

quantityQ*

ATC* = P*

Page 37: Monopoly. is a situation in which there is a single seller of a product for which there are no good substitutes

Monopoly Possibilities

short run: positive profits, losses, or breaking even.

long run: positive profits, or breaking even.

Page 38: Monopoly. is a situation in which there is a single seller of a product for which there are no good substitutes

What is bad about monopoly?

Consumer options are limited. Profits do not signal firms to enter the industry.

(They can’t get in because of the barriers to entry.)

There is allocative inefficiency. ( P > MC ) The monopolist does not produce all units that consumers value more than it costs to make them.

Page 39: Monopoly. is a situation in which there is a single seller of a product for which there are no good substitutes

Allocative Inefficiency ( P* > MC* )

ATCMC

MR D

quantity

$

Q*

P* ATC*

MC*

Page 40: Monopoly. is a situation in which there is a single seller of a product for which there are no good substitutes

Natural Monopoly

a situation in which ATC declines continually with increased output.

So a single firm would be the lowest cost producer of the output demanded.

Page 41: Monopoly. is a situation in which there is a single seller of a product for which there are no good substitutes

ATC doesn’t turn upward until a very high output level, beyond the amounts that consumers will buy.

ATC

$

quantity

Page 42: Monopoly. is a situation in which there is a single seller of a product for which there are no good substitutes

Remember: the MC curve is below the ATC curve when ATC is sloping downward.

ATCMC

$

quantity

Page 43: Monopoly. is a situation in which there is a single seller of a product for which there are no good substitutes

Draw the demand and MR curves.

ATCMC

MRD

$

quantity

Page 44: Monopoly. is a situation in which there is a single seller of a product for which there are no good substitutes

What can the government do about a natural monopoly?

government take over the industry let it operate freely government regulation of monopolist

Page 45: Monopoly. is a situation in which there is a single seller of a product for which there are no good substitutes

Natural Monopoly: operating freely

ATCMC

MRD

$

quantityQ*

P*

Page 46: Monopoly. is a situation in which there is a single seller of a product for which there are no good substitutes

Regulation

marginal cost pricing (P = MC) average cost pricing (P = ATC)

Page 47: Monopoly. is a situation in which there is a single seller of a product for which there are no good substitutes

Natural Monopoly: marginal cost pricing regulation

ATCMC

MR

D$

quantity

Pm

Qm

Page 48: Monopoly. is a situation in which there is a single seller of a product for which there are no good substitutes

Natural Monopoly: marginal cost pricing regulation

ATCMC

MR

D$

quantity

Pm

Qm

P < ATC Firm has a loss! So this won’t work.

Page 49: Monopoly. is a situation in which there is a single seller of a product for which there are no good substitutes

Natural Monopoly: Average Cost Pricing Regulation

ATCMC

MRD

$

quantityQa

Pa

Page 50: Monopoly. is a situation in which there is a single seller of a product for which there are no good substitutes

Natural Monopoly: Average Cost Pricing Regulation

ATCMC

MRD

$

quantityQa

Pa

Zero economic profits: this can work.