Montana Brown, Caroline Hallett, Abby Jessup, & Kara Malone

COOL SOLAR WINDOW CHARGER

WHAT IS THE COOL SOLAR WINDOW CHARGER?

• Solar charger that mounts to a window and is compatible with any USB chargeable device

• 1300 mAh battery

• Regular and smaller USB input

• Requires direct sunlight

• Functional and sleek design

• Eliminates hassle while saving energy

CONSUMER ELECTRONICS INDUSTRY

• Technology industry is always changing and evolving

• In 2011, the consumer electronics market had a market value of $90,817.9 million and is forecasted to have a value of $104,463.3 million in 2016

• Market is predicted to continue growing

• Retailers sell similar products, which makes it difficult for them to differentiate themselves

• Easier for customers to move from one retailer to another

• Difficult for retailers to capture and retain customer

• Major distributors include Best Buy and RadioShack

MOBILE PHONE INDUSTRY

• Valued at $13 billion in 2012

• In 2011, household possession of mobile phones was estimated at 98%

• Extremely competitive industry

• Kids are surpassing all other consumer segments in penetration growth• Adoption rate are being driven by kids and their parents

• Mobile phones are becoming an indispensable element of life

• Major retailers include Samsun America Inc., Motorola Inc., LG Electronics USA, and Apple Inc.

INDUSTRY TRENDS

• Green Technology • Innovating and inventing environmentally friendly products

• Optimization Not Innovation• People want bargains

• Focusing on improving current products instead of producing new products

• Price Cuts• Forced to cut prices in order to gain the attention of buyers

• Text-To-Buy

• Mobile Cash• Likely to become a method of payment in the future

• Electronic keys for homes and offices

COMPETITOR ANALYSIS

• 50,000 stores with combined annual revenue of about $100 billion• Best Buy

• RadioShack

• Retail operations of Apple

• Technological innovation and the need to replace or upgrade products drive demand

• Small companies compete more effectively by offering specialized products/superior customer service

• Larger companies experience economies of scale

COMPETITORS

• Amazon

• Staples

• ChargeCard

Duracell 24-Hour Power System

• Charger/power at home and on the go

• $100

• System• Powermat

• Wireless phone case • iPhone 4/4s, Samsung Galaxy S III

• Portable backup battery

• A few useful products bundled together

• Marketing strategy

Duracell 24-Hour Power System (Cont’d)

CONSUMER ANALYSIS

• Avid tech users interested in maintaining an environmentally friendly conscience• Generation X

• Generation Y

• Millennial

• Continuously use technology to keep up with the latest and greatest in social media, local, worldly, and political news, etc.

PRIMARY RESEARCH

• 10 question survey• 52 respondents

• Interview with an Apple employee

• Interview with an AT&T employee

SURVEY RESULTS

• 100% of respondents own cell phones

• Nearly 60% had never heard of a solar charger for electronic devices

• Only 4 respondents said they wouldn’t buy a solar window charger

• 39.2% of respondents said they would be willing to pay anywhere from $25 to $35 for a solar charger

• 60.8% reported that design and aesthetics of a solar charger would be somewhat important in their purchasing decision

RESULTS (CONT’D)

90%

8% 2%

How often during the course of a day do you charge an electronic device away

from home?

1-2 times

3-4 times

5 + times

14%

66%

16%4%

If you do power your devices away from home, is it typically a hassle?

RarelySome-timesOftenAlways

SWOT ANALYSIS

STRENGTHS:• Technologically advanced• Energy efficient• Sleek design• Compatible with all USB devices• Compact• Price

WEAKNESSES:• Charging time• Doesn’t charge at night• Only compatible with USB

devices

OPPORTUNITES:• Target early adopters• Complementary product sales• More people want to be

environmentally-friendly/conscious

THREATS:• Other companies that sell similar

products• The development of a new solar

charger with more advanced features and capabilities

CONCLUSION