~Monte Cristo~ Resorts International March 02 2009 Page 1

March 02 2009 Page 1 of 12

~MONTE CRISTO~ RESORTS INTERNATIONAL


Executive Summary

1.0 Executive Summary Monte Cristo, the company is a high end resort based Development Company that sells ultra modern contemporary fractional ownership suites to high net worth individuals and corporations in exotic locales. Monte Cristo is three companies rolled into one. First is Monte Cristo PLC; a London based Stock Exchange Company. Second, a Mexican corporation for its real estate based investments in Mexico. Third, it is an American based Corporation with the entity being formed in Nevada. Monte Cristo buys properties in resort locations and builds fractional ownership based resorts at these locations. The resort includes beachfront locations, swimming, diving, restaurants, and leisure activities but above all, it is the suites that set Monte Cristo apart from all others.

In Cozumel, Mexico we have three separate floor plans being offered. On the first floor we have suites of 1700 square feet with ultra modern kitchens, 2 bedrooms, 2½ bathrooms, and living rooms; all rooms in the suite have full ultra modern electronics. The second floor has suites of 2300 square feet with ultra modern kitchens, 3 bedrooms, 3½ bathrooms, and living rooms; all rooms in the suite have full ultra modern electronics. Finally the penthouses offer 3300 square feet of complete luxury, ultra modern kitchens, 4 bedrooms, 4½ bathrooms and living rooms; all rooms in the suite have full ultra modern electronics. The major ultra modern electronics system being installed at this Monte Cristo development will be 100% solar powered. This contemporary resort will be loaded with multiple high end amenities.

Sales are projected to be $235,880,000.00 over the next three years. Annual gross income starting in year four is estimated to be $14,256,000.00. The Market Monte Cristo will target two distinct customer segments that have large amounts of disposable income. The first segment is those families with a very large net worth this segment is a growth market that lies just below the radar screen due to smart investments and skilled tax planning. This segment is especially attractive since most of the families in this segment are relatively young upwardly mobile executives who enjoy spending time in exotic locales on a regular basis. They have a mindset that is eager to expand their horizons and want to “feel” their accomplishments.

The second market segment is professional business and corporate clients who are increasing their market share and would use these types of facilities to reward their top performers or use the resort to entertain and further their business objectives and goals.

Both of these market segments would be found in the top 5-10% of the gross earned annual income range. Strategy Monte Cristo will initially focus their efforts on buying and developing existing undeveloped real estate. Once the properties are purchased, we will begin the marketing and sales of the resort and its multiple amenities.


As stated the resort will be an ultra contemporary facility that is solar powered with modern kitchens, bathrooms and large living spaces. State-of-the-art communications and audio/video amenities, full safety measures will be implemented ensuring a cutting edge, high end environment.

This course of action will be initially pursued as a way to efficiently utilize capital and establish a reputation within the resort community in general.

Management Team:

Monte Cristo Elite Resort Destinations is led by the following individuals:-

Randall Smith - He has a B.S. Degree from Samford University in Business and Education. He has a Masters Degree in Project Management from Villanova. He continues to work towards pre-eminent elite certification in Project Management and Six Sigma theology. He has started and sold three past corporations in real estate and wireless communications technology. He is responsible for assembling the talent and projecting the ultimate success of the project. He has developed property locations large and small over the past 12 years. Most have been real estate based but some have been technology based for communications companies like South Central Bell (now know as AT&T), and Cellular One, Western Wireless and Alltel Communications.

Steve Nicholson - Steve has a B.S. Degree from the University of Kansas. He has specialized in a unique sales methodology with significant results during the past twenty years. He currently lives in Playa del Carmen, Mexico and is the lead man and is responsible for the property we will purchase to build the resort on. Steve has sold millions of dollars of valuable real estate all over the Yucatan peninsula over the past eight years. His contacts and valuable resources make him a one of a kind in ensuring a successful venture.

John Winkelmann - Background encompasses 20 + years of Sales and Sales Management/Executive Leadership experience (Sr. Mgr., Director, VP), with a record reflecting outstanding consistent results, creative response to global marketplace demands, and professional work meeting the highest quality standards. Proven path of performance with major companies, (FedEx, ServiceMaster, and Convergys) where business thinking skills and strategic planning abilities gained him the recognition as a “Leader of Leaders”. His strong ability to adapt to change with the identification and troubleshooting of actual/potential problem are confronted for quick problem resolution with focus on the impact to employees and to the bottom line. The foundation supporting all of John’s business skills is his unwavering commitment to maintaining integrity and genuine respect and appreciation for others.

Bill Robertson - His background is one of an owner of a real estate development company in Birmingham, Alabama. From stand alone developments like a Waffle House to large strip centers and Home Depot and Publix grocery store developments, he has over 15 years experience in real estate development and leasing operations generating millions of dollars of cash flow and net profits. He has experience in the construction planning and post


development leasing operations. Crest Realty, his company has sold off their assets and he now has agreed to help implement and develop the business plan for Monte Cristo.

Architect - Segura Schreiber SC., located at AV.1ra Entre Constituyentes Y Calle 16, Playa del Carmen, Solidaridad Quintana Roo, Mexico. This architectural firm has built several large resorts along the Costa Maya in Mexico and gives us the local point man along with Steve Nicholson that we require to build a first class resort within the monetary and time frames outlined in our business plan spreadsheets. 1.1 Objectives

1. Purchase initial property in Cozumel, Mexico. 2. Expand marketing and sales base in United States, Canada and Europe. 3. Start closings of fractional ownership suites in resort within 120 days of startup. 4. Sell 1/4th of total available units (396) and then begin construction of first tower.

1.2 Mission The Monte Cristo Resort Destination provides high-quality, exquisite, beachfront resort fractional ownership residences in Cozumel, Mexico. Monte Cristo’s resort residences offer state-of-the-art living conditions reflective of the rapid advancements in technology and a growing need for private exclusive resort get away enclaves. Our company is dedicated to a hassle free living environment in which our owners can enjoy all of the benefits of exclusive, attractive, and very high end residences. Unlike many other resort companies that are solely concerned with turning profits, our primary objective at Monte Cristo is to maintain the highest level of customer satisfaction that is achievable. Uncommon amenities, happiness, and very exclusive experiences are our main goals. Monte Cristo maintains competitive market prices, while working toward expanding the number of residences owned worldwide, and increasing total profits earned. Within the company we will strive to work as a cohesive, harmonious unit focused on exemplifying our mission. Just as customer satisfaction is an intricate part of Monte Cristo's success, so is employee satisfaction. That is why the founders of Monte Cristo Elite Resort Destinations believe that employee satisfaction will make the company a success and will be the key to their longevity. Initial focus will be to buy and develop existing properties in Mexico, the Caribbean and selected locations in the United States and Canada. We will modify acquired real estate so as to meet our standards and increase long-term assets and income. Monte Cristo fosters the ideals of the importance of client needs along with healthy and understanding relationships and a professional commitment to satisfaction. 1.3 Keys to Success

1. Year Round usage or our exclusive residences that provides state-of-the-art amenities and experiences.

2. Maintaining open communication between Monte Cristo and its customers in order to ensure the highest level of customer satisfaction and long lasting reputation within the resort community.

3. To continue to expand the number of residences owned and maintained, while also increasing the level of profits for both Monte Cristo and its investors.

4. Market the “Green” aspects of the resort in that it is 100% solar powered.


Company Summary

2.0 Company Summary Monte Cristo Elite Resort Destinations is an enterprise that is involved in numerous aspects of the industry. Primary experience and expertise is in the development of high quality, resort level residences seeking the most up-to-date technologically advanced living environment. An area of intense training and attention is the importance of strong customer service. The first property being purchased by the company is a 4 million dollar with beachfront location in Cozumel, Mexico. A total of 1584 units will be made available to the cherished few who can afford and appreciate such a high end resort property.

2.1 Company Ownership Monte Cristo Resort Destinations is a multinational corporate setup consisting of an American based corporation and a Mexican based corporation for legal ownership of non-resident foreign ownership of Mexican real estate.

2.2 Start-up Summary

The total start-up costs and expenses are contained on our business spreadsheets, available on request or attached.

2.3 Company Locations and Facilities

Monte Cristo headquarters will be established in A-quality ocean front office space in the downtown area of San Miguel, Cozumel, Mexico. We are in discussions currently with several companies who will manage the properties and provide the desired services our customer base will demand. Resort Owners Property Management Group currently manages and operates these type properties and spa services, limo services, daily maid service, catering, chef and pool and landscape maintenance services.

The company is currently beginning closing procedures for the first resort property on the southwest corner of Cozumel, Mexico. The company has a working arrangement with the current owner and we will purchase the property and begin our marketing and sales of fractional ownership units which we envision happening 90-120 days from the startup of marketing. Each suite will be sold as a fractional ownership property with the customer receiving exclusive use of the suite for 28 days per calendar year. Each suite will be sold in this manner 12 times. That’s each suite sold 12 times X 28 days totaling 336 calendar days. This leaves 29 days a year for each suite being available for trade outs with other resort owners from future properties we will build and for maintenance. The resort will have a total of 60, 2 bedroom suites, 60, 3 bedroom suites and 12, 4 bedroom penthouses. That’s 132 suites X 29 days a year (open space) equaling 3828 days. Divided by 7, this equals 547 weeks a year for future trade outs and maintenance. The exponential numbers here give us amazing flexibility and unlimited growth capabilities!

Services 3.0 Services Monte Cristo offers on-site maid and chef service. We offer yacht and aircraft leasing to get to and from our locations and limo and car rentals as well as swimming pool, snorkeling/diving excursions. We also offer golfing and tennis club memberships at nearby


clubs, restaurant, spa and shopping reservations upon demand. There will always be an open line of communication between our customers and the management via our 24 hour staffed hotline and our web site for changes and reservations during and before the usage of the residential resort begins. We will furnish a call-in answering service.

3.1 Competitive Comparison Monte Cristo’s main advantages are as follows:

1. We offer a higher level of quality in our residential resorts, more than the average competitor in this market segment. Our main competitors boast of having 2000 square feet in their ultimate top tier suites while our smallest units which are 2 bedroom suites have almost 1800 square feet plus private sun decks. The entire resort is solar powered and green technology efficient.

2. Each suite/residence will be fully Internet ready via wireless Ethernet access. All of our suites/residences will be equipped with large scale flat screen LCD HDTV home stereo systems, yacht rentals available, entertainment venues, one stop shopping amenities just to name a few. We provide childcare and butler/nanny services as well.

3. Our marketing and advertising costs will be low due to simple marketing strategies. However, the owner's expertise in visual layout and communications will help create a unique and aesthetic product for the customer.

4. The main competition Monte Cristo will encounter will be ourselves in the tenacity in which we strive and desire to please each and every customer we gain.

3.2 Sales Literature We outsource our sales operations to a company who has been in the business of resort property sales worldwide for the past seventeen years. In the past 24 months they have sold over 2 billion dollars worth of properties. We will lay out our service plans and cost structure to them and then they will setup a web site and begin pre qualification of prospective customers. We have a database of over 2200 prospective clients at this writing and our sales organization will begin the pre qualification and contact process to set up the closings for the properties we will begin offering. We will have open house on a Thursday through Sunday setup and invite our prospective clients down, pick them up by limo at the airport, arrange for accommodations, cater their meals, escort them to our sales office and actual property, introduce them to our facilities and business professionals. We will entertain them the entire weekend and we expect to close ten- twelve sales every weekend. We expect to have some 60 couples into the facility on any given weekend. So a one in five closing ratio will be what we expect to achieve our goals. Keep in mind that the current close rates for these fly and buy clients is 96%. Monte Cristo will send brochures and DVD’s to the customers prior to their appointment schedule. These will give the customer a general outline of our residential fractional ownership proposal and will explain the benefits of our services. We will also have a monthly newsletter that we will send out to our clients. This newsletter will inform the clients as to the growth and outreach of Monte Cristo. It will also contain some human interest stories about our complexes and the outline of our typical client base.

Our clients will be introduced to the Monte Cristo Stock Exchange as well. When our clients call and reserve their time to visit; they will be emailed an info sheet that will


advise us on how to stock their suite upon arrival. That’s alcohol, food, soft drinks, snacks etc. Thus, the name Monte Cristo “stock” exchange. We will also advertise in newspapers including The Wall Street Journal, Barron’s, and The New York Times. Our marketing strategies are simple but aim to reach a large amount of people. The layout of our publications and advertisements will have a sophisticated and contemporary look without being overly formatted.

3.3 Fulfillment 1. Monte Cristo’s key fulfillment will be provided by management's dedication to a

higher quality product. This is achieved through the solid network of contractors, and cutting edge architects and service providers who are all dedicated to helping Monte Cristo achieve superior results. We are hard workers who have a solid backing from our development partners.

2. We will maintain a pool of professionals in which to pull from for our needed services. This will help us develop a rapport with our contractors as well maintaining our high expectations.

3.4 Technology Monte Cristo Elite Resort Development Services will have the most up-to-date technology provided both to the customers and to the subcontractors and other clients.

1. Wireless Ethernet will be available in each residence developed by Monte Cristo. 2. Access to a complete office and communication center located on the premises. 3. Each unit will contain an emergency panic alert that will automatically go through

to the manager and the local police department. We will have emergency backup generators installed so the power never goes out along with our installed solar arrays.

3.5 Future Services In the future, Monte Cristo will look to give each department within the company the opportunity to become a more independent entity. This will make expansion efforts more efficient, and will provide specialists in their departments the chance to become more focused in their field.

Market Analysis Summary

4.0 Market Analysis Summary Monte Cristo’s main consumer base will be primarily a millionaire client base that has demonstrated their prowess in their respective fields. They appreciate an unparalleled level of quality, location, and technological amenities. We will also be marketing to corporate clients who wish to reward their top performers and use the facilities to expand their company’s market share. These customers will be looking for high-quality environments that can foster the type of atmosphere needed for intellectual and professional success.

4.1 Market Segmentation 1. Monte Cristo’s largest market segment will most likely be millionaires in their mid

30’s to 60’s who enjoy private exclusive resort communities with a large scale professional attitude for being pampered and taking care of all their personal needs no matter how large or small. These contemporary professional business people


will be the most likely to desire the technological amenities that our company offers. General market conditions do not apply here.

2. Non local professionals are among the largest segment. They will be attracted to the residences on the beach and other resort areas because of the same beach related and technological amenities, but will also be attracted to the comfortable, well maintained living environment. Having access to quality restaurants, snorkeling, scuba diving, shopping and water sports activities, satellite based HDTV for stock market, news and sports services.

3. Our market segmentation is at the very top of the food chain. The top 1 or 2 % income generators worldwide are the customer base we seek.

4.2 Target Market Segment Strategy We believe that our unparalleled level of quality and technological amenities put Monte Cristo into a niche of its own. This will be the focal point of all our marketing and advertising efforts. Being a Green based self- generating solar powered resort will enable much marketing success. These segments are also easily reached through local newspapers and publications, as well frequent open house displays. It is essential for Monte Cristo patrons to understand that their needs are our priority.

4.2.1 Market Needs Each of our targets illustrates a need for the quality, convenience, service, safety, comfort and technological amenities that can only be found at our exclusive resort residences.

1. The millionaire segment desires a quiet detached atmosphere that fosters a quality leisure environment. They also need the convenience of location and on-site amenities.

2. The professional segment needs a living environment that separates them from the noisy, common inconvenience of average resort living. Most professionals are on their way to upward mobility or movement to a larger or more expansive environment. They desire exotic, exclusive residences that will let them feel like they are getting the quality that they deserve.

3. The faculty/staff segment also has similar needs. They need to feel separation from the noise and lower quality conditions of most resort communities. A feeling of pride will be evident from our staff due to being given the opportunity to work in such opulent surroundings.

4.2.2 Market Trends This industry is constantly evolving and leaving many inflexible companies stagnant. One of the major trends is the need to adapt to technological advancements as well as maintaining the overall appearance and condition of the residences. Another important trend is adapting to higher valued properties in exclusive areas due to urban growth boundaries, etc. Monte Cristo is dedicated to following these trends while maintaining the level of exquisite detached livability that sets us apart from our competitors. Monte Cristo’s resort at Cozumel is only a 4 hour flight from 70% of most major Eastern and Central MSA (Metropolitan Statistical Area) located airline gateways.

4.2.3 Market Growth The market for high quality, high priced resort residences has been growing at an alarming rate since 1996. Worldwide you see these type properties becoming more and more


commonplace. In Dubai the largest construction project in history is going on. In Las Vegas and other resort communities there is always a shortage of construction workers for ongoing projects. Monte Cristo is trending towards deep researched demographic marketing to this particular niche and exclusive high value properties and detached quality living. This elite demographic segment is capitalizing on the strength of the current economic growth of aspiring millionaires and corporate business owners looking for more productive ways to spend their time and money.

Strategy and Implementation Summary

5.0 Strategy and Implementation Summary Monte Cristo will focus on the three previously mentioned market segments: The number one segment is millionaires broken down into two categories, millionaires with $30 million plus and the lower end millionaires with $10 to $30 million. The third segment is the corporate or business segment who will use the residences to increase their on going market share. Our target customer is usually looking for higher end living facilities that foster a safe, enjoyable, and convenient environment. They are technology savvy and have a desire to have access to the technological amenities that we provide as well as spending time in the resort environment and surroundings.

5.1 Competitive Edge We start with a critical competitive edge. There are very few competitors who offer the same level of quality and technological amenities as Monte Cristo does. We also have a very high regard for customer service; something that is unparalleled in this industry. Monte Cristo believes it is essential that the customer feels he/she is being treated with the utmost care and urgency. All staff and personnel go through a training program that teaches many of the skills needed for successful client relations and customer service.

5.2 Marketing Strategy Marketing in a highly competitive industry depends on the recognition of excellence, as well as a point of difference to display our premium product in an individualized light. Monte Cristo will build a reputation upon these components. We will develop and provide a living environment of unmatched proportion. It starts with the commitment to customer satisfaction and fulfilling their demands. Our commitment is to quality, comfort, safety, and satisfaction through our 24-hour customer service. The aspects of our developments differentiate Monte Cristo from any other resort real estate company by our focus on maintaining the most advanced technological innovations in the market at the most exclusive prime resort spots in the world.

5.2.1 Positioning Statement For people who desire resort based high-quality living with all the technological amenities available, only Monte Cristo Elite Resort Destination Services will be able to fulfill their needs and desires at a value added premium price. Unlike most other property management companies, Monte Cristo is committed to guaranteeing customers full satisfaction, with 24-hour on-staff service, live answering service, and a web site that handles all complaints instantly.


5.2.2 Pricing Strategy Monte Cristo’s pricing will be at the top of what the market will bear. We are competing with large firms who have similar business models. Our prices will be competitive with these larger firms while maintaining the high level of quality and expert management. Prices are based on above average amenities value required by our customer base. Monte Cristo however, will follow market pricing trends in order to maintain a competitive advantage.

5.2.3 Promotion Strategy Monte Cristo's most successful promotion will come in the form of word of mouth. Since we will own real estate, we will be highly visible to the public. Since our residences will be in the upper echelon of quality and livability, word will spread throughout the world about our unique appeal. Along with word of mouth, our most consistent form of promotion will come from precise target marketing to the individual client base and ads placed in resort and destination based magazines and circulations. We will also be personally promoting our product worldwide via high-end press releases.

5.2.4 Distribution Strategy We will focus on providing high-quality leisure in resort locations with a wide customer base. It is also important that we remain at the upper echelon in the quality range when compared to competitors. We can only do this by organizing and implementing a sound plan that will assume responsibility for the functionality and appearance of exquisite resort properties. We will have an updated Web site for anyone interested in the properties.

5.2.5 Marketing Programs Our most important marketing program is customer word of mouth. The only way to truly know the quality of our residences is through experience; hence we must maintain the highest level of customer satisfaction. Rewards will be given to clients and or customers that refer new clientele to the company. We confidently believe that the high level of quality that Monte Cristo will provide can attract a strong demand for our residential fractional ownership properties. Our out-sourced sales program has already sold over 2 billion dollars worth of prime resort real estate properties in the past 24 months. Existing clients will be given very high value considerations when one of their referred customers buys into our resort package affiliations.

5.3 Sales Strategy Sales in our business are based upon providing customers with a living concept fitting their needs. We must be in touch with the needs and desires of our clientele in order to best attract a consistent flow of incoming customers.

5.3.1 Sales Forecast Monte Cristo will offer whole or fractional ownership properties per residence. The fractional ownership units will give each client five weeks (35 days) at the property. The time does not have to run consecutively so the usage can be broken down into a single week if required. Fractional unit will be priced dependant on the clients requirements and unit type, whether 4 bedroom penthouse suite, 3 or 2 bedroom suite, or 1 bedroom studio. The average monthly management and maintenance fees will be in the $750 per month range.


5.3.2 Sales Programs Our sales program will allow a customer who buys a fractional ownership in one of our properties to stay at any of our other properties to be built in the future. This best exemplify Monte Cristo’s commitment to customers. We will also award existing customers for referring new clientele to the company. Our Fly and Buy programs will allow prospective customers a weekend stay at the resort and features an unheard of 96% close rate

5.4 Strategic Alliances We depend on our alliance with several out sourced sales organizations and Resort Property Owners Management Group to manage our properties. We have several strategic alliances with car rental, limo service and aircraft and yacht leasing firms to provide our clients with all the services they will ever need. Our out sourced sales firm has a 17 year record for selling these type properties.

Management Summary 6.0 Management Summary The management team depends on their combined 150 years experience in building, constructing, selling and managing real estate developments to ensure a continuing success from this initial project and those that are soon to follow. As we continue to grow, we will establish satellite offices in all of our residential MSA’S. It will also be necessary to take on additional help in the marketing, management, public relations and R & D sectors as growth continues.

6.1 Organizational Structure Monte Cristo Elite Resort Destination Services depends on an organized division of responsibilities in order to run an efficient, diversified enterprise. Main decisions and responsibilities will be divided between the management group based on their past experience in this and related industries. They will focus on maintaining high quality and a cohesive business entity. Top division managers will be given specific responsibilities such as marketing, finance, strategic management, or research and development.

6.2 Management Team Monte Cristo is completely departmentalized. The main departments are finance, marketing, management, and research and development. Randall Smith, will serve as Executive Project Manager, Steve Nicholson will serve in the same capacity but more involved on the initial real estate purchases and local Cozumel office leasing and personnel staffing. John Winkelmann will assume marketing and sales responsibilities in coordinating our out sourced sales joint venture partners. Bill Robertson will manage the main aspects of construction management with the winning bidder for the project engineering.

6.3 Management Team Gaps The present team requires business development and administrative support. Most of the partners have been working in business environments where this kind of support was provided to them as part of a larger organization.


Monte Cristo will turn to several of Randall Smith’s existing personnel to help with staffing and pubic relations efforts our staff will help create business development programs, such as speaking opportunities and magazine article insertions, as well as forums and seminars which are important to our ongoing development.

Regarding administration, we have a strong finance management team to guard cash flow. Our partners are accustomed to the worries of cash flow, and have experienced money managers to call on to help employ sound accounting procedures to ensure the long life of the company and its continued growth.

6.4 Personnel Plan The following summarizes our personnel and their vast years of experience in this field. Most have been very entrepreneurial and most have several years of multiple start up experience.

Personnel

Steve Nicholson, PM. Randall Smith, PM. Digby Jarman, International Business Development. Bill Robertson, Real Estate Development. Roman Brodnarchuk, Sales Division. Gary Carter, Resort Management Services. John Winkelmann, Executive Sales Systems.

Financial Plan

7.0 Financial Plan We want to finance growth mainly through cash flow. We recognize that this means we will have to grow more slowly than we might like but our sales in most cases will be immediate and ongoing. The most important factor in our case is closing our prospective clients’ onsite. We can't push our clients hard but we can inspire emotion to speed the sales cycle up. We envision having 4-5 sales associates at our resort residence with each having four appointments daily from Thursday through Sunday. That will be a total of 64 appointments. We expect to close 32-48 of these every month. The current fly and buy programs are yielding a 96% close rate!

7.2 Key Financial Indicators The spreadsheet illustrates how we envision the project to be successfully completed. The founders, Steve Nicholson and Randall Smith have to this point invested well over $225,000.00. The money has been spent on company formation, legal and attorney setup, sales and marketing startup and management structure.

Documents

~Monte Cristo~ Resorts International March 02 2009 Page 1