Monthly Public Relations Report March 2013

80 SW 8th street. • 19th floor • miami, florida 33130 • phone: 305.371.9736 • fax: 305.402.6373 • www.maxborgesagency.com

Monthly Public Relations Report March 2013

Monthly Summary & Analysis In March, Max Borges Agency’s public relations efforts focused on the announcement of the Earth Day promotion for the Stone GreenZero. Additionally, the agency continued outreach to outdoor, hunting and recreation media outlets to secure review coverage of the Sport Case with Strap Mount. Although our service agreement limits our proactive PR outreach to two products per month, the agency also promoted the Mi-T Grip, securing a four-star review for the product on CNET, a top referring source of traffic to Bracketron.com with 583 visits in March. Other placements that were highly impactful in terms of driving visitors to the website included the DIY Marketplace listing for the Mushroom GreenZero, which appeared on the network’s popular “I Want That!” show in March, and the prize page for the Game Show Network, which promoted the Universal Tablet Headrest Mount and Bracketron coupon codes as prize items. Highlights of published coverage included top daily newspaper The Charlotte Observer, beer enthusiast national magazine Draft Magazine, broadcast segments on DIY Network, FOX Albany and ABC Louisville, and web coverage on CNET, About.com, HGTV, GSN, Lifehacker, The Gadgeteer and golf blog Hacker's Paradise. The comparative ad value of print and broadcast hits alone exceeded $15,000 in March. The agency successfully secured a wide variety of pending coverage for Bracketron in March as well. Coverage set to appear in coming months includes McClatchey Tribune Syndicate, At Home Tennessee, Pocketberry, AskMen.com, Woman's World, Golfing Magazine, Get Connected TV (Canada), Road Bike Action, Totallyamaha (an ATV publication), FLW Outdoors Magazine, Bear Hunting Magazine and Outdoor Athlete. Moving into April, the agency will have a call with the Bracketron marketing team to finalize focal products and the scheduled press release for the month. Recommended products include the Mi-T Grip and Stone GreenZero. Timely pitches would include short-lead pitching for Father’s Day and National Safety Month for the Mi-T Grip, and short-lead pitching for Earth Month for the Stone GreenZero.

2

Other Activities

Sales Book Compilation: The agency created targeted sales books for use in retailer meetings to demonstrate media coverage of core products in key verticals.

Earth Day Outreach: The agency pitched the Stone GreenZero for inclusion in Earth Day tech roundups.

Mother’s Day Outreach: The agency pitched the Stone GreenZero for inclusion in Mother’s Day gift guides.

Outdoor/ATV/Hunting/Fishing Media Outreach: The agency pitched the Sport Case with Strap Mount to target outdoor publications with a concentration on media outlets covering hunting, fishing and ATVing.

Stone GreenZero Deal Press Release: The agency drafted and distributed a press release announcing Bracketron’s Earth Month deal.

Notable Media Accolades “The Bracketron Mi-T Grip is (both metaphorically and literally) a solid smartphone mount for users who prefer dashboard placement.” -CNET on the Mi-T Grip “The Universal Golf GPS Mount easily accommodated both my smaller GPS unit, as well as my larger mobile phone. Both devices were secured with minimal effort, and they really couldn’t be any more different when it comes to width and depth. I think this is a good testament to the versatility of the UGGM.” -Hacker’s Paradise on the Bracketron Universal Golf GPS Mount “When your phone charges with a standard USB charger, it continues to draw power even after your device's battery is full. This isn't great for the battery and increases unnecessary power consumption (although it's pretty minimal). The GreenZero travel charger prevents both problems by shutting off when your device finishes charging.” -Lifehacker on the Stone GreenZero

Upcoming Action Items Looking into April, the agency will focus on:

Drafting a press release focusing on National Safety Month including the Mi-T Grip

Pitching Stone GreenZero for Earth Month and Mother’s Day roundups

Pitching Mi-T Grip for Father’s Day gift guides

Drafting a press release for the NanoTek Desk Mount scheduled for mid-May distribution

3

Upcoming Seasonal Opportunities & Editorial Pitching Calendar The grid below outlines seasonal opportunities that the agency will pursue over the next four months. The abbreviation “LL” indicates long lead outreach to Magazines, while “SL” indicates short lead outreach to media outlets including broadcast, web and newspapers.

April 2013 May 2013 June 2013 July 2013

Earth Day (SL) Mother’s Day (SL) Back To School (LL) Back To School (SL)

Dads & Grads (SL) Dads & Grads (SL) Holiday Gift Guide (LL)

Holiday Gift Guide (LL)

Back To School (LL)

Back To School (LL)

Complimentary NYC Holiday Gift Guide Media Tours- Men’s & Women’s Interest (LL)

Summer Products (SL)

NYC/ Travel Media Tour (LL)

Complimentary Canadian Media Tour Summer Products (SL)

Utah & Colorado / Outdoor Media Tour (LL)

4

Broadcast Coverage

Here is the broadcast coverage that appeared over the course of the month. Each hit includes audience numbers, comparative ad value and a link to the clip.

FOX Albany – WFXL

Review: Smuggler Audience: 1,236 Households Comparative Ad Value: $203 URL: view clip here Run date: 3/11/2013 Run time: 8:30 AM

………………………………………………………………………………………………………

ABC Louisville - WHAS

Review: Mi-T Grip Audience: 13,008 Households Comparative Ad Value: $3,937 URL: view clip here Run date: 3/15/2013 Run time: 4:51 AM

………………………………………………………………………………………………………

CBS Chattanooga - WDEF

Review: Mi-T Grip

http://maxborgesagency.com/clients/bracketron/?file=BTRON_FOXAlbany_3-11-13.mp4

http://maxborgesagency.com/clients/bracketron/?file=BTRON_ABCLouisville_3-15-13.mp4

5

URL: view clip here Run date: 3/18/2013 Run time: 7:08 AM

………………………………………………………………………………………………………

FOX Albany - WFXL

Review: Mi-T Grip Audience: 1,236 Households Comparative Ad Value: $203 URL: view clip here Run date: 3/18/2013 Run time: 7:42 AM

……………………………………………………………………………………………………… CBS St. John - CBAFT

Review: Mi-T Grip URL: view clip here Run date: 3/20/2013 Run time: 5:05 PM

http://maxborgesagency.com/clients/bracketron/?file=BTRON_CBSChattanooga_3-18-13.mp4

http://maxborgesagency.com/clients/bracketron/?file=BTRON_FOXAlbany_3-18-13.mp4

http://maxborgesagency.com/clients/bracketron/?file=BTRON_CBCStJohn_3-20-13.mp4

6

……………………………………………………………………………………………………

Independent Kingston - CKWS


……………………………………………………………………………………………………

CBS Moncton - CBAFT


……………………………………………………………………………………………………

http://maxborgesagency.com/clients/bracketron/?file=BTRON_CKWSKingston_3-20-13.mp4

http://maxborgesagency.com/clients/bracketron/?file=BTRON_CBCMoncton_3-20-13.mp4

7

Print Coverage Here is the print coverage that appeared this month. Each hit includes information regarding the circulation of the media outlet and comparative ad value (what an advertisement of equal size would cost). The Charlotte Observer (Charlotte, NC) Review: Mushroom GreenZero Circulation: 195,422 Comparative Ad Value: $5,504 Run date: 3/2/2013 ……………………………………………………………………………………………………… DRAFT Spotlight: Smuggler Circulation: 167,571 Comparative Ad Value: $5,600 Run date: 3/1/2013 ……………………………………………………………………………………………………… CE Pro Spotlight: Bracketron Circulation: 50,030 Comparative Ad Value: $106 Run date: 3/1/2013 ………………………………………………………………………………………………………

8

Web Coverage Here is some of the more prominent publicity generated on the web as a result of the agency’s aggressive outreach to the media. Each one contains a hyperlink to the posting along with the Compete ranking which ranks websites in terms of relative traffic (ex: a website with an Compete ranking of 1,000 is the 1,000th most trafficked site on the internet). While no tool exists to 100% accurately measure website traffic, Compete is regarded as the most reliable and generally accepted measurement service available. The Celebrity Cafe Giveaway: Sport Case with Strap Mount

Compete Rank: 5,429 Unique Visitors: 403,020

URL: www.thecelebritycafe.com Run date: 3/1/2013 ……………………………………………………………………………………………………… Charlotte Observer (Charlotte, NC)

Review: Mushroom GreenZero Compete Rank: 3,881 Unique Visitors: 571,379

URL: www.charlotteobserver.com Run date: 2/28/2013 ……………………………………………………………………………………………………… Charlotte Observer (Charlotte, NC)

Review: Mushroom GreenZero Compete Rank: 3,881 Unique Visitors: 571,379

URL: www.charlotteobserver.com Run date: 3/1/2013

http://thecelebritycafe.com/contests/bracketron-sport-case-strap-mount

http://www.charlotteobserver.com/2013/02/28/3884711/smart-phone-wall-charger-saves.html

http://www.charlotteobserver.com/smarterliving/

9

……………………………………………………………………………………………………… About: Contests & Sweepstakes

Giveaway: Stone Battery Compete Rank: 19 Unique Visitors: 50,889,819

URL: www.about.com Run date: 3/1/2013 ……………………………………………………………………………………………………… HGTV

Giveaway: Stone Battery Compete Rank: 293 Unique Visitors: 6,370,632

URL: www.hgtv.com Run date: 3/1/2013 ……………………………………………………………………………………………………… GSN Spotlight: Promo Codes

Compete Rank: 440 Unique Visitors: 4,173,603

URL: www.gsn.com Run date: 3/1/2013 ……………………………………………………………………………………………………… The Adobe Press

Spotlight: Universal GPS & Smartphone Mount Compete Rank: 2,270,134 Unique Visitors: 276

URL: www.theadobepress.com Run date: 3/15/2013

http://contests.about.com/od/housegardensweepstakes/p/130311-hgtv-thats-cool-what-is-it-sweepstakes.htm

http://www.hgtv.com/thats-cool-what-is-it-enter/package/index.html

http://www.gsn.com/prizes/

http://www.theadobepress.com/articles/2013/03/15/columns/forbes/forbes.txt

10

……………………………………………………………………………………………………… CNET

Review: Mi-T Grip Compete Rank: 88 Unique Visitors: 14,609,385

URL: www.cnet.com Run date: 3/1/2013 ……………………………………………………………………………………………………… Runaround Tech Spotlight: Stone GreenZero


URL: www.runaroundtech.com Run date: 3/20/2013 ……………………………………………………………………………………………………… Life Hacker Spotlight: Stone GreenZero

Compete Rank: 1,756 Unique Visitors: 1,169,897

URL: www.lifehacker.com Run date: 3/20/2013 ……………………………………………………………………………………………………… The Gadgeteer Spotlight: Stone GreenZero


URL: www.the-gadgeteer.com Run date: 3/20/2013

http://reviews.cnet.com/cell-phone-and-smart/bracketron-mi-t-grip/4505-6448_7-35639671.html

http://www.runaroundtech.com/2013/03/20/bracketron-kicks-off-earth-month-with-deals-on-eco-chic-chargers/

http://lifehacker.com/5991568/greenzero-wall-travel-charger-stops-sucking-power-when-your-devices-battery-is-full

http://the-gadgeteer.com/2013/03/20/stop-being-a-power-vampire-with-the-stone-greenzero-mobile-device-charger-and-save-money-too/

11

……………………………………………………………………………………………………… Paramus Post (Paramus, NJ) Spotlight: Stone GreenZero


URL: www.paramuspost.com Run date: 3/20/2013 ……………………………………………………………………………………………………… The Hacker’s Paradise Forum Spotlight: Universal GPS Golf Mount


URL: www.thehackersparadise.com Run date: 3/19/2013

……………………………………………………………………………………………………… CNET

Review: Mi-T Grip Compete Rank: 88 Unique Visitors: 14,609,385

URL: www.cnet.com Run date: 3/1/2013 *Note: This is a round-up slideshow of the week’s top reviews

……………………………………………………………………………………………………… Your Tech Report Spotlight: Stone GreenZero

Compete Rank: 2,486,813 Unique Visitors: 204

URL: www.yourtechreport.com Run date: 3/26/2013

http://www.paramuspost.com/article.php/20130320163916664

http://www.thehackersparadise.com/forum/showthread.php?42253-Universal-GPS-Mount-Review-Bracketron/page2

http://reviews.cnet.com/2300-9150_7-10016220-5.html

http://www.yourtechreport.com/2013/03/26/bracketron-kicks-off-earth-month-early-with-deals/

12

……………………………………………………………………………………………………… DIY Network

Review: Mushroom GreenZero Compete Rank: 1,434 Unique Visitors: 1,412,552

URL: www.diynetwork.com Run date: 3/23/2013

Coverage Secured this Month Here is the future potential coverage secured during this month, along with coverage that was secured and also appeared this month. Each entry entitled “review” means that the agency has sent a physical review sample to the media outlet, whereas “spotlight” indicates that the coverage will be purely from information and images provided to the outlet, and “giveaway” denotes that a product will be given away as a contest by the media outlet. The agency will continue to follow up with this potential coverage to ensure a maximum amount of exposure. Shading indicates pending coverage.

Media Outlet Product Coverage Type

McClatchey Tribune Syndicate Mi-T Grip Review

At Home Tennessee Mushroom GreenZero Spotlight

Pocketberry Mi-T Grip Review

Android Mixer Mi-T Grip Review

AskMen.com Mi-T Grip Review

The Pulse Mushroom GreenZero Spotlight

First to Know Mi-T Grip Review

Colleges.com/U Magazine Mushroom GreenZero Review

Woman's World Mushroom GreenZero Spotlight

Golfing Magazine Smuggler Review

Berry Review Mi-T Grip Review

TechDad Review Mi-T Grip Review

Go Nomad Stone GreenZero Review

Minnesota Parent Stone GreenZero Review

Retail Me Not Stone GreenZero Spotlight

Notebooks.com Stone GreenZero Review

Mommy & Me Giveaways Stone GreenZero Review

Love That Max Stone GreenZero Review

Get Connected TV (Canada) Stone GreenZero, Mushroom GreenZero Review/Giveaway

Road Bike Action Sports Case with Strap Mount (black) Review

AARP Mi-T Grip Review

Totallyamaha Sports Case with Strap Mount (camo) Review

FLW Outdoors Magazine Sports Case with Strap Mount (camo) Review

Bear Hunting Magazine Sports Case with Strap Mount (camo) Review

http://www.diynetwork.com/i-want-that/mobos/index.html

13

OutdoorAthlete.com Sports Case with Strap Mount (black) Review

The Charlotte Observer Mushroom GreenZero Spotlight

Draft Magazine Smuggler Spotlight

CE Pro Bracketron Spotlight

FOX Albany Smuggler Review

ABC Louisville Mi-T Grip Review

CBS Chattanooga Mi-T Grip Review

FOX Albany Mi-T Grip Review

Independent Kingston Mi-T Grip Review

CBC St. John Mi-T Grip Review

CBC Moncton Mi-T Grip Review

About.com Stone Battery Giveaway

HGTV Stone Battery Giveaway

GSN Promo Code Spotlight

Lifehacker Stone GreenZero Spotlight

The Gadgeteer Stone GreenZero Spotlight

Paramus Post Stone GreenZero Spotlight

Hacker's Paradise Forum Universal GPS Mount Spotlight

Run Around Tech Stone GreenZero Spotlight

CNET Mi-T Grip Review

Your Tech Report Stone GreenZero Spotlight

DIY Network Mushroom GreenZero Review

Documents

Monthly Public Relations Report March 2013