WINTER DRESS WEEK COLLECTION 2014 TENTH

WINTER DRESS WEEK COLLECTION 2014 TENTH

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a celebration of everything that’s good about being a girl

THE DRESS WEEK LINE-UPan edit of this season’s most wanted dress styles

+A GIFT FOR YOU

a little black bag of essentials to see you through the winter season +

FINISHING TOUCHES complete the look with party-worthy leather accessories and

statement intimates+

NZ STYLE SETone brief, five collaborators, five unique designs – meet the moochi

style set

ON THE COVERmodel wears chev maxi. PHOTOGRAPHY steve tilley MODEL izzy from 62 models HAIR zoe

clark from dry & tea for redken MAKEUP kiekie stanners for mac cosmetics

PREP: mac radiant rose prime highlighter FACE: face and body foundation and prolongwear concealer CHEEKS: fleur power blush EYES: amber light and brown down eyeshadows, black track thickline and studio sculpt mascara LIPS: ravishing lipstick

prep with redken pillow proof primer then spray fabricate 03 and apply heat for sexy waves. take sections and use hot tools to curl each section and fix with forceful 23 hairspray.

GET THE LOOK

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web dressif you love an understated sillhouette dressed up with luxe, eye-catching detailing, the web

dress will steal your heart. sequin inserts elevate this otherwise simple and minimal

black shift dress for a look that is classic and elegant with just the right amount of sparkle.

#moochidressweek

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sheer crane maxione of our most-loved styles, the crane maxi is a

beautiful full-length dress for when you need to look both modern and chic. the neckline is set off by a keyhole and pleating detail which falls through to the hem. the back also has pleat details and a sexy

cut out. wear as a column dress or use the self tie or contrast belt to cinch the waist.

#moochidressweek

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leader dressour popular lead dress has had a dress week makeover! created in a glossy black velvet with sheer spots, this is a statement piece that’s straight through the body with short sleeves. wear it with ankle boots in winter for a

chic cool-season look.#moochidressweek

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web dressif you love an understated sillhouette dressed up with luxe, eye-catching detailing, the web

dress will steal your heart. sequin inserts elevate this otherwise simple and winter white shift

dress for a look that is classic and elegant with just the right amount of sparkle.

#moochidressweek

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aisle dressa maxi for all occasions, the tiered aisle dress in a

glossy and luminous teal green silk will turn heads with its feminine bodice panel and cinched waist -

a beautiful dress for all body shapes. #moochidressweek

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bat dresswe’ve revisited a luxe recent moochi

favourite and added detailing to create the beautiful bat dress. made in a satin back crepe, featuring bat wing sleeves

with ribbed cuffs, this dress is perfect for stepping out in winter. #moochidressweek

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intrepid jumpsuita stylish all-in-one jumpsuit with 3/4 sleeves and

full length legs with elasticated cuffs. the waistband has drawcord and slouchy patch pockets. sheer

inserts run down the top sleeve, with a sheer back and low back button up keyhole. the front features a V neck and batwing sleeves for effortless style.

#moochidressweeks.

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loft maxibased on our much loved loft dress, the loft maxi

features the same beautifully draped back in a maxi length and newly added long bias sleeves. a sexy side

split in the skirt completes the dress, creating the perfect evening look. the shoulders have clever loops

inserted to keep your bra strap in place. #moochidressweek

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lift maximade in beautiful crepe de chine silk the drape is perfect. the dress has a vee neckline front and back and a evening length skirt that is split on

one side. the front panel is longer on one side to allow it to be pulled up and worn a number of

different ways. #moochidressweek

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harp dressprint continues to woo us this season and has

successfully made the transition from casual to occasion wear in this updated moochi fav. this version of the flute dress features set in sleeves,

a swingy, frilled hem and back keyhole.#moochidressweek

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chev maxithis full length maxi dress has instant appeal

with its high neckline and impeccably pleated bodice. with side splits and a sheer back, you’ll love the feeling you get when

you slip on this super sexy piece. #moochidressweek

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we’ve put together a little black bag of essential gifts to get you through the winter season

dermalogica four top selling skincare products, redken full size powder refresh 01 dry shampoo, orly full size nail lacquer, via leapord print headband, carmex lipbalm, go healthy go vir-defense

for winter wellness, moochi dressbag, twenty dollars off elle macpherson intimates

receive this gift when you spend $350 or more*

*while stocks last, terms and conditions apply

THE LITTLE BLACK BAG

A GIFT FOR YOU

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a celebration of everything that’s good about being a girl

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THE FINISHING TOUCHEScomplete the look with party-worthy leather accessories and statement intimates

line one: ransom crop, gold chained belt, y-chain necklace. line two: ransom slip, black chained bag, cate skirt. line three: chev heel, ransom slip, nude court heel

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NZ STYLE SETJESSIE BUSH / TANJA GACIC / TERESA MOORE / ALISA XAYALITH / KATHERINE LOWE

A STYLE SET OF INTERNATIONAL NZ MADE GIRLS, DESIGN A LITTLE BLACK DRESS IN COLLABORATION WITH MOOCHI FOR DRESS WEEK

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CHECK OUT OUR VIMEO CHANNEL TO SEE HOW THE STYLE SET WAS MADE

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while they’re all from new zealand originally, many are now doing amazing things abroad – from teresa moore (model) in new york, to jessie bush (blogger – we the people) in london, to tania gacic (model/blogger – my empirical life) in australia, alisa xayalith (musician – the naked and famous) in los angeles to local fashion blogger katherine lowe (kathrine is awesome) still based here in new zealand. each of our collaborators has an amazing sense of style – we’ve followed them all for some time, admiring each of their individual aesthetics independently from one another! while each has their own unique point of view when it comes to a fashion, collectively we feel this ‘set’ really speaks to our brand and our customer about what the modern women is always looking for in her own look – personality, confidence and timelessness.

WHAT IS WINTER DRESS WEEK ALL ABOUT?dress week is a moochi event that comes around twice a year for us that is all about celebration – of dresses, of dressing up, of going out, of having fun. a celebration of everything that’s good about being a girl! we’ve taken that amazing feeling you get when you put on your favourite dress and created an event around it, with a range of beautifully designed dress styles launched in limited numbers, to dress a girl for all her occasions.

CAN YOU TELL US WHAT THE MOOCHI STYLE SET PROJECT IS ALL ABOUT?we’re constantly being inspired by the women working with and around us who love to explore fashion and have fun with their own style. with our upcoming dress week event we wanted to acknowledge and celebrate new zealand made fashion and new zealand made women who are not only doing amazing things in their individual fields here and abroad but who always manage to look good doing it. we were excited by the idea of seeing how each of these collaborators would translate their style into a bespoke moochi piece, exploring what could be achieved creatively by working together.

WHEN WILL THE DRESSES BE LAUNCHING AND WILL EACH DRESS BE AVAILABLE FOR PURCHASE?the moochi style set collection will be launched in limited numbers in store on may 16 as part of our winter dress week event and will also be available to purchase online from this date.

WHAT WAS THE CRITERIA IN WHICH YOU CHOSE YOUR FIVE WOMEN AND WHO ARE THEY?we’re thrilled to be working with a talented group of woman from the fashion, music and creative worlds.

KELLIE TAYLORmoochi creative director kellie taylor explains who moochi style set is and how the

debut collaboration came about

AN INTERVIEW WITH

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ALISA XAYALITH

the naked and famoussingerlos angeles

WHERE IN NZ DID YOU GROW UP? WHAT’S YOUR FAVOURITE THING ABOUT NZ?i grew up in papatoetoe in south auckland. i had a pretty colourful upbringing coming from a laotian family. my favourite thing about nz is that we live in a multi-cultural country and we are so close to the sea side. after travelling around the world, i realise how much i took that for granted growing up. we have a really beautiful country and the sea side is one of my most missed things about nz.

HOW WOULD YOU SAY YOUR PERSONAL STYLE IS REPRESENTED IN THE DRESS YOU’VE DESIGNED?i think my personal style is pretty tidy, simple, chic and timeless it can look a little unhinged but it all comes together somehow. the jumpsuit i’ve designed is a piece that is made to last the years and i would like to consider it a wardrobe staple.

HOW DID YOU GET STARTED WITH THE NAKED & FAMOUS?i’ve always loved music ever since i was a kid. i’ve been singing for as long as i can remember. it wasn’t until i met aaron short and thom powers at mainz that we really started something. the naked and famous is my first musical endeavour. so far, i’ve been pretty lucky that the hard work i put in has gifted me an international career. it took us 4 years before we were catapulted out of nz and onto international shores.

PAIR WITH ORLY LIQUID VINYL NAIL LACQUER

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KATHERINE LOWE

bloggerkatherine is awesomeauckland

HOW HAS GROWING UP IN NZ INFLUENCED YOUR PERSONAL STYLE?i dress pretty casually for the most part - something i think is very ‘new zealand’.

HOW WOULD YOU SAY YOUR PERSONAL STYLE IS REPRESENTED IN THE DRESS YOU’VE DESIGNED?i like my clothes simple, i like navy and black and white and grey marle. i kept that pared back aspect in mind when helping to design the dress. the final result is clean but with small details (the polka dot sleeve, especially) to keep it interesting.

PAIR WITH ORLY DARE TO BARE LIQUID VINYL NAIL LACQUER

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WHERE IN NZ DID YOU GROW UP? WHAT’S YOUR FAVOURITE THING ABOUT NZ?i grew up in sleepy marlborough. it’s raw beauty and untouched land - i love how easy it is to drive (or even walk) a short distance and end up with an amazing view and no one else around.

HOW WOULD YOU SAY YOUR PERSONAL STYLE IS REPRESENTED IN THE DRESS YOU’VE DESIGNED?i’m rather partial to black and all things minimal - and the lack of embellishments reflect my personal style pretty accurately. i also love subtle details - an unexpected neckline or a sexy drop at the back (which is exactly what my dress has going on, surprise, surprise).

HOW HAS GROWING UP IN NZ INFLUENCED YOUR PERSONAL STYLE?it may have changed in recent years but i feel like growing up in nz it was all about every shade of black. i think that’s down to the fact that kiwis love a touch of dark humour, plus we tend to play it safe (not that i’m saying that’s always a bad thing). i’m also drawn to more casual pieces - which no doubt is a result of growing up in small town nz where there was little need for a killer pair of heels.

JESSIE BUSH

blogger & photographerwe the people stylelondon

PAIR WITH MAC LYCHEE LUXE LIP GLASS

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TANJA GACIC

bloggermy empirical lifesydney

WHAT’S YOUR FAVOURITE THING ABOUT NZ? i love the beautiful rainforests, expansive beaches, the coromandel , bay of plenty, nz sarcasm and sense of irony, the way nz has always lead the way in women’s/social/green/activist issues and of course - the best pinot noir in the world!

HOW HAS GROWING UP IN NZ INFLUENCED YOUR PERSONAL STYLE?in new zealand i discovered hip-hop, grunge & house music. these milestones are still a part of my personal style- whether through high top sneakers, a flannel shirt or acid brights. new zealanders have a unique and quirky sense of style and appreciate individuality

HOW WOULD YOU DESCRIBE YOUR PERSONAL STYLE?i have coined sartorially bi-polar to describe my style, although, perhaps sartorial multiple personality disorder is more accurate. i guess i just wear things i like when i feel like it. one day that is park avenue princess, the next it’s downtown normcore, the next it’s colour clash etc...my partner pav runs a record label so i have a foot in both the fashion and music worlds as well as being a mother. i suppose this influences the different ways i dress as the occasions are always so different!

PAIR WITH ORLY DARE TO BARE LIQUID VINYL NAIL LACQUER

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TERESA MOORE

international modelelitenew york

HOW IS YOUR PERSONAL STYLE REPRESENTED IN THE DRESS YOU’VE DESIGNED?i think this dress reflects my personal style with the comfort and casualness of the cut, while still looking urban and cool and a bit sexy to show off your best assets- legs and neckline.

DO YOU HAVE A SPECIAL ROUTINE YOU FOLLOW WHEN PREPPING FOR A BIG EVENT OR SPECIAL OCCASION?i usually get a gel manicure, a microdermabrasion facial and then spend time planning my outfit appropriate to what the event is. i think listening to music while getting ready always gets you excited.

HOW DID YOU GET STARTED AS A MODEL?i started modelling when i was 14 in high school as i was scouted on the street and from there i have been lucky enough to build a career, work all over the world and work for clients like w, elle, ralph lauren, h&m, rolex and l’oreal.

PAIR WITH MAC LYCHEE LUXE LIP GLASS

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VOTE TO WIN #MOOCHISTYLESET

#styleset dress of your choice

6 ORLY nail lacquer to

elevate any little black dress

5 sets from the new Elle MacPherson THE BODY range

10dermalogica

products to redefine your skins health 17

REDKEN haircare and styling

products to make you #redkenready

everyday!

an edited kit of essential products as chosen by the style set that celebrate everything good about being

a girl, worth over $2000*

COMPETITION

*terms and conditions apply, entries close midnight 18 may

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a special thanks to our good friends at

STORES

moochi corner cnr high st / vulcan lane

auckland city 09 373 9823

corner@moochi.co.nz

moochi refinery cnr teed / osborne st

newmarket 09 523 4640

refinery@moochi.co.nz

moochi undercover the milford centre

north shore 09 486 1060

undercover@moochi.co.nz

moochi light capsule 21 devonport road

tauranga 07 571 1300

lightcapsule@moochi.co.nz

moochi lane 111 customhouse quay

wellington 04 499 3789

lane@moochi.co.nz

moochi inn 152 high street

christchurch 03 943 3007

inn@moochi.co.nz

moochi ward 25 ward street

hamilton 07 838 0103

ward@moochi.co.nz

moochi conservatory 282 ponsonby road

ponsonby09 378 7577

conservatory@moochi.co.nz

shop online at moochi.co.nz