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MoodyRiverEstates isaprivate,gatedcommunityofferingresidentsaquiet,tranquillifestyleinariverfrontsetting.HomeoptionsatMoodyRiverEstatesincludecoachhomes,carriagehomes,andsingle-familyhomes.Thenostalgic-naturalbeautyisabundantbehindthegatesofMoodyRiverEstateswithnaturepreserves,walkingtrails,andsprawlingbanyantreesthatareupto100years-old.MoodyRiverEstatesisoneoftherareclassA,gulfaccesscommunitiesinthearea.Thesearethelast7(44Units)buildablesitesinacommunitywith775homes.AmenitiesatMoodyRiverEstatesincludeaclubhouse,fitnesscenter,twopools,tennis,basketball,billiards,businesscenter,theatre,playground,andwalkingtrails.AmenitiesarehighlightedbytheexclusiveboatlaunchthatoffersgulfaccessviatheCaloosahatcheeRivertotheGulfofMexicotoallMoodyRiverEstatesresidents.MoodyRiverEstatesislocatedinNorthFortMyersonHancockBridgeParkwayonemilewestofUS41.JustminutesfromDowntownFortMyersandashortdrivetoSanibel/CaptivaIslands,FortMyersBeaches,Naples,BonitaSprings,PineIsland,FortMyersInternationalAirport,andBostonRedSox&MinnesotaTwinsSpringtrainingstadiums.
Moody River Estates (44 Units Ready to Build)
Moody River Estates 44 Unit Opportunity
$45,500 per door (cost of land)Price: $2,002,000.00
Per Door Price: $45,500.00
Shovel/Permit Ready @ time of closing
All plans have been updated and to latest codes
Surveys/Site Plans CompleteAll infrastructure in
Lots Cleared (7” below final grade)
All Building Sites are Lakefront
$2,063,600.00
46,900.00
MOODYRIVERESTATES8PLEXBREAKDOWN(32TotalUnits)
SITE# STREETNAME UNIT CITY ZIP UNITCOSTPROJECTED
RESALEPRICE
COMMISSION
(5%TOTAL)
ADDT'L
CLOSING
EXPENSES
NETPROCEEDS
OFSALE
13240 SILVERTHORNLOOP 1201 NORTHFORTMYERS 33903 46,500.00$ 209,500.00$ 10,475.00$ 3,142.50$ 195,882.50$
13240 SILVERTHORNLOOP 1202 NORTHFORTMYERS 33903 46,500.00$ 289,000.00$ 14,450.00$ 4,335.00$ 270,215.00$
13240 SILVERTHORNLOOP 1203 NORTHFORTMYERS 33903 46,500.00$ 209,500.00$ 10,475.00$ 3,142.50$ 195,882.50$
13240 SILVERTHORNLOOP 1204 NORTHFORTMYERS 33903 46,500.00$ 249,000.00$ 12,450.00$ 3,735.00$ 232,815.00$
13240 SILVERTHORNLOOP 1205 NORTHFORTMYERS 33903 46,500.00$ 209,500.00$ 10,475.00$ 3,142.50$ 195,882.50$
13240 SILVERTHORNLOOP 1206 NORTHFORTMYERS 33903 46,500.00$ 289,000.00$ 14,450.00$ 4,335.00$ 270,215.00$
13240 SILVERTHORNLOOP 1207 NORTHFORTMYERS 33903 46,500.00$ 209,500.00$ 10,475.00$ 3,142.50$ 195,882.50$
13240 SILVERTHORNLOOP 1208 NORTHFORTMYERS 33903 46,500.00$ 249,000.00$ 12,450.00$ 3,735.00$ 232,815.00$
13230 SILVERTHORNLOOP 1301 NORTHFORTMYERS 33903 46,500.00$ 209,500.00$ 10,475.00$ 3,142.50$ 195,882.50$
13230 SILVERTHORNLOOP 1302 NORTHFORTMYERS 33903 46,500.00$ 289,000.00$ 14,450.00$ 4,335.00$ 270,215.00$
13230 SILVERTHORNLOOP 1303 NORTHFORTMYERS 33903 46,500.00$ 209,500.00$ 10,475.00$ 3,142.50$ 195,882.50$
13230 SILVERTHORNLOOP 1304 NORTHFORTMYERS 33903 46,500.00$ 249,000.00$ 12,450.00$ 3,735.00$ 232,815.00$
13230 SILVERTHORNLOOP 1305 NORTHFORTMYERS 33903 46,500.00$ 209,500.00$ 10,475.00$ 3,142.50$ 195,882.50$
13230 SILVERTHORNLOOP 1306 NORTHFORTMYERS 33903 46,500.00$ 289,000.00$ 14,450.00$ 4,335.00$ 270,215.00$
13230 SILVERTHORNLOOP 1307 NORTHFORTMYERS 33903 46,500.00$ 209,500.00$ 10,475.00$ 3,142.50$ 195,882.50$
13230 SILVERTHORNLOOP 1308 NORTHFORTMYERS 33903 46,500.00$ 249,000.00$ 12,450.00$ 3,735.00$ 232,815.00$
13220 SILVERTHORNLOOP 1401 NORTHFORTMYERS 33903 46,500.00$ 209,500.00$ 10,475.00$ 3,142.50$ 195,882.50$
13220 SILVERTHORNLOOP 1402 NORTHFORTMYERS 33903 46,500.00$ 289,000.00$ 14,450.00$ 4,335.00$ 270,215.00$
13220 SILVERTHORNLOOP 1403 NORTHFORTMYERS 33903 46,500.00$ 209,500.00$ 10,475.00$ 3,142.50$ 195,882.50$
13220 SILVERTHORNLOOP 1404 NORTHFORTMYERS 33903 46,500.00$ 249,000.00$ 12,450.00$ 3,735.00$ 232,815.00$
13220 SILVERTHORNLOOP 1405 NORTHFORTMYERS 33903 46,500.00$ 209,500.00$ 10,475.00$ 3,142.50$ 195,882.50$
13220 SILVERTHORNLOOP 1406 NORTHFORTMYERS 33903 46,500.00$ 289,000.00$ 14,450.00$ 4,335.00$ 270,215.00$
13220 SILVERTHORNLOOP 1407 NORTHFORTMYERS 33903 46,500.00$ 209,500.00$ 10,475.00$ 3,142.50$ 195,882.50$
13220 SILVERTHORNLOOP 1408 NORTHFORTMYERS 33903 46,500.00$ 249,000.00$ 12,450.00$ 3,735.00$ 232,815.00$
13210 SILVERTHORNLOOP 1501 NORTHFORTMYERS 33903 46,500.00$ 209,500.00$ 10,475.00$ 3,142.50$ 195,882.50$
13210 SILVERTHORNLOOP 1502 NORTHFORTMYERS 33903 46,500.00$ 289,000.00$ 14,450.00$ 4,335.00$ 270,215.00$
13210 SILVERTHORNLOOP 1503 NORTHFORTMYERS 33903 46,500.00$ 209,500.00$ 10,475.00$ 3,142.50$ 195,882.50$
13210 SILVERTHORNLOOP 1504 NORTHFORTMYERS 33903 46,500.00$ 249,000.00$ 12,450.00$ 3,735.00$ 232,815.00$
13210 SILVERTHORNLOOP 1505 NORTHFORTMYERS 33903 46,500.00$ 209,500.00$ 10,475.00$ 3,142.50$ 195,882.50$
13210 SILVERTHORNLOOP 1506 NORTHFORTMYERS 33903 46,500.00$ 289,000.00$ 14,450.00$ 4,335.00$ 270,215.00$
13210 SILVERTHORNLOOP 1507 NORTHFORTMYERS 33903 46,500.00$ 209,500.00$ 10,475.00$ 3,142.50$ 195,882.50$
13210 SILVERTHORNLOOP 1508 NORTHFORTMYERS 33903 46,500.00$ 249,000.00$ 12,450.00$ 3,735.00$ 232,815.00$
TOTALCOSTFORALL4PADS(32UNITS): 1,488,000.00$ 7,656,000.00$ 382,800.00$ 114,840.00$ 7,158,360.00$
BUILDCOSTPER8PLEX: $1,177,447.00
TOTALBUILDCOST4PADS(32UNITS): $4,709,788.00
TOTALCOSTFORPROJECT: 6,197,788.00$
TOTALOFGROSSPROJECTEDSALESPRICE: 7,656,000.00$
TOTALOFNETSALEPRICE: 7,158,360.00$
PROJECTEDRETURNONINVESTMENT: 960,572.00$
PROJECTEDROI%: 15.50%
MOODYRIVERESTATES4PLEXBREAKDOWN(12TotalUnits)
SITE# STREETNAME UNIT CITY ZIP UNITCOSTPROJECTED
RESALEPRICE
COMMISSION
(5%TOTAL)
ADDT'L
CLOSING
EXPENSES
NETPROCEEDSOF
SALE
3180SEATRAWLER
BND1401
NORTHFORT
MYERS33903 46,500.00$ 309,500.00$ 15,475.00$ 4,642.50$ 289,382.50$
3180SEATRAWLER
BND1402
NORTHFORT
MYERS33903 46,500.00$ 354,500.00$ 17,725.00$ 5,317.50$ 331,457.50$
3180SEATRAWLER
BND1403
NORTHFORT
MYERS33903 46,500.00$ 309,500.00$ 15,475.00$ 4,642.50$ 289,382.50$
3180SEATRAWLER
BND1404
NORTHFORT
MYERS33903 46,500.00$ 354,500.00$ 17,725.00$ 5,317.50$ 331,457.50$
3191SEATRAWLER
BND1601
NORTHFORT
MYERS33903 46,500.00$ 309,500.00$ 15,475.00$ 4,642.50$ 289,382.50$
3191SEATRAWLER
BND1602
NORTHFORT
MYERS33903 46,500.00$ 354,500.00$ 17,725.00$ 5,317.50$ 331,457.50$
3191SEATRAWLER
BND1603
NORTHFORT
MYERS33903 46,500.00$ 309,500.00$ 15,475.00$ 4,642.50$ 289,382.50$
3191SEATRAWLER
BND1604
NORTHFORT
MYERS33903 46,500.00$ 354,500.00$ 17,725.00$ 5,317.50$ 331,457.50$
3181SEATRAWLER
BND1701
NORTHFORT
MYERS33903 46,500.00$ 309,500.00$ 15,475.00$ 4,642.50$ 289,382.50$
3181SEATRAWLER
BND1702
NORTHFORT
MYERS33903 46,500.00$ 354,500.00$ 17,725.00$ 5,317.50$ 331,457.50$
3181SEATRAWLER
BND1703
NORTHFORT
MYERS33903 46,500.00$ 309,500.00$ 15,475.00$ 4,642.50$ 289,382.50$
3181SEATRAWLER
BND1704
NORTHFORT
MYERS33903 46,500.00$ 354,500.00$ 17,725.00$ 5,317.50$ 331,457.50$
TOTALCOSTFORALL3PADS(12UNITS): 558,000.00$ 3,984,000.00$ 199,200.00$ 59,760.00$ 3,725,040.00$
BUILDCOSTPER4PLEX: 847,472.00$
TOTALBUILDCOST3PADS(12UNITS): 2,542,416.00$
TOTALCOSTFORPROJECT: 3,100,416.00$ TotalProjectCost: 9,266,204.00$
TOTALOFGROSSPROJECTEDSALESPRICE: 3,984,000.00$ TotalNetSales: 10,883,400.00$
TOTALOFNETSALEPRICE: 3,725,040.00$ ProjectedReturn: 1,585,196.00$
PROJECTEDRETURNONINVESTMENT: 624,624.00$ ProjectedROI: 17%
PROJECTEDROI%: 20.15%
Moody River EstatesEstimatedSalesAnalysisByFloorplan (44totalUnits)
8Plex FloorPlans(4total)CarriageHomes
UNDERAIR(SQFT)
Total(SQ FT)
Sale Price/PerSQFT(UnderAir)
Bed/Bath/Garage SALEPRICE
CAUSEWAY 1378 1769 $152.00 2/2/1+Den $209,500.00
CAPTIVA(2ndFloor) 1385 1782 $151.00 2/2/1+Den $209,500.00
BRIDGEPORT(2ndFloor) 1621 2003 $153.00 2/2/1+Den $249,000.00
MARATHON 1829 2292 $158.00 3/2/1+Den $289,000.00
4Plex FloorPlans(2total)CoachHomes
UNDERAIR(SQFT) Total
(SQ FT)Sale Price/PerSQFT
(UnderAir)Bed/Bath/Garage SALEPRICE
VERANDA 2187 2894 $141.00 3/2/2+Den $309,500.00
BROOKSIDE(2ndFloor) 2633 3302 $134.50 3/2/2+Den $354,500.00
FloorPlansTotalUnitsAvailable PreSales FloorPlans
GrossSales
CAUSEWAY 8 $209,500.00 1st FloorUnit $1,676,000.00
CAPTIVA 8 $209,500.00 2nd FloorUnit $1,676,000.00
BRIDGEPORT 8 $249,000.00 2nd FloorUnit $1,992,000.00
MARATHON 8 $289,000.00 1stFloorUnit $2,312,000.00
VERANDA 6 $309,500.00 1st FloorUnit $1,857,000
BROOKSIDE 6 $354,500.00 2nd FloorUnit $2,127,000
TotalEstimatedGrossSales
$11,640,000
Moody River Estates (Floor Plans)
• Causeway- Thesefirstfloorunitsare1378squarefeetunderairand1769squareft total.Featuring2bedrooms,2baths,den/study,1cargarage,interiorlaundryroom,largescreenedporch,and1cargarage.Additionalfeaturesinclude:Masterbedroomwithwalk-incloset,dualvanitiesinmasterbath,walk-inshower,andspaciouskitchenwithbreakfastbaroverlookingdiningandlivingarea.
• Captiva- Thesesecondfloorunitsare1385squarefeetunderairand1782squarefeettotal.Featuring2bedrooms,2baths,den/3rd
bedroom,1cargarage,interiorlaundryroom,largescreenedporch,and1cargarage.Additionalfeaturesinclude:Masterbedroomwithwalk-incloset,dualvanitiesinmasterbath,walk-inshower,andspaciouskitchenwithbreakfastbaroverlookingdining,andlivingarea.
• Bridgeport- Thesesecondfloorunitsare1621squarefeetunderairand2003squarefeettotal.Featuring2bedrooms,2baths,den/3rd
bedroom,1cargarage,interiorlaundryroom,largescreenedporch,and1cargarage.Additionalfeaturesinclude:Masterbedroomwithwalk-incloset,dualvanitiesinmasterbath,walk-inshower,spaciousgalleystylekitchenwithlargeislandoverlookinglivingarea,breakfastnook,pantry,andseparatediningarea.
• Marathon- Thesefirstfloorunitsunitsare1829squarefeetunderairand2292squarefeettotal.Featuring3bedrooms,2baths,den,interiorlaundryroom,largescreenedporch,and1cargarage.Additionalfeaturesinclude:Masterbedroomwithwalk-incloset,dualvanitiesinmasterbath,walk-inshower,spaciousgalleystylekitchenwithlargeislandoverlookinglivingarea,breakfastnook,pantry,andseparatediningarea.
• Veranda- Thesefirstfloorunitsunitsare2187squarefeetunderairand2894squarefeettotal.Featuring3bedrooms,2baths,den,interiorlaundryroom,largescreenedporch,and2cargarage.Additionalfeaturesinclude:Masterbedroomwithwalk-incloset,secondclosetinmaster,dualseparatevanitiesinmasterbath,walk-inshower,gardentub,spaciouskitchenwithlargepeninsulaoverlookinglivingarea,&diningarea/breakfastnook,andwalk-inpantry,foyer,
• Brookside- - Thesesecondfloorunitsunitsare2633squarefeetunderairand3302squarefeettotal.Featuring3bedrooms,2baths,den/optional4th bedroom,interiorlaundryroom,largescreenedporch,and2cargarage.Additionalfeaturesinclude:Masterbedroomwithtwowalk-inclosetsinmaster,l-shapeddualvanitiesinmasterbath,walk-inshower,gardentub,spaciouskitchenwithlargepeninsulaoverlookinglivingarea&breakfastnook,walk-inpantry,separatediningarea,andlargefoyer.
Moody River Estates (Build Sites & Photos)
TRACT "C"
TRACT "E""MOODY RIVER ESTATES"P.B. 79, PAGE 60)
TRAC
T "E"
"MOO
DY RI
VER E
STAT
ES"
P.B. 7
9, PA
GE 60
)
17.5'
25.0'
20.2'
15.9'
21.7'
20.0'FRONTYARDSETBACK
20.0'FRONTYARDSETBACK
21.2'
23.5'
17.0'
Professional Engineers, Planners, & Land SurveyorsServing The State Of Florida
BANKSENGINEERING
####
LEE COUNTY, FLORIDACARRIAGE HOMES III AT MOODY
SITE PLAN (EXHIBIT)
Moody River Estates (Build Sites & Photos)
MOODY
ROAD
(66' W
IDE RI
GHT-OF
-WAY)
(C.C.M
.B. 6,
PAGE
355)
24 25
MOODY
ROAD
(66' W
IDE RI
GHT-OF
-WAY)
(C.C.M
.B. 6,
PAGE
355)
WH
WH
WH
22.7'
20.0'FRONTYARDSETBACK
21.1'
18.2'
20.2'
19.1'19.1'
21.7'
Professional Engineers, Planners, & Land SurveyorsServing The State Of Florida
BANKSENGINEERING
####
LEE COUNTY, FLORIDACOACH HOMES V AT MOODY
SITE PLAN (EXHIBIT)
PHOTOS
(4)8PLEXLOTS
COMMUNITYBOATDOCK COMMUNITYPLAYGROUND
LAKEFRONTGAZEBO
COMMUNITYDOCK
CLUBHOUSEPOOLVIEW LAKEFRONTGAZEBO
COMMUNITYPOOL CLUBHOUSE
8PLEXLANDPHOTO
8PLEXLANDPHOTO 8PLEXLANDPHOTO(LAKEVIEW)
ADJACENTUNITS
$1,177,747.00
Yellow=BidSubmitted PAID
Description Cost Description Cost
A.C.MaterialsandInstall $44,800.00 Mirrors $1,750.00
Appliances $12,000.00 Medicinecabinets $3,600.00
Blueprints&Engineering $9,682.00 asof08/20 MetalFramingMaterial $8,800.00
BuildersRiskInsurance $28,000.00 MetalFramingLabor $7,500.00
Cabinets $30,000.00 Painting $30,500.00
CarpetandVinyl $33,600.00 Permitting $10,510.00
Cleaning $4,800.00 Plumbing $57,240.00
Compaction $800.00 Railing $4,000.00
LayoutthruFraming(SHELL) $220,000.00 RoofingMaterials-Tile $33,322.00
ConcreteDriveway $9,000.00 RoofingLabor $17,550.00
DrywallLaborandMaterials $49,600.00 ScreenEnclosures $4,000.00
Dumpster $1,300.00 Sewerlinehookup $1,500.00
Electricallabor&materials $78,950.00 Shelving(wire) $2,500.00
ElectricduringConst. $1,000.00 ShowerEnclosures $4,800.00
Electric hookups (U.G. or
Extended) Sprinklers/Irrigation $4,000.00
ExteriorDoors $8,480.00 Sod-incl.inlandscape#'s
FillandGrade $13,000.00 Soffit&Fascia $6,000.00
FireSprinklers $23,345.00 Stucco $52,100.00
FramingLabor $90,000.00 Surveys $1,500.00
Framinglumber $39,100.00 TemporaryPortableToilets $600.00
GarageDoors $5,760.00 Termitetreatments $600.00
GraniteCountertops $23,385.00
Tile Flooring & Wet Areas - Labor &
Mat. $18,000.00
Gutters $5,610.00 TrimLumber $3,826.00
Hardware-Int.&Ext.Doors $2,633.00 TrimLabor $8,500.00
ImpactFees $48,336.00 Trusses $37,575.00
Insulation $9,600.00 WateruseduringConstruction $1,200.00
InteriorDoors $8,025.00 WaterHookup $1,200.00
Landscaping $8,000.00 Windows&SGD-Impact $53,950.00
Lighting&Fans $3,200.00
SUBTOTAL $1,177,447.00
Sq.Footage:
A=2621liv.2003total EXPENSE
B=1385liv.1782total Overheadoperatingcost
C=1829liv.2292total AdinistrativeFees
D=1378liv.1796total
TOTALCOSTANDEXPENSE
GroffBuildingContractorsLLC
MoodyRiverEstates-8plexConstruction
$847,472.00
BIDSUBMITTED PAID
Description Cost Description Cost
A.C.MaterialsandInstall $21,393.00 Mirrors $1,154.00
Appliances $8,400.00 Medicinecabinets $650.00
Blueprints&Engineering $9,682.00 PAID InteriorMetalFramingMaterial $5,000.00
BuildersRiskInsurance $15,000.00 MetalFramingLabor $4,000.00
Cabinets $16,000.00 Painting $23,600.00
CarpetandVinyl $28,000.00 Permitting $6,620.00
Cleaning $2,400.00 Plumbing $33,680.00
Compaction $800.00 Railing $2,000.00
LayoutthruTiebeam $175,000.00 RoofingMaterials-Tile $28,400.00
ConcreteDriveway $7,000.00 RoofingLabor $14,500.00
DrywallLaborandMaterials $27,600.00 ScreenEnclosures $3,600.00
Dumpster $2,500.00 Sewerlinehookup $1,500.00
Electricallabor&materials $39,195.00 Shelving(wire) $1,978.00
ElectricduringConst. $1,000.00 ShowerEnclosures $1,360.00
top 1360 /
lower1060.
Electric hookups (U.G. or
Extended) Sprinklers/Irrigation $3,200.00
ExteriorDoors $9,600.00 Sod $3,800.00
FillandGrade $6,000.00 Soffit&Fascia $3,500.00
FireSprinklers $18,960.00 Stucco $51,000.00
FramingLabor $60,000.00 Surveys $1,500.00 PAID
Framinglumber $25,715.00 TemporaryPortableToilets $800.00
GarageDoors $4,412.00 Termitetreatments $500.00
GraniteCountertops $13,205.00
Tile Flooring & Wet Areas- Labor &
Mat. $19,000.00
Gutters $5,200.00 TrimLumber $1,780.00
Hardware-Int.&Ext.Doors $1,600.00 TrimLabor $7,000.00
ImpactFees $24,168.00 Trusses $39,812.00
Insulation $6,780.00 WateruseduringConstruction $1,000.00
InteriorDoors $6,000.00 WaterHookup $1,200.00
Landscaping $5,000.00 Windows&SGD-Impact $54,110.00
Lighting&Fans $1,800.00
SUBTOTAL $847,472.00
SquareFootage:
Lower:2187liv.2884Total
Upper:2633Liv.3302Total
MoodyRiverEstates-4plexConstruction
Moody River Estates (Neighborhood Market Analysis)
Moody River Esta!s "(New Cons&uc$on Market Analysis)
Moody River Estates (Marketing Plan)
• Whenfloorplansareapprovedbyarchitect,engineer,andseller. 3D-Colorfloorplansandrenderingsmadeformarketingcollateral.
• PropertyspecificwebsiteexclusivelyforMoodyRiverEstates(44Unit)projectwillbebuilt.Atthesametimewebsiteisbeing built,socialmediaaccounts(Facebook,Instagram,Twitter,Pinterest,Youtube/Vimeo etc.)willbedesignedandcreated.
• 3DVideo/Slideshowmadetohighlightproject&floorplans.Thiswillbeincludedonsocialmediaoutlets,website,andprovided toaffiliates(realestatebrokerages,titlecompanies,mortgagecompanies,etc.)sotheycandisplayattheirrespectiveoffices.
• Billboardwillbedesignedandstrategicallydisplayedindesignatedlocationincloseproximitytolistinginhightrafficlocationwheremaximumexposurewillbeattained.
• Landingpagesandclickfunnelpageswillbebuilttodrivetraffictowebsitevia:promotionsforrealtors,incentivesforbuyers,andvariousotherpromotionalavenues.
• Propertywillbedistributedthroughvarioussocialmediachannels:(facebook,instagram,pinterest,youtube/vimeo,twitter,etc.)onadailybasis.
• Callsourcenumberswillbeusedonallmarketingchannels(digital&print)inordertotrackleadsourcesanddesignatewhatmarketingchannelsareproducingthedesiredresults.
• Newslettersprovidingupdates&promotionswillbesentdigitallyonaweeklybasis.Thiswillcontinuetobemarketedthroughthesevariouschannelsthroughoutdurationoflisting.
• Photosandvideosdescribedabovewillbeusedtodrivetraffictoproperty,andwillbeusedtoincreaseoverallexposureof propertylocallyandnationally.
• Inadditiontosocialmedia,listingwillbepublishedonnumerouswebsitesincluding;zillow,trulia,realtor.com,anddozensofotherwebsitesaffiliatedwithRoyalPalmCoastMLS.Propertywillalsobedistributedon15+additionalwebsitesincludingIMLS(InternationalMLS).Thesewebsitesincludeplatformstomarketprojectinternationally.
• Includedinsocialmediapackagewillbepaidads.Thatwillbemarketedonvariouschannelsdevisedtotargetspecificdemographicswhichbuyersareprocuredfrom.
• Propertieswillbehighlightedonvariousotheraffiliatewebsites
• Signagewillbeplacedatdesignatedaffiliatelocationstoincreaseoverallexposureoflisting(s).
Moody River Estates (Marketing Plan Continued)
• Propertieswillbeplacedinmarketingrotationoncraigslist(whichincludesmultipledailyposts&renewalofads).Thisisaveryeffectivemarketingtoolthathasbeenusedtoattainbuyerandrealtorleads.
• Abrokersopenhousewillbescheduledtogetallofthelocalbrokeragesinformedofproperty(s).Thiseventwillbeheldat adesignatedlocation.Cateringandmarketingcollateralwillbedistributed,andthatwillincludefliersforallinattendance.Wewill havealender/sponsorpresenttoaddressanyfinancingneeds/questionsfromprospectiveagents&theirbuyers.Beverages/Foodwillbeprovidedforall inattendance&willbeincludedininvitation(whichisalwaysadrawtogetpeopleinthedoor).
• Afterinitialbrokeropenhouse.Additionalopenhouseswillbehostedatdesignatedlocationsandwillbeopentopublic,as wellasrealtors/brokers.Theseeventswillbemoregearedtogeneralpublic.Toassistinprocuringbuyerleads.
• Mailerswillbesenttodesignatedaddresslists.BothinsidetheSouthwestFloridaCommunityandnationally.Forexample,a mailerwillbesenttoallresident/ownersintheMoodyRiverEstatescommunityofferingthemadiscountedlistingpromotion,ifthey’dlike to upgradetooneofthenewunitsbeingbuilt.Mailer(s)willalsobesenttoapartmentcomplexesintheareawithrentvs.buyingad.
• Onaweeklybasisreverseprospectingemailswillgoouttoallagentswhohavebuyersthathavereceivedlisting(s)intheir searchresults.
• Annualrentalanalysiswillbecreatedanddistributedviamarketingchannelsdescribedabovetodrivetrafficfrominvestor andportfoliobuyers.
• Affiliatecompanieswithintheindustry(Mortgage,title,andInsuranceetc.)willbeapproachedregardingcontributingdollaramountstobeexclusiveinsomecapacities.Thiswillhelptooffsetmarketingcostsandhelpgenerateleadsthroughtheseaffiliates.
• Onaweeklybasispropertyemailblastswillgoouttodesignatedlists(realtorsallovercountry,investmentgroups,andbuyer demographics)toincreaseexposureandleadgeneration.
• Relationshipswillbeestablishedwithlocalbusinessesinordertoplacemarketingcollateralinstoresetc.&alsohavethesebusinessesdonateitemsusedateventsandopenhouses.
• Listingagentwillapproachlocalcharitiesabouthelpingtoincreaseexposureatopenhouseeventsbydonationtolocalcharitiesatevents.Usinggiveawaysfromlocalbusinessaffiliates.
• Localevents(Festivals,ArtWalk,MusicWalk,andRedsox/TwinsSpringtraininggames)willbeattendedandapprovedcollateralwillbehandedout.Sponsorshipbooths/tableswillbeacquired&staffedbylistingagentateventsbeneficialtoleadgeneration.
• Aleadmanagementsystemwillbeimplementedbylistingagent&salesstafftotrackleaddataandsendfollowupprotocolsto. Thiswillhelptodecreasetheamountofmissedopportunitiestoconvertleads.Areportwillbepresentedtoseller(s)onamonthlybasis.
• Offsitesalesanddesigncenterwillbestaffedbyquality&knowledgeablestaffbetweendesignatedhours.Thesestaffmemberswillbehandpickedbylisting agent/sales agent.
• Theothermailertogoouttoallcurrentownerfortrade-upprogram&listingdiscountifnewunitispurchased…