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Moomin Marvellous: creating new audiences for a heritage brand

Moomin Marvellous: creating new audiences for a heritage brand · 2017. 9. 29. · THE MOOMINS AND THE GREAT FLOOD . JANssqN JANSSON BOOKS rovEJÅNssoN O . Love Tolerance Family Adventure

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  • Moomin Marvellous:creating new audiences for a heritage brand

  • ©BBC

  • Parents & grandparents

    Intellectuals

    Young females

    Design aficionados

  • Parents & grandparents

  • Intellectuals

  • Young Females

  • Design aficionados

  • Learnings and Take Aways

    1. Identify brand assets

    2. Maximise opportunities the big moments present

    3. Points of differentiation

    4. Spokespeople

    5. Influencers

  • ‘The world is full of great and wonderful things for those who are ready for them.’

    Moominpappa at Sea

  • www.riotcommunications.com/news@RiotComms


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