Morale and Welfare Presentation to the Army Council Ottawa, 10 April 2014 Commodore Mark B. Watson DGMWS

Morale and Welfare

Presentation to the Army CouncilOttawa, 10 April 2014

Commodore Mark B. WatsonDGMWS

• Introduction• Organization and background• Vision• Programs, services, and initiatives

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Agenda

CFMWS 5,600 to 6,000 Employees

Canadian Coast Guard

Canadian Security Intelligence Service (CSIS)

Citi Bank

Nav Canada

4,500

3,311

5,000

5,000

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Defence Team – Morale & Welfare

Organizational View

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• Full governance assigned to CDS• Authorities delegated to DGMWS as Managing

Director of NPP• NPP Board serves as an advisory Board:– Provides stakeholder input to CDS– Strategic plans, policies and direction– NPP investments– Approval of audited financial statements

• NPP Board and AFC engagement is key– NPP is a “Chain of Command” responsibility

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NPP Governance

$4.27M

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(FY 12/13)

Operational Funding

Scale of OperationsNPP net worth / publicly funded expenditures FY 2012-13

Public Funds

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Make CFMWS one of the strongest military Morale and Welfare organizations in the Western world by providing programs that provide widest possible benefits to the greatest number of serving and former service personnel and their families:

One Community, One Million Strong

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My Vision

One Community, One Million Strong

Serving Members (Reg. & Res.) 130K

Families of Serving Members 144K

Former Members 595K

Dependants of Former Members 350K

Other Eligible Members 150K

1 MILLION

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Morale and Welfare Services Directory

Choose the description that best matches you from the list of categories.

View the full catalogue of CFMWS services that may benefit you and follow the links to learn more.

Answers one simple question: What services are available to YOU?

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Visit: www.cfmws.com/YourServices

CFGateway.ca / FamilyForce.ca

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TWO Websites will become ONE (FY 14-15)Same URLs, same audience, single web service

Major Associated Initiatives:• Development of Military Employment Transition Program web portal• The Canada Company Military Employment Transition Program will

serve to improve the transition experience. – Align skills, knowledge and experience of transitioning CAF members

with needs of employers. – Prior Learning Assessment Review (PLAR) Initiatives.

• Implementation of Public Service Priority Hiring legislation• Improvements to and provision of VAC SCAN information to Reg and

Res Force personnel • Mandatory Transition Interviews for all personnel, including

improved efforts to identify those at highest risk

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CAF-VAC Priorities

• Each year approximately 5,000 individuals transition out of the CAF (Reg Force only).

• Members of the CAF often face obstacles in making a smooth transition to the civilian workforce after leaving the military.

• A national program that supports transitioning CAF members. – Connects CAF members with our Employer Partners representing various

industry sectors across Canada.

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CAF-VAC Priorities Military Employment Transition Program web portal

Commercial Services CANEX: Re-Position & Modernize

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Commercial Services SISIP: Re-Position, Re-Engineer & Grow

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CAF Member & FamilyCAF Member & Family

Insurance

SISIP TODAY

3rd Party mutual fundsRRSPTFSARESP


Investments

Term Life T5Long Term Disability


Emergency grantsEmergency loansEmergency grantsEmergency loans

Financial Planner

Financial Planner

Insurance Reps

Insurance Reps

Financial Counsellor Financial

Counsellor

Financial Assistance

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CAF Community Member & FamilyCAF Community Member & Family

Financial Advice

Deposits/Credit

InsuranceFinancial

Assistance

SISIP TOMORROW

Checking/SavingsCredit cardsMortgages

Lines of creditConsumer credit





Investments


Home & Auto


Home & Auto

Emergency grantsEmergency loansEmergency grantsEmergency loansSISIP Financial AdvisorsSISIP Financial Advisors

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CAF Community Member & FamilyCAF Community Member & Family

Advice

Deposits/Credit

InsuranceFinancial

Assistance

Long Term Vision for SISIP



Mortgage brokerage



Mortgage brokerage


Proprietary mutual funds


Proprietary mutual funds

Investments


Home & AutoTerm Life T20, T100

Permanent lifeTravel Medical

Health


Home & AutoTerm Life T20, T100

Permanent lifeTravel Medical

Health

Emergency grantsEmergency loans

Debt consolidation

Emergency grantsEmergency loans

Debt consolidationSISIP Financial AdvisorsSISIP Financial Advisors

FinancialAdvice

On-Base CAF Families

Off-Base CAF

Community

Bricks & Mortar Stores

Print ads, flyers, mail, base promos

Local Events

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CANEX TODAY

CANEX Product Shelf


Off-Base CAF

Community


Online Store

Online Mktg

Web siteEmail

Social media


Local Events

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CANEX TOMORROW

CANEX Product Shelf


Off-Base CAF

Community


Online Store

Online Mktg

Web siteEmail

Social media


Canadian Public

National Retail

PartnerElite lineCustom itemsMilitary gear

Public Events (air shows, Army Run)

Local Events

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Long Term Vision for CANEX

CANEX Product Shelf

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Commercial Services CANEX

Kit Shops:• The intent: Retailing Kit Shop/Canteen merchandise in the CANEX stores will not

only heighten awareness, increase visibility and accessibility to your products, but will also augment Kit Shops/Canteens’ regular sales. CANEX stores and (soon) on-line platform, with its retail and marketing expertise, will further support this initiative. For example, Retirees, Veterans and family members would have the opportunity to buy Kit Shop/Canteen merchandise at CANEX, where they would not otherwise have the ability to do so.

• Army EC: CANEX Operations have presented to 96 Kit Shops/Canteens across Canada to date and continue to enthusiastically pursue other Kit Shops/Canteens on their respective Base/Wing. We are actively tracking Kit Shop/Canteen sales and assisting our partners in procurement, supply and replenishment. Currently at the HQ level, we are in discussions with the Log and Dental Corp.

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CA Requests → CANEX Provide:•C Army Windbreakers (new design)•Pips & Crowns

Also available:•RCAF and RCN Windbreakers •RCAF (official) Leather Jacket•Mess Dress Uniforms and accessories•Court Mounting•CADPAT merchandise•S.W.A.T. Boots•Elite line clothing and merchandise

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CANEX Facility in Petawawa:•NPP/CANEX has committed $14M for the construction of a 40,000 square foot CANEX facility to replace the current dated CANEX Mall.•Largest NPP Capital project in the history of NPF.•Current CANEX mall was constructed in the 1950s and the facility no longer meets modern retail infrastructure standards.•This project will provide a modern functional “retail and services” facility for the Petawawa Community .•The new facility would be built to accommodate retail, grocery and concession services .•Current Mall will continue to operate until new facility is completed.•Construction is to Commence Apr 2015 and be completed summer 2016.

• CF Museum system is a collective term for a grouping of CF museums under the technical staff supervision of the Directorate of History and Heritage (DHH).

• CF Museums are not Morale and Welfare programs, but are NPP self-financed entities.

• CFMWS developed the Museums Reference guide NPP SOPs.

• CFMWS offered the services of PSP managers to sit on Museums committees to assist WRT NPP matters.

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PSP – CF Museums

PSP – DFIT.CAIntroduce Reactive Interface and Mobile Site

(Fall 2014)• Focus on fitness

required for operations

• Exercise Prescription for FORCE Evaluation

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PSP – FORCE Program

• 27,923 members of the Canadian Army have done their FORCE Evaluation (including Class A reservists).

• The proposed Incentive Program was briefed to CF PMC on 7 Apr and is scheduled as an AFC agenda item on 15 Apr. The intent is to trial the program in May and June in Kingston, Bagotville, Edmonton and Esquimalt and report back to AFC in winter for full implementation in Apr 2015.

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PSP – FORCE Program Canadian Army (Data processed to date)

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OVERALL PASS RATEMALE: 97%FEMALE: 90%

24 Integrated Personnel Support Centres (IPSC) across Canada

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Joint Personnel Support Unit (JPSU)

Report Date Number Tracked

CA PERSONNEL TRACKED

CA Pers Tracked

Militia Pers Tracked

% of Total Tracked

(Militia to CAF)

% of CA Tracked

(Militia to CA)

End Feb 14 5,670 1,647 317 5.6% 19.2%

End Mar 13 5,203 1,597 344 6.6% 21.5%

End Apr 12 4,627 1,729 325 7.0% 18.8%

Soldier On ProgramAs of April 2014As of April 2014

News:• Cpl Dominic Larocque won a Bronze Medal at the 2014 Paralympic Winter Games in Sochi , Russia as part of the Canadian Sledge Hockey Team•Soldier On Participants won a total of 18 medals at the 2014 US Marine Corps Trials held at Camp Pendleton, California from 4-12 March. Capt Lapointe was awarded the Warrior Pentathlon Trophy for earning the most points across five sports.

National Golf CampGreater Toronto Area

28 May – 3 Jun 14

Soldier On Afghanistan RelayTrenton - Ottawa

04-09 May 14

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St Andrews Legacy GolfSt Andrews, Scotland

13-21 Jul 1430 Jul – 6 Aug 14

Big Battle Field Bike RideUK/Belgium/France

1-8 Jun 14

Saddle Up Soldier On – RCMPOttawa, ON

26-30 May 14

Canada Army Run 2014Ottawa, ON

19 – 22 Sep 14

Invictus GamesLondon, UK7-14 Sep 14

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• Distributed packages to CAF members deployed over Christmas period (Op Santa)

• Provided Amenities for hospitalized members (Hospital Comforts)

• Offered programs for Ill/Injured members (Soldier On)

• Supported families with special needs children (MFF)

• Offset the costs of Retreats for families of the fallen (MFF)

• Purchased specialized bath-tubs for veterans at Perley Rideau (MFF)

• Distributed Sports equipment to Bases/Wings (Sportchek donation)

• Supported children attending Camp Maple Leaf/Muskoka Woods (MFF)

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Support Our Troops Funds

• 2013 donation ($300K) for the MFF/Soldier On• Event operates in the NPP Accountability Framework • Our Staffs work collectively/collaboratively • CFMWS/Strategic Outreach provides support in five areas: – Fundraising (supporting text-to-donate, tax receipts) – Sponsorship (acquiring new sponsors, such as BMO)– Merchandise development (launching new collection) – Communications & Outreach (providing

spokesperson/testimonials) – HR guidance/support to hire two new full-time resources

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Army Run

• 27,000 new cards issued since Oct13 (74,000 cards total) • Army Cards (14,024 of the 27,000):– Serving Members: 9,883– Families of Serving Members 2,847– Veterans: 1,285– Families of Veterans: 9

• The Way Ahead on Phase Two remains under review – Two Options – Roll-out Sports, Fitness and Recreation Membership Module;

or– Trial potential inclusions for next roll-out

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CFOne Card

• B/W/U Recreation use ''Book King'' software to manage program registration and facility scheduling.

• Book King offers many benefits such as booking online and e-commerce.

• CFMWS purchased Book King membership module in Mar 2013 as part of CFOne program.

• Due to costs related to NPP connectivity, Book King integrated with CFOne solution is postponed.

• Implementation of Book King Vanilla solution is moving ahead at CF locations.

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CFOne Card and Community Recreation

• “Phase 1” of Reservist Info Sessions (high density urban areas) completed– 13 sessions held across Canada (Gatineau, Toronto, Montreal,

Victoria, Richmond, Chilliwack)– 1865 members in attendance – 330 new leads with 244 requesting appointments, 3 new

mortgages secured for CDCB/BMO– Majority (over 75%) of attendees enrolling for CFOne

• Summer 2014: Gagetown, Valcartier, Meaford, Wainwright

• Fall 2014: 33 Canadian Brigade Group (Ottawa)

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Reservists Information Campaign

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Army Reserve Project

• Goal: to incorporate the Reserve Force Units NPP activities into the NPP accountability framework.

• 1999: CDS directed that all NPP entities and activities are subject to NPP Governance.

• 2002: First trial (35/36 and 37 Brigades) – no cost to Units.

• 2011: 33 and 41 Brigades – pay for service

• Project Phases: – Survey, delivery models (Completed)– Present model/Costing, Implement (To come)

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Army Reserve Project

2012 Survey Results:

• 130 of 143 Units responded to survey

• 40 Units out of 143 receiving CFMWS

• 189 of 363 Reserve Mess employees are Staff of the NPF and Reserve CFMWS Payroll Services only

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NPP – Charitable Status

• CRA identified 235 CAF organizations holding Charitable status.

• After CRA/CFLA/CFMWS review: 126 out of the 235 are confirmed to be NPP and not Charities.

– These include things such as: Regimental / Branch / Unit Funds and Museums.

• Currently working with CRA/CFLA to address the situation.

• Donations to NPP are recognized as donations to “Her Majesty, the Queen” therefore NPP can issue tax receipts.

SponsorshipCRS Audit on Outreach, NPP Sponsorship & Donations recently concluded. Key Findings: • Significant growth in Sponsorship and Donation (national/local)• Complex and cluttered charitable landscape (Outreach) • Insufficient controls to ensure long-term success

Important Improvements:• Policy frameworks for Sponsorship, Donations, Advertising,

Fundraising, Hospitality• Collaboration Agreements with Third Parties • A comprehensive and integrated Risk Management Strategy• National Oversight of the AA Program – 34 Principal Authorized Agents ~ 200 trained AAs

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Questions?

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In Bill C-27 there are five main aspects being proposed:• A new Statutory Priority Hiring entitlement (for eligible CAF members

with a service attributable medical release)• Extending the Regulatory Priority Hiring Entitlement (for eligible CAF

members with a non-service attributable medical release)• Preference for Released CAF Members (for external PS job

opportunities)• Mobility for Serving CAF Members (for internal PS job opportunities)• Mobility for Released CAF Members (for internal PS job opportunities)

Implementation planned for FY 14/15

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CAF-VAC PrioritiesImplementation of Public Service Priority Hiring Legislation

Documents

Morale and Welfare Presentation to the Army Council Ottawa, 10 April 2014 Commodore Mark B. Watson DGMWS