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More than just a myth or a theory: evidence of students performing infomediary roles in the Philippines
Jaime A Manalo IVDevelopment Communication Division
Training Workshop for Industry Linkage School Coordinators, Tagaytay City | 17-21
November 2014
• Photoessay on the Infomediary Campaign Activities
• Methodology
• Results
• Recommendations
• Conclusion
Information and mediation
Bridge/ address
information poverty
School as nucleus of
agricultural extension
Concept , design and execution by Alfred Franco T. Caballero
Online
Pinoy Rice Knowledge Bank
PhilRice Text Center
Offline
Rice garden
Publications on rice in school libraries
Face Off (edutainment approach)
Address information poverty
Students searching information for farmers
Students sharing the information to farmers
Farmers sharing information to others
Adoption/
adaptation of rice farming technologies
• Survey
(N=286)
• Focus group
discussions
• Content
Analysis of Text
Center Data
Varietal information tops the list of frequently asked questions
Before During After
Stability in information-seeking behaviour of farmers after campaign implementation
Figure 2. The percentage of the students who accessed the Pinoy Rice Knowledge Bank.
Low utilization of the Pinoy Rice Knowledge Bank
InformationHub
(PhilRice/Teacher)
- - -
Improve third level sharing
41% of the students said their parents believed their recommendations
High credibility of infomediaries
Income from the seeds planted in the rice garden in our participating school in Davao Oriental were given to students, while some were used to buy farm tools. Half of a cavan was borrowed by a farmer for planting in the succeeding cropping season.
• Coordination between the teacher we trained and the Information and Communications Technology Fundamentals teacher.
– Some of the teachers we trained were not good at computers so they were not very successful in cascading information about the Pinoy Rice Knowledge Bank, an information portal that contains most information one has to know about rice farming
SUGGESTION: Open communication between the ICF teacher and the teacher we trained. Perhaps the principal can mediate.
• Mismatch of teaching load of some teachers we trained.
– Some of them did not teach crop production (horticulture) so they were not able to successfully reecho what they learned from the training
SUGGESTION: Teachers who will teach crop production are ideal training participants.
• Leadership potential.
– Some of the teachers we trained although rice production was not in their line of expertise prior to attending the training have been very successful in mobilizing support for the campaign. They were excellent at coordinating things within their school and their host community.
SUGGESTION: Teachers who have good leadership skills and can become champions of the campaign would make an ideal partner in the school.
• Absence of area for rice production.
– Some schools did not have area for rice production, which made it difficult for them to establish a rice garden.
SUGGESTION: Collaborate with host community as what most schools (in Albay, Cagayan) have done.
• Absence of certified seed growers in the area.
- After the varietal trials teachers wanted to plant in wider scale but there were no certified seed growers in their area.
PROPOSAL: We can train the teachers on seed growing, which can be an income-generating project for their school.
• There is evidence that the students performed their roles as infomediaries
• High credibility as infomediaries
• A look on the third level sharing
• The Text Center may be tapped for other uses
• Promote further the PhilRice Text Center
• Investigate the underutilization of the Pinoy Rice Knowledge Bank
• Do thorough groundwork to ensure the campaign is executed as planned
• Highly supportive partners (especially school heads)
• Area for rice production
• Independent and innovative teacher (for the training)
• Champion the initiative (good skill in linkaging with local officials, social mobilization skills)
• Efficient in writing reports/ good in giving updates
• Just write us address to the Director
• On as needed basis
• We can recommend to our partners– over 75 institutions in our R&D network
• Rules vary from one division to another (pest management, rice engineering and mechanization, seed production)
