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Sponsorship Opportunities

More Than Mary Sponsorship Overview

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This deck gives an overview for the lifestyle blog MoreThanMary.com and outlines the sponsorship opportunities available.

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Page 1: More Than Mary Sponsorship Overview

Sponsorship Opportunities

Page 2: More Than Mary Sponsorship Overview

Our objective is to enrich our readers lives with posts that inspire them

to try new things.

MoreThanMary is a digital, interactive magazine

written by real people about their experiences with

products and services.

Page 3: More Than Mary Sponsorship Overview

MTM is a digital magazine.

We focus on a theme every day so that readers know what to expect when they visit.

Monday – Fitness

Tuesday – Fashion & Beauty

Wednesday – Everyday Life (Career and Tech)

Thursday – Food & Nutrition

Friday – Travel & Popular Cities

Page 4: More Than Mary Sponsorship Overview

We report on our lives.

Each post is written from our personal experience detailing an honest account and our opinion.

By giving readers a window into our lives we build the two most important criteria to drive sales:

Trust

Engagement

MTM has been quoted in Forbes to outsell more than Lucky, AOL, and Allure.

Page 5: More Than Mary Sponsorship Overview

What We Can Offer You

1. Direct contact with your customer.

2. A dynamic and entertaining context for your product.

3. Distribution across social media.

4. Measurable results.

Page 6: More Than Mary Sponsorship Overview

MTM readers are your customers.

Women, college-educated, 18-34.

Over 60% earn more than $60k per year.

Moderate disposable income.

Savvy shoppers.

Follow celebrity trends.

Attempt to lead a healthy lifestyle.

Splurge on beauty products, technology, and travel.

Stats via Quantcast

Page 7: More Than Mary Sponsorship Overview

The Editor: Mary Rambin

Founder, Publisher, & Persona of MTM

Host and Producer of Life Experiment, a web series

Brand Ambassador for Kodak

The first to Livestream

NYFW continuously

Page 8: More Than Mary Sponsorship Overview

Other PersonalitiesOur Trainer, Kelley

The Stylist, Kallah

The Entrepreneur, Mike

The Male Model, Brandon

Nutritionista, Leah

Resident Wino, Ron

Page 9: More Than Mary Sponsorship Overview

Readers Click Our Recs. “Just want to let you know that I really appreciate all your efforts, especially the

fitness part.  It has inspired me to get back into my running shoes – which are Nike Free 5.0 from your suggestion.  I signed up for my first half marathon and its because of this picture. I even wrote how much inspired me here.” – Queyen, 30

“With your write-up, SmallNotes has DOUBLED it's traffic.” – Founder, SmallNotes

“I was especially excited to try Blueprint after listening to you and the rave about it. All told, I felt terrific and actually went back and looked up your video about making green juice in a blender. You've inspired me to up the green ante and decrease the fruits.” –Brigid, 25

“I love your blog and read it every day. Multiple times a day, if I'm being honest…What cleanser, toner, moisturizer do you like best?  Also, I've noticed that your skin always looks GORGEOUS in photos.  Obviously this starts with skin care, but what kind of foundation do you use?” --- Laura, 22

“I am going to admit right now what I have bought [from Mary’s blog]… Charlotte Russe camis, I have bought about 50 of these things…Bernardo flip flops…Paul Mitchell dryer..J Brand Jeans… Theory Dress. l feel bad about totally stealing Mary’s dress here but this was one of my best buys all year - I wear it ALL. THE. TIME…” – Georgina, 32

Page 10: More Than Mary Sponsorship Overview

Brands Applaud MTM.

“I received the google analytics for Darphin’s 50LittleLuxuries site and your coverage drove a ton of traffic.” – Meg Young, Alison Brod PR

“Our biodegradable travel booties made it to InStyle's July issue (page 93).  Thanks for all of your help.” – Biodegradable Booties

"Mary offers a unique voice in the sometimes muddled sea of bloggers …Her fashion sense combined with her wry sense of humor, draws readers in and I knew from day one that she'd gain a tremendous following. She and her site have been a fantastic resource in helping me to reach my target consumer and I'd be delighted to work with her again."   - Hilary Lyne for Delman

“Thank you for featuring the collection. Your readers are very loyal to your suggestions- the click through rate and sales figures from your blog were very strong.” – Zahava, Sarah Chloe

“I'm approaching you because we were so pleased with your pilot shoot and reckon you have more of a story to tell. Having looked again at your work in the digital space it’s clear that you’re part of a tight group of tastemakers, all of you fluent in the benefits of living a wired lifestyle.” – Otto Bell, Ogilvy Entertainment for Cisco

Page 11: More Than Mary Sponsorship Overview

Sponsorship Opportunities.

The goal is to embed your brand within the content so readers will see how to incorporate it in their lives.

All packages are minimums and include a banner ad for the duration and feature on Discount Code page.

Basic Feature: 1 post/month

Integration: 1 feature + 1 giveaway + 4 lifecasting posts/month

Dynamic: Integration + Video/month

CUSTOM PACKAGES AVAILABLE UPON REQUEST

Page 12: More Than Mary Sponsorship Overview

Case Study: Blog IntegrationTask: Integrate BluePrintCleanse into

content. Offer readers discount code on a banner ad.

Content: Posting my experience with the product during the cleanse and offering genuine comments consistently.

Duration of banner: 2.5 weeks

Sales: Over 100 cleanses

Compare: Yielded more sales than sponsoring a show a fashion week and printing cards for free product – both of which has a higher cost.

Page 13: More Than Mary Sponsorship Overview

Case Study: Event CoverageTask: 5 web celeb interviews and Afterparty clip

from The Streamy Awards. Overnight edit for next day distribution to celeb sites.

Content: A window into the personality of the stars and promotion of the event

Total views: 21,000

Compare: Kodak sent bloggers to The Oscars red carpet to record celebs. Videos were only uploaded on Kodak Facebook days later and garnered 4,000 total views.