Most Successful Music Videos

7/27/2019 Most Successful Music Videos

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RESEARCH INTO THE POP GENRE



POP MUSIC GENRE

The term ‘pop song’ was noted as being used in 1926 reference to‘having popular appeal’

Hatch and Millward indicate that many events in the history of recording in the 1920s would seen as the birth of the modern popmusic industry, along with in country, blues and hillbilly music.

According to sources the term "pop music" "originated in Britain inthe mid-1950s as a description for rock and roll and the new youthmusic styles that it influenced

1967 the term was increasingly used in opposition to the term rockmusic, a division that gave generic significance to both terms

.



MOST SUCCESSFUL MUSIC VIDEOS?



4. Eminem – ‘Love The Way You Lie’ feat. Rihanna – 517, 584,675

5. LMFAO – ‘Party Rock Anthem’ – 503,403,118

6. Shakira – ‘Waka Waka (This Time For Africa)’ – 501,070,549

7. Lady Gaga – ‘Bad Romance’ – 497,614,676

8. Michel Teló – ‘Ai Se Eu Te Pego’ – 461,757,094

9. Eminem – ‘Not Afraid’ – 375,860,997

10. Pitbull – ‘Rain Over Me’ feat. Marc Anthony – 366,087,463

11. Adele – ‘Rolling In The Deep’ – 354,429,102

Psy- ‘Gangman Style’-825,545,515 views Justin Biber- Baby’ featLudacris- 805,345,307 Jenifer Lopez- ‘On thefloor’ feat. Pitbull-

624,956,977

12. Gotye – ‘Somebody That I Used To Know'

feat. Kimbra – 349,602,408

13. Bruno Mars – ‘The Lazy Song’ –

348,742,572

14. Justin Bieber – ‘Never Say Never’ feat.

Jaden Smith – 348,154,663

15. Carly Rae Jepson – ‘Call Me Maybe’ – 344,901,144

16. Katy Perry – ‘Firework’ – 336,732,497

17. Miley Cyrus – ‘Party In The U.S.A.’ – 309,902,482

18. Justin Bieber – ‘One Time’ – 306,947,918

19. Nicki Minaj – ‘Super Bass’ – 295,890,674

20. One Direction – ‘What Makes You Beautiful’

– 287,942,189 ACCORDING TO YOUTUBE HITS 2012



These are top there watched music videos of 2012, even though they areboth pop music videos there are different forms of pop and both female and

male. I am going to explore the same conventions and see what these threemusic videos have in common and if they follow the generic conventions of pop.



WHAT DO THE MOST WATCHED MUSIC VIDEOS HAVE IN COMMON?

1)

2)

3)

1) Close up shots for the performance shots which see the singer clearlysinging to the songs.

2) Long shot to show dance sequences

3) Long shot along with backdrop for performance shots



4)

5)

6)

4) Unique/ Extreme outfits5) Heavy Makeup6) Use of composition and framing



OTHER SIMILARITIES

Editing- Most of the music video use jump cuts thishelp them edit to the beat and use fast editing pacewhich fitted the songs. The jump also is used inboth music videos to switch to performance and

narrative shots which creates an much smoother transition.

Camera- In these music videos they all use anvariety of shots. Along with the camera tracking the

artists throughout the whole video. Mise en scene- Use of bright colours or stand out

items are used throughout both videos along withartificial lighting used in all three music videos.



INSPIRATIONAL MUSIC VIDEOS



MICHAEL J ACKSON- THRILLER In 1983 Michael Jackson released the break through musicvideo of the time called ‘Thriller”. This was an breakthrough due

to its massive dance sequences along with the cinematic feeland story line along the music video. Plus due to the massnumber of extras due all the extras and the costumes. This isstill know today as one of the most iconic music video due to itsiconic music videos that everyone still knows. In all Top 100music videos Michael Jackson video is always featured at thetop.

This video was reported to be made for $500,000.

Michael Jackson said ‘My idea was to make this short film withconversation ... I like having a beginning and a middle and anending, which would follow a story. I'm very much involved incomplete making and creating of the piece. It has to be, youknow, my soul. Usually, you know, it's an interpretation of themusic. It was a delicate thing to work on because I remember my original approach was, 'How do you make zombies and

monsters dance without it being comical?' So I said, 'We haveto do just the right kind of movement so it doesn't becomesomething that you laugh at.' But it just has to take it to another level. So I got in a room with [choreographer] Michael Peters,and he and I together kind of imagined how these zombiesmove by making faces in the mirror. I used to come torehearsal sometimes with monster makeup on, and I loveddoing that. So he and I collaborated and we bothchoreographed the piece and I thought it should start like that

kind of thing and go into this jazzy kind of step, you know. Kindof gruesome things like that, not too much ballet or whatever .’



M ADONNA- VOGUE

Madonna ‘Vogue’ is very well know and iconic

music video also very influential. Aspects of Madonna’s video can be seen in modern work

such as artists like Lady Gaga. This musicvideo is very iconic due to the shots and

composition of the shots. Also due to thenaming of iconic naming of Hollywood stars inthe iconic speaking part of the film. In the1990’s the video won three music video awards.

The music video ‘Vogue’ is always featured

endless top music video countdowns.



BEYONCÉ- SINGLE L ADIES

Single ladies is very ionic music video dueto its simplicity and its ionic dance moves.The music video defeats some of thenormal conventions of music videos. Sheonly has one costume throughout the wholemusic video . Plus there is no changes to

hairstyles or setting. Because of the musicvideos simplicity which really expressesfeel good and power to women. Additionallythe music video is highly for the male gazeand is an popular music video with males.Finally what makes this music video really

ionic and successful due to its simpledance moves that people can copy andrepeat.



MOST EXPENSIVE MUSIC VIDEOS OF ALL TIME

1) Michael Jackson and Janet Jackson- Scream$7million

2) Madonna- Die Another Day $6 million

3) Madonna- Express Yourself $ 5 million 4) Michael Jackson- Black or White $4 million

5) Mariah Carey- Heartbreaker $2.5 million



MTV MUSIC AWARD FOR BEST POP MUSIC VIDEO SINCE 2000

2000 N Sync ‘Bye, Bye. Bye’

2001 N Sync ‘Pop’

2002- No Doubt- ‘Hey Baby’

2003- Justin Timberlake – ‘Cry Me A River’

2004- No Doubt ‘Its My Life’ 2005- Kelly Clarkson ‘Since U Been Gone’

2006- Pink ‘Stupid Girls’

2007- No award was given

2008- Britney Spears ‘Piece of Me’ 2009- Britney Spears ‘Womaniser’

2010- Lady Gaga ‘Bad Romance’

2011- Britney Spears ‘Till the World Ends

2012- One Direction- What Makes You Beautiful

2013- Selena Gomez- Come and Get It



CURRENTLY TOP 18 MUSIC VIDEOS ON ITUNES.

Michael Jackson Thriller is number 13 intoday's current ITunes music video chart

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Most Successful Music Videos