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A
presentationon
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Submitted to:
Ms. Nrut Singh
Submitted by:Hiren Vasani Samim Dudiya
Jill Chandarana Mulji Danicha
Priti Jhala Bhavesh Joshi
Raziya Dudiya Nikul Ramani
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Introduction
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Year of establishment
This was established in September 1994.
Form of organization
Co-operative
Name of enterprise
Mother dairy, Gandhinagar. A unit of Gujarat Co-
operative milk marketing federation ltd.
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HEAD OFFICE AT NEW DELHI
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BOARD OF DIRECTORS
Mr.Paul Thachil
C.E.O
Mr.Shanjeev KhannaM.D
Mrs.Amrita Patel
Director
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Organizational structure
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Background
Mother dairy was founded by in the year of
1974, as pure subsidiary of NNDB.
In 1988, mother dairy launches its vegetable &
fruit product under the branch name ofSafal
In 2004 they added fruits juices under product
portfolio ofSafal
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Awards and Achievements:
Best productivity performance award for
three consecutive years starting from 1987-88
to 1989-90
Again from 1995-96 to 1997-98 from National
Productivity Council and a Commendation
Certificate For Rajiv Gandhi National Quality
Award.
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Mission
To handle the excess milk produced by the
member union.
To cater the liquid milk market of Ahmedabad and
other cities. To produce its and Amuls product.
To give optimum return on its members.
To assist in the development of small village co-operative.
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HR Department
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No of employee 2500
Executive 18%
Manager 12%
Officer 7%
Sales executive 4%
Area sales manager 3%
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EMPLOYEES:
There is 1500 employee work
FACILIY TO WORKERS:
Shoes
Uniform
Health and safety
Loan schemes interest free Medical facility
Vehicle facility
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PRODUCTION DEPARTMENT
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Checking the quality of the milk
Dairy starting hygienic standard are
maintained. The milk in the tankers is first
checked for quality and freshness and then
unloaded into huge insulated stainless steel
strong tanks.
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Making the milk available:
The control room responsible for ensuring
that shops do not run out of milk. Each milk its
tankers is fitted with wireless set. As soon as
the in the charge at the control room learn that
a particular shop is running out of milk he
contact the tanker nearest to the shop
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MILKPROCESS
Raw
milk
Pasteurization
Buffer tank
leakage reprocess
UHT
sterilize
APS
packing
Trypecking
Shrinkwrapping
Finished
product
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Products
Dahi
Cheese
Paneer Ice-cream
Ghee
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MARKETING DEPARTMENT
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PRICEDETERMINATION
The item sold under the brand name Amul
their prices are determine by the federation,
but production of item are made by the Mother
Dairy in addition dairy industries are run on
the co-operative base so prices of each product
produced by the each dairy will be the same.
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Franchises in India and distribution
channel
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PRICINGPOLICY
Price is main factor constituting marketing
management, as its important is greater in
comparison to others, factor. So, pricing
decision have a strategic important in any
enterprises. Prices are the matters of vital
important to the markets duce.
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IMORTANT OBSERVATION
The most important observation during the
visit was the hygiene factor present there.
The premises and the plant area was clean, the
employees have the orders not to touch milk
with bare hands and they get their machines
and silos cleaned every weekend to ensure that
the milk produced is safe for the customers .
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Moreover, they have a specific TPM (TotalProductive Maintenance) policy for everythinglike for distribution, energy conservation,
environment etc. They have these policies as strict code of
conduct as they are manufacturing milk whichrequires purity and hygiene and to give thebest to the customers the company needs to dothis
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CONCLUSION
A remember able moment to have undertaken
an industrial visit in MOTHER DAIRY.
It is one of the leading co-operative societies in
Dairy industry. The members of the
management are very efficient and
cooperative.
It is a large-scale industry therefore it provided
much information.
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The management of company kindly provided
us all the necessary information for preparing
the Project report.
We can conclude that MOTHER DAIRY is
progressing very rapidly in Indian market.
It was a nice experience to visit MOTHER
DAIRY. The officers are very cooperative in
nature. They try to work their level best.
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BIBLOGRAPHY Internet websites:
http://www.motherdairy.com
Books:
The Marketing Book: By Pradeep Kashyap and
Siddharth Raut, Published by Biztantra, 2007edition
Principle of management: By L. M. Prasad
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ThankYou