MOTHER n CHILD …an eternal bond

• The unbeatable team• The unbreakable bond• The unconquerable spirit• The unconditional love

MOTHER n CHILD – The EVENT - A trend that started almost 10 years ago - Getting bigger and better with time - Arriving this year with a bang!

Mother n Child – Back Again

•The bond between a mother & child is the strongest

•Mom is the first word that children say when they learn to speak

•She remains the core source of attention and respect for a child which is eternal

•A mother is also the one who identifies and nurtures the talent in a child

Mother n Child – Back Again

•Keeping this in mind, Multimedia Informatics came up with a unique event called Mother n Child, a chance for an early headstart in life and to hone the talent in your child

•With Mother n Child you get an opportunity to perform on stage along with your child, be it TV advertisements, enacting fables, Bollywood theme songs, shlokas, poems, song and dance, mimicry or perhaps any creative item that you wish to

Previous Event - Mother n Child

• More than 400 schools- SEC A & SEC B• More than 7.5K entries - 12 auditions

Explores the Child’s hidden TALENT

Unleashes a new face of MOTHERHOOD

Enhances the relationship between Mother &

Child

Why Mother n Child ?

• Nuclear families have grown big time• Working parents - is becoming a common scenario• Children are left to be taken care of by the maid or on their

own• Work pressure has resulted in lack of time spent between a

mother and her child

What it does to a Mother

• Unleashes the artist within her

• She puts in an extra effort for her child

• Amplifies her love & endevour to win for the kid

• Personifies her creativity, affection

• Unifies her spirit, enthusiasm and attitude

What it does to a Child

• Imbibes in a child, confidence, poise, stage presence

• Takes them a step ahead in today’s competition

• Blends innocence, creativity, and ability to innovate in them

• Instills team spirit and also grooms their basic personality

Why this age-group?

• The age bracket of 2 ½ - 7 years is the most crucial between the two

• Mother becomes the learning source of everything for the child

• Only a mother can identify the best in the child and structure it accordingly

• The child develops confidence, gains knowledge that becomes a stepping stone for his future achievements

Audition to be held in - Mumbai

Event:

PRE AUDITION

AUDITION FINAL EVENT

Target Audience ReachGround Benefits

No. of Invitation cards

to be sent – 1500+

No. of Audiences expected

at each Audition – 350+

Number of Audiences expected at the Grand Finale – 1000+

No of Entries expected

– 7500+

No. of Auditions –

12+

No. of Schools, Nurseries & Playgroups to be tapped

across India – Approx 400+

Flow Chart

Distribution of Enrollment forms

Over 1,00,000

forms 12+

Auditions

SEC A&B

Schools

PlaygroupsMalls

Children

Food Joints

Hobby &

Dance Classe

s

Nurseries

Steps of the event

Call for Entries

Screening of Entries

Audition/ Elimination

Grooming session

Mega Final

Merits of the Show

• Original concept • First of its kind show• Reflects Indianess in the relationship of a

Mother & Child• No one loses as the presence of little ones

itself grabs all the attention• Is neither fussy nor time consuming

Synopsis• A platform that showcases performances delivered by a Mother and

her child

• The duo can perform a dance, singing, mimicry, skit, satire or any other creative item of their choice

• Each performance is of 3 minutes

• Selection of the participants is done through auditions conducted at various schools and auditoriums

• The Grand Finale will be held in Mumbai

• Logo on our website, www.mothernchild.com

Event Flow

Group A {

2 ½ – 4 yrs }

Group B {

4 – 5 ½ yrs }

Group C {

5 ½ – 7 yrs }Participative Age-Group

Singing, Dancing, Mimicry,

Recitation, Satire or Comic

Skit or any creative ite

mPerformance

•400+ Schools, Nurseries,

Playschools & Toddlers

•Over 1,00,000 forms

•12 auditions•0ver 1000 audience

Response Module

1.Call For Entries 2. Screening of Entries 3. Audition / Elimination5. Grooming Session 6. Mega Final

6 steps of the event

Expert panel will judge on the basis of Coordination and performance of the participants

Judgment Criteria

•Entry forms•SMS facility

•E-mail•Website entry forms

Participation avenues

Ground Activation Schedule

City :Mumbai Final event: 1st May 2013Venue : TBC

Distribution of Enrollment Form (1 Lakh Forms)

• Schools • Playgroups& Nurseries• Dancing Classes • Hobby Classes• Malls• Children Food Joints

Audition ScheduleMumbai - [May]

Final Grooming : 18 th & 19st April’13 in the respective zones.

Grooming will be done simultaneously

Audition Zone :Selected Schools & Auditoriums of the respective zone.

OUR ASSOCITES AND MEDIA COVERAGE OVER THE YEARS

Associates Print PartnersSponsors

Broadcast Partner & Coverage

Comprehensive Coverage of

the event in all m

ain line

news papers.

Telecasted on Hungama TV

Hungama enjoyed the 2nd

highest TRP

-360o Publicity &

Promotional Blitz

Electronic Media

Print

Outdoor

Promotion & Registration Touch Points

Branding

An event of B E A U T I F U L S

2007

New Icons on the Ridge

Project conceptualized and executed by

Multimedia Informatics Pvt. Ltd.