Mother’s MONTH Promotion

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Mothers MONTH Promotion. How to run a successful promotion for Mothers Day Mothers MONTH!. 1. Goals. The #1 Goal Is generating new adult members from your kids Moms Build excitement in the school Even if a Mom just takes a couple classes they will be more likely to support your school - PowerPoint PPT Presentation

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1Mothers MONTH PromotionHow to run a successful promotion for Mothers Day Mothers MONTH! Copyright American Taekwondo Association, No unauthorized use permitted.

GoalsThe #1 Goal Is generating new adult members from your kids MomsBuild excitement in the schoolEven if a Mom just takes a couple classes they will be more likely to support your schoolExecute the promotion right! We will:Review the promotion detailsDetail the promotional activities you should useDiscuss all 9 steps to Mom Members! Copyright American Taekwondo Association, No unauthorized use permitted.

OverviewMothers Day is in May! Take advantage of the Mothers Day holiday for the entire month of May. By giving away unlimited free classes to the moms all month they are encouraged to join a permanent programUse progressive awards to encourage the moms to continue trainingThey dont have to do much to get rewards and the more they do the more rewards they get

Copyright American Taekwondo Association, No unauthorized use permitted.

Notes On Adult PerspectiveMisconception #1: Parents experience is skewed. Their experience is from watching their KIDS take class... So why would they want to do that class? We incorrectly THINK that the parents know the adult classes are different. Error #1: The adult classes are NOT different... theyre a reflection of the kids classes. Some instructors are so focused on kids training they forget what adults need... Adult classes need to be taught for adults!Class schedules are typically Tigers early in the day, Kids later and Adults at the end. Instructors often are thinking kids by the time they teach adults Copyright American Taekwondo Association, No unauthorized use permitted.

Adult Perspective SolutionsMisconception #1: Parents experience is skewed. Solution: Better internal marketing explain and show them that the classes are different!Id love for you to try our adult class its completely different from your kids class!Error #1: The adult classes are NOT different... Solution: Make sure the adult classes are great exercise, and are taught with an Adult Tone (not like youre talking to kids.) Copyright American Taekwondo Association, No unauthorized use permitted.

Step 1: Rules of PromotionSetup your own rules or use this example:Moms win a grand prize ticket for every class:PLUS: Take 1 class and get a FREE T-shirtPLUS: Take 6 classes and get a FREE 6 month programIf they enroll during the month: Moms get a 20% discount when they enroll in any program in addition to other discounts you offer PLUS 25 entries in Grand Prize drawingSet drawing before end of month for the Grand Prize: an advanced program (i.e. BBC, MC, etc)You want it before the end of the month so you can do sales with everyone after the drawing Copyright American Taekwondo Association, No unauthorized use permitted.

6Step 1: Rules of Promotion (contd)Q&A on example rules:Q: Why give so much after just a couple classes?A: We want to keep saying thanks for coming to class. Often adults are resistant to working out in this format and we want to keep them coming!Q: Why give a 6 month program? Isnt that too big for 6 classes?A: The purpose of giving the 6 month program is to encourage an upgrade. Now they can deduct the credit ($600 to $700) off their upgrade cost if its this month!Q: What if theyre a member already? Wont they feel they got ripped off that they didnt get this deal?A: Two answers: People understand specials, so typically even if they say something or complain they know that sometimes deals do occur and arent truly upsetThe current mothers who are members also can get 20% off of their next program (maybe Leadership, private lessons, or Instructor program)

Copyright American Taekwondo Association, No unauthorized use permitted.

7Step 2: Promotional MaterialYou must have obvious signage in the schoolHandoutsPostersGrand Prize Ticket Box do not start it emptyOther Ideas:Flowers (buy cheap carnations for week 1 of the month for kids to give to mom)

Copyright American Taekwondo Association, No unauthorized use permitted.

Step 3: Setup and Internal MarketingSend emails to families describing Mothers month rulesCall Moms and invite them to classGet testimonials from other Moms or adult women who are taking classUse this in emails!

Copyright American Taekwondo Association, No unauthorized use permitted.

Step 4: Plan EventsEvents during the month specific to momsMother and Child class have the child invite mom to join in a class designed for them, get small token like flowers that the child can present to mom at the end of classWomens Self Defense class moms can come and bring a friendWomens ATAFIT class the get in shape class that all moms want Copyright American Taekwondo Association, No unauthorized use permitted.

Step 5: Daily Marketing!Ask Every Mom Every Day- even if they say no, ask another wayA few ways to ask (there are many more): The best way to support your kid is to take class with him!Heres a uniform and a schedule you can take class on Tuesday at 7 or Thursday at 7:45 which is best for you?I want you and Johnnys Dad to come into class tonight, OK? Lets take a couple minutes and talk about your fitness goals Review with them, Perfect! Come to our ATAFIT class on Wednesday and well start working on ______ (losing weight, getting in shape, more energy, etc.) Copyright American Taekwondo Association, No unauthorized use permitted.

Step 5: Daily Marketing! (contd)Dont allow mom to sit during kids classes bring them out onto the floorFollow up with mom after EVERY class she takes invite her to join regular programOffer a Karate package that dad can buy for mom for Mothers Day include classes, uniform, bag gloves, workout band

Copyright American Taekwondo Association, No unauthorized use permitted.

More On: Why Moms Should StartTake some time just for themselvesGet fitLearn something newSupport their childMake new friendsHave funIts FREE all monthEarn a Free programBecome a Black BeltLearn to protect herselfLearn to protect her kids

Copyright American Taekwondo Association, No unauthorized use permitted.

Step 6: PricingCombine Mothers month special discount with family pricing for unbeatable deal, this month ONLYHave Integrity: Stick with pricing if they dont do it, then theyre regular price next month (unless dad joins, too).Examples:20% off (or another percentage)No Down Payment on upgradesAll for 1 if mom joins, the rest of the family is free. Copyright American Taekwondo Association, No unauthorized use permitted.

SummaryFollow all 6 steps to a great promotionMake sure your Moms know adult classes are different from kids classesMake sure your adult classes are incredible!Make it happen today!Also remember well be doing a DAD only promotion in June so keep the energy up all month!

Copyright American Taekwondo Association, No unauthorized use permitted.