Motorcycle

ICE Kuala Lumpur, September 2001.

Indonesia

Cambodia

Vietnam

Thailand

Philippines

MALAYSIA

MALAYSIA Singapore

MOTORCYCLE MARKET

Istituto Nazionale per il Commercio Estero

MALAYSIA –MOTORCYCLE MARKET Pg.2

CONTENTSPage

1. Brief of Malaysia 3

2. Overview of the Motorcycle Market In Malaysia 3

3. The Malaysian Motorcycle Industry 3-8

- Production – Market Demand 4- Factors Affecting Demand 4-7- Capacity Utilisation 7- Employment 7- Sales 7- Market Players 7-8

4. Exports 8

5. Imports 8-9

6. Motorcycles Registered in Malaysia 9

7. Major Developments in the Industry 10

8. Prospects and Outlook of the Industry 10-11

9. Globalisation & Market Liberalisation 11

10. Import Statistics 12-18

11. Import Duties 18-19

12. Market Players 19-20

13. Local Production of Motorcycles 20

14. Production Statistics 20-23

15. Registration, Driving Licence and Road Tax 24-27

16. Exhibitions/Events 27-28

17. Magazines/Newspapers 28-31

18. Important Contacts 31-37

19. Suggestions 38

20. Retail Prices of Motorcycles (2000) 39-41

21. Map of Malaysia (by states) 42



BRIEF OF THE COUNTRY, MALAYSIA

The Federation of Malaysia consists of thirteen States, eleven of which aresituated in Peninsular Malaysia, and two, Sabah and Sarawak, which aresituated on the North coast of the island of Borneo (East Malaysia). Thecapital of the country is Kuala Lumpur. Map on page 48.

The country covers a total of 330,434 square kilometers and has a populationof approximately 22 million persons. The population is divided into three mainethnic groups: Malays, which constitute about 60 percent of the population;Chinese, which constitute approximately 30 percent of the population; and,Indian, which represent approximately 10 percent of the population.

The national language is Bahasa Malaysia. Several Chinese dialects andTamil are also spoken, and English is used widely. The official religion isIslam, however Buddhism, Hinduism and other religions are also practiced.

OVERVIEW OF THE MOTORCYCLE MARKET IN MALAYSIA

It is estimated that Malaysia has more than 5 million motorcycles on the road,compared to over 4 million motorcars. Traditionally, Malaysian motorcyclebuyers have liked smaller motorcycles in the range of 70cc to 115cc. It isestimated that approximately 85 percent of all motorcycles in Malaysia areunder 115cc. Large motorcycles are available but not very practical due toroad conditions (deep man-holes), and lack of courtesy among motorcardrivers towards the motorcycle users. The majority of motorcycle buyers/usersdoes not own a car and belong to the lower and middle-income group. Asignificantly larger percentage of motorcycle users in Malaysia are male.

Most motorcycle production companies in Malaysia are joint venturesbetween Japanese motorcycle manufacturers and local companies. Malaysiahas five joint venture motorcycles companies involved in production. Themarket leaders are Honda, Suzuki, Yamaha, Kawasaki and Modenas.

THE MALAYSIAN MOTORCYCLE INDUSTRY

The motorcycle industry in Malaysia comprises of mopeds, streets, cruisersand scooters in which the moped category comprises of 91% of the overallsales of motorcycles in 2000, followed by cruisers (4%), street (3%) andscooter (2%). As seen in the chart below, the motorcycle sector registered adecline of 5.1% in production and 4.2% in sales (comparing 1999 to 2000).As a result of this, there is an excess capacity, increasing to 41.2% ascompared with 39.7% in 1999.



Production

The overall production of motorcycles declined by 5% from 269,586 units in1999 to 255,731 units in 2000. Modenas maintained its position as the majorproducer, with 100,842 units, contributing 39.4% of the total production.Modenas production constituted an increase of 5% over that of 1999 whileother producers experienced a decline. The decrease in production wasattributed mainly to lower market demand.

7421388783

45416 4561235260 38580

0 549

100842 96062

0

20000

40000

60000

80000

100000

120000

Uni

ts p

rodu

ced

Honda Yamaha Suzuki Kawasaki Modenas

Producers

Motorcycle Production 1999-2000

20001999

* Note: Year 2001 production figures not available yet.

Factors Affecting Demand of Motorcycles in Malaysia

The lower market demand for motorcycles is triggered by several factors:

1) Wider Roads – There has been many changes and developments inthe roads and highways in Malaysia. Although there is an improvementin the transportation standards due to construction of new highways,many of the new highways connecting/linking existing major highwaysdo not have provision for motorcycle users.

2) More Vehicles (Cars) Being Sold This Year – In spite of all the talkon economic recession, it appears that motor vehicle sales have notslowed down during the first six months of 2001. There has also been agrowth in the same period in 2000. For the first half of 2001, there hasbeen an 11% increase in vehicle registration over the same period in



2000. Coinciding with the increased volume was a higher productionoutput of 14% more than the first six months of 2000.

The affordability of locally manufactured cars I.e. Proton Tiara andPerodua Kancil also plays a role. The Malaysian car manufacturer,Proton (2 authorized distributors, Proton Edar and EON) and secondMalaysian car manufacturer, Perodua have been very active inReseach and Development (R & D). Both manufacturers have beenconstantly introducing new models to the automotive market for thepast 2 years. The latest addition to the Proton line is the new JuaraMulti Purpose Vehicle (RM40,000) and Waja (RM63,000). Perodua onthe other hand has the Kancil (RM 24,000 ++) Kenari (RM43,000), thenewly launched Kelisa (RM39,000) and another new modelcodenamed ‘X-690’ to be launched in 2002.

Furthermore, due to the abundance of replacement spare parts forlocal made cars, the cost of maintenance is brought to a minimum.From the graph above, we can see that the locally manufactured carsdominate approximately 80% of the local market due to its affordability.

There are much fewer motorcycle sale branches, motorcycle repairshops, aftermarket motorcycle performance parts shops andmotorcycle tuning shops compared to that of automotive/motorcar. Theused motorcycle market is almost insignificant compared to theabundance of used car dealers. The used car market in Malaysia isgrowing rapidly due to the favorable demand and perception on usedcar.

3) Fatal Road Accidents Involving Motorcycles – The rising roadaccident rates in Malaysia have been a concern for many Malaysians.The Transport Ministry has failed to achieve its target of reducing the



death toll on the Malaysian roads by its goal of thirty percent by theyear 2000. According to statistics released by the Transport Ministry,the number of deaths which had occurred during the years were:

Year 1996 ---------- 321 Year 1997 ---------- 262Year 1998 ---------- 274Year 1999 ---------- 203Year 2000 ---------- 220

The majority of deaths were motorcycle riders and passengers.Even when special enforcements by the Ministry were made, withoperations like ‘Ops Static’, the number of accidents and death toll hasnot been significantly decreased.

4) Fuel Prices in Malaysia Among the Lowest in the Region –According to the latest comparisons, petrol in Singapore cost RM3.29(S$1.499) a litre, Thailand RM1.52 (16.79 baht), the PhilippinesRM1.43 (16.49 pesos) and Brunei RM1.16 (B$0.53). In Malaysia, thepetrol price was at RM1.10 a litre, making it the second lowest price inthe region, behind Indonesia’s controlled price at RM0.47 (1,000rupiah) a litre. With effect from 1 October 2000, the Government hasapproved an increase in domestic retail pump price of premium gradepetrol at RM1.20 a litre. Even with this price increase, the petrol price inMalaysia is still among the lowest in the region. This makes it veryattractive to own a car in Malaysia.

5) Easier Credit Facilities and Lower Interest Rate for Hire Purchaseof Passenger Cars - Due to the weakening financial markets andfierce competition, the banks and finance companies have beenreducing their criteria for credit facilities and offering special incentivesfor hire purchase of passenger cars, including very low interest rates(4-5.5%), longer loan periods and larger loan amounts. For a used car,it is possible to get up to 80%-90% loan and for new cars, between 80-100% loan of the purchase amount.

6) Motorcycle Theft – According to the latest report by a major insurancecompany, motorcycle theft claims have increased. A total of 14,394 (or40 per day) motorcycle theft claims were incurred in the year 2000 ascompared to 13,466 in 1999. This represents over RM52 million(USD13.68 million) in claims paid out in year 2000 as compared toRM50 million (USD13.16 million) the year before. Similarly, automobilethefts have also increased by 25% from 3734 private cars, equallingRM192 million (USD 50.5 million) in 1999 to 4548 private cars in 2000,equalling RM240 million (USD63.15 million). Motorcycle thefts are 3times more common compared to automobile. This is because anautomobile is physically larger and is harder to break into due to theavailability of many aftermarket security devices to safeguard thevehicle. The security devices are less effective on a motorcycle



because of its physical size, which allows for the motorcycle to beeasily transported away.

Motorcycles will sustain in the Malaysian market owing to the followingfactors:

1) Traffic Congestion - Due to the increase in motorcars on the road,traffic problems will arise, leading to congestions. Motorcycles willremain useful for commuting, especially within the city. It remains thefavourite choice for company despatch.

2) Rural Undeveloped Roads - There are still many rural‘kampung/village’ areas with small or undeveloped roads. Certainstates with narrow roads (Perak and Penang; see page 10) makes fora good use of the motorcycle.

3) Parking Rates - The parking rates for motorcars in Malaysia arereasonable compared to other developed and developing countries,however, motorcycles park free of charge in most areas in Malaysia. Inmajor towns, the hourly parking rates for motorcars can get quiteexpensive but most building still provide parking spaces formotorcycles at free of charge. This remains an attractive incentive forcost savings.

4) Preferred Choice for Lower Income Group - The lower income groupstill depend heavily on motorcycles for transportation. However, withthe Asean Free Trade Agreement (AFTA) projected for 2005, importedmotorcars and motorcycles will be cheaper and more affordable. Thetrue picture of the effects of AFTA is still unknown.

Capacity Utilisation

The installed capacity of the Motorcycle sector was 450,000 units in year2000, while capacity utilised was only at 58.8%, compared with 60.3% in1999. The decline in production level is again attributed to lower demand.

Employment

Due to the decline in Motorcycle production levels, the motorcycle sector hasseen an employment reduction of 8% to 2,137 employees in 2000 from 2,325employees in 1999. The employment rate for 2001 has not improved.The cause of lower employment in this sector is due to cutbacks from thedecline in production, resulting from lower demand.

Sales

In the first quarter of 2001, motorcycle sales dropped by 14.1% to 57,069units from 66,475 units in the same period last year, indicating a continuing



contraction in the Malaysian motorcycle market. The overall sales ofmotorcycles decreased by 4.2% to 247,977 units from 258,805 units in 1999.The mopeds dominated the motorcycle market, with a share of 90% of totalsales.

0

1000020000

3000040000

500006000070000

8000090000

100000

Sal

es u

nits

Honda Yamaha Suzuki Kawasaki Modenas

Producers

Motorcycle Sales 1999-2000

20001999

Modenas, Malaysia’s national motorcycle producer, was strong in the mopedssegment, due to its price advantage. However, overall Modenas, which servesmainly the domestic Malaysian market, lost market share to its competitorsand its share of the Asean market decreased to 4.2% from 5.5%

The decrease in sales was partly due to competition, as a result of shiftingconsumer preference to motor vehicles, following easier credit facilities andlower interest rate for hire purchase for passenger cars.

Exports

Exports of the sector decreased to RM131.4 million (USD34.58 million) fromRM140.6 million (USD37 million) in 1999. Modenas started to export the firstMalaysian made motorcycle in 1997 with a volume of 1,133 units. Thenumber has increased to 10,782 units in 1998 and was exported to Cambodia(its major market), Greece, Turkey, Argentina, Mauritius, Egypt, Botswana,Singapore, Malta, Vietnam and Iran.

In 1999, Modenas exported 7,735 units of motorcycles, valued at RM33.7million (USD8.87 million). Modenas currently exports only one model, Kriss110 Electric Starter.

Imports



Imports by the sector increased to RM10.9 million (USD2.87 million) fromRM9.6 million (USD2.53 million) in 1999. The biggest source of imports wasJapan, at RM7.7 million, followed by Singapore and the United States ofAmerica. Most of the imported motorcycles consisted of CKDs (CompletelyKnocked Down) for motorcycle with engine capacity of more than 50 c.c. butnot exceeding 250 c.c., which were assembled locally.

Motorcycle Registered

The number of newly registered motorcycles in Malaysia increased by 8.3% to390290 units in 1999 compared to 363186 units in 1998. However, only anincrease of 5.4% (274131 units) was recorded for the year 2000.

For motorcycles with smaller cc, there is a greater concentration in the statesof Penang, Perak and Johor while the higher ranges can be found more in thecapital of Malaysia (Kuala Lumpur) and Selangor followed by Penang andJohore.

Owners of higher range motorcycles are normally car owners also and themotorcycle is regarded as a weekend hobby or a “second car”.Higher range motorcycles also incur heavy import duty (100%-120%) and wedo not expect much relaxation from the government in the near future as theyare considered luxury goods.

Therefore, these owners are more of the higher range income and this reflectthe concentration of this type of motorcycles in major cities/towns such asKuala Lumpur.

In comparison, the demand of the lower range of motorcycles is for individualswith a lower income (who cannot afford a car) and therefore is more evenlyspread among all the states.

TOTAL NUMBER OF REGISTERED MOTORCYCLES IN MALAYSIA(BY STATE AND BY CC)

No. of motorcycles in Malaysia

0

1000000

2000000

3000000

4000000

5000000

6000000

Year

Num

ber

YEAR 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000

NO. 2,595,749 2,762,666 2,970,769 3,297,474 3,608,475 3,951,931 4,328,997 4,692,183 5,082,473 5,356,604

1 2 3 4 5 6 7 8 9 10



As of 1st February 2000State 0-75cc 76-100cc 101-200cc 201-500cc 501-1000cc >1000cc TotalPerlis 6648 10873 10853 18 63 15 28470Kedah 109550 128789 102233 250 354 212 341388Penang 147968 290515 201628 589 1327 418 642445Perak 177163 261936 213505 518 629 227 653978Selangor 86966 217228 268972 1075 1945 841 577027Kuala Lumpur 89010 245281 340839 2161 6136 1951 685378NegeriSembilan

56729 106471 102291 494 374 231 266590

Malacca 33653 89783 90881 293 439 260 215309Johore 124676 265287 384057 520 1318 414 776272Pahang 61939 82219 87075 178 287 69 231767Terengganu 48986 38955 48062 110 181 69 136363Kelantan 93325 60277 51511 313 332 160 205918Sabah 7597 19906 41073 330 474 253 69633Sarawak 29573 91087 155810 599 567 261 277897Total 1073783 1908607 2098790 7448 14426 5381 5108435

Source Road Transport Department, Malaysia

MAJOR DEVELOPMENTS

In 2000, the manufacturers concentrated on improvements of current modelsand facelifts. Modenas is currently undertaking R & D efforts towardsproducing a more energy efficient and low pollution vehicle. In addition to that,Modenas has also embarked on a cost reduction programme to remaincompetitive.

The Department of Environment is the process of ratifying a regulation onmotorcycle emission, which is based on the EU standards. The draft of theregulation was formulated with consultations with industry associations,namely the Motorcycle and Scooter Assemblers Association of Malaysia andPersatuan Pengimport Kenderaan Melayu Malaysia, as well as Modenas.

PROSPECT AND OUTLOOK OF THE INDUSTRY

The outlook for the motorcycle industry is a not as bleak as it seems. With themoderate economic growth forecasted for 2001, the motorcycle industry is stillexpected to grow, in terms of production and sales.

As the motorization rate for the motorcycle industry is the highest in theASEAN region, with 223 motorcycles per 1000 people, the industry’s growthwill largely depend on its ability to export. In this regard, efforts need to beintensified to diversify its current market. The industry must also prepare itselfto remain competitive, once the market is liberalized through implementationof AFTA (Asia Free Trade Agreement).

The motorcycle market in Malaysia is yet to reach its saturation stageespecially for the moped segment. Moped is the primary mode of transport for



people with earning below RM1,000 a month including those who are in thegovernment sector, direct workers in the industrial and manufacturingindustries, workers in the agriculture industry and lower level staff in theprivate industry.

With the government effort to boost the industrial/manufacturing industry andthe increase in the demand for agriculture products, the demand for mopedwill continue.

As for other segment, the most potential segment is the 150cc - 250ccsegment. This segment provides the alternative to moped. The demand willcome from those in the higher income bracket but yet unable to afford a car.

Greater efforts will be required to support the development of a strongmotorcycle industry cluster to facilitate the industrialization process. In orderto achieve economies of scale for both the motorcycle and componentmanufacturer, the export-oriented strategy will continue to be implemented.The efficiency and competitiveness of the industry will have to be improved tofurther tap market opportunities in the regional and global markets. To supportthis, the key strategies will be to develop capabilities and productiontechnologies, improve R&D and design work as well as to strengthen thedistribution network and marketing expertise. Locally produced componentsand parts will be upgrade through joint R&D activities and technicalcollaborations between component manufacturers and larger firms. This givesa great opportunity for foreign countries to be part of the R&D and to formtechnical collaboration with local producers for the mutual benefit of bothparties. This effort to undertake and to forge strategic alliances with globalmotorcycle and component manufacturers will enable the local motorcyclesector to achieve world-class standard and capabilities.

GLOBALISATION AND MARKET LIBERALISATION

The globalization and the market liberalization provide both the opportunityand threat to the Malaysian motorcycle manufacturer and the motorcycleindustry.

The opportunity can be viewed from the perspective of potential growth in themanufacturing output for export market. ASEAN countries alone provide apotential demand of 3.5 million units of motorcycle. The biggest segment isthe small cc (100 - 125cc) moped with an estimated 2.7 million units.Competitive specifications and price are the major factors fur success.

On the other hand, it is also a threat to the Malaysian motorcycle industry ifthe manufacturers are unable to reduce cost to remain competitive with thatmotorcycle from the neighbouring nations such as Thailand and Indonesia.



STATISTICS ON MALAYSIA’S IMPORT OF MOTORCYCLES

1999 1998 1997New C.B.U.Motorcycles with areciprocating internalcombustion pistonengine of a cylindercapacity(Codice Doganale)

Country Value(RM)

Qty Country Value(RM)


Italy 9892 1 Italy 11094 1 AustriaJapanItalyGermany

not exceeding 50 cc(8711.10.921)

Total 9892 1 Total 11094 1 TotalJapan 807382 361 Italy 1207350 109 Italy 4166062PeninsularMalaysia

137256 32 Japan 84092 10 Austria

Singapore 18672 3 Australia 9850 1 GermanyItaly 15768 3 Indonesia 8500 1 JapanThailand 12174 2 Singapore 8085 3 Vietnam

Taiwan

exceeding 50 cc butnot exceeding 150 cc(8711.20.921)

Total 991252 401 Total 1317877 124 Total 4801827Italy 5412 1 Japan 27759 5 Taiwan

Thailand 9368 1exceeding 150 cc butnot exceeding 200 cc(8711.20.922) Total 5412 1 Total 37127 6 Total

2001 (January – July) 2000New C.B.U.Motorcycles with areciprocating internalcombustion pistonengine of a cylindercapacity(Codice Doganale)

Country Value(RM)


Qty


Total - - Total - -Japan 1972558 1084 Italy 443055 119Thailand 157905 123 Singapore 400140 156

exceeding 50 cc butnot exceeding 150 cc(8711.20.921) China 155800 100 Taiwan 168378 13



Vietnam 17614 2 Japan 44764 13Korea 1216 1 Thailand 11796 3

Total 2305093 1310 Total 1068133 294Italy 76608 24 Japan 32000 1exceeding 150 cc but

not exceeding 200 cc(8711.20.922) Total 76608 24 Total 32000 1

1999 1998 1997New C.B.U.Motorcycles with areciprocating internalcombustion pistonengine of a cylindercapacity(Codice Doganale)

Country Value(RM)


Qty Country

- - - Japan 45280 4 Italyexceeding 200cc butnot exceeding 250 cc(8711.20.923)

- - - Total 45280 4 Total

Japan 247700 15 - - - -exceeding 250 cc butnot exceeding 500 cc(8711.30.310)

Total 247700 15 - - - -

Japan 763800 31 Italy 503040 35 -Japan 126116 10

exceeding 500 cc butnot exceeding 800 cc(8711.40.310) Total 763800 31 Total 629156 45 -

USA 2124806 62 USA 867106 20 -Japan 122200 11 Japan 52000 5Italy 27300 1 UK 34644 1

exceeding 800 cc(8711.50.310)

Total 2274306 74 Total 953750 26 -

2001 (January – July) 2000New C.B.U.Motorcycles with areciprocating internalcombustion pistonengine of a cylindercapacity(Codice Doganale)

Country Value(RM)


Qty

Japan 30473 2exceeding 200cc butnot exceeding 250 cc(8711.20.923) Total - - Total 30473 2

Italy 143640 9Australia 46000 5Spain 24250 2


Total 213890 16 Total - -Japan 37010 2 Japan 2759166 102Australia 30541 1 German 31572 1

exceeding 500 cc butnot exceeding 800 cc(8711.40.310) Total 67551 3 Total 2790738 103exceeding 800 cc(8711.50.310)

Japan 150747 10 USA 563892 22



USA 60372 2 Japan 46352 4Italy 43280 5 UK 12390 1Total 254399 17 Total 622634 27

1999 1998 1997Other new C.B.U.Motorcycles(Codice Doganale)

Country Value(RM)


Qty Country


- - - - - - -

exceeding 150 cc butnot exceeding 200cc(8711.90.923)

USA 6254 40 - - - -


- - - - - - -


- - - Japan 289594 24 -


Sweden 15015 1 - - - -

exceeding 800 cc(8711.90.927)

- - - - - - -

2001 (January – July) 2000Other new C.B.U.Motorcycles(Codice Doganale)

Country Value(RM)


Qty


- - - Japan 17369 1

exceeding 150 cc butnot exceeding 200cc(8711.90.923)

- - - - - -


- - - - - -


- - - - - -


- - - - - -

exceeding 800 cc(8711.90.927)

- - - - - -

Old C.B.U.Motorcycles with areciprocating internalcombustion pistonengine of a cylindercapacity(Codice Doganale)

1999 1998 1997



Country Value(RM)


Qty Country

Japan 6113 9 - - - SingaporeSingapore 5986 1 Japan


Total 12099 10 - - - TotalCambodia 117475 14 Japan 478889 212 JapanThailand 58500 17 Indonesia 89710 11Japan 857066 438 UK 5000 1Hungary 5988 1


Total 1039029 470 Total 573599 224 TotalJapan 126751 45 Japan 494615 176 Japanexceeding 150 cc but


Total 126751 45 Total 494615 176 Total

Japan 97644 32 Japan 441520 113 JapanChina 9595 1 HongKong 56655 6Thailand 9000 1 Indonesia 55910 6

exceeding 200cc butnot exceeding 250 cc(8711.20.993)

Total 116239 34 Total 554085 125 Total

2001 (January – July) 2000Old C.B.U.Motorcycles with areciprocating internalcombustion pistonengine of a cylindercapacity(Codice Doganale)

Country Value(RM)


Qty

Japan 63000 1not exceeding 50 cc(8711.10.929) Total 63000 1 Total - -

Thailand 25350 6 Thailand 175656 22Singapore 17847 3000 Peninsular

Malaysia46460 6

France 24886 15Japan 7600 2Hong Kong 7464 1Italy 5412 1


Total 43197 3006 Total 267478 47Japan 70850 28exceeding 150 cc but


Total - - Total 70850 28

Japan 663871 360 Japan 92034 36Italy 30200 1

exceeding 200cc butnot exceeding 250 cc(8711.20.993) Total 694071 361 Total 92034 36

Old C.B.U.Motorcycles with areciprocating internalcombustion pistonengine of a cylindercapacity(Codice Doganale)

1999 1998 1997



Country Value(RM)


Qty Country

USA 35173 108 USA 10500 1Singapore 7195 1 Thailand 9395 1HongKong 6548 5 Indonesia 9345 1Japan 5000 1


Total 53916 115 Total 29240 3 -USA 60800 4 USA 184781 15Italy 42022 1 UK 14964 1UK 24000 1 Italy 12472 1Sweden 15015 1 Spain 10455 1

PeninsularMalaysia

6500 1


Total 141837 7 Total 229172 19 -USA 410644 18 USA 130364 7Germany 80000 1 Peninsular

Malaysia12000 1

Japan 21097 1Canada 5981 1

exceeding 800 cc(8711.50.390)

Total 517722 21 Total 142364 8 -

2001 (January – July) 2000Old C.B.U.Motorcycles with areciprocating internalcombustion pistonengine of a cylindercapacity(Codice Doganale)

Country Value(RM)


Qty

Malaysia 20000 1 Japan 13450 2Japan 19884 22


Total 39884 23 Total 13450 2Germany 28750 1 Thailand 113592 12Thailand 20280 2 Peninsular

Malaysia87870 10

Japan 27158 1Hong Kong 24881 1Nepal 9090 1China 9090 1


Total 49030 3 Total 271681 26Thailand 60260 3 UK 27533 1

USA 14698 2exceeding 800 cc(8711.50.390)

Total 60260 3 Total 42231 3

C.K.D. motorcycleswith a reciprocatinginternal combustionpiston engine of acylinder capacity(Codice Doganale)

1999 1998 1997



Country Value(RM)


Qty Country


- - - - - - -

Japan 4152520 2160 - - - Japan 4053511Thailand 6200 1

exceeding 50 cc butnot exceeding 150 cc(8711.20.911) Total 4158720 2161 - - - Total 4053511exceeding 150 cc butnot exceeding 200 cc(8711.20.912)

- - - - - - -


- - - - - - -


- - - - - - -


Japan 5090 2400 Japan 662712 100 -

exceeding 800 cc(8711.50.200)

- - - - - - -

2001 (January-July) 2000C.K.D. motorcycleswith a reciprocatinginternal combustionpiston engine of acylinder capacity(Codice Doganale)

Country Value(RM)


Qty


Germany 6206 1

Total 6206 1 Total - -Japan 1265102 720 Japan 4081028 2400Italy 744800 80 Australia 46283 17Taiwan 32508 12 Thailand 46000 8

Malaysia 42420 7Italy 18162 7Singapore 14393 16


Total 2042410 812 Total 4248286 2455exceeding 150 cc butnot exceeding 200 cc(8711.20.912)exceeding 200 cc butnot exceeding 250 cc(8711.20.913)

Japan 500731




exceeding 500 cc butnot exceeding 800 cc(8711.40.200)exceeding 800 cc(8711.50.200)

IMPORT DUTIES

This is under the jurisdiction of the Ministry of Finance, Customs and ExciseDepartment and subject to change during annual budget reviews (usuallyduring the month of October).

The following import duty / sales tax table incorporates the 2001 Budgetreview. There were no changes in import duties of motorcycles from the pastyear.

For the high range of motorcycles, the import duties range from 100% to120%. There is no sales tax in Malaysia for motorcycles. An Import Permit isalso required to bring in these motorcycles. The Malaysian Ministry ofInternational Trade and Industry (MITI) issue the permit.

Import Duties of Assembled Motorcycles (completely knocked down)Codice Doganale Motorcycles with a reciprocating

internal combustion piston engineof a cylinder capacity

Import Duty Sales Tax

8711.10.910 not exceeding 50 cc 5% Nil8711.20.911 exceeding 50 cc but not exceeding

150 cc5% Nil

8711.20.912 exceeding 150 cc but notexceeding 200 cc

5% Nil


10% Nil


10% Nil


20% Nil

8711.50.200 exceeding 800 cc 30% Nil

Import Duties of Imported Motorcycles (completely built-up)Codice Doganale Motorcycles with reciprocating

internal combustion piston engineof a cylinder capacity

Import Duty Sales Tax

8711.10.921 not exceeding 50 cc 60% Nil8711.20.921 exceeding 50 cc but not exceeding

150 cc60% Nil


60% Nil

8711.20.923 exceeding 200 cc but not 80% Nil



exceeding 250 cc8711.30.310 exceeding 250 cc but not

exceeding 500 cc80% Nil


100% Nil

8711.50.310 exceeding 800 cc 120% Nil

Market Players

The major market players in the motorcycle industry in Malaysia are:

Make Product LineModenas 4 stroke 110cc moped, 175cc cruiser

Honda 4 stroke 70cc, 100cc moped, 150 sports bike, 500cc cruiser

Yamaha 4 stroke 102cc, moped, 100cc - 110cc 2 stroke moped, 135street bike, 150cc sports bike, 500cc cruiser

Suzuki 4 stroke 110cc moped, 2 stroke 110 - 125cc moped, 100 - 125ccscooter, 150cc street bike

Kawasaki 150cc street and sports bike, 500 - 1500cc cruiser

The primary models for each company is as below:

Makes Model % Average MonthlyVolume

Modenas 110cc 4 stroke moped

175cc cruiser (estimated)

92%

8%

7000

600Honda 70cc 4 stroke moped

100cc

4 stroke moped

4%

94%

400

8000Yamaha 102cc 4 stroke moped

100 - 110cc 2 strokemoped

125cc 2 stroke moped

10%

40%

45%

400

1600

1800Suzuki 110 - 125cc 2 stroke

moped50% 2000



110 - 125cc 4 strokemoped

47% 1880

Kawasaki 150cc 70% 70

Modenas and Honda control almost 87% of the 4 stroke moped, and thebalance is shared by Suzuki (10%) and Yamaha (3%).

LOCAL PRODUCTION OF MOTORCYCLES

There is one national motorcycle manufacturer and three motorcycleassemblers in Malaysia (all Japanese models). Since 1999, MODENAS, thenational motorcycle manufacturer has started producing JAGUH, the 175 ccMade-In-Malaysia bike in addition to the series of KRISS motorcycles and10,081 units were sold in Malaysia. Modenas is the national motorcycleproject with technical input from Yamaha.

Kawasaki has closed their factory and stopped their assembly work since1998. The other assemblers remain and have increased their production in1999 compared to the previous year. After a slow 1998, the local motorcyclemanufacturer, MODENAS, once again regained its position as the topproducer (35.7% share) compared to HONDA (32.7%) with an increase inproduction of 72.6% compared to the year before. YAMAHA also increased itsproduction by 43.4%, with a 16.8% share of domestic production.

The higher range of motorcycles assembled in Malaysia are the YAMAHAXV535 which has a cylinder capacity of 535, HONDA VT 600C (583.1cc). TheKAWASAKI EN500 with a cylinder capacity of 500 has ceased to be producedin Malaysia.



ANNUAL PRODUCTION OF MOTORCYCLES IN MALAYSIA – BASED ON BRAND AND MODEL

No. Brand Model c.c. 1994 (Qty) 1995 (Qty) 1996 (Qty) 1997(Qty) 1998 (Qty)Y80 79 1806 1000Y100 102 34804 29420 26735 10260Y110 110 46502 49748 34200 26810RXZ 133 19391 17574 15800 17000TZM150 147 4041 7239 9720 6400XV535 535 1251 2653 1627SRE 102 15217XV250 250 405YP250 249 342XVS650 649 36

1 Yamaha

Y125Z 125TOTAL 106544 106232 89108 78097

RC80 79 2880 3240 360RC100 99 2160 2923 677 1080RC110S 110 10045 5400 720 1434RU110 110 28082 47182 15915 21361RU120 120 20580FD110 109 5966 9207 2994FX150 147 17 4980TXR150 147 9684 10080 3240 4332AG100 99 8400 9360 2880 5760AN125 124 7507FU125 124 940RG Sports 120RGV120 120

2. Suzuki

GSX110 109



V100 99VS125 124FXR150 147FX110 109FX125 124RR110 109

TOTAL 61251 84151 33016 70968No. Brand Model c.c. 1994 (Qty) 1995 (Qty) 1996 (Qty) 1997(Qty) 1998 (Qty)

C70 71.8 18580 16451 15094 9795EX5 97.1 74220 90985 109596 100220NX105 105.1 1540 8300 3460 625NSR150 149 2600 1900 1937 1163TH110M 105.1 362C100MT 97.1NSR150RR 149VT600C 583.1 658NF100 97.1

3 Honda

NF100M 97.1TOTAL 97302 117636 130087 112461

No. Brand Model c.c. 1994 (Qty) 1995 (Qty) 1996 (Qty) 1997(Qty) 1998 (Qty)AN090E-A 95 721 250 217 35KS100 99 329 16 169 10KR150A 148 2433 1533 440 61KR150B 148 813 4AH115 A 115 2017 1181 872 190AH115B 115 894 135 567KS150A 148 2206 282

4. Kawasaki

KG150A 148 1624 601 690 32



KR150C 148 6574 3664 1994 213KR150C-1 148 425 371 40KR150F 148 424 1780 597EX250H 248 996 829 585 213EL250 248 1298 913 255KG150C(SCR)

150

KR150F-D 150KR150C-F 150 1371EN500 500 2286ZXR250 248 1501

TOTAL 19032 10584 7654 7331No. Brand Model c.c. 1994 (Qty) 1995 (Qty) 1996 (Qty) 1997(Qty) 1998 (Qty)

Kriss AN110E 110 7446* 47255Kriss AN110F 110 7469* 65749KrissAN110G 110 4779

5. Modenas

Jaguh 175TOTAL 14915 117783

* Modenas, Malaysia’s national motorcycle manufacturer, started production on 15th September 1996



REGISTRATION, DRIVING LICENCE AND ROAD TAX

Registration of motorcycles, issuance of driving licences and road tax are allunder the jurisdiction of the Road Transport Division.

ROAD TRANSPORT DEPARTMENT (Headquarters)1st Floor, Block AKompleks Pejabat Damansara50620 Kuala LumpurTel. (603) 2549044 Fax. (603) 2554594Website: www.jpj.gov.myDirector General: YBhg. Dato’ ZAKARIA Mohd TaibEmail: [email protected]

REGISTRATION OF IMPORTED MOTORCYCLESDocuments required:p Completed JPJK1 formp National Identity Card and its photocopyp Appendix A (Letter of Indemnity)p Custom Form (Form 1, 8 or 9 – refer to Custom & Excise Department)p Original Import Permit (AP)p Certificate of origin for used vehiclep Inspection report from PUSPAKOMp Purchase documentsp Approval letter for a tendered registration number (if any)p Letter of ownership claim (if any)p Insurance policy/cover notep Letter of authority (if represented by agent/individual)

REGISTRATION FEES (RM 5) for all of Malaysia

LOST OF MOTORCYCLE REGISTRATION CARDDocuments required:p Completed JPJK7 formp Police reportp Vehicle Inspection Reportp National Identity Cardp Payment : RM 20 for Peninsular Malaysia

RM 25 for SabahRM 20 for Sarawak



DAMAGED MOTORCYCLE REGISTRATION CARDDocuments required:p Completed JPJK7 formp Damaged Vehicle Registration Cardp Payment : RM 20 for Peninsular Malaysia

RM 25 for SabahRM 20 for Sarawak

DRIVING LICENCEAll new riders will be issued a Probrationary Driving Licence and they willhave to undergo a two-year probationary period before they can obtain aCompetent Driving Licence.

During this period, these riders will have to place their “P” plate above orbelow the headlights and above or below the registration plate at the rear.Other conditions for probationary riders are:

1) ensure that the proportion of alcohol in his breath, blood or urine is at 0.00level.

2) at all times carry his probationary driving licence while riding

Those who fail to display their “P” plate and other conditions could be fined upto RM 1000 and jailed up to 3 months for the first offence. They will also begiven a 10 demerit point penalty under the Kejara Demerit System for failureto display the “P” plate and 5 demerit points each for the violation of the othertwo conditions. Probationary drivers who record 10 demerit points will havetheir licence revoked.

The type of probationary driving licence for motorcyclists are:

B1: more than 500 ccB2: not more than 500 ccB3: not more than 250 cc

To apply for a probationary driving licence, you need:p Completed JPJL1 Formp Test Card for Part I, II and III – JPJL3p Provisional Driving Licencep 1 colour photographp Payment of RM 40

Application for this probationary driving licence must be submitted not laterthan 1 year after the successful completion of the driving tests Part I, II and III.



Converting a foreign driving licence to a Malaysia probationary driving licence

For holders of valid domestic licences from countries with reciprocalagreement with the Government of Malaysia, the required documents are:

• Foreign driving licence and its photocopy• Translated script (if the licence is other than English language) in English

or Malay by the Embassy of the issuing country or licence• 1 colour photograph (25 mm x 32 mm)• International passport/travel document• Payment of RM 60 for 2 years• Completed JPJL1 Form

For holders of valid foreign driving licences from countries that do not havereciprocal agreement with the government of Malaysia but aremember/contracting countries of the United Nation Conference on Road andMotor Transport, Geneva (1949 and 1968), they can apply to the DirectorGeneral of the Road Transport Department to be exempted for tests to obtaina driving licence based on the following criteria:

Malaysians returning for good from overseas (after studies, jobs,etc)• Application form “Lampiran B-2” duly completed• Certified copy of valid foreign driving licence• Translated script (if licence is other than English language) in English or

Malay by the Embassy of the issuing country or licensing authority• Certified copy of National identity card

Non-MalaysiansExpatriates with valid work permit exceeding one year from the Department ofImmigarationSpouses or children of expatriates with valid dependent passes exceedingone year from the Department of ImmigrationSpouses of Malaysians who are foreigners must have permanent residentstatus to be eligible to apply• Application Form “Lampiran B2” duly completed• Certified copy of valid foreign driving licence• Certified copy of passport and relevant work permits/dependent passes• Translated script (if the licence is in other than English language) in

English or Bahasa Malaysia by the Embassy of the issuing country oflicensing authority

• 1 colour photograph (24mm x 32mm)• International Passport/Travel Document• Complted JPJL1 Form• Letter of approval from the Director General, RTD



After two years using the probational driving license, new riders can apply fora Competent Driving Licence. The documents required are:• Original probational driving licence• 1 colour photograph• Payment of RM 40

ROAD TAX

Road Tax is paid annually by motorcycle owners and varies according to thecylinder capacity of the motorcycles. However, for motorcycles registered inthe state of Sabah there is no variation in the annual road tax irregardless oftheir cc.

Annual Road Tax for MotorcyclesCylinder Capacity Peninsular Malaysia and Sarawak00001 cc-00075 cc RM 5000076 cc-00100 cc RM 5500101 cc-00150 cc RM 6500151 cc-00200 cc RM 10000201 cc-00250 cc RM 15000251 cc-00500 cc RM 20000501 cc-00800 cc RM 30000801 cc-99999 cc RM 400Cylinder Capacity Sabah00001 cc-99999 cc RM 50

EXHIBITIONS/EVENTS

There are a number of motor shows in Kuala Lumpur held by differentorganizers during the past few years (Malaysian International Motor Show1998 and 1999 by PROTEMP Exhibition and Malaysian Motorsports by LeProton). This is because for the past five years, the Malaysian Motor TradersAssociation has not organized a Motor Show – largely due to the slump in themotor trade.

In the year 2000, the KL International Motor Show was held and under theauspices of the Malaysian Motor Traders Association and will be the mainevent to participate in. The next event will expect to be held at the end of2002.

KL INTERNATIONAL MOTOR SHOW(supported by the Malaysian Motor Traders Association)

Last Event: Nov 25 –Dec 4, 2000Venue: Putra World Trade CentreOrganiser: Trade-Link Exhibition Services Sdn Bhd

No. 12A, 1 st Floor



Jalan S 12/1B47500 Subang JayaTel. (603) 56356086Fax. (603) 56356199Email: [email protected]. Mr. Paul Ng

Malaysia is also one of the legs for the Motorcycle Grand Prix which will beheld from October 19-21, 2001. The Malaysian Motorcycle Grand Prix and isthe biggest motorcycling event in Malaysia

For the local importer of APRILIA, they normally organise for the owners ofAPRILIA bikes to support the APRILIA riders and at the same time,contributing to some PR work.

MALAYSIAN WORLD MOTORCYCLE GRAND PRIX, 11th editionDate: 19 –21 October 2001Venue: Sepang F1 International Circuit, Kuala Lumpur

Another effective method used by several car/bikes distributors is to rent aspace at a major departmental store (the most popular being the shoppingcentre at base of the twin towers SURIA KLCC) for a week. This allows thepublic to have direct access to the motorcycles and related parts. Salesmencan offer promotional prices or other attractive packages in conjunction withthis exhibition. Several performance shops, like Sparco, HKS have also takenup a permanent place in the major shopping centers for showcasing theirproducts with little intention of selling. Potential buyers are directed to propergarages where installation can be done.

The reason why shopping malls are chosen is because it effectively gets youin contact with a wide cross-section of the public that are potential motorcycleenthusiasts.

MAGAZINES

There are no special local English magazines for motorcycles in Malaysia.ASIAN AUTO, which is a popular local based auto magazine, concentratesmore on motor vehicles with one special edition on motorcycles. Other times,there is occasional advertisement (one page KAWASAKI SUNROCK or thenational motorcycle). The Malaysian Motor Trader magazine (priced at RM3.50) is a simple edition advertising both cars and motorcycles.

ASIAN AUTOCREDO PUBLISHING SDN BHD351, Jalan Sri Petaling57000 Kuala LumpurTel. (603) 90583504 Fax. (603) 90572243Email: [email protected]: www.asianauto.com



Executive Editor: Mr. Chris WeeIt is more an auto magazine but occasionally it features bikes as well.(RM 8.80 per issue)

Their website www.asianauto.com also provides free services such as theMANUFACTURER PRESS RELEASE SECTION(www.asianauto.com/aai_manufacturer.asp) and the ASIAN AUTO INDEXwhich lets you list your site for free for Asia’ first auto-only directory.(www.asianauto.com/aai_asianautoindex.asp).

MALAYSIAN MOTOR TRADER MAGAZINEMalaysian Motor Trader12.05, 12 th Floor, Amcorp TowerJalan Persiaran BaratOff Jalan Timur46200 Petaling Jaya, SelangorTel. (603) 79551655 Fax. (603) 79551343Email: [email protected](Price: RM 3.50 per issue every two weeks once)

AUTOWORLD2nd Floor, Bangunan Teo Cheow Seng,No. 78, JalanSS22/21,Damansara Jaya,47400 Petaling Jaya,Selangor Darul Ehsan.Tel: (603) 77222820 Fax: (603) 77222830Website: www.autotrade.com.my

There is one monthly local magazine (in Malay language) called MOTOSIKALwhich features on motorcycles. The publisher is:

TALENT PRESTIGE SDN BHDNo. 4-1, Jalan 9/23E, Taman Danau KotaOff Jalan Genting Klang53300 Kuala LumpurTel. (603) 41496011 Fax. (603) 41439101Editor: Mr. Rozman Rofli(West Malaysia RM 3.50, East Malaysia 5.00 per issue)

Other magazines available at bookstores are motorsports magazine importedfrom Australia, UK and the United States such as MOTOR RETRO,MOTORCYCLIST, PERFORMANCE BIKES and many others. Other localmagazines, MOTOR AND BOATS ASIA RACING and SPORTS (on generalsporting activities and sporting gears) may feature on motorcycles.

(Motor & Boats Asia Racing magazine)WORLD ASIA MEDIA HOLDINGS (M) SDN BHDNo. 19, Lorong Dungun, Suite 19-02-1



2nd Floor, Plaza KelanamasDamansara Heights, 50490 Kuala LumpurTel. (603) 2552700 Fax. (603) 2552800Email: [email protected] Editor: Mr. Johnny Ong

(SPORTS magazine)WDE MALAYSIA SDN BHD14, Jalan USJ 9/5PUEP Subang Jaya47620 Subang Jaya, SelangorTel. (603) 80244688 Fax. (603) 80241426Editor: Mr. Donald Cheah

Another effective way to advertise or send a press release to the Auto sectionof newspapers.

NEW SUNDAY TIMES(Cars, Bikes & Trucks)31, Jalan Riong, Bangsar59100 Kuala LumpurTel. (603) 22823322 ext 300 Fax. (603) 77232258Email: [email protected] Att. Mr. Yamin Vong, EditorFrequency: Every Sunday (Weekly issue)(For advertising in this section, you may contact Mr. Joseph Raj, Tel (603)22822328 ext 734 Fax. (603) 22832363 Email; [email protected])

THE SUN CORPORATION SDN BHD(SunWheels)Lot 6, Jalan 51/217Section 5146050 Petaling JayaTel. (603) 77846688 Fax. (603) 77852624SunWheels Editor: Mr. Leonard KheongEvery Friday (weekly issue)

STAR PUBLICATIONS (M) BHDNo. 13, Jalan 13/646200 Petaling JayaTel .(603) 79581188 Fax. (603) 79554039/2959Motoring Correspondent: Mr. Louis Cheang

UTUSAN MALAYSIA (Malay newspaper)46M, Jalan LimaOff Jalan Chan Sow Lin55200 Kuala LumpurTel. (603) 92217055/2210373 Fax. (603) 92227876/0911Journalists: Mr. Daud Ghani/Ms. Wan Rahimah Draman



BERITA HARIAN SDN BHD (Malay newspaper)Balai Berita31, Jalan Riong59100 Kuala LumpurTel. (603) 22825807 Fax. (603) 22822425/4340Email: [email protected]: Mr. Ebi Azly Abdullah

LOCAL ASSEMBLERS OF MOTORCYCLES

Motorsikal dan Enjin Nasional Sdn Bhd (MODENAS)Kawasan Perusahaan Gurun08300 Gurun, KedahTel. (604) 468 3471 Fax. (604) 468 3477Email: [email protected]: www.modenas.com.myAtt. Mr. Chang Liang Hou R & D Manager (ext 2300)Att. Mr. Azmi Abdul Wahab Production Manager (ext 2805)Manufactures the National Motorcycle (KRISS)

Kah Motor Co. Sdn Bhd4449, MK 15 Jalan Permatang Pauh13400 Butterworth, PenangTel. (604) 332 6925 Fax. (604) 331 5158Att. Mr. Jeremy Loo, Production ManagerAssembles HONDA motorcycles

Hong Leong Yamaha Motor Sdn BhdKompleks Hong Leong YamahaLot 57, Persiaran Bukit Rahman Putra 347000 Sungai Buloh, SelangorTel. (603) 6157 7086 or (603) 61577104/5Fax. (603) 61577107Att. Phua Siak Yeong,General Manager, HL Yamaha Research (ext 6300/6321)Assembles YAMAHA motorcycles

Suzuki Assemblers Malaysia Sdn Bhd1412, Plot 281,Prai Industrial Complex13600 Prai, PenangTel. (604) 390 8239Fax. (604) 3908211Att. Mr. Kamal Hisham, Production Manager (ext 2206)Mr. Lee Boon Teng, Technical Manager (ext 2107)Assembles SUZUKI motorcycles



MIDA (Malaysian Industrial Development Authority) has also approved in1999 a project for the manufacture of scooters in Malaysia. The Malaysiancompany for this project is ALLIED PACIFIC MOTORS SDN BHD with 70%Taiwanese foreign equity. The proposed factory will be in Malacca.

ALLIED PACIFIC MOTORS SDN BHD19A-11-5, UOA CentreJalna Pinang50450 Kuala LumpurTel. (603) 21649400Fax. (603) 21649403Manager: Mrs. Rahilah Sabaruddin(Subsidiary of ARTAC HOLDINGS SDN BHD)

To start up a manufacturing plant in Malaysia, you need to apply for amanufacturing licence, which is issued by:

Malaysian Industrial Development Authority (MIDA)5th Floor, Wisma DamansaraDamansara HeightsJalan Semantan50490 Kuala LumpurTel. (603) 2553633 (G)/2595543 (D)Att. Mr. CHAN Yew Min, Deputy Director (Transport & Machinery Division)

IMPORTERS AND DISTRIBUTORS OF MOTORCYCLES

PISA MOTOR INDUSTRYNo. 18, Jalan Sungai Besi57100 Kuala LumpurTel. (603) 92219551Fax. (603) 92229002Managing Director : Mr. ALLY AzranMr. Ally Azran is also the General Manager of TORINO MOTORS (whichbrings in FIAT cars to Malaysia).They brought in PIAGGIO GILERA 180cc from Italy.They are liaising with the PIAGGIO representative office in Singapore.

GENTALI MOTOR CORP. SDN BHD163-0-9, Wisma Mah Sing163, Jalan Sungai Besi57100 Kuala LumpurTel. (603) 9223 2939Fax. (603) 9223 2989E-mail: [email protected]. Mr. GANAPRILIA motorcycles



KHALID TRADING CO.No. 210, Jalan Padungan93100 Kuching, SarawakTel. (6082) 231 663Fax. (6082) 241127/231 663Director: Abang Hj. MOHD KHALID bin Tun Datuk Patinggi Hj. MuhdSalahuddinBIMOTA motorcycles

Distributor in BIMOTA in West MalaysiaGSM MOTORSPORTS496, 3 rd Mile, Jalan Ipoh51200 Kuala LumpurTel/Fax. (603) 40452497Manager: Mr. Law

EL HYOSUNG BIKES SDN BHD147, Jalan Raja Muda Abdul AzizKampung Bahru50300 Kuala LumpurTel. (603) 2926919 Fax. (603) 2938991Att. Mr. Samson Anand George, Manager

Mr. Ruazmi Haji Suref, Operations Executiveimports HYOSUNG bikes from South Korea.(part of NAZA Group of Companies)

CARTRADENo. 44 & 46, Jalan Ipoh51200 Kuala LumpurTel. (603) 40434500 Fax. (603) 40435175Managing Director: Mr. ILYAS MohamedBMW motorcycles

HARLEY DAVIDSON (M) SDN BHDNo. 3, Jalan 22246100 Petaling JayaTel. (603) 79545900 Fax. (603) 79582377Managing Director: Mr. OSMAN JaffarHarley Davidson motorcycles

BIKERS POINTG 8, Jalan Hilir SatuTaman Sri AngsanaKampung Pandan Dalaman55100 Kuala LumpurTel. (603) 92859278 Fax. (603) 92836121Imports CALIFORNIA motorcycles (CMC)

EDARAN PEKEMAS SDN BHD1A, Persiaran Titiwangsa 3



Off Jalan Pahang53200 Kuala LumpurTel. (603) 4022 2353 Fax. (603) 4023 6018Att. Tuan Haji NIK IZANI Nik Ibrahim, DirectorDUCATI, CAGIVA, MOTO GUZZI, MALAGUTI

KAWASAKI SUNROCK SDN BHDLot 6 & 8, Jalan Segambut PusatSegambut51200 Kuala LumpurTel. (603) 62512591 Fax. (603) 62512688Managing Director: Mr. Susumu SATO

HONG LEONG YAMAHA DISTRIBUTORS SDN BHDKompleks Hong Leong YamahaLot 57, Persiaran Bukit Rahman Putra 347000 Sungai Buloh, SelangorTel. (603) 61577011 Fax. (603) 61576997Managing Director: Mr. Ron LIM

LION SUZUKI MARKETING SDN BHDPlot 2B, Lot 72Persiaran Jubli PerakLion Industrial Park, Seksyen 2140000 Shah AlamTel. (603) 51918818 Fax. (603) 51910286Managing Director: Mr. KS CHAN

BOON SIEW SDN BHDWisma Kah Motor566, 3 ½ Miles, Jalan Ipoh51200 Kuala LumpurTel. (603) 62591888 Fax. (603) 62529655Managing Director: Dato’ Robert WONG

As for TRIUMPH motorcycles, the distributor in Singapore is setting up asubsidiary company in Malaysia in two months time. We will forward you thecontact details once the company is set up. In any case, the distributor inSingapore is:

TIGER MOTORS8, Sam Leong RoadSingapore 207900Tel. (65) 3924898 Fax. (65) 3925913Email: [email protected] Director: Mr. Hassan



IMPORTANT INDUSTRY ORGANIZATIONS

AUTOMOTIVE FEDERATION MALAYSIA (AFM)c/o AMIM Holdings Sdn. Bhd. Jalan Sesiku 15/240000 Shah AlamSelangor Darul EhsanMalaysiaPhone: (60-3) 550-1601; 550-7139Fax: (60-3) 559-4863Chairman: Ms. Aishah AhmadVice Chairman: Datuk Paul Low Seng Kuan

MALAYSIAN AUTOMOTIVE COMPONENT PARTS MANUFACTURERS(MACPMA)c/o Federation of Malaysian Manufacturers17th Floor, Wisma Sime Darby Jalan Raja Laut,P.O. Box 1219450350 Kuala LumpurMalaysiaPhone: (60-3) 293-1244Fax: (60-3) 294-7290Website: www.fmm.org.my/fmm/service-ig-macpma.htmPresident: Datuk Paul Low Seng KuanVice President: Mr. Soh Kim Seng

MALAYSIAN MOTOR VEHICLE ASSEMBLERS ASSOCIATION (MMVA)c/o AMIM Holdings Sdn. Bhd. Jalan Sesiku40000 Shah AlamSelangorMalaysiaPhone: (60-3) 559-1601; 550-7139Fax: (60-3) 559-4863Chairman: En Nor Azizan Bin Mustapha KamalVice Chairman: Mr. Ngiam Fook Tien

MALAYSIAN MOTOR TRADERS ASSOCIATION (MMTA)No. 17-4, 3rd Floor Jalan 14/2246100 Petaling JayaSelangor Darul EhsanMalaysiaPhone: (60-3) 755-0454Fax: (60-3) 744-0954Email: [email protected]: Ms. Aishah AhmadVice Chairman: Mr. Tan Hoe Pin



MALAYSIAN MOTORCYCLE ASSEMBLERS & DISTRIBUTORSASSOCIATIONc/o Lion Suzuki Motor Marketing Sdn. Bhd.2nd Floor, Wisma Lion Suzuki72 Persiaran Jubli PerakMalaysia 40000Shah Alam Selangor Darul EhsanPhone: (60-3) 5191-8818Fax: (60-3) 5191-8641President: Dato Syed Mohamad Aidid VicePresident: Mr. Tan Gim SenAtt. Mr. Chee Kok Leong, Honorary Secretary

MALAYSIAN RUBBER PRODUCTS MANUFACTURERS' ASSOCIATION1A, Jalan USJ 11/1J47620 Subang JayaMalaysiaPhone: (60-3) 5631 6150 Fax: (60-3) 5631 6152Contact: Mr. Kong Ping Yee

MALAYSIAN AUTOMOTIVE COMPONENTS PARTS MANUFACTURERSASSOCIATION (MACPMA)c/o Federation of Malaysian ManufacturersWisma FMMNo. 3, Persiaran DagangPJU 9, Bandar Sri Damansara52200 Kuala Lumpur orP.O. Box 12194 50770 Kuala LumpurPhone: (00 603) 6276 1211 Fax: (00 603) 62776714/6276 6774Email: [email protected]: www.fmm.org.my/fmm/service-ig-macpma.htm

MALAYSIAN AUTOMOTIVE ASSOCIATION (MAA)No.17-4 (Tingkat 3),Jalan 14/22, 46100 Petaling Jaya,Selangor Darul Ehsan,MalaysiaPhone: (603) 7955 0454 Fax: (603) 7955 0954Email: [email protected]: www.maa.org.my

MOTORCYCLIST ASSOCIATION OF FEDERAL TERRITORY ANDSELANGORc/o Bangunan ShellPO Box 1102750732 Kuala Lumpur,MalaysiaPhone: (603) 2512806 Fax: (603) 2511237Att. Mr. Woo Yin Khee



IMPORTANT GOVERNMENT AGENCIES

MINISTRY OF FINANCEBlock 9, KhazanahMalaysia Government Offices ComplexJalan Duta50592 Kuala LumpurMalaysiaPhone: (60-3) 258-2000Fax: (60-3) 255-6264

MINISTRY OF INTERNATIONAL TRADE & INDUSTRYBlock 10 Government Offices ComplexJalan Duta50622 Kuala LumpurMalaysiaPhone: (60-3) 6201-0033Fax: (60-3) 6201-0827

MINISTRY OF TRANSPORT3rd, 5th, 6th, 7th & 9th FloorWisma Perdana, Jalan DungunDamansara Heights50616 Kuala LumpurMalaysiaPhone: (60-3) 254-8122Fax: (60-3) 255-7041 / 2546545

MINISTRY OF SCIENCE, TECHNOLOGY & ENVIRONMENT14th Floor, Wisma Sime DarbyJalan Raja Laut50662 Kuala LumpurMalaysiaPhone: (60-3) 2693-8955Fax: (60-3) 2693-6006



SUGGESTIONS FOR SITO GRUPPO INDUSTRIALE S.p.A.

The main objective is to have greater access to the public and also tomaintain loyalty of the owners.

For the first objective, promotion via exhibitions, magazines and newspaperswould be an effective introduction to the public. Occasionally, somecompanies also offer sponsorship for racing events. You could also do so inexchange for publicity and to show the public how effective your customexhaust systems helps in the performance of the motorcycles.

To promote brand awareness and to maintain the loyalty of the owners, werecommend tying up with local associations to organize annual biking tours toPhuket, Thailand or the mountainous Cameron Highlands, Genting Highlands,Frasers Hill and other places in Malaysia and actively promoting your brand ofmerchandise in order to create the image of fraternity and exclusivity.

On a technical viewpoint, it is necessary to have a service centre or workshopor a dedicated auto-garage to install your custom pipes and exhaust systemsas a sign of exclusivity and also a guarantee of quality service.

You can also offer test rides on bikes using your products to editors ofspecialized magazines and newspapers for an exchange of free reviews orfeature in the magazine.

Advertisement of merchandise in leading magazines is very effective in theMalaysian market. The motor trader magazine, a magazine for selling usedcars and motorcycles is particularly effective and many companies offeringaftermarket products and add-ons have successfully published in thismagazine with positive results.

The Autoworld and Asian Auto also have successful websites that are verywell received and have gain many hits per day, thanking to the activediscussion forum and the buy/sell section. Many if its members are enthusiastthat visits the site almost everyday. Placing an advertisement or feature in thesite would obtain many relevant viewers.



2000 PRICES OF MOTORCYCLES(by alphabetical order of models)

BRAND MODEL RETAIL PRICE ( RM)RX 125 22190RS 250 37605RX 125 19662PEGASO 2 650 27430PEGASO 3 650 29930MOTO 650 30300CLASSIC 125 18482SCARABEO 8127

APRILIA

GULLIVER 50 10058F 650 36997R 1100 R 53930R 1100 GS 58454R 1100 RS 65219R 1100 RT 70363K 1100 RS 68900

BMW

K 1100 LT 73005MITO EV 125 19000MITO EV 125 SP 24000CANYON 26000RIVER 23900

CAGIVA

ROADSTER 200 13888ROCKET 88 98562SUSAN 99493STREETRIDER 99132THE WANDERER 99512STREET CRUISER 99873ROAD WARRIOR 110707LAREYNA 111647STREET MASTER 112816WIDE RIDER 117547STINGER 118307STINGREY 138285ULTIMATE WIDERIDER 139216

CMC

FLASH WIDERIDER 150255600 SS 30000600 MONSTER 29900900 SS 41500900 SS MONSTER 39900748 BIPOSTO 52000748 SP 75000

DUCATI

916 BIPOSTO 58500



916 SP 75000916 SENNA 72000SPORTSTER 883 46000-47200SPORTSTER 883 HUGGER 49500-50400SPORTSTER XL 1200 55800-58600SPORTSTER XL 1200S BLACK 59000SPORTSTER XL 1200C 62500-65500SPORTSER CUSTOM ANNIVERSARYTWO TONE

68500

DYNA SUPER GLIDE 69200-70200DYNA LOW RIDER 86300-89600DYNA LOW RIDER CONVERTIBLE 88500-91600DYNA WIDE GLIDE 92100-97700SOFTAIL 95600-99700HERITAGE SPRINGER 118400-120400FAT BOY 93400-99500ELETRA GLIDE STANDARD BLACK 82100ELECTRA GLIDE CLASSIC 106600-114600ULTRA CLASSIC 121000-126000ROAD KING 93200-96900

HARLEYDAVIDSON

ROAD KING CLASSIC 105700-111800C70 3644EX 5 C100 KICK 4371EX 5 C100 ELECTRIC 4766EX 5 CLASS 1 KICK 4802EX 5 CLASS 1 ELECTRIC 5074

HONDA

VT 600 CC SHADOW 24494K-1 SPORTS 4814K-1 SPORTS SPECIAL 5112VICTOR S 696328VICTOR JAZZ 5941KR 150A 7487ZSR 150 CYCLONE 8688ZZR 250 19810EL 250 17979ZXR 250 20614VULCAN 500 21667VN 800 CLASSIC 40981VN 1500 CLASSIC 50851ZX-6R 46681ZX-R7R 56042ZX-9R 88206ZX-7R 73861ZZR 1100 65910

KAWASAKI

VOYAGER 77408750 NEVADA 270001100 SPORT INJ 44000

MOTOGUZZI

1000 DAYTONA 49000



1000 V 10 CENTARO 460001100 CALIFORNIA INJ 390001000 QUATA INJ 39000RG SPORTS 5199RU 110U 5354FX 110 KS 4058FX 110 MS 4390RGV 120 5667V 100 4968VS 125 6478FXR 150 6939FX 125 6266

SUZUKI

FX 125E 5688Y100K SPORTS II KICK 4625Y100E SPORTS II ELECTRIC 4827SRE KICK 4532SRE ELECTRIC 4837SRX KICK 4887SRX ELECTRIC 5180Y 110 SS TWO DUAL CLUTCH 5605Y 125Z SUPER SPORT 615592RXZ 6730TZM150 10573YP250 MAJESTY 18194VIRAGO XV250S 16008VIRAGO XV535 23948

YAMAHA

DRAGSTAR XVS650 26803Source: MOTOSIKAL magazine March 2000 issue

