MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Motorola RFID Solutions SeminarMotorola RFID Solutions Seminar

Gary BeachRFID Lead

CC

C C

ontrol

ommunicate

onnect

apture

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Motorola Enterprise Mobility (EMb)Motorola Enterprise Mobility (EMb)

Highly complementary products channels and customers

Experience and expertise across diverse markets

Outstanding patent portfolio

A Powerful Combination

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

You are here

State of the IndustryState of the Industry

Wersquore Bullish

bull Industry growth rate is near 30 annuallybull EPC Gen 2 is stable and providing a solid

platform for expansion bull Channel partners report increased sales quarter

to quarterbull Business being generated in multiple verticalsbull Many end-users budgeting for RFID bull Average order size is increasing

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Data Collection amp Mobile ComputingData Collection amp Mobile Computing

Barcode Scanning

RFID

2 Way Radios

Handheld Computing

Vehicle Computers

Rugged Laptops

All run on MicrosoftMobile Operating Systems

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID ndash What Is ItRFID ndash What Is It

Radio Frequency IDentification

A technology that identifies objects using low-power radio frequency technology

Passive tags are 95 of the market

All RFID systems require two components bull RFID Reader bull RFID Tag

Two Major Classificationsbull Active ndash battery powered tagsbull Passive ndash tags powered by the reader

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

How It WorksHow It Works

164B28F34

Host Computer

Reader

Antenna

Radio command signal issued from reader

Modified signal containing data returned

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID Why Is Everyone Excited About ItRFID Why Is Everyone Excited About It

Using RFID tags can save time and be more accurate than bar

codes

Capabilitiesbull No Line of Sightbull Reads 100rsquos of Items

Simultaneouslybull Read amp ReadWritebull ldquoAutomatedrdquo Reading

Benefitsbull Increased accuracy and visibilitybull Improved securitybull Reduced man powerbull Operational efficiencies

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

When To Use Bar CodesWhen To Use Bar Codes

bull When needing to read specific itemsbull Ex - Piece picking

bull When high volume reads are not required

bull When a clear line of sight can be assuredbull Ex ndash Conveyors

bull When material issues (water metal) prohibit RFID

bull When the item cost prohibits RFIDConsider the grocery check out line

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

When To Use RFIDWhen To Use RFID

bull When needing to read multiple items bull When a clear line of site is not availablebull When human interaction would slow the

processbull When data security is required

bull Ex ndash Anti-counterfeit

bull When you may need to change or append the data

Key ndash Think of bar code applications where bar codes donrsquot work well

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Numerous Uses ndash Multiple IndustriesNumerous Uses ndash Multiple Industries

bull Retail Inventorybull Work In Processbull Fixed Asset Trackingbull Baggage Handlingbull Tool and Material Trackingbull Pharmaceutical Tracingbull Vehicle Movementsbull Secure Cargobull People Trackingbull Etc

RFID is past the pilot stage

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Key RFID MarketsKey RFID MarketsKey RFID MarketsKey RFID Markets

radicradic

RETAIL SUPPLY CHAIN

TRANSPORTATION amp LOGISTICS

MANUFACTURING GOVERNMENT

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Key RFID ApplicationsKey RFID ApplicationsKey RFID ApplicationsKey RFID Applications

radic

radic radic radic

SUPPLY CHAIN

TRANSPORT amp LOGISTICS GOVTMANU

Item Level Inventory Visibility

Supply Chain Management

BaggageCargo Handling

Yard Management

Asset Tracking

radicradicradic

radic

radic

APPLICATION

radicradic radicradic

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID TodayRFID Today

What Ifhellipbull hellip you could uniquely identify and track every package

bull hellip your assets could notify you

bull hellip your products were self monitoring

bull hellip the products and tools of your business could ldquospeakrdquo to each other

bull hellip you could collect Volumes of Accurate and Timely data

Without Human Intervention

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Constructing an RFID System

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

A ldquoTypicalrdquo RFID SystemA ldquoTypicalrdquo RFID System

Hard Tags

LabelProviders

Printers

Middleware

MobileReaders

Fixed Readers

LegacySoftware

ERPWMSCustom

ForkliftReaders

ApplicationSoftware

Asset TrackingShippingWIPFleet MgmtHealthcareEtc

Tags SoftwareReaders

Peel amp StickDisposableInexpensive

DurablePermanentMore expensive

Motorola Products

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

XR440 ndash Award Winning PerformanceXR440 ndash Award Winning Performancebull Latest in a Line of Proven Superior

Performance Fixed Readers

bull Highest levels of performance drive system and data reliability

bull Proven in independent tests

bull RFID Journal ODIN

bull Bi-Static Antennas for optimal performance

bull Embedded Operating System

bull Windows CE

bull Customizable intelligence at the edge

bull Intel X-Scale Processor

bull Intel IPX processor and up to 64MB of RAM

bull Proven in the Real World

bull Most widely deployed EPC reader

bull Over 15000 installed

RFID Journal Testing

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

AntennasAntennas

AN400 ndash General-Purpose Antenna

bull Good for long range and large area RFID tag reading

bull Optimized to perform in all environments

bull Bi-Static design for fastest read speeds

AN200 ndash Rugged Environments

bull Able to withstand extreme heat and cold as well as

moisture and vibration

AN480 ndash Small Field Antenna

bull Designed for small read areas

bull Mono-Static design to fit in tighter spaces

AN400

AN480

AN200

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID Goes MobileRFID Goes Mobile

Initial deployments focused on choke points

bull Ex dock doors points of entry

Products transition through choke points rapidly

bull Limited read opportunities with stationary readers

bull Thus read accuracy is reduced

ROI per choke point is low

bull Dependent on the product traffic through that point

bull DCs typically have only 20-30 of their dock doors active at any one time

Does not work when assets are stationary

bull On shelves

bull In store rooms

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

MC9090-G Hand Held ReaderMC9090-G Hand Held Reader

bull First Complete Handheld with RFID Bar Code and Wireless

bull Ruggedized design bull Withstands 6 ft drops

bull Supports EPC Gen 2bull Windows Mobile 50bull Full Color Touch Screen

Displaybull Industry Leading Ergonomicsbull Is rated Class 1 Div 2 for

hazardous environments

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

MC9090-G Read ZoneMC9090-G Read Zone

bull Read Zone Optimized for shelf readingbull 70 wide angle provides broad

coverage

bull Linear polarized antenna for maximum range

bull Read distances up to 15 feet

bull Balanced weight allows for easy operation

7070OO

7070OO

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RD5000 Mobile ReaderRD5000 Mobile Reader

Cable free design - No power data or antenna cables bull Integrated RFID antennabull 80211 abg Bluetooth communicationsbull Battery-power

Rugged small form-factorbull IP66 Sealedbull Supports Freezer Operationbull Rugged design survives 70G of shock

Performance bull Gen 2 Dense Reader Modebull X-scale with Win CE 50 for easy application

development

Cutting edge technologies to detect proximity to products and vehicle motion

Supports one additional external antenna

(Optional DC Power)

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RD5000 Read ZoneRD5000 Read Zone

Radiation pattern is approximately 160o wide and tall up to ~6rsquo away

Tag reads are possible even outside this zone

bullPower will be very low

A wide pattern is required to maximize case and pallet tag reads

bullDue to the close proximity between the pallets and the reader

Antenna gain 15 dB (linear per axis)

160o

6rsquo

A wide pattern maximizes case and pallet tag reads in spite of the close proximity between the pallets and the reader

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RD5000 ndash Not Just For ForkliftsRD5000 ndash Not Just For Forklifts

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Third Party SolutionsThird Party Solutions

Portals

Carts

Jamison Doors

Franwell

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID As Part of the Enterprise NetworkRFID As Part of the Enterprise Network

Next Generation Wireless (Wi-NG)

bull One intelligent switch managing multiple RF systems

bull Wifibull Passive RFIDbull Active RFIDbull Others

bull Puts intelligence in the switch allowing for ldquodumbrdquo low cost devices

bull Centralized device and system management

bull Common interfaces

Enterprise

MSP NMS amp Wireless Management System

RF Switch

Laptop Enterprise Mobile

Rugged Mobile

Mobile Devices Active RFID

24 GHz Active Tags

Passive RFID

Thin Fixed Reader

Handheld Reader

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Building A Total Solution

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

A ldquoTypicalrdquo RFID SystemA ldquoTypicalrdquo RFID System

Hard Tags

LabelProviders

Printers

Middleware

MobileReaders

Fixed Readers

LegacySoftware

ERPWMSCustom

ForkliftReaders

ApplicationSoftware

Asset TrackingShippingWIPFleet MgmtHealthcareEtc

Tags SoftwareReaders

Peel amp StickDisposableInexpensive

DurablePermanentMore expensive

Systems IntegrationSystems Integration

Installation ServicesInstallation Services

System DesignSystem Design

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Extended Eco-System of PartnersExtended Eco-System of Partners

PrintersPrinters

TagsTags

System Integration

System Integration

VARISV Application

Software

VARISV Application

Software

MiddlewareMiddleware

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Why Motorola for RFIDWhy Motorola for RFID

bull Recognized as the performance leaderRecognized as the performance leader

bull Broadest product line of readersBroadest product line of readers

bull Fiscally sound here today and tomorrowFiscally sound here today and tomorrow

bull World Class systems support capabilitiesWorld Class systems support capabilities

bull Largest network of integrators and partnersLargest network of integrators and partners

bull Lowest Total Cost of OwnershipLowest Total Cost of Ownership

bull Ability to merge with existing data collection Ability to merge with existing data collection WLAN and mobile computing solutionsWLAN and mobile computing solutions

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

QuestionsQuestions

garybeachmotorolacom704-904-2106

Thank YouThank You

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID 101RFID 101

Appendix

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Electronic Product Code FormatElectronic Product Code Format

010000B4700026F000278IT0

HeaderIdentifies the type of EPC code (4 length options)

EPC ManagerIdentifies themanufacturer of the product (ie Clairol)

Object ClassIdentifies theproduct type(ie Herbal EssencesShampoo)

Serial NumberIdentifies exactlywhich specific item(ie Which exactbottle of Herbal Essences shampoo)

Electronic Product Code (EPC) ndash 96 bit format

EPC codes uniquely identify every item case and pallet that is ever tagged In addition the EPC code serves as a reference key for looking up additional information

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

The RFID Concept for the Supply ChainThe RFID Concept for the Supply Chain

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

How Passive RFID WorksHow Passive RFID Works

RFID Reader bull Generates the radio signal and broadcasts it via its connected antennas

configured in an RF field

A tag passes bull Through the RF field and receives the corresponding radio signal

Radio signal is bull Received by tagrsquos onboard antenna

The tagrsquos chip is bull Energized and releases its preprogrammed data

A portion of the radio signal is bull Modulated and reflected back to reader

Reader decodes the bull Reflected signal and passes data on to the data aggregation device and

subsequently onto the host system

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

What is in a Passive RFID TagWhat is in a Passive RFID Tag

Printed Antenna

Semiconductor Chip

Substrate Mylar Plastic etc

Attachment of Chip to Antenna

Tag shapedesign dependent on application

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Motorola Enterprise Mobility (EMb)Motorola Enterprise Mobility (EMb)

Highly complementary products channels and customers

Experience and expertise across diverse markets

Outstanding patent portfolio

A Powerful Combination

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

You are here

State of the IndustryState of the Industry

Wersquore Bullish

bull Industry growth rate is near 30 annuallybull EPC Gen 2 is stable and providing a solid

platform for expansion bull Channel partners report increased sales quarter

to quarterbull Business being generated in multiple verticalsbull Many end-users budgeting for RFID bull Average order size is increasing

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Data Collection amp Mobile ComputingData Collection amp Mobile Computing

Barcode Scanning

RFID

2 Way Radios

Handheld Computing

Vehicle Computers

Rugged Laptops

All run on MicrosoftMobile Operating Systems

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID ndash What Is ItRFID ndash What Is It

Radio Frequency IDentification

A technology that identifies objects using low-power radio frequency technology

Passive tags are 95 of the market

All RFID systems require two components bull RFID Reader bull RFID Tag

Two Major Classificationsbull Active ndash battery powered tagsbull Passive ndash tags powered by the reader

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

How It WorksHow It Works

164B28F34

Host Computer

Reader

Antenna

Radio command signal issued from reader

Modified signal containing data returned

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID Why Is Everyone Excited About ItRFID Why Is Everyone Excited About It

Using RFID tags can save time and be more accurate than bar

codes

Capabilitiesbull No Line of Sightbull Reads 100rsquos of Items

Simultaneouslybull Read amp ReadWritebull ldquoAutomatedrdquo Reading

Benefitsbull Increased accuracy and visibilitybull Improved securitybull Reduced man powerbull Operational efficiencies

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

When To Use Bar CodesWhen To Use Bar Codes

bull When needing to read specific itemsbull Ex - Piece picking

bull When high volume reads are not required

bull When a clear line of sight can be assuredbull Ex ndash Conveyors

bull When material issues (water metal) prohibit RFID

bull When the item cost prohibits RFIDConsider the grocery check out line

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

When To Use RFIDWhen To Use RFID

bull When needing to read multiple items bull When a clear line of site is not availablebull When human interaction would slow the

processbull When data security is required

bull Ex ndash Anti-counterfeit

bull When you may need to change or append the data

Key ndash Think of bar code applications where bar codes donrsquot work well

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Numerous Uses ndash Multiple IndustriesNumerous Uses ndash Multiple Industries

bull Retail Inventorybull Work In Processbull Fixed Asset Trackingbull Baggage Handlingbull Tool and Material Trackingbull Pharmaceutical Tracingbull Vehicle Movementsbull Secure Cargobull People Trackingbull Etc

RFID is past the pilot stage

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Key RFID MarketsKey RFID MarketsKey RFID MarketsKey RFID Markets

radicradic

RETAIL SUPPLY CHAIN

TRANSPORTATION amp LOGISTICS

MANUFACTURING GOVERNMENT

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Key RFID ApplicationsKey RFID ApplicationsKey RFID ApplicationsKey RFID Applications

radic

radic radic radic

SUPPLY CHAIN

TRANSPORT amp LOGISTICS GOVTMANU

Item Level Inventory Visibility

Supply Chain Management

BaggageCargo Handling

Yard Management

Asset Tracking

radicradicradic

radic

radic

APPLICATION

radicradic radicradic

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID TodayRFID Today

What Ifhellipbull hellip you could uniquely identify and track every package

bull hellip your assets could notify you

bull hellip your products were self monitoring

bull hellip the products and tools of your business could ldquospeakrdquo to each other

bull hellip you could collect Volumes of Accurate and Timely data

Without Human Intervention

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Constructing an RFID System

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

A ldquoTypicalrdquo RFID SystemA ldquoTypicalrdquo RFID System

Hard Tags

LabelProviders

Printers

Middleware

MobileReaders

Fixed Readers

LegacySoftware

ERPWMSCustom

ForkliftReaders

ApplicationSoftware

Asset TrackingShippingWIPFleet MgmtHealthcareEtc

Tags SoftwareReaders

Peel amp StickDisposableInexpensive

DurablePermanentMore expensive

Motorola Products

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

XR440 ndash Award Winning PerformanceXR440 ndash Award Winning Performancebull Latest in a Line of Proven Superior

Performance Fixed Readers

bull Highest levels of performance drive system and data reliability

bull Proven in independent tests

bull RFID Journal ODIN

bull Bi-Static Antennas for optimal performance

bull Embedded Operating System

bull Windows CE

bull Customizable intelligence at the edge

bull Intel X-Scale Processor

bull Intel IPX processor and up to 64MB of RAM

bull Proven in the Real World

bull Most widely deployed EPC reader

bull Over 15000 installed

RFID Journal Testing

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

AntennasAntennas

AN400 ndash General-Purpose Antenna

bull Good for long range and large area RFID tag reading

bull Optimized to perform in all environments

bull Bi-Static design for fastest read speeds

AN200 ndash Rugged Environments

bull Able to withstand extreme heat and cold as well as

moisture and vibration

AN480 ndash Small Field Antenna

bull Designed for small read areas

bull Mono-Static design to fit in tighter spaces

AN400

AN480

AN200

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID Goes MobileRFID Goes Mobile

Initial deployments focused on choke points

bull Ex dock doors points of entry

Products transition through choke points rapidly

bull Limited read opportunities with stationary readers

bull Thus read accuracy is reduced

ROI per choke point is low

bull Dependent on the product traffic through that point

bull DCs typically have only 20-30 of their dock doors active at any one time

Does not work when assets are stationary

bull On shelves

bull In store rooms

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

MC9090-G Hand Held ReaderMC9090-G Hand Held Reader

bull First Complete Handheld with RFID Bar Code and Wireless

bull Ruggedized design bull Withstands 6 ft drops

bull Supports EPC Gen 2bull Windows Mobile 50bull Full Color Touch Screen

Displaybull Industry Leading Ergonomicsbull Is rated Class 1 Div 2 for

hazardous environments

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

MC9090-G Read ZoneMC9090-G Read Zone

bull Read Zone Optimized for shelf readingbull 70 wide angle provides broad

coverage

bull Linear polarized antenna for maximum range

bull Read distances up to 15 feet

bull Balanced weight allows for easy operation

7070OO

7070OO

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RD5000 Mobile ReaderRD5000 Mobile Reader

Cable free design - No power data or antenna cables bull Integrated RFID antennabull 80211 abg Bluetooth communicationsbull Battery-power

Rugged small form-factorbull IP66 Sealedbull Supports Freezer Operationbull Rugged design survives 70G of shock

Performance bull Gen 2 Dense Reader Modebull X-scale with Win CE 50 for easy application

development

Cutting edge technologies to detect proximity to products and vehicle motion

Supports one additional external antenna

(Optional DC Power)

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RD5000 Read ZoneRD5000 Read Zone

Radiation pattern is approximately 160o wide and tall up to ~6rsquo away

Tag reads are possible even outside this zone

bullPower will be very low

A wide pattern is required to maximize case and pallet tag reads

bullDue to the close proximity between the pallets and the reader

Antenna gain 15 dB (linear per axis)

160o

6rsquo

A wide pattern maximizes case and pallet tag reads in spite of the close proximity between the pallets and the reader

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RD5000 ndash Not Just For ForkliftsRD5000 ndash Not Just For Forklifts

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Third Party SolutionsThird Party Solutions

Portals

Carts

Jamison Doors

Franwell

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID As Part of the Enterprise NetworkRFID As Part of the Enterprise Network

Next Generation Wireless (Wi-NG)

bull One intelligent switch managing multiple RF systems

bull Wifibull Passive RFIDbull Active RFIDbull Others

bull Puts intelligence in the switch allowing for ldquodumbrdquo low cost devices

bull Centralized device and system management

bull Common interfaces

Enterprise

MSP NMS amp Wireless Management System

RF Switch

Laptop Enterprise Mobile

Rugged Mobile

Mobile Devices Active RFID

24 GHz Active Tags

Passive RFID

Thin Fixed Reader

Handheld Reader

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Building A Total Solution

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

A ldquoTypicalrdquo RFID SystemA ldquoTypicalrdquo RFID System

Hard Tags

LabelProviders

Printers

Middleware

MobileReaders

Fixed Readers

LegacySoftware

ERPWMSCustom

ForkliftReaders

ApplicationSoftware

Asset TrackingShippingWIPFleet MgmtHealthcareEtc

Tags SoftwareReaders

Peel amp StickDisposableInexpensive

DurablePermanentMore expensive

Systems IntegrationSystems Integration

Installation ServicesInstallation Services

System DesignSystem Design

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Extended Eco-System of PartnersExtended Eco-System of Partners

PrintersPrinters

TagsTags

System Integration

System Integration

VARISV Application

Software

VARISV Application

Software

MiddlewareMiddleware

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Why Motorola for RFIDWhy Motorola for RFID

bull Recognized as the performance leaderRecognized as the performance leader

bull Broadest product line of readersBroadest product line of readers

bull Fiscally sound here today and tomorrowFiscally sound here today and tomorrow

bull World Class systems support capabilitiesWorld Class systems support capabilities

bull Largest network of integrators and partnersLargest network of integrators and partners

bull Lowest Total Cost of OwnershipLowest Total Cost of Ownership

bull Ability to merge with existing data collection Ability to merge with existing data collection WLAN and mobile computing solutionsWLAN and mobile computing solutions

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

QuestionsQuestions

garybeachmotorolacom704-904-2106

Thank YouThank You

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID 101RFID 101

Appendix

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Electronic Product Code FormatElectronic Product Code Format

010000B4700026F000278IT0

HeaderIdentifies the type of EPC code (4 length options)

EPC ManagerIdentifies themanufacturer of the product (ie Clairol)

Object ClassIdentifies theproduct type(ie Herbal EssencesShampoo)

Serial NumberIdentifies exactlywhich specific item(ie Which exactbottle of Herbal Essences shampoo)

Electronic Product Code (EPC) ndash 96 bit format

EPC codes uniquely identify every item case and pallet that is ever tagged In addition the EPC code serves as a reference key for looking up additional information

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

The RFID Concept for the Supply ChainThe RFID Concept for the Supply Chain

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

How Passive RFID WorksHow Passive RFID Works

RFID Reader bull Generates the radio signal and broadcasts it via its connected antennas

configured in an RF field

A tag passes bull Through the RF field and receives the corresponding radio signal

Radio signal is bull Received by tagrsquos onboard antenna

The tagrsquos chip is bull Energized and releases its preprogrammed data

A portion of the radio signal is bull Modulated and reflected back to reader

Reader decodes the bull Reflected signal and passes data on to the data aggregation device and

subsequently onto the host system

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

What is in a Passive RFID TagWhat is in a Passive RFID Tag

Printed Antenna

Semiconductor Chip

Substrate Mylar Plastic etc

Attachment of Chip to Antenna

Tag shapedesign dependent on application

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

You are here

State of the IndustryState of the Industry

Wersquore Bullish

bull Industry growth rate is near 30 annuallybull EPC Gen 2 is stable and providing a solid

platform for expansion bull Channel partners report increased sales quarter

to quarterbull Business being generated in multiple verticalsbull Many end-users budgeting for RFID bull Average order size is increasing

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Data Collection amp Mobile ComputingData Collection amp Mobile Computing

Barcode Scanning

RFID

2 Way Radios

Handheld Computing

Vehicle Computers

Rugged Laptops

All run on MicrosoftMobile Operating Systems

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID ndash What Is ItRFID ndash What Is It

Radio Frequency IDentification

A technology that identifies objects using low-power radio frequency technology

Passive tags are 95 of the market

All RFID systems require two components bull RFID Reader bull RFID Tag

Two Major Classificationsbull Active ndash battery powered tagsbull Passive ndash tags powered by the reader

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

How It WorksHow It Works

164B28F34

Host Computer

Reader

Antenna

Radio command signal issued from reader

Modified signal containing data returned

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID Why Is Everyone Excited About ItRFID Why Is Everyone Excited About It

Using RFID tags can save time and be more accurate than bar

codes

Capabilitiesbull No Line of Sightbull Reads 100rsquos of Items

Simultaneouslybull Read amp ReadWritebull ldquoAutomatedrdquo Reading

Benefitsbull Increased accuracy and visibilitybull Improved securitybull Reduced man powerbull Operational efficiencies

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

When To Use Bar CodesWhen To Use Bar Codes

bull When needing to read specific itemsbull Ex - Piece picking

bull When high volume reads are not required

bull When a clear line of sight can be assuredbull Ex ndash Conveyors

bull When material issues (water metal) prohibit RFID

bull When the item cost prohibits RFIDConsider the grocery check out line

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

When To Use RFIDWhen To Use RFID

bull When needing to read multiple items bull When a clear line of site is not availablebull When human interaction would slow the

processbull When data security is required

bull Ex ndash Anti-counterfeit

bull When you may need to change or append the data

Key ndash Think of bar code applications where bar codes donrsquot work well

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Numerous Uses ndash Multiple IndustriesNumerous Uses ndash Multiple Industries

bull Retail Inventorybull Work In Processbull Fixed Asset Trackingbull Baggage Handlingbull Tool and Material Trackingbull Pharmaceutical Tracingbull Vehicle Movementsbull Secure Cargobull People Trackingbull Etc

RFID is past the pilot stage

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Key RFID MarketsKey RFID MarketsKey RFID MarketsKey RFID Markets

radicradic

RETAIL SUPPLY CHAIN

TRANSPORTATION amp LOGISTICS

MANUFACTURING GOVERNMENT

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Key RFID ApplicationsKey RFID ApplicationsKey RFID ApplicationsKey RFID Applications

radic

radic radic radic

SUPPLY CHAIN

TRANSPORT amp LOGISTICS GOVTMANU

Item Level Inventory Visibility

Supply Chain Management

BaggageCargo Handling

Yard Management

Asset Tracking

radicradicradic

radic

radic

APPLICATION

radicradic radicradic

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID TodayRFID Today

What Ifhellipbull hellip you could uniquely identify and track every package

bull hellip your assets could notify you

bull hellip your products were self monitoring

bull hellip the products and tools of your business could ldquospeakrdquo to each other

bull hellip you could collect Volumes of Accurate and Timely data

Without Human Intervention

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Constructing an RFID System

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

A ldquoTypicalrdquo RFID SystemA ldquoTypicalrdquo RFID System

Hard Tags

LabelProviders

Printers

Middleware

MobileReaders

Fixed Readers

LegacySoftware

ERPWMSCustom

ForkliftReaders

ApplicationSoftware

Asset TrackingShippingWIPFleet MgmtHealthcareEtc

Tags SoftwareReaders

Peel amp StickDisposableInexpensive

DurablePermanentMore expensive

Motorola Products

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

XR440 ndash Award Winning PerformanceXR440 ndash Award Winning Performancebull Latest in a Line of Proven Superior

Performance Fixed Readers

bull Highest levels of performance drive system and data reliability

bull Proven in independent tests

bull RFID Journal ODIN

bull Bi-Static Antennas for optimal performance

bull Embedded Operating System

bull Windows CE

bull Customizable intelligence at the edge

bull Intel X-Scale Processor

bull Intel IPX processor and up to 64MB of RAM

bull Proven in the Real World

bull Most widely deployed EPC reader

bull Over 15000 installed

RFID Journal Testing

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

AntennasAntennas

AN400 ndash General-Purpose Antenna

bull Good for long range and large area RFID tag reading

bull Optimized to perform in all environments

bull Bi-Static design for fastest read speeds

AN200 ndash Rugged Environments

bull Able to withstand extreme heat and cold as well as

moisture and vibration

AN480 ndash Small Field Antenna

bull Designed for small read areas

bull Mono-Static design to fit in tighter spaces

AN400

AN480

AN200

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID Goes MobileRFID Goes Mobile

Initial deployments focused on choke points

bull Ex dock doors points of entry

Products transition through choke points rapidly

bull Limited read opportunities with stationary readers

bull Thus read accuracy is reduced

ROI per choke point is low

bull Dependent on the product traffic through that point

bull DCs typically have only 20-30 of their dock doors active at any one time

Does not work when assets are stationary

bull On shelves

bull In store rooms

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

MC9090-G Hand Held ReaderMC9090-G Hand Held Reader

bull First Complete Handheld with RFID Bar Code and Wireless

bull Ruggedized design bull Withstands 6 ft drops

bull Supports EPC Gen 2bull Windows Mobile 50bull Full Color Touch Screen

Displaybull Industry Leading Ergonomicsbull Is rated Class 1 Div 2 for

hazardous environments

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

MC9090-G Read ZoneMC9090-G Read Zone

bull Read Zone Optimized for shelf readingbull 70 wide angle provides broad

coverage

bull Linear polarized antenna for maximum range

bull Read distances up to 15 feet

bull Balanced weight allows for easy operation

7070OO

7070OO

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RD5000 Mobile ReaderRD5000 Mobile Reader

Cable free design - No power data or antenna cables bull Integrated RFID antennabull 80211 abg Bluetooth communicationsbull Battery-power

Rugged small form-factorbull IP66 Sealedbull Supports Freezer Operationbull Rugged design survives 70G of shock

Performance bull Gen 2 Dense Reader Modebull X-scale with Win CE 50 for easy application

development

Cutting edge technologies to detect proximity to products and vehicle motion

Supports one additional external antenna

(Optional DC Power)

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RD5000 Read ZoneRD5000 Read Zone

Radiation pattern is approximately 160o wide and tall up to ~6rsquo away

Tag reads are possible even outside this zone

bullPower will be very low

A wide pattern is required to maximize case and pallet tag reads

bullDue to the close proximity between the pallets and the reader

Antenna gain 15 dB (linear per axis)

160o

6rsquo

A wide pattern maximizes case and pallet tag reads in spite of the close proximity between the pallets and the reader

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RD5000 ndash Not Just For ForkliftsRD5000 ndash Not Just For Forklifts

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Third Party SolutionsThird Party Solutions

Portals

Carts

Jamison Doors

Franwell

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID As Part of the Enterprise NetworkRFID As Part of the Enterprise Network

Next Generation Wireless (Wi-NG)

bull One intelligent switch managing multiple RF systems

bull Wifibull Passive RFIDbull Active RFIDbull Others

bull Puts intelligence in the switch allowing for ldquodumbrdquo low cost devices

bull Centralized device and system management

bull Common interfaces

Enterprise

MSP NMS amp Wireless Management System

RF Switch

Laptop Enterprise Mobile

Rugged Mobile

Mobile Devices Active RFID

24 GHz Active Tags

Passive RFID

Thin Fixed Reader

Handheld Reader

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Building A Total Solution

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

A ldquoTypicalrdquo RFID SystemA ldquoTypicalrdquo RFID System

Hard Tags

LabelProviders

Printers

Middleware

MobileReaders

Fixed Readers

LegacySoftware

ERPWMSCustom

ForkliftReaders

ApplicationSoftware

Asset TrackingShippingWIPFleet MgmtHealthcareEtc

Tags SoftwareReaders

Peel amp StickDisposableInexpensive

DurablePermanentMore expensive

Systems IntegrationSystems Integration

Installation ServicesInstallation Services

System DesignSystem Design

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Extended Eco-System of PartnersExtended Eco-System of Partners

PrintersPrinters

TagsTags

System Integration

System Integration

VARISV Application

Software

VARISV Application

Software

MiddlewareMiddleware

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Why Motorola for RFIDWhy Motorola for RFID

bull Recognized as the performance leaderRecognized as the performance leader

bull Broadest product line of readersBroadest product line of readers

bull Fiscally sound here today and tomorrowFiscally sound here today and tomorrow

bull World Class systems support capabilitiesWorld Class systems support capabilities

bull Largest network of integrators and partnersLargest network of integrators and partners

bull Lowest Total Cost of OwnershipLowest Total Cost of Ownership

bull Ability to merge with existing data collection Ability to merge with existing data collection WLAN and mobile computing solutionsWLAN and mobile computing solutions

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

QuestionsQuestions

garybeachmotorolacom704-904-2106

Thank YouThank You

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID 101RFID 101

Appendix

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Electronic Product Code FormatElectronic Product Code Format

010000B4700026F000278IT0

HeaderIdentifies the type of EPC code (4 length options)

EPC ManagerIdentifies themanufacturer of the product (ie Clairol)

Object ClassIdentifies theproduct type(ie Herbal EssencesShampoo)

Serial NumberIdentifies exactlywhich specific item(ie Which exactbottle of Herbal Essences shampoo)

Electronic Product Code (EPC) ndash 96 bit format

EPC codes uniquely identify every item case and pallet that is ever tagged In addition the EPC code serves as a reference key for looking up additional information

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

The RFID Concept for the Supply ChainThe RFID Concept for the Supply Chain

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

How Passive RFID WorksHow Passive RFID Works

RFID Reader bull Generates the radio signal and broadcasts it via its connected antennas

configured in an RF field

A tag passes bull Through the RF field and receives the corresponding radio signal

Radio signal is bull Received by tagrsquos onboard antenna

The tagrsquos chip is bull Energized and releases its preprogrammed data

A portion of the radio signal is bull Modulated and reflected back to reader

Reader decodes the bull Reflected signal and passes data on to the data aggregation device and

subsequently onto the host system

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

What is in a Passive RFID TagWhat is in a Passive RFID Tag

Printed Antenna

Semiconductor Chip

Substrate Mylar Plastic etc

Attachment of Chip to Antenna

Tag shapedesign dependent on application

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Data Collection amp Mobile ComputingData Collection amp Mobile Computing

Barcode Scanning

RFID

2 Way Radios

Handheld Computing

Vehicle Computers

Rugged Laptops

All run on MicrosoftMobile Operating Systems

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID ndash What Is ItRFID ndash What Is It

Radio Frequency IDentification

A technology that identifies objects using low-power radio frequency technology

Passive tags are 95 of the market

All RFID systems require two components bull RFID Reader bull RFID Tag

Two Major Classificationsbull Active ndash battery powered tagsbull Passive ndash tags powered by the reader

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

How It WorksHow It Works

164B28F34

Host Computer

Reader

Antenna

Radio command signal issued from reader

Modified signal containing data returned

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID Why Is Everyone Excited About ItRFID Why Is Everyone Excited About It

Using RFID tags can save time and be more accurate than bar

codes

Capabilitiesbull No Line of Sightbull Reads 100rsquos of Items

Simultaneouslybull Read amp ReadWritebull ldquoAutomatedrdquo Reading

Benefitsbull Increased accuracy and visibilitybull Improved securitybull Reduced man powerbull Operational efficiencies

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

When To Use Bar CodesWhen To Use Bar Codes

bull When needing to read specific itemsbull Ex - Piece picking

bull When high volume reads are not required

bull When a clear line of sight can be assuredbull Ex ndash Conveyors

bull When material issues (water metal) prohibit RFID

bull When the item cost prohibits RFIDConsider the grocery check out line

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

When To Use RFIDWhen To Use RFID

bull When needing to read multiple items bull When a clear line of site is not availablebull When human interaction would slow the

processbull When data security is required

bull Ex ndash Anti-counterfeit

bull When you may need to change or append the data

Key ndash Think of bar code applications where bar codes donrsquot work well

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Numerous Uses ndash Multiple IndustriesNumerous Uses ndash Multiple Industries

bull Retail Inventorybull Work In Processbull Fixed Asset Trackingbull Baggage Handlingbull Tool and Material Trackingbull Pharmaceutical Tracingbull Vehicle Movementsbull Secure Cargobull People Trackingbull Etc

RFID is past the pilot stage

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Key RFID MarketsKey RFID MarketsKey RFID MarketsKey RFID Markets

radicradic

RETAIL SUPPLY CHAIN

TRANSPORTATION amp LOGISTICS

MANUFACTURING GOVERNMENT

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Key RFID ApplicationsKey RFID ApplicationsKey RFID ApplicationsKey RFID Applications

radic

radic radic radic

SUPPLY CHAIN

TRANSPORT amp LOGISTICS GOVTMANU

Item Level Inventory Visibility

Supply Chain Management

BaggageCargo Handling

Yard Management

Asset Tracking

radicradicradic

radic

radic

APPLICATION

radicradic radicradic

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID TodayRFID Today

What Ifhellipbull hellip you could uniquely identify and track every package

bull hellip your assets could notify you

bull hellip your products were self monitoring

bull hellip the products and tools of your business could ldquospeakrdquo to each other

bull hellip you could collect Volumes of Accurate and Timely data

Without Human Intervention

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Constructing an RFID System

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

A ldquoTypicalrdquo RFID SystemA ldquoTypicalrdquo RFID System

Hard Tags

LabelProviders

Printers

Middleware

MobileReaders

Fixed Readers

LegacySoftware

ERPWMSCustom

ForkliftReaders

ApplicationSoftware

Asset TrackingShippingWIPFleet MgmtHealthcareEtc

Tags SoftwareReaders

Peel amp StickDisposableInexpensive

DurablePermanentMore expensive

Motorola Products

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

XR440 ndash Award Winning PerformanceXR440 ndash Award Winning Performancebull Latest in a Line of Proven Superior

Performance Fixed Readers

bull Highest levels of performance drive system and data reliability

bull Proven in independent tests

bull RFID Journal ODIN

bull Bi-Static Antennas for optimal performance

bull Embedded Operating System

bull Windows CE

bull Customizable intelligence at the edge

bull Intel X-Scale Processor

bull Intel IPX processor and up to 64MB of RAM

bull Proven in the Real World

bull Most widely deployed EPC reader

bull Over 15000 installed

RFID Journal Testing

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

AntennasAntennas

AN400 ndash General-Purpose Antenna

bull Good for long range and large area RFID tag reading

bull Optimized to perform in all environments

bull Bi-Static design for fastest read speeds

AN200 ndash Rugged Environments

bull Able to withstand extreme heat and cold as well as

moisture and vibration

AN480 ndash Small Field Antenna

bull Designed for small read areas

bull Mono-Static design to fit in tighter spaces

AN400

AN480

AN200

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID Goes MobileRFID Goes Mobile

Initial deployments focused on choke points

bull Ex dock doors points of entry

Products transition through choke points rapidly

bull Limited read opportunities with stationary readers

bull Thus read accuracy is reduced

ROI per choke point is low

bull Dependent on the product traffic through that point

bull DCs typically have only 20-30 of their dock doors active at any one time

Does not work when assets are stationary

bull On shelves

bull In store rooms

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

MC9090-G Hand Held ReaderMC9090-G Hand Held Reader

bull First Complete Handheld with RFID Bar Code and Wireless

bull Ruggedized design bull Withstands 6 ft drops

bull Supports EPC Gen 2bull Windows Mobile 50bull Full Color Touch Screen

Displaybull Industry Leading Ergonomicsbull Is rated Class 1 Div 2 for

hazardous environments

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

MC9090-G Read ZoneMC9090-G Read Zone

bull Read Zone Optimized for shelf readingbull 70 wide angle provides broad

coverage

bull Linear polarized antenna for maximum range

bull Read distances up to 15 feet

bull Balanced weight allows for easy operation

7070OO

7070OO

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RD5000 Mobile ReaderRD5000 Mobile Reader

Cable free design - No power data or antenna cables bull Integrated RFID antennabull 80211 abg Bluetooth communicationsbull Battery-power

Rugged small form-factorbull IP66 Sealedbull Supports Freezer Operationbull Rugged design survives 70G of shock

Performance bull Gen 2 Dense Reader Modebull X-scale with Win CE 50 for easy application

development

Cutting edge technologies to detect proximity to products and vehicle motion

Supports one additional external antenna

(Optional DC Power)

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RD5000 Read ZoneRD5000 Read Zone

Radiation pattern is approximately 160o wide and tall up to ~6rsquo away

Tag reads are possible even outside this zone

bullPower will be very low

A wide pattern is required to maximize case and pallet tag reads

bullDue to the close proximity between the pallets and the reader

Antenna gain 15 dB (linear per axis)

160o

6rsquo

A wide pattern maximizes case and pallet tag reads in spite of the close proximity between the pallets and the reader

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RD5000 ndash Not Just For ForkliftsRD5000 ndash Not Just For Forklifts

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Third Party SolutionsThird Party Solutions

Portals

Carts

Jamison Doors

Franwell

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID As Part of the Enterprise NetworkRFID As Part of the Enterprise Network

Next Generation Wireless (Wi-NG)

bull One intelligent switch managing multiple RF systems

bull Wifibull Passive RFIDbull Active RFIDbull Others

bull Puts intelligence in the switch allowing for ldquodumbrdquo low cost devices

bull Centralized device and system management

bull Common interfaces

Enterprise

MSP NMS amp Wireless Management System

RF Switch

Laptop Enterprise Mobile

Rugged Mobile

Mobile Devices Active RFID

24 GHz Active Tags

Passive RFID

Thin Fixed Reader

Handheld Reader

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Building A Total Solution

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

A ldquoTypicalrdquo RFID SystemA ldquoTypicalrdquo RFID System

Hard Tags

LabelProviders

Printers

Middleware

MobileReaders

Fixed Readers

LegacySoftware

ERPWMSCustom

ForkliftReaders

ApplicationSoftware

Asset TrackingShippingWIPFleet MgmtHealthcareEtc

Tags SoftwareReaders

Peel amp StickDisposableInexpensive

DurablePermanentMore expensive

Systems IntegrationSystems Integration

Installation ServicesInstallation Services

System DesignSystem Design

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Extended Eco-System of PartnersExtended Eco-System of Partners

PrintersPrinters

TagsTags

System Integration

System Integration

VARISV Application

Software

VARISV Application

Software

MiddlewareMiddleware

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Why Motorola for RFIDWhy Motorola for RFID

bull Recognized as the performance leaderRecognized as the performance leader

bull Broadest product line of readersBroadest product line of readers

bull Fiscally sound here today and tomorrowFiscally sound here today and tomorrow

bull World Class systems support capabilitiesWorld Class systems support capabilities

bull Largest network of integrators and partnersLargest network of integrators and partners

bull Lowest Total Cost of OwnershipLowest Total Cost of Ownership

bull Ability to merge with existing data collection Ability to merge with existing data collection WLAN and mobile computing solutionsWLAN and mobile computing solutions

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

QuestionsQuestions

garybeachmotorolacom704-904-2106

Thank YouThank You

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID 101RFID 101

Appendix

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Electronic Product Code FormatElectronic Product Code Format

010000B4700026F000278IT0

HeaderIdentifies the type of EPC code (4 length options)

EPC ManagerIdentifies themanufacturer of the product (ie Clairol)

Object ClassIdentifies theproduct type(ie Herbal EssencesShampoo)

Serial NumberIdentifies exactlywhich specific item(ie Which exactbottle of Herbal Essences shampoo)

Electronic Product Code (EPC) ndash 96 bit format

EPC codes uniquely identify every item case and pallet that is ever tagged In addition the EPC code serves as a reference key for looking up additional information

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

The RFID Concept for the Supply ChainThe RFID Concept for the Supply Chain

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

How Passive RFID WorksHow Passive RFID Works

RFID Reader bull Generates the radio signal and broadcasts it via its connected antennas

configured in an RF field

A tag passes bull Through the RF field and receives the corresponding radio signal

Radio signal is bull Received by tagrsquos onboard antenna

The tagrsquos chip is bull Energized and releases its preprogrammed data

A portion of the radio signal is bull Modulated and reflected back to reader

Reader decodes the bull Reflected signal and passes data on to the data aggregation device and

subsequently onto the host system

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

What is in a Passive RFID TagWhat is in a Passive RFID Tag

Printed Antenna

Semiconductor Chip

Substrate Mylar Plastic etc

Attachment of Chip to Antenna

Tag shapedesign dependent on application

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID ndash What Is ItRFID ndash What Is It

Radio Frequency IDentification

A technology that identifies objects using low-power radio frequency technology

Passive tags are 95 of the market

All RFID systems require two components bull RFID Reader bull RFID Tag

Two Major Classificationsbull Active ndash battery powered tagsbull Passive ndash tags powered by the reader

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

How It WorksHow It Works

164B28F34

Host Computer

Reader

Antenna

Radio command signal issued from reader

Modified signal containing data returned

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID Why Is Everyone Excited About ItRFID Why Is Everyone Excited About It

Using RFID tags can save time and be more accurate than bar

codes

Capabilitiesbull No Line of Sightbull Reads 100rsquos of Items

Simultaneouslybull Read amp ReadWritebull ldquoAutomatedrdquo Reading

Benefitsbull Increased accuracy and visibilitybull Improved securitybull Reduced man powerbull Operational efficiencies

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

When To Use Bar CodesWhen To Use Bar Codes

bull When needing to read specific itemsbull Ex - Piece picking

bull When high volume reads are not required

bull When a clear line of sight can be assuredbull Ex ndash Conveyors

bull When material issues (water metal) prohibit RFID

bull When the item cost prohibits RFIDConsider the grocery check out line

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

When To Use RFIDWhen To Use RFID

bull When needing to read multiple items bull When a clear line of site is not availablebull When human interaction would slow the

processbull When data security is required

bull Ex ndash Anti-counterfeit

bull When you may need to change or append the data

Key ndash Think of bar code applications where bar codes donrsquot work well

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Numerous Uses ndash Multiple IndustriesNumerous Uses ndash Multiple Industries

bull Retail Inventorybull Work In Processbull Fixed Asset Trackingbull Baggage Handlingbull Tool and Material Trackingbull Pharmaceutical Tracingbull Vehicle Movementsbull Secure Cargobull People Trackingbull Etc

RFID is past the pilot stage

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Key RFID MarketsKey RFID MarketsKey RFID MarketsKey RFID Markets

radicradic

RETAIL SUPPLY CHAIN

TRANSPORTATION amp LOGISTICS

MANUFACTURING GOVERNMENT

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Key RFID ApplicationsKey RFID ApplicationsKey RFID ApplicationsKey RFID Applications

radic

radic radic radic

SUPPLY CHAIN

TRANSPORT amp LOGISTICS GOVTMANU

Item Level Inventory Visibility

Supply Chain Management

BaggageCargo Handling

Yard Management

Asset Tracking

radicradicradic

radic

radic

APPLICATION

radicradic radicradic

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID TodayRFID Today

What Ifhellipbull hellip you could uniquely identify and track every package

bull hellip your assets could notify you

bull hellip your products were self monitoring

bull hellip the products and tools of your business could ldquospeakrdquo to each other

bull hellip you could collect Volumes of Accurate and Timely data

Without Human Intervention

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Constructing an RFID System

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

A ldquoTypicalrdquo RFID SystemA ldquoTypicalrdquo RFID System

Hard Tags

LabelProviders

Printers

Middleware

MobileReaders

Fixed Readers

LegacySoftware

ERPWMSCustom

ForkliftReaders

ApplicationSoftware

Asset TrackingShippingWIPFleet MgmtHealthcareEtc

Tags SoftwareReaders

Peel amp StickDisposableInexpensive

DurablePermanentMore expensive

Motorola Products

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

XR440 ndash Award Winning PerformanceXR440 ndash Award Winning Performancebull Latest in a Line of Proven Superior

Performance Fixed Readers

bull Highest levels of performance drive system and data reliability

bull Proven in independent tests

bull RFID Journal ODIN

bull Bi-Static Antennas for optimal performance

bull Embedded Operating System

bull Windows CE

bull Customizable intelligence at the edge

bull Intel X-Scale Processor

bull Intel IPX processor and up to 64MB of RAM

bull Proven in the Real World

bull Most widely deployed EPC reader

bull Over 15000 installed

RFID Journal Testing

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

AntennasAntennas

AN400 ndash General-Purpose Antenna

bull Good for long range and large area RFID tag reading

bull Optimized to perform in all environments

bull Bi-Static design for fastest read speeds

AN200 ndash Rugged Environments

bull Able to withstand extreme heat and cold as well as

moisture and vibration

AN480 ndash Small Field Antenna

bull Designed for small read areas

bull Mono-Static design to fit in tighter spaces

AN400

AN480

AN200

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID Goes MobileRFID Goes Mobile

Initial deployments focused on choke points

bull Ex dock doors points of entry

Products transition through choke points rapidly

bull Limited read opportunities with stationary readers

bull Thus read accuracy is reduced

ROI per choke point is low

bull Dependent on the product traffic through that point

bull DCs typically have only 20-30 of their dock doors active at any one time

Does not work when assets are stationary

bull On shelves

bull In store rooms

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

MC9090-G Hand Held ReaderMC9090-G Hand Held Reader

bull First Complete Handheld with RFID Bar Code and Wireless

bull Ruggedized design bull Withstands 6 ft drops

bull Supports EPC Gen 2bull Windows Mobile 50bull Full Color Touch Screen

Displaybull Industry Leading Ergonomicsbull Is rated Class 1 Div 2 for

hazardous environments

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

MC9090-G Read ZoneMC9090-G Read Zone

bull Read Zone Optimized for shelf readingbull 70 wide angle provides broad

coverage

bull Linear polarized antenna for maximum range

bull Read distances up to 15 feet

bull Balanced weight allows for easy operation

7070OO

7070OO

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RD5000 Mobile ReaderRD5000 Mobile Reader

Cable free design - No power data or antenna cables bull Integrated RFID antennabull 80211 abg Bluetooth communicationsbull Battery-power

Rugged small form-factorbull IP66 Sealedbull Supports Freezer Operationbull Rugged design survives 70G of shock

Performance bull Gen 2 Dense Reader Modebull X-scale with Win CE 50 for easy application

development

Cutting edge technologies to detect proximity to products and vehicle motion

Supports one additional external antenna

(Optional DC Power)

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RD5000 Read ZoneRD5000 Read Zone

Radiation pattern is approximately 160o wide and tall up to ~6rsquo away

Tag reads are possible even outside this zone

bullPower will be very low

A wide pattern is required to maximize case and pallet tag reads

bullDue to the close proximity between the pallets and the reader

Antenna gain 15 dB (linear per axis)

160o

6rsquo

A wide pattern maximizes case and pallet tag reads in spite of the close proximity between the pallets and the reader

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RD5000 ndash Not Just For ForkliftsRD5000 ndash Not Just For Forklifts

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Third Party SolutionsThird Party Solutions

Portals

Carts

Jamison Doors

Franwell

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID As Part of the Enterprise NetworkRFID As Part of the Enterprise Network

Next Generation Wireless (Wi-NG)

bull One intelligent switch managing multiple RF systems

bull Wifibull Passive RFIDbull Active RFIDbull Others

bull Puts intelligence in the switch allowing for ldquodumbrdquo low cost devices

bull Centralized device and system management

bull Common interfaces

Enterprise

MSP NMS amp Wireless Management System

RF Switch

Laptop Enterprise Mobile

Rugged Mobile

Mobile Devices Active RFID

24 GHz Active Tags

Passive RFID

Thin Fixed Reader

Handheld Reader

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Building A Total Solution

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

A ldquoTypicalrdquo RFID SystemA ldquoTypicalrdquo RFID System

Hard Tags

LabelProviders

Printers

Middleware

MobileReaders

Fixed Readers

LegacySoftware

ERPWMSCustom

ForkliftReaders

ApplicationSoftware

Asset TrackingShippingWIPFleet MgmtHealthcareEtc

Tags SoftwareReaders

Peel amp StickDisposableInexpensive

DurablePermanentMore expensive

Systems IntegrationSystems Integration

Installation ServicesInstallation Services

System DesignSystem Design

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Extended Eco-System of PartnersExtended Eco-System of Partners

PrintersPrinters

TagsTags

System Integration

System Integration

VARISV Application

Software

VARISV Application

Software

MiddlewareMiddleware

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Why Motorola for RFIDWhy Motorola for RFID

bull Recognized as the performance leaderRecognized as the performance leader

bull Broadest product line of readersBroadest product line of readers

bull Fiscally sound here today and tomorrowFiscally sound here today and tomorrow

bull World Class systems support capabilitiesWorld Class systems support capabilities

bull Largest network of integrators and partnersLargest network of integrators and partners

bull Lowest Total Cost of OwnershipLowest Total Cost of Ownership

bull Ability to merge with existing data collection Ability to merge with existing data collection WLAN and mobile computing solutionsWLAN and mobile computing solutions

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

QuestionsQuestions

garybeachmotorolacom704-904-2106

Thank YouThank You

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID 101RFID 101

Appendix

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Electronic Product Code FormatElectronic Product Code Format

010000B4700026F000278IT0

HeaderIdentifies the type of EPC code (4 length options)

EPC ManagerIdentifies themanufacturer of the product (ie Clairol)

Object ClassIdentifies theproduct type(ie Herbal EssencesShampoo)

Serial NumberIdentifies exactlywhich specific item(ie Which exactbottle of Herbal Essences shampoo)

Electronic Product Code (EPC) ndash 96 bit format

EPC codes uniquely identify every item case and pallet that is ever tagged In addition the EPC code serves as a reference key for looking up additional information

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

The RFID Concept for the Supply ChainThe RFID Concept for the Supply Chain

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

How Passive RFID WorksHow Passive RFID Works

RFID Reader bull Generates the radio signal and broadcasts it via its connected antennas

configured in an RF field

A tag passes bull Through the RF field and receives the corresponding radio signal

Radio signal is bull Received by tagrsquos onboard antenna

The tagrsquos chip is bull Energized and releases its preprogrammed data

A portion of the radio signal is bull Modulated and reflected back to reader

Reader decodes the bull Reflected signal and passes data on to the data aggregation device and

subsequently onto the host system

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

What is in a Passive RFID TagWhat is in a Passive RFID Tag

Printed Antenna

Semiconductor Chip

Substrate Mylar Plastic etc

Attachment of Chip to Antenna

Tag shapedesign dependent on application

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

How It WorksHow It Works

164B28F34

Host Computer

Reader

Antenna

Radio command signal issued from reader

Modified signal containing data returned

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID Why Is Everyone Excited About ItRFID Why Is Everyone Excited About It

Using RFID tags can save time and be more accurate than bar

codes

Capabilitiesbull No Line of Sightbull Reads 100rsquos of Items

Simultaneouslybull Read amp ReadWritebull ldquoAutomatedrdquo Reading

Benefitsbull Increased accuracy and visibilitybull Improved securitybull Reduced man powerbull Operational efficiencies

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

When To Use Bar CodesWhen To Use Bar Codes

bull When needing to read specific itemsbull Ex - Piece picking

bull When high volume reads are not required

bull When a clear line of sight can be assuredbull Ex ndash Conveyors

bull When material issues (water metal) prohibit RFID

bull When the item cost prohibits RFIDConsider the grocery check out line

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

When To Use RFIDWhen To Use RFID

bull When needing to read multiple items bull When a clear line of site is not availablebull When human interaction would slow the

processbull When data security is required

bull Ex ndash Anti-counterfeit

bull When you may need to change or append the data

Key ndash Think of bar code applications where bar codes donrsquot work well

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Numerous Uses ndash Multiple IndustriesNumerous Uses ndash Multiple Industries

bull Retail Inventorybull Work In Processbull Fixed Asset Trackingbull Baggage Handlingbull Tool and Material Trackingbull Pharmaceutical Tracingbull Vehicle Movementsbull Secure Cargobull People Trackingbull Etc

RFID is past the pilot stage

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Key RFID MarketsKey RFID MarketsKey RFID MarketsKey RFID Markets

radicradic

RETAIL SUPPLY CHAIN

TRANSPORTATION amp LOGISTICS

MANUFACTURING GOVERNMENT

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Key RFID ApplicationsKey RFID ApplicationsKey RFID ApplicationsKey RFID Applications

radic

radic radic radic

SUPPLY CHAIN

TRANSPORT amp LOGISTICS GOVTMANU

Item Level Inventory Visibility

Supply Chain Management

BaggageCargo Handling

Yard Management

Asset Tracking

radicradicradic

radic

radic

APPLICATION

radicradic radicradic

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID TodayRFID Today

What Ifhellipbull hellip you could uniquely identify and track every package

bull hellip your assets could notify you

bull hellip your products were self monitoring

bull hellip the products and tools of your business could ldquospeakrdquo to each other

bull hellip you could collect Volumes of Accurate and Timely data

Without Human Intervention

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Constructing an RFID System

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

A ldquoTypicalrdquo RFID SystemA ldquoTypicalrdquo RFID System

Hard Tags

LabelProviders

Printers

Middleware

MobileReaders

Fixed Readers

LegacySoftware

ERPWMSCustom

ForkliftReaders

ApplicationSoftware

Asset TrackingShippingWIPFleet MgmtHealthcareEtc

Tags SoftwareReaders

Peel amp StickDisposableInexpensive

DurablePermanentMore expensive

Motorola Products

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

XR440 ndash Award Winning PerformanceXR440 ndash Award Winning Performancebull Latest in a Line of Proven Superior

Performance Fixed Readers

bull Highest levels of performance drive system and data reliability

bull Proven in independent tests

bull RFID Journal ODIN

bull Bi-Static Antennas for optimal performance

bull Embedded Operating System

bull Windows CE

bull Customizable intelligence at the edge

bull Intel X-Scale Processor

bull Intel IPX processor and up to 64MB of RAM

bull Proven in the Real World

bull Most widely deployed EPC reader

bull Over 15000 installed

RFID Journal Testing

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

AntennasAntennas

AN400 ndash General-Purpose Antenna

bull Good for long range and large area RFID tag reading

bull Optimized to perform in all environments

bull Bi-Static design for fastest read speeds

AN200 ndash Rugged Environments

bull Able to withstand extreme heat and cold as well as

moisture and vibration

AN480 ndash Small Field Antenna

bull Designed for small read areas

bull Mono-Static design to fit in tighter spaces

AN400

AN480

AN200

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID Goes MobileRFID Goes Mobile

Initial deployments focused on choke points

bull Ex dock doors points of entry

Products transition through choke points rapidly

bull Limited read opportunities with stationary readers

bull Thus read accuracy is reduced

ROI per choke point is low

bull Dependent on the product traffic through that point

bull DCs typically have only 20-30 of their dock doors active at any one time

Does not work when assets are stationary

bull On shelves

bull In store rooms

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

MC9090-G Hand Held ReaderMC9090-G Hand Held Reader

bull First Complete Handheld with RFID Bar Code and Wireless

bull Ruggedized design bull Withstands 6 ft drops

bull Supports EPC Gen 2bull Windows Mobile 50bull Full Color Touch Screen

Displaybull Industry Leading Ergonomicsbull Is rated Class 1 Div 2 for

hazardous environments

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

MC9090-G Read ZoneMC9090-G Read Zone

bull Read Zone Optimized for shelf readingbull 70 wide angle provides broad

coverage

bull Linear polarized antenna for maximum range

bull Read distances up to 15 feet

bull Balanced weight allows for easy operation

7070OO

7070OO

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RD5000 Mobile ReaderRD5000 Mobile Reader

Cable free design - No power data or antenna cables bull Integrated RFID antennabull 80211 abg Bluetooth communicationsbull Battery-power

Rugged small form-factorbull IP66 Sealedbull Supports Freezer Operationbull Rugged design survives 70G of shock

Performance bull Gen 2 Dense Reader Modebull X-scale with Win CE 50 for easy application

development

Cutting edge technologies to detect proximity to products and vehicle motion

Supports one additional external antenna

(Optional DC Power)

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RD5000 Read ZoneRD5000 Read Zone

Radiation pattern is approximately 160o wide and tall up to ~6rsquo away

Tag reads are possible even outside this zone

bullPower will be very low

A wide pattern is required to maximize case and pallet tag reads

bullDue to the close proximity between the pallets and the reader

Antenna gain 15 dB (linear per axis)

160o

6rsquo

A wide pattern maximizes case and pallet tag reads in spite of the close proximity between the pallets and the reader

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RD5000 ndash Not Just For ForkliftsRD5000 ndash Not Just For Forklifts

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Third Party SolutionsThird Party Solutions

Portals

Carts

Jamison Doors

Franwell

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID As Part of the Enterprise NetworkRFID As Part of the Enterprise Network

Next Generation Wireless (Wi-NG)

bull One intelligent switch managing multiple RF systems

bull Wifibull Passive RFIDbull Active RFIDbull Others

bull Puts intelligence in the switch allowing for ldquodumbrdquo low cost devices

bull Centralized device and system management

bull Common interfaces

Enterprise

MSP NMS amp Wireless Management System

RF Switch

Laptop Enterprise Mobile

Rugged Mobile

Mobile Devices Active RFID

24 GHz Active Tags

Passive RFID

Thin Fixed Reader

Handheld Reader

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Building A Total Solution

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

A ldquoTypicalrdquo RFID SystemA ldquoTypicalrdquo RFID System

Hard Tags

LabelProviders

Printers

Middleware

MobileReaders

Fixed Readers

LegacySoftware

ERPWMSCustom

ForkliftReaders

ApplicationSoftware

Asset TrackingShippingWIPFleet MgmtHealthcareEtc

Tags SoftwareReaders

Peel amp StickDisposableInexpensive

DurablePermanentMore expensive

Systems IntegrationSystems Integration

Installation ServicesInstallation Services

System DesignSystem Design

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Extended Eco-System of PartnersExtended Eco-System of Partners

PrintersPrinters

TagsTags

System Integration

System Integration

VARISV Application

Software

VARISV Application

Software

MiddlewareMiddleware

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Why Motorola for RFIDWhy Motorola for RFID

bull Recognized as the performance leaderRecognized as the performance leader

bull Broadest product line of readersBroadest product line of readers

bull Fiscally sound here today and tomorrowFiscally sound here today and tomorrow

bull World Class systems support capabilitiesWorld Class systems support capabilities

bull Largest network of integrators and partnersLargest network of integrators and partners

bull Lowest Total Cost of OwnershipLowest Total Cost of Ownership

bull Ability to merge with existing data collection Ability to merge with existing data collection WLAN and mobile computing solutionsWLAN and mobile computing solutions

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

QuestionsQuestions

garybeachmotorolacom704-904-2106

Thank YouThank You

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID 101RFID 101

Appendix

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Electronic Product Code FormatElectronic Product Code Format

010000B4700026F000278IT0

HeaderIdentifies the type of EPC code (4 length options)

EPC ManagerIdentifies themanufacturer of the product (ie Clairol)

Object ClassIdentifies theproduct type(ie Herbal EssencesShampoo)

Serial NumberIdentifies exactlywhich specific item(ie Which exactbottle of Herbal Essences shampoo)

Electronic Product Code (EPC) ndash 96 bit format

EPC codes uniquely identify every item case and pallet that is ever tagged In addition the EPC code serves as a reference key for looking up additional information

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

The RFID Concept for the Supply ChainThe RFID Concept for the Supply Chain

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

How Passive RFID WorksHow Passive RFID Works

RFID Reader bull Generates the radio signal and broadcasts it via its connected antennas

configured in an RF field

A tag passes bull Through the RF field and receives the corresponding radio signal

Radio signal is bull Received by tagrsquos onboard antenna

The tagrsquos chip is bull Energized and releases its preprogrammed data

A portion of the radio signal is bull Modulated and reflected back to reader

Reader decodes the bull Reflected signal and passes data on to the data aggregation device and

subsequently onto the host system

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

What is in a Passive RFID TagWhat is in a Passive RFID Tag

Printed Antenna

Semiconductor Chip

Substrate Mylar Plastic etc

Attachment of Chip to Antenna

Tag shapedesign dependent on application

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID Why Is Everyone Excited About ItRFID Why Is Everyone Excited About It

Using RFID tags can save time and be more accurate than bar

codes

Capabilitiesbull No Line of Sightbull Reads 100rsquos of Items

Simultaneouslybull Read amp ReadWritebull ldquoAutomatedrdquo Reading

Benefitsbull Increased accuracy and visibilitybull Improved securitybull Reduced man powerbull Operational efficiencies

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

When To Use Bar CodesWhen To Use Bar Codes

bull When needing to read specific itemsbull Ex - Piece picking

bull When high volume reads are not required

bull When a clear line of sight can be assuredbull Ex ndash Conveyors

bull When material issues (water metal) prohibit RFID

bull When the item cost prohibits RFIDConsider the grocery check out line

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

When To Use RFIDWhen To Use RFID

bull When needing to read multiple items bull When a clear line of site is not availablebull When human interaction would slow the

processbull When data security is required

bull Ex ndash Anti-counterfeit

bull When you may need to change or append the data

Key ndash Think of bar code applications where bar codes donrsquot work well

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Numerous Uses ndash Multiple IndustriesNumerous Uses ndash Multiple Industries

bull Retail Inventorybull Work In Processbull Fixed Asset Trackingbull Baggage Handlingbull Tool and Material Trackingbull Pharmaceutical Tracingbull Vehicle Movementsbull Secure Cargobull People Trackingbull Etc

RFID is past the pilot stage

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Key RFID MarketsKey RFID MarketsKey RFID MarketsKey RFID Markets

radicradic

RETAIL SUPPLY CHAIN

TRANSPORTATION amp LOGISTICS

MANUFACTURING GOVERNMENT

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Key RFID ApplicationsKey RFID ApplicationsKey RFID ApplicationsKey RFID Applications

radic

radic radic radic

SUPPLY CHAIN

TRANSPORT amp LOGISTICS GOVTMANU

Item Level Inventory Visibility

Supply Chain Management

BaggageCargo Handling

Yard Management

Asset Tracking

radicradicradic

radic

radic

APPLICATION

radicradic radicradic

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID TodayRFID Today

What Ifhellipbull hellip you could uniquely identify and track every package

bull hellip your assets could notify you

bull hellip your products were self monitoring

bull hellip the products and tools of your business could ldquospeakrdquo to each other

bull hellip you could collect Volumes of Accurate and Timely data

Without Human Intervention

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Constructing an RFID System

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

A ldquoTypicalrdquo RFID SystemA ldquoTypicalrdquo RFID System

Hard Tags

LabelProviders

Printers

Middleware

MobileReaders

Fixed Readers

LegacySoftware

ERPWMSCustom

ForkliftReaders

ApplicationSoftware

Asset TrackingShippingWIPFleet MgmtHealthcareEtc

Tags SoftwareReaders

Peel amp StickDisposableInexpensive

DurablePermanentMore expensive

Motorola Products

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

XR440 ndash Award Winning PerformanceXR440 ndash Award Winning Performancebull Latest in a Line of Proven Superior

Performance Fixed Readers

bull Highest levels of performance drive system and data reliability

bull Proven in independent tests

bull RFID Journal ODIN

bull Bi-Static Antennas for optimal performance

bull Embedded Operating System

bull Windows CE

bull Customizable intelligence at the edge

bull Intel X-Scale Processor

bull Intel IPX processor and up to 64MB of RAM

bull Proven in the Real World

bull Most widely deployed EPC reader

bull Over 15000 installed

RFID Journal Testing

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

AntennasAntennas

AN400 ndash General-Purpose Antenna

bull Good for long range and large area RFID tag reading

bull Optimized to perform in all environments

bull Bi-Static design for fastest read speeds

AN200 ndash Rugged Environments

bull Able to withstand extreme heat and cold as well as

moisture and vibration

AN480 ndash Small Field Antenna

bull Designed for small read areas

bull Mono-Static design to fit in tighter spaces

AN400

AN480

AN200

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID Goes MobileRFID Goes Mobile

Initial deployments focused on choke points

bull Ex dock doors points of entry

Products transition through choke points rapidly

bull Limited read opportunities with stationary readers

bull Thus read accuracy is reduced

ROI per choke point is low

bull Dependent on the product traffic through that point

bull DCs typically have only 20-30 of their dock doors active at any one time

Does not work when assets are stationary

bull On shelves

bull In store rooms

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

MC9090-G Hand Held ReaderMC9090-G Hand Held Reader

bull First Complete Handheld with RFID Bar Code and Wireless

bull Ruggedized design bull Withstands 6 ft drops

bull Supports EPC Gen 2bull Windows Mobile 50bull Full Color Touch Screen

Displaybull Industry Leading Ergonomicsbull Is rated Class 1 Div 2 for

hazardous environments

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

MC9090-G Read ZoneMC9090-G Read Zone

bull Read Zone Optimized for shelf readingbull 70 wide angle provides broad

coverage

bull Linear polarized antenna for maximum range

bull Read distances up to 15 feet

bull Balanced weight allows for easy operation

7070OO

7070OO

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RD5000 Mobile ReaderRD5000 Mobile Reader

Cable free design - No power data or antenna cables bull Integrated RFID antennabull 80211 abg Bluetooth communicationsbull Battery-power

Rugged small form-factorbull IP66 Sealedbull Supports Freezer Operationbull Rugged design survives 70G of shock

Performance bull Gen 2 Dense Reader Modebull X-scale with Win CE 50 for easy application

development

Cutting edge technologies to detect proximity to products and vehicle motion

Supports one additional external antenna

(Optional DC Power)

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RD5000 Read ZoneRD5000 Read Zone

Radiation pattern is approximately 160o wide and tall up to ~6rsquo away

Tag reads are possible even outside this zone

bullPower will be very low

A wide pattern is required to maximize case and pallet tag reads

bullDue to the close proximity between the pallets and the reader

Antenna gain 15 dB (linear per axis)

160o

6rsquo

A wide pattern maximizes case and pallet tag reads in spite of the close proximity between the pallets and the reader

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RD5000 ndash Not Just For ForkliftsRD5000 ndash Not Just For Forklifts

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Third Party SolutionsThird Party Solutions

Portals

Carts

Jamison Doors

Franwell

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID As Part of the Enterprise NetworkRFID As Part of the Enterprise Network

Next Generation Wireless (Wi-NG)

bull One intelligent switch managing multiple RF systems

bull Wifibull Passive RFIDbull Active RFIDbull Others

bull Puts intelligence in the switch allowing for ldquodumbrdquo low cost devices

bull Centralized device and system management

bull Common interfaces

Enterprise

MSP NMS amp Wireless Management System

RF Switch

Laptop Enterprise Mobile

Rugged Mobile

Mobile Devices Active RFID

24 GHz Active Tags

Passive RFID

Thin Fixed Reader

Handheld Reader

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Building A Total Solution

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

A ldquoTypicalrdquo RFID SystemA ldquoTypicalrdquo RFID System

Hard Tags

LabelProviders

Printers

Middleware

MobileReaders

Fixed Readers

LegacySoftware

ERPWMSCustom

ForkliftReaders

ApplicationSoftware

Asset TrackingShippingWIPFleet MgmtHealthcareEtc

Tags SoftwareReaders

Peel amp StickDisposableInexpensive

DurablePermanentMore expensive

Systems IntegrationSystems Integration

Installation ServicesInstallation Services

System DesignSystem Design

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Extended Eco-System of PartnersExtended Eco-System of Partners

PrintersPrinters

TagsTags

System Integration

System Integration

VARISV Application

Software

VARISV Application

Software

MiddlewareMiddleware

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Why Motorola for RFIDWhy Motorola for RFID

bull Recognized as the performance leaderRecognized as the performance leader

bull Broadest product line of readersBroadest product line of readers

bull Fiscally sound here today and tomorrowFiscally sound here today and tomorrow

bull World Class systems support capabilitiesWorld Class systems support capabilities

bull Largest network of integrators and partnersLargest network of integrators and partners

bull Lowest Total Cost of OwnershipLowest Total Cost of Ownership

bull Ability to merge with existing data collection Ability to merge with existing data collection WLAN and mobile computing solutionsWLAN and mobile computing solutions

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

QuestionsQuestions

garybeachmotorolacom704-904-2106

Thank YouThank You

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID 101RFID 101

Appendix

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Electronic Product Code FormatElectronic Product Code Format

010000B4700026F000278IT0

HeaderIdentifies the type of EPC code (4 length options)

EPC ManagerIdentifies themanufacturer of the product (ie Clairol)

Object ClassIdentifies theproduct type(ie Herbal EssencesShampoo)

Serial NumberIdentifies exactlywhich specific item(ie Which exactbottle of Herbal Essences shampoo)

Electronic Product Code (EPC) ndash 96 bit format

EPC codes uniquely identify every item case and pallet that is ever tagged In addition the EPC code serves as a reference key for looking up additional information

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

The RFID Concept for the Supply ChainThe RFID Concept for the Supply Chain

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

How Passive RFID WorksHow Passive RFID Works

RFID Reader bull Generates the radio signal and broadcasts it via its connected antennas

configured in an RF field

A tag passes bull Through the RF field and receives the corresponding radio signal

Radio signal is bull Received by tagrsquos onboard antenna

The tagrsquos chip is bull Energized and releases its preprogrammed data

A portion of the radio signal is bull Modulated and reflected back to reader

Reader decodes the bull Reflected signal and passes data on to the data aggregation device and

subsequently onto the host system

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

What is in a Passive RFID TagWhat is in a Passive RFID Tag

Printed Antenna

Semiconductor Chip

Substrate Mylar Plastic etc

Attachment of Chip to Antenna

Tag shapedesign dependent on application

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

When To Use Bar CodesWhen To Use Bar Codes

bull When needing to read specific itemsbull Ex - Piece picking

bull When high volume reads are not required

bull When a clear line of sight can be assuredbull Ex ndash Conveyors

bull When material issues (water metal) prohibit RFID

bull When the item cost prohibits RFIDConsider the grocery check out line

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

When To Use RFIDWhen To Use RFID

bull When needing to read multiple items bull When a clear line of site is not availablebull When human interaction would slow the

processbull When data security is required

bull Ex ndash Anti-counterfeit

bull When you may need to change or append the data

Key ndash Think of bar code applications where bar codes donrsquot work well

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Numerous Uses ndash Multiple IndustriesNumerous Uses ndash Multiple Industries

bull Retail Inventorybull Work In Processbull Fixed Asset Trackingbull Baggage Handlingbull Tool and Material Trackingbull Pharmaceutical Tracingbull Vehicle Movementsbull Secure Cargobull People Trackingbull Etc

RFID is past the pilot stage

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Key RFID MarketsKey RFID MarketsKey RFID MarketsKey RFID Markets

radicradic

RETAIL SUPPLY CHAIN

TRANSPORTATION amp LOGISTICS

MANUFACTURING GOVERNMENT

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Key RFID ApplicationsKey RFID ApplicationsKey RFID ApplicationsKey RFID Applications

radic

radic radic radic

SUPPLY CHAIN

TRANSPORT amp LOGISTICS GOVTMANU

Item Level Inventory Visibility

Supply Chain Management

BaggageCargo Handling

Yard Management

Asset Tracking

radicradicradic

radic

radic

APPLICATION

radicradic radicradic

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID TodayRFID Today

What Ifhellipbull hellip you could uniquely identify and track every package

bull hellip your assets could notify you

bull hellip your products were self monitoring

bull hellip the products and tools of your business could ldquospeakrdquo to each other

bull hellip you could collect Volumes of Accurate and Timely data

Without Human Intervention

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Constructing an RFID System

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

A ldquoTypicalrdquo RFID SystemA ldquoTypicalrdquo RFID System

Hard Tags

LabelProviders

Printers

Middleware

MobileReaders

Fixed Readers

LegacySoftware

ERPWMSCustom

ForkliftReaders

ApplicationSoftware

Asset TrackingShippingWIPFleet MgmtHealthcareEtc

Tags SoftwareReaders

Peel amp StickDisposableInexpensive

DurablePermanentMore expensive

Motorola Products

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

XR440 ndash Award Winning PerformanceXR440 ndash Award Winning Performancebull Latest in a Line of Proven Superior

Performance Fixed Readers

bull Highest levels of performance drive system and data reliability

bull Proven in independent tests

bull RFID Journal ODIN

bull Bi-Static Antennas for optimal performance

bull Embedded Operating System

bull Windows CE

bull Customizable intelligence at the edge

bull Intel X-Scale Processor

bull Intel IPX processor and up to 64MB of RAM

bull Proven in the Real World

bull Most widely deployed EPC reader

bull Over 15000 installed

RFID Journal Testing

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

AntennasAntennas

AN400 ndash General-Purpose Antenna

bull Good for long range and large area RFID tag reading

bull Optimized to perform in all environments

bull Bi-Static design for fastest read speeds

AN200 ndash Rugged Environments

bull Able to withstand extreme heat and cold as well as

moisture and vibration

AN480 ndash Small Field Antenna

bull Designed for small read areas

bull Mono-Static design to fit in tighter spaces

AN400

AN480

AN200

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID Goes MobileRFID Goes Mobile

Initial deployments focused on choke points

bull Ex dock doors points of entry

Products transition through choke points rapidly

bull Limited read opportunities with stationary readers

bull Thus read accuracy is reduced

ROI per choke point is low

bull Dependent on the product traffic through that point

bull DCs typically have only 20-30 of their dock doors active at any one time

Does not work when assets are stationary

bull On shelves

bull In store rooms

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

MC9090-G Hand Held ReaderMC9090-G Hand Held Reader

bull First Complete Handheld with RFID Bar Code and Wireless

bull Ruggedized design bull Withstands 6 ft drops

bull Supports EPC Gen 2bull Windows Mobile 50bull Full Color Touch Screen

Displaybull Industry Leading Ergonomicsbull Is rated Class 1 Div 2 for

hazardous environments

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

MC9090-G Read ZoneMC9090-G Read Zone

bull Read Zone Optimized for shelf readingbull 70 wide angle provides broad

coverage

bull Linear polarized antenna for maximum range

bull Read distances up to 15 feet

bull Balanced weight allows for easy operation

7070OO

7070OO

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RD5000 Mobile ReaderRD5000 Mobile Reader

Cable free design - No power data or antenna cables bull Integrated RFID antennabull 80211 abg Bluetooth communicationsbull Battery-power

Rugged small form-factorbull IP66 Sealedbull Supports Freezer Operationbull Rugged design survives 70G of shock

Performance bull Gen 2 Dense Reader Modebull X-scale with Win CE 50 for easy application

development

Cutting edge technologies to detect proximity to products and vehicle motion

Supports one additional external antenna

(Optional DC Power)

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RD5000 Read ZoneRD5000 Read Zone

Radiation pattern is approximately 160o wide and tall up to ~6rsquo away

Tag reads are possible even outside this zone

bullPower will be very low

A wide pattern is required to maximize case and pallet tag reads

bullDue to the close proximity between the pallets and the reader

Antenna gain 15 dB (linear per axis)

160o

6rsquo

A wide pattern maximizes case and pallet tag reads in spite of the close proximity between the pallets and the reader

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RD5000 ndash Not Just For ForkliftsRD5000 ndash Not Just For Forklifts

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Third Party SolutionsThird Party Solutions

Portals

Carts

Jamison Doors

Franwell

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID As Part of the Enterprise NetworkRFID As Part of the Enterprise Network

Next Generation Wireless (Wi-NG)

bull One intelligent switch managing multiple RF systems

bull Wifibull Passive RFIDbull Active RFIDbull Others

bull Puts intelligence in the switch allowing for ldquodumbrdquo low cost devices

bull Centralized device and system management

bull Common interfaces

Enterprise

MSP NMS amp Wireless Management System

RF Switch

Laptop Enterprise Mobile

Rugged Mobile

Mobile Devices Active RFID

24 GHz Active Tags

Passive RFID

Thin Fixed Reader

Handheld Reader

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Building A Total Solution

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

A ldquoTypicalrdquo RFID SystemA ldquoTypicalrdquo RFID System

Hard Tags

LabelProviders

Printers

Middleware

MobileReaders

Fixed Readers

LegacySoftware

ERPWMSCustom

ForkliftReaders

ApplicationSoftware

Asset TrackingShippingWIPFleet MgmtHealthcareEtc

Tags SoftwareReaders

Peel amp StickDisposableInexpensive

DurablePermanentMore expensive

Systems IntegrationSystems Integration

Installation ServicesInstallation Services

System DesignSystem Design

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Extended Eco-System of PartnersExtended Eco-System of Partners

PrintersPrinters

TagsTags

System Integration

System Integration

VARISV Application

Software

VARISV Application

Software

MiddlewareMiddleware

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Why Motorola for RFIDWhy Motorola for RFID

bull Recognized as the performance leaderRecognized as the performance leader

bull Broadest product line of readersBroadest product line of readers

bull Fiscally sound here today and tomorrowFiscally sound here today and tomorrow

bull World Class systems support capabilitiesWorld Class systems support capabilities

bull Largest network of integrators and partnersLargest network of integrators and partners

bull Lowest Total Cost of OwnershipLowest Total Cost of Ownership

bull Ability to merge with existing data collection Ability to merge with existing data collection WLAN and mobile computing solutionsWLAN and mobile computing solutions

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

QuestionsQuestions

garybeachmotorolacom704-904-2106

Thank YouThank You

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID 101RFID 101

Appendix

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Electronic Product Code FormatElectronic Product Code Format

010000B4700026F000278IT0

HeaderIdentifies the type of EPC code (4 length options)

EPC ManagerIdentifies themanufacturer of the product (ie Clairol)

Object ClassIdentifies theproduct type(ie Herbal EssencesShampoo)

Serial NumberIdentifies exactlywhich specific item(ie Which exactbottle of Herbal Essences shampoo)

Electronic Product Code (EPC) ndash 96 bit format

EPC codes uniquely identify every item case and pallet that is ever tagged In addition the EPC code serves as a reference key for looking up additional information

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

The RFID Concept for the Supply ChainThe RFID Concept for the Supply Chain

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

How Passive RFID WorksHow Passive RFID Works

RFID Reader bull Generates the radio signal and broadcasts it via its connected antennas

configured in an RF field

A tag passes bull Through the RF field and receives the corresponding radio signal

Radio signal is bull Received by tagrsquos onboard antenna

The tagrsquos chip is bull Energized and releases its preprogrammed data

A portion of the radio signal is bull Modulated and reflected back to reader

Reader decodes the bull Reflected signal and passes data on to the data aggregation device and

subsequently onto the host system

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

What is in a Passive RFID TagWhat is in a Passive RFID Tag

Printed Antenna

Semiconductor Chip

Substrate Mylar Plastic etc

Attachment of Chip to Antenna

Tag shapedesign dependent on application

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

When To Use RFIDWhen To Use RFID

bull When needing to read multiple items bull When a clear line of site is not availablebull When human interaction would slow the

processbull When data security is required

bull Ex ndash Anti-counterfeit

bull When you may need to change or append the data

Key ndash Think of bar code applications where bar codes donrsquot work well

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Numerous Uses ndash Multiple IndustriesNumerous Uses ndash Multiple Industries

bull Retail Inventorybull Work In Processbull Fixed Asset Trackingbull Baggage Handlingbull Tool and Material Trackingbull Pharmaceutical Tracingbull Vehicle Movementsbull Secure Cargobull People Trackingbull Etc

RFID is past the pilot stage

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Key RFID MarketsKey RFID MarketsKey RFID MarketsKey RFID Markets

radicradic

RETAIL SUPPLY CHAIN

TRANSPORTATION amp LOGISTICS

MANUFACTURING GOVERNMENT

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Key RFID ApplicationsKey RFID ApplicationsKey RFID ApplicationsKey RFID Applications

radic

radic radic radic

SUPPLY CHAIN

TRANSPORT amp LOGISTICS GOVTMANU

Item Level Inventory Visibility

Supply Chain Management

BaggageCargo Handling

Yard Management

Asset Tracking

radicradicradic

radic

radic

APPLICATION

radicradic radicradic

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID TodayRFID Today

What Ifhellipbull hellip you could uniquely identify and track every package

bull hellip your assets could notify you

bull hellip your products were self monitoring

bull hellip the products and tools of your business could ldquospeakrdquo to each other

bull hellip you could collect Volumes of Accurate and Timely data

Without Human Intervention

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Constructing an RFID System

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

A ldquoTypicalrdquo RFID SystemA ldquoTypicalrdquo RFID System

Hard Tags

LabelProviders

Printers

Middleware

MobileReaders

Fixed Readers

LegacySoftware

ERPWMSCustom

ForkliftReaders

ApplicationSoftware

Asset TrackingShippingWIPFleet MgmtHealthcareEtc

Tags SoftwareReaders

Peel amp StickDisposableInexpensive

DurablePermanentMore expensive

Motorola Products

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

XR440 ndash Award Winning PerformanceXR440 ndash Award Winning Performancebull Latest in a Line of Proven Superior

Performance Fixed Readers

bull Highest levels of performance drive system and data reliability

bull Proven in independent tests

bull RFID Journal ODIN

bull Bi-Static Antennas for optimal performance

bull Embedded Operating System

bull Windows CE

bull Customizable intelligence at the edge

bull Intel X-Scale Processor

bull Intel IPX processor and up to 64MB of RAM

bull Proven in the Real World

bull Most widely deployed EPC reader

bull Over 15000 installed

RFID Journal Testing

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

AntennasAntennas

AN400 ndash General-Purpose Antenna

bull Good for long range and large area RFID tag reading

bull Optimized to perform in all environments

bull Bi-Static design for fastest read speeds

AN200 ndash Rugged Environments

bull Able to withstand extreme heat and cold as well as

moisture and vibration

AN480 ndash Small Field Antenna

bull Designed for small read areas

bull Mono-Static design to fit in tighter spaces

AN400

AN480

AN200

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID Goes MobileRFID Goes Mobile

Initial deployments focused on choke points

bull Ex dock doors points of entry

Products transition through choke points rapidly

bull Limited read opportunities with stationary readers

bull Thus read accuracy is reduced

ROI per choke point is low

bull Dependent on the product traffic through that point

bull DCs typically have only 20-30 of their dock doors active at any one time

Does not work when assets are stationary

bull On shelves

bull In store rooms

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

MC9090-G Hand Held ReaderMC9090-G Hand Held Reader

bull First Complete Handheld with RFID Bar Code and Wireless

bull Ruggedized design bull Withstands 6 ft drops

bull Supports EPC Gen 2bull Windows Mobile 50bull Full Color Touch Screen

Displaybull Industry Leading Ergonomicsbull Is rated Class 1 Div 2 for

hazardous environments

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

MC9090-G Read ZoneMC9090-G Read Zone

bull Read Zone Optimized for shelf readingbull 70 wide angle provides broad

coverage

bull Linear polarized antenna for maximum range

bull Read distances up to 15 feet

bull Balanced weight allows for easy operation

7070OO

7070OO

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RD5000 Mobile ReaderRD5000 Mobile Reader

Cable free design - No power data or antenna cables bull Integrated RFID antennabull 80211 abg Bluetooth communicationsbull Battery-power

Rugged small form-factorbull IP66 Sealedbull Supports Freezer Operationbull Rugged design survives 70G of shock

Performance bull Gen 2 Dense Reader Modebull X-scale with Win CE 50 for easy application

development

Cutting edge technologies to detect proximity to products and vehicle motion

Supports one additional external antenna

(Optional DC Power)

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RD5000 Read ZoneRD5000 Read Zone

Radiation pattern is approximately 160o wide and tall up to ~6rsquo away

Tag reads are possible even outside this zone

bullPower will be very low

A wide pattern is required to maximize case and pallet tag reads

bullDue to the close proximity between the pallets and the reader

Antenna gain 15 dB (linear per axis)

160o

6rsquo

A wide pattern maximizes case and pallet tag reads in spite of the close proximity between the pallets and the reader

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RD5000 ndash Not Just For ForkliftsRD5000 ndash Not Just For Forklifts

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Third Party SolutionsThird Party Solutions

Portals

Carts

Jamison Doors

Franwell

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID As Part of the Enterprise NetworkRFID As Part of the Enterprise Network

Next Generation Wireless (Wi-NG)

bull One intelligent switch managing multiple RF systems

bull Wifibull Passive RFIDbull Active RFIDbull Others

bull Puts intelligence in the switch allowing for ldquodumbrdquo low cost devices

bull Centralized device and system management

bull Common interfaces

Enterprise

MSP NMS amp Wireless Management System

RF Switch

Laptop Enterprise Mobile

Rugged Mobile

Mobile Devices Active RFID

24 GHz Active Tags

Passive RFID

Thin Fixed Reader

Handheld Reader

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Building A Total Solution

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

A ldquoTypicalrdquo RFID SystemA ldquoTypicalrdquo RFID System

Hard Tags

LabelProviders

Printers

Middleware

MobileReaders

Fixed Readers

LegacySoftware

ERPWMSCustom

ForkliftReaders

ApplicationSoftware

Asset TrackingShippingWIPFleet MgmtHealthcareEtc

Tags SoftwareReaders

Peel amp StickDisposableInexpensive

DurablePermanentMore expensive

Systems IntegrationSystems Integration

Installation ServicesInstallation Services

System DesignSystem Design

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Extended Eco-System of PartnersExtended Eco-System of Partners

PrintersPrinters

TagsTags

System Integration

System Integration

VARISV Application

Software

VARISV Application

Software

MiddlewareMiddleware

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Why Motorola for RFIDWhy Motorola for RFID

bull Recognized as the performance leaderRecognized as the performance leader

bull Broadest product line of readersBroadest product line of readers

bull Fiscally sound here today and tomorrowFiscally sound here today and tomorrow

bull World Class systems support capabilitiesWorld Class systems support capabilities

bull Largest network of integrators and partnersLargest network of integrators and partners

bull Lowest Total Cost of OwnershipLowest Total Cost of Ownership

bull Ability to merge with existing data collection Ability to merge with existing data collection WLAN and mobile computing solutionsWLAN and mobile computing solutions

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

QuestionsQuestions

garybeachmotorolacom704-904-2106

Thank YouThank You

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID 101RFID 101

Appendix

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Electronic Product Code FormatElectronic Product Code Format

010000B4700026F000278IT0

HeaderIdentifies the type of EPC code (4 length options)

EPC ManagerIdentifies themanufacturer of the product (ie Clairol)

Object ClassIdentifies theproduct type(ie Herbal EssencesShampoo)

Serial NumberIdentifies exactlywhich specific item(ie Which exactbottle of Herbal Essences shampoo)

Electronic Product Code (EPC) ndash 96 bit format

EPC codes uniquely identify every item case and pallet that is ever tagged In addition the EPC code serves as a reference key for looking up additional information

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

The RFID Concept for the Supply ChainThe RFID Concept for the Supply Chain

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

How Passive RFID WorksHow Passive RFID Works

RFID Reader bull Generates the radio signal and broadcasts it via its connected antennas

configured in an RF field

A tag passes bull Through the RF field and receives the corresponding radio signal

Radio signal is bull Received by tagrsquos onboard antenna

The tagrsquos chip is bull Energized and releases its preprogrammed data

A portion of the radio signal is bull Modulated and reflected back to reader

Reader decodes the bull Reflected signal and passes data on to the data aggregation device and

subsequently onto the host system

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

What is in a Passive RFID TagWhat is in a Passive RFID Tag

Printed Antenna

Semiconductor Chip

Substrate Mylar Plastic etc

Attachment of Chip to Antenna

Tag shapedesign dependent on application

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Numerous Uses ndash Multiple IndustriesNumerous Uses ndash Multiple Industries

bull Retail Inventorybull Work In Processbull Fixed Asset Trackingbull Baggage Handlingbull Tool and Material Trackingbull Pharmaceutical Tracingbull Vehicle Movementsbull Secure Cargobull People Trackingbull Etc

RFID is past the pilot stage

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Key RFID MarketsKey RFID MarketsKey RFID MarketsKey RFID Markets

radicradic

RETAIL SUPPLY CHAIN

TRANSPORTATION amp LOGISTICS

MANUFACTURING GOVERNMENT

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Key RFID ApplicationsKey RFID ApplicationsKey RFID ApplicationsKey RFID Applications

radic

radic radic radic

SUPPLY CHAIN

TRANSPORT amp LOGISTICS GOVTMANU

Item Level Inventory Visibility

Supply Chain Management

BaggageCargo Handling

Yard Management

Asset Tracking

radicradicradic

radic

radic

APPLICATION

radicradic radicradic

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID TodayRFID Today

What Ifhellipbull hellip you could uniquely identify and track every package

bull hellip your assets could notify you

bull hellip your products were self monitoring

bull hellip the products and tools of your business could ldquospeakrdquo to each other

bull hellip you could collect Volumes of Accurate and Timely data

Without Human Intervention

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Constructing an RFID System

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

A ldquoTypicalrdquo RFID SystemA ldquoTypicalrdquo RFID System

Hard Tags

LabelProviders

Printers

Middleware

MobileReaders

Fixed Readers

LegacySoftware

ERPWMSCustom

ForkliftReaders

ApplicationSoftware

Asset TrackingShippingWIPFleet MgmtHealthcareEtc

Tags SoftwareReaders

Peel amp StickDisposableInexpensive

DurablePermanentMore expensive

Motorola Products

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

XR440 ndash Award Winning PerformanceXR440 ndash Award Winning Performancebull Latest in a Line of Proven Superior

Performance Fixed Readers

bull Highest levels of performance drive system and data reliability

bull Proven in independent tests

bull RFID Journal ODIN

bull Bi-Static Antennas for optimal performance

bull Embedded Operating System

bull Windows CE

bull Customizable intelligence at the edge

bull Intel X-Scale Processor

bull Intel IPX processor and up to 64MB of RAM

bull Proven in the Real World

bull Most widely deployed EPC reader

bull Over 15000 installed

RFID Journal Testing

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

AntennasAntennas

AN400 ndash General-Purpose Antenna

bull Good for long range and large area RFID tag reading

bull Optimized to perform in all environments

bull Bi-Static design for fastest read speeds

AN200 ndash Rugged Environments

bull Able to withstand extreme heat and cold as well as

moisture and vibration

AN480 ndash Small Field Antenna

bull Designed for small read areas

bull Mono-Static design to fit in tighter spaces

AN400

AN480

AN200

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID Goes MobileRFID Goes Mobile

Initial deployments focused on choke points

bull Ex dock doors points of entry

Products transition through choke points rapidly

bull Limited read opportunities with stationary readers

bull Thus read accuracy is reduced

ROI per choke point is low

bull Dependent on the product traffic through that point

bull DCs typically have only 20-30 of their dock doors active at any one time

Does not work when assets are stationary

bull On shelves

bull In store rooms

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

MC9090-G Hand Held ReaderMC9090-G Hand Held Reader

bull First Complete Handheld with RFID Bar Code and Wireless

bull Ruggedized design bull Withstands 6 ft drops

bull Supports EPC Gen 2bull Windows Mobile 50bull Full Color Touch Screen

Displaybull Industry Leading Ergonomicsbull Is rated Class 1 Div 2 for

hazardous environments

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

MC9090-G Read ZoneMC9090-G Read Zone

bull Read Zone Optimized for shelf readingbull 70 wide angle provides broad

coverage

bull Linear polarized antenna for maximum range

bull Read distances up to 15 feet

bull Balanced weight allows for easy operation

7070OO

7070OO

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RD5000 Mobile ReaderRD5000 Mobile Reader

Cable free design - No power data or antenna cables bull Integrated RFID antennabull 80211 abg Bluetooth communicationsbull Battery-power

Rugged small form-factorbull IP66 Sealedbull Supports Freezer Operationbull Rugged design survives 70G of shock

Performance bull Gen 2 Dense Reader Modebull X-scale with Win CE 50 for easy application

development

Cutting edge technologies to detect proximity to products and vehicle motion

Supports one additional external antenna

(Optional DC Power)

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RD5000 Read ZoneRD5000 Read Zone

Radiation pattern is approximately 160o wide and tall up to ~6rsquo away

Tag reads are possible even outside this zone

bullPower will be very low

A wide pattern is required to maximize case and pallet tag reads

bullDue to the close proximity between the pallets and the reader

Antenna gain 15 dB (linear per axis)

160o

6rsquo

A wide pattern maximizes case and pallet tag reads in spite of the close proximity between the pallets and the reader

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RD5000 ndash Not Just For ForkliftsRD5000 ndash Not Just For Forklifts

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Third Party SolutionsThird Party Solutions

Portals

Carts

Jamison Doors

Franwell

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID As Part of the Enterprise NetworkRFID As Part of the Enterprise Network

Next Generation Wireless (Wi-NG)

bull One intelligent switch managing multiple RF systems

bull Wifibull Passive RFIDbull Active RFIDbull Others

bull Puts intelligence in the switch allowing for ldquodumbrdquo low cost devices

bull Centralized device and system management

bull Common interfaces

Enterprise

MSP NMS amp Wireless Management System

RF Switch

Laptop Enterprise Mobile

Rugged Mobile

Mobile Devices Active RFID

24 GHz Active Tags

Passive RFID

Thin Fixed Reader

Handheld Reader

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Building A Total Solution

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

A ldquoTypicalrdquo RFID SystemA ldquoTypicalrdquo RFID System

Hard Tags

LabelProviders

Printers

Middleware

MobileReaders

Fixed Readers

LegacySoftware

ERPWMSCustom

ForkliftReaders

ApplicationSoftware

Asset TrackingShippingWIPFleet MgmtHealthcareEtc

Tags SoftwareReaders

Peel amp StickDisposableInexpensive

DurablePermanentMore expensive

Systems IntegrationSystems Integration

Installation ServicesInstallation Services

System DesignSystem Design

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Extended Eco-System of PartnersExtended Eco-System of Partners

PrintersPrinters

TagsTags

System Integration

System Integration

VARISV Application

Software

VARISV Application

Software

MiddlewareMiddleware

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Why Motorola for RFIDWhy Motorola for RFID

bull Recognized as the performance leaderRecognized as the performance leader

bull Broadest product line of readersBroadest product line of readers

bull Fiscally sound here today and tomorrowFiscally sound here today and tomorrow

bull World Class systems support capabilitiesWorld Class systems support capabilities

bull Largest network of integrators and partnersLargest network of integrators and partners

bull Lowest Total Cost of OwnershipLowest Total Cost of Ownership

bull Ability to merge with existing data collection Ability to merge with existing data collection WLAN and mobile computing solutionsWLAN and mobile computing solutions

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

QuestionsQuestions

garybeachmotorolacom704-904-2106

Thank YouThank You

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID 101RFID 101

Appendix

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Electronic Product Code FormatElectronic Product Code Format

010000B4700026F000278IT0

HeaderIdentifies the type of EPC code (4 length options)

EPC ManagerIdentifies themanufacturer of the product (ie Clairol)

Object ClassIdentifies theproduct type(ie Herbal EssencesShampoo)

Serial NumberIdentifies exactlywhich specific item(ie Which exactbottle of Herbal Essences shampoo)

Electronic Product Code (EPC) ndash 96 bit format

EPC codes uniquely identify every item case and pallet that is ever tagged In addition the EPC code serves as a reference key for looking up additional information

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

The RFID Concept for the Supply ChainThe RFID Concept for the Supply Chain

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

How Passive RFID WorksHow Passive RFID Works

RFID Reader bull Generates the radio signal and broadcasts it via its connected antennas

configured in an RF field

A tag passes bull Through the RF field and receives the corresponding radio signal

Radio signal is bull Received by tagrsquos onboard antenna

The tagrsquos chip is bull Energized and releases its preprogrammed data

A portion of the radio signal is bull Modulated and reflected back to reader

Reader decodes the bull Reflected signal and passes data on to the data aggregation device and

subsequently onto the host system

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

What is in a Passive RFID TagWhat is in a Passive RFID Tag

Printed Antenna

Semiconductor Chip

Substrate Mylar Plastic etc

Attachment of Chip to Antenna

Tag shapedesign dependent on application

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Key RFID MarketsKey RFID MarketsKey RFID MarketsKey RFID Markets

radicradic

RETAIL SUPPLY CHAIN

TRANSPORTATION amp LOGISTICS

MANUFACTURING GOVERNMENT

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Key RFID ApplicationsKey RFID ApplicationsKey RFID ApplicationsKey RFID Applications

radic

radic radic radic

SUPPLY CHAIN

TRANSPORT amp LOGISTICS GOVTMANU

Item Level Inventory Visibility

Supply Chain Management

BaggageCargo Handling

Yard Management

Asset Tracking

radicradicradic

radic

radic

APPLICATION

radicradic radicradic

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID TodayRFID Today

What Ifhellipbull hellip you could uniquely identify and track every package

bull hellip your assets could notify you

bull hellip your products were self monitoring

bull hellip the products and tools of your business could ldquospeakrdquo to each other

bull hellip you could collect Volumes of Accurate and Timely data

Without Human Intervention

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Constructing an RFID System

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

A ldquoTypicalrdquo RFID SystemA ldquoTypicalrdquo RFID System

Hard Tags

LabelProviders

Printers

Middleware

MobileReaders

Fixed Readers

LegacySoftware

ERPWMSCustom

ForkliftReaders

ApplicationSoftware

Asset TrackingShippingWIPFleet MgmtHealthcareEtc

Tags SoftwareReaders

Peel amp StickDisposableInexpensive

DurablePermanentMore expensive

Motorola Products

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

XR440 ndash Award Winning PerformanceXR440 ndash Award Winning Performancebull Latest in a Line of Proven Superior

Performance Fixed Readers

bull Highest levels of performance drive system and data reliability

bull Proven in independent tests

bull RFID Journal ODIN

bull Bi-Static Antennas for optimal performance

bull Embedded Operating System

bull Windows CE

bull Customizable intelligence at the edge

bull Intel X-Scale Processor

bull Intel IPX processor and up to 64MB of RAM

bull Proven in the Real World

bull Most widely deployed EPC reader

bull Over 15000 installed

RFID Journal Testing

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

AntennasAntennas

AN400 ndash General-Purpose Antenna

bull Good for long range and large area RFID tag reading

bull Optimized to perform in all environments

bull Bi-Static design for fastest read speeds

AN200 ndash Rugged Environments

bull Able to withstand extreme heat and cold as well as

moisture and vibration

AN480 ndash Small Field Antenna

bull Designed for small read areas

bull Mono-Static design to fit in tighter spaces

AN400

AN480

AN200

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID Goes MobileRFID Goes Mobile

Initial deployments focused on choke points

bull Ex dock doors points of entry

Products transition through choke points rapidly

bull Limited read opportunities with stationary readers

bull Thus read accuracy is reduced

ROI per choke point is low

bull Dependent on the product traffic through that point

bull DCs typically have only 20-30 of their dock doors active at any one time

Does not work when assets are stationary

bull On shelves

bull In store rooms

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

MC9090-G Hand Held ReaderMC9090-G Hand Held Reader

bull First Complete Handheld with RFID Bar Code and Wireless

bull Ruggedized design bull Withstands 6 ft drops

bull Supports EPC Gen 2bull Windows Mobile 50bull Full Color Touch Screen

Displaybull Industry Leading Ergonomicsbull Is rated Class 1 Div 2 for

hazardous environments

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

MC9090-G Read ZoneMC9090-G Read Zone

bull Read Zone Optimized for shelf readingbull 70 wide angle provides broad

coverage

bull Linear polarized antenna for maximum range

bull Read distances up to 15 feet

bull Balanced weight allows for easy operation

7070OO

7070OO

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RD5000 Mobile ReaderRD5000 Mobile Reader

Cable free design - No power data or antenna cables bull Integrated RFID antennabull 80211 abg Bluetooth communicationsbull Battery-power

Rugged small form-factorbull IP66 Sealedbull Supports Freezer Operationbull Rugged design survives 70G of shock

Performance bull Gen 2 Dense Reader Modebull X-scale with Win CE 50 for easy application

development

Cutting edge technologies to detect proximity to products and vehicle motion

Supports one additional external antenna

(Optional DC Power)

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RD5000 Read ZoneRD5000 Read Zone

Radiation pattern is approximately 160o wide and tall up to ~6rsquo away

Tag reads are possible even outside this zone

bullPower will be very low

A wide pattern is required to maximize case and pallet tag reads

bullDue to the close proximity between the pallets and the reader

Antenna gain 15 dB (linear per axis)

160o

6rsquo

A wide pattern maximizes case and pallet tag reads in spite of the close proximity between the pallets and the reader

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RD5000 ndash Not Just For ForkliftsRD5000 ndash Not Just For Forklifts

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Third Party SolutionsThird Party Solutions

Portals

Carts

Jamison Doors

Franwell

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID As Part of the Enterprise NetworkRFID As Part of the Enterprise Network

Next Generation Wireless (Wi-NG)

bull One intelligent switch managing multiple RF systems

bull Wifibull Passive RFIDbull Active RFIDbull Others

bull Puts intelligence in the switch allowing for ldquodumbrdquo low cost devices

bull Centralized device and system management

bull Common interfaces

Enterprise

MSP NMS amp Wireless Management System

RF Switch

Laptop Enterprise Mobile

Rugged Mobile

Mobile Devices Active RFID

24 GHz Active Tags

Passive RFID

Thin Fixed Reader

Handheld Reader

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Building A Total Solution

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

A ldquoTypicalrdquo RFID SystemA ldquoTypicalrdquo RFID System

Hard Tags

LabelProviders

Printers

Middleware

MobileReaders

Fixed Readers

LegacySoftware

ERPWMSCustom

ForkliftReaders

ApplicationSoftware

Asset TrackingShippingWIPFleet MgmtHealthcareEtc

Tags SoftwareReaders

Peel amp StickDisposableInexpensive

DurablePermanentMore expensive

Systems IntegrationSystems Integration

Installation ServicesInstallation Services

System DesignSystem Design

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Extended Eco-System of PartnersExtended Eco-System of Partners

PrintersPrinters

TagsTags

System Integration

System Integration

VARISV Application

Software

VARISV Application

Software

MiddlewareMiddleware

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Why Motorola for RFIDWhy Motorola for RFID

bull Recognized as the performance leaderRecognized as the performance leader

bull Broadest product line of readersBroadest product line of readers

bull Fiscally sound here today and tomorrowFiscally sound here today and tomorrow

bull World Class systems support capabilitiesWorld Class systems support capabilities

bull Largest network of integrators and partnersLargest network of integrators and partners

bull Lowest Total Cost of OwnershipLowest Total Cost of Ownership

bull Ability to merge with existing data collection Ability to merge with existing data collection WLAN and mobile computing solutionsWLAN and mobile computing solutions

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

QuestionsQuestions

garybeachmotorolacom704-904-2106

Thank YouThank You

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID 101RFID 101

Appendix

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Electronic Product Code FormatElectronic Product Code Format

010000B4700026F000278IT0

HeaderIdentifies the type of EPC code (4 length options)

EPC ManagerIdentifies themanufacturer of the product (ie Clairol)

Object ClassIdentifies theproduct type(ie Herbal EssencesShampoo)

Serial NumberIdentifies exactlywhich specific item(ie Which exactbottle of Herbal Essences shampoo)

Electronic Product Code (EPC) ndash 96 bit format

EPC codes uniquely identify every item case and pallet that is ever tagged In addition the EPC code serves as a reference key for looking up additional information

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

The RFID Concept for the Supply ChainThe RFID Concept for the Supply Chain

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

How Passive RFID WorksHow Passive RFID Works

RFID Reader bull Generates the radio signal and broadcasts it via its connected antennas

configured in an RF field

A tag passes bull Through the RF field and receives the corresponding radio signal

Radio signal is bull Received by tagrsquos onboard antenna

The tagrsquos chip is bull Energized and releases its preprogrammed data

A portion of the radio signal is bull Modulated and reflected back to reader

Reader decodes the bull Reflected signal and passes data on to the data aggregation device and

subsequently onto the host system

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

What is in a Passive RFID TagWhat is in a Passive RFID Tag

Printed Antenna

Semiconductor Chip

Substrate Mylar Plastic etc

Attachment of Chip to Antenna

Tag shapedesign dependent on application

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Key RFID ApplicationsKey RFID ApplicationsKey RFID ApplicationsKey RFID Applications

radic

radic radic radic

SUPPLY CHAIN

TRANSPORT amp LOGISTICS GOVTMANU

Item Level Inventory Visibility

Supply Chain Management

BaggageCargo Handling

Yard Management

Asset Tracking

radicradicradic

radic

radic

APPLICATION

radicradic radicradic

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID TodayRFID Today

What Ifhellipbull hellip you could uniquely identify and track every package

bull hellip your assets could notify you

bull hellip your products were self monitoring

bull hellip the products and tools of your business could ldquospeakrdquo to each other

bull hellip you could collect Volumes of Accurate and Timely data

Without Human Intervention

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Constructing an RFID System

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

A ldquoTypicalrdquo RFID SystemA ldquoTypicalrdquo RFID System

Hard Tags

LabelProviders

Printers

Middleware

MobileReaders

Fixed Readers

LegacySoftware

ERPWMSCustom

ForkliftReaders

ApplicationSoftware

Asset TrackingShippingWIPFleet MgmtHealthcareEtc

Tags SoftwareReaders

Peel amp StickDisposableInexpensive

DurablePermanentMore expensive

Motorola Products

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

XR440 ndash Award Winning PerformanceXR440 ndash Award Winning Performancebull Latest in a Line of Proven Superior

Performance Fixed Readers

bull Highest levels of performance drive system and data reliability

bull Proven in independent tests

bull RFID Journal ODIN

bull Bi-Static Antennas for optimal performance

bull Embedded Operating System

bull Windows CE

bull Customizable intelligence at the edge

bull Intel X-Scale Processor

bull Intel IPX processor and up to 64MB of RAM

bull Proven in the Real World

bull Most widely deployed EPC reader

bull Over 15000 installed

RFID Journal Testing

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

AntennasAntennas

AN400 ndash General-Purpose Antenna

bull Good for long range and large area RFID tag reading

bull Optimized to perform in all environments

bull Bi-Static design for fastest read speeds

AN200 ndash Rugged Environments

bull Able to withstand extreme heat and cold as well as

moisture and vibration

AN480 ndash Small Field Antenna

bull Designed for small read areas

bull Mono-Static design to fit in tighter spaces

AN400

AN480

AN200

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID Goes MobileRFID Goes Mobile

Initial deployments focused on choke points

bull Ex dock doors points of entry

Products transition through choke points rapidly

bull Limited read opportunities with stationary readers

bull Thus read accuracy is reduced

ROI per choke point is low

bull Dependent on the product traffic through that point

bull DCs typically have only 20-30 of their dock doors active at any one time

Does not work when assets are stationary

bull On shelves

bull In store rooms

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

MC9090-G Hand Held ReaderMC9090-G Hand Held Reader

bull First Complete Handheld with RFID Bar Code and Wireless

bull Ruggedized design bull Withstands 6 ft drops

bull Supports EPC Gen 2bull Windows Mobile 50bull Full Color Touch Screen

Displaybull Industry Leading Ergonomicsbull Is rated Class 1 Div 2 for

hazardous environments

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

MC9090-G Read ZoneMC9090-G Read Zone

bull Read Zone Optimized for shelf readingbull 70 wide angle provides broad

coverage

bull Linear polarized antenna for maximum range

bull Read distances up to 15 feet

bull Balanced weight allows for easy operation

7070OO

7070OO

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RD5000 Mobile ReaderRD5000 Mobile Reader

Cable free design - No power data or antenna cables bull Integrated RFID antennabull 80211 abg Bluetooth communicationsbull Battery-power

Rugged small form-factorbull IP66 Sealedbull Supports Freezer Operationbull Rugged design survives 70G of shock

Performance bull Gen 2 Dense Reader Modebull X-scale with Win CE 50 for easy application

development

Cutting edge technologies to detect proximity to products and vehicle motion

Supports one additional external antenna

(Optional DC Power)

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RD5000 Read ZoneRD5000 Read Zone

Radiation pattern is approximately 160o wide and tall up to ~6rsquo away

Tag reads are possible even outside this zone

bullPower will be very low

A wide pattern is required to maximize case and pallet tag reads

bullDue to the close proximity between the pallets and the reader

Antenna gain 15 dB (linear per axis)

160o

6rsquo

A wide pattern maximizes case and pallet tag reads in spite of the close proximity between the pallets and the reader

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RD5000 ndash Not Just For ForkliftsRD5000 ndash Not Just For Forklifts

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Third Party SolutionsThird Party Solutions

Portals

Carts

Jamison Doors

Franwell

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID As Part of the Enterprise NetworkRFID As Part of the Enterprise Network

Next Generation Wireless (Wi-NG)

bull One intelligent switch managing multiple RF systems

bull Wifibull Passive RFIDbull Active RFIDbull Others

bull Puts intelligence in the switch allowing for ldquodumbrdquo low cost devices

bull Centralized device and system management

bull Common interfaces

Enterprise

MSP NMS amp Wireless Management System

RF Switch

Laptop Enterprise Mobile

Rugged Mobile

Mobile Devices Active RFID

24 GHz Active Tags

Passive RFID

Thin Fixed Reader

Handheld Reader

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Building A Total Solution

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

A ldquoTypicalrdquo RFID SystemA ldquoTypicalrdquo RFID System

Hard Tags

LabelProviders

Printers

Middleware

MobileReaders

Fixed Readers

LegacySoftware

ERPWMSCustom

ForkliftReaders

ApplicationSoftware

Asset TrackingShippingWIPFleet MgmtHealthcareEtc

Tags SoftwareReaders

Peel amp StickDisposableInexpensive

DurablePermanentMore expensive

Systems IntegrationSystems Integration

Installation ServicesInstallation Services

System DesignSystem Design

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Extended Eco-System of PartnersExtended Eco-System of Partners

PrintersPrinters

TagsTags

System Integration

System Integration

VARISV Application

Software

VARISV Application

Software

MiddlewareMiddleware

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Why Motorola for RFIDWhy Motorola for RFID

bull Recognized as the performance leaderRecognized as the performance leader

bull Broadest product line of readersBroadest product line of readers

bull Fiscally sound here today and tomorrowFiscally sound here today and tomorrow

bull World Class systems support capabilitiesWorld Class systems support capabilities

bull Largest network of integrators and partnersLargest network of integrators and partners

bull Lowest Total Cost of OwnershipLowest Total Cost of Ownership

bull Ability to merge with existing data collection Ability to merge with existing data collection WLAN and mobile computing solutionsWLAN and mobile computing solutions

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

QuestionsQuestions

garybeachmotorolacom704-904-2106

Thank YouThank You

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID 101RFID 101

Appendix

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Electronic Product Code FormatElectronic Product Code Format

010000B4700026F000278IT0

HeaderIdentifies the type of EPC code (4 length options)

EPC ManagerIdentifies themanufacturer of the product (ie Clairol)

Object ClassIdentifies theproduct type(ie Herbal EssencesShampoo)

Serial NumberIdentifies exactlywhich specific item(ie Which exactbottle of Herbal Essences shampoo)

Electronic Product Code (EPC) ndash 96 bit format

EPC codes uniquely identify every item case and pallet that is ever tagged In addition the EPC code serves as a reference key for looking up additional information

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

The RFID Concept for the Supply ChainThe RFID Concept for the Supply Chain

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

How Passive RFID WorksHow Passive RFID Works

RFID Reader bull Generates the radio signal and broadcasts it via its connected antennas

configured in an RF field

A tag passes bull Through the RF field and receives the corresponding radio signal

Radio signal is bull Received by tagrsquos onboard antenna

The tagrsquos chip is bull Energized and releases its preprogrammed data

A portion of the radio signal is bull Modulated and reflected back to reader

Reader decodes the bull Reflected signal and passes data on to the data aggregation device and

subsequently onto the host system

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

What is in a Passive RFID TagWhat is in a Passive RFID Tag

Printed Antenna

Semiconductor Chip

Substrate Mylar Plastic etc

Attachment of Chip to Antenna

Tag shapedesign dependent on application

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID TodayRFID Today

What Ifhellipbull hellip you could uniquely identify and track every package

bull hellip your assets could notify you

bull hellip your products were self monitoring

bull hellip the products and tools of your business could ldquospeakrdquo to each other

bull hellip you could collect Volumes of Accurate and Timely data

Without Human Intervention

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Constructing an RFID System

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

A ldquoTypicalrdquo RFID SystemA ldquoTypicalrdquo RFID System

Hard Tags

LabelProviders

Printers

Middleware

MobileReaders

Fixed Readers

LegacySoftware

ERPWMSCustom

ForkliftReaders

ApplicationSoftware

Asset TrackingShippingWIPFleet MgmtHealthcareEtc

Tags SoftwareReaders

Peel amp StickDisposableInexpensive

DurablePermanentMore expensive

Motorola Products

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

XR440 ndash Award Winning PerformanceXR440 ndash Award Winning Performancebull Latest in a Line of Proven Superior

Performance Fixed Readers

bull Highest levels of performance drive system and data reliability

bull Proven in independent tests

bull RFID Journal ODIN

bull Bi-Static Antennas for optimal performance

bull Embedded Operating System

bull Windows CE

bull Customizable intelligence at the edge

bull Intel X-Scale Processor

bull Intel IPX processor and up to 64MB of RAM

bull Proven in the Real World

bull Most widely deployed EPC reader

bull Over 15000 installed

RFID Journal Testing

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

AntennasAntennas

AN400 ndash General-Purpose Antenna

bull Good for long range and large area RFID tag reading

bull Optimized to perform in all environments

bull Bi-Static design for fastest read speeds

AN200 ndash Rugged Environments

bull Able to withstand extreme heat and cold as well as

moisture and vibration

AN480 ndash Small Field Antenna

bull Designed for small read areas

bull Mono-Static design to fit in tighter spaces

AN400

AN480

AN200

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID Goes MobileRFID Goes Mobile

Initial deployments focused on choke points

bull Ex dock doors points of entry

Products transition through choke points rapidly

bull Limited read opportunities with stationary readers

bull Thus read accuracy is reduced

ROI per choke point is low

bull Dependent on the product traffic through that point

bull DCs typically have only 20-30 of their dock doors active at any one time

Does not work when assets are stationary

bull On shelves

bull In store rooms

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

MC9090-G Hand Held ReaderMC9090-G Hand Held Reader

bull First Complete Handheld with RFID Bar Code and Wireless

bull Ruggedized design bull Withstands 6 ft drops

bull Supports EPC Gen 2bull Windows Mobile 50bull Full Color Touch Screen

Displaybull Industry Leading Ergonomicsbull Is rated Class 1 Div 2 for

hazardous environments

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

MC9090-G Read ZoneMC9090-G Read Zone

bull Read Zone Optimized for shelf readingbull 70 wide angle provides broad

coverage

bull Linear polarized antenna for maximum range

bull Read distances up to 15 feet

bull Balanced weight allows for easy operation

7070OO

7070OO

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RD5000 Mobile ReaderRD5000 Mobile Reader

Cable free design - No power data or antenna cables bull Integrated RFID antennabull 80211 abg Bluetooth communicationsbull Battery-power

Rugged small form-factorbull IP66 Sealedbull Supports Freezer Operationbull Rugged design survives 70G of shock

Performance bull Gen 2 Dense Reader Modebull X-scale with Win CE 50 for easy application

development

Cutting edge technologies to detect proximity to products and vehicle motion

Supports one additional external antenna

(Optional DC Power)

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RD5000 Read ZoneRD5000 Read Zone

Radiation pattern is approximately 160o wide and tall up to ~6rsquo away

Tag reads are possible even outside this zone

bullPower will be very low

A wide pattern is required to maximize case and pallet tag reads

bullDue to the close proximity between the pallets and the reader

Antenna gain 15 dB (linear per axis)

160o

6rsquo

A wide pattern maximizes case and pallet tag reads in spite of the close proximity between the pallets and the reader

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RD5000 ndash Not Just For ForkliftsRD5000 ndash Not Just For Forklifts

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Third Party SolutionsThird Party Solutions

Portals

Carts

Jamison Doors

Franwell

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID As Part of the Enterprise NetworkRFID As Part of the Enterprise Network

Next Generation Wireless (Wi-NG)

bull One intelligent switch managing multiple RF systems

bull Wifibull Passive RFIDbull Active RFIDbull Others

bull Puts intelligence in the switch allowing for ldquodumbrdquo low cost devices

bull Centralized device and system management

bull Common interfaces

Enterprise

MSP NMS amp Wireless Management System

RF Switch

Laptop Enterprise Mobile

Rugged Mobile

Mobile Devices Active RFID

24 GHz Active Tags

Passive RFID

Thin Fixed Reader

Handheld Reader

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Building A Total Solution

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

A ldquoTypicalrdquo RFID SystemA ldquoTypicalrdquo RFID System

Hard Tags

LabelProviders

Printers

Middleware

MobileReaders

Fixed Readers

LegacySoftware

ERPWMSCustom

ForkliftReaders

ApplicationSoftware

Asset TrackingShippingWIPFleet MgmtHealthcareEtc

Tags SoftwareReaders

Peel amp StickDisposableInexpensive

DurablePermanentMore expensive

Systems IntegrationSystems Integration

Installation ServicesInstallation Services

System DesignSystem Design

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Extended Eco-System of PartnersExtended Eco-System of Partners

PrintersPrinters

TagsTags

System Integration

System Integration

VARISV Application

Software

VARISV Application

Software

MiddlewareMiddleware

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Why Motorola for RFIDWhy Motorola for RFID

bull Recognized as the performance leaderRecognized as the performance leader

bull Broadest product line of readersBroadest product line of readers

bull Fiscally sound here today and tomorrowFiscally sound here today and tomorrow

bull World Class systems support capabilitiesWorld Class systems support capabilities

bull Largest network of integrators and partnersLargest network of integrators and partners

bull Lowest Total Cost of OwnershipLowest Total Cost of Ownership

bull Ability to merge with existing data collection Ability to merge with existing data collection WLAN and mobile computing solutionsWLAN and mobile computing solutions

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

QuestionsQuestions

garybeachmotorolacom704-904-2106

Thank YouThank You

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID 101RFID 101

Appendix

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Electronic Product Code FormatElectronic Product Code Format

010000B4700026F000278IT0

HeaderIdentifies the type of EPC code (4 length options)

EPC ManagerIdentifies themanufacturer of the product (ie Clairol)

Object ClassIdentifies theproduct type(ie Herbal EssencesShampoo)

Serial NumberIdentifies exactlywhich specific item(ie Which exactbottle of Herbal Essences shampoo)

Electronic Product Code (EPC) ndash 96 bit format

EPC codes uniquely identify every item case and pallet that is ever tagged In addition the EPC code serves as a reference key for looking up additional information

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

The RFID Concept for the Supply ChainThe RFID Concept for the Supply Chain

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

How Passive RFID WorksHow Passive RFID Works

RFID Reader bull Generates the radio signal and broadcasts it via its connected antennas

configured in an RF field

A tag passes bull Through the RF field and receives the corresponding radio signal

Radio signal is bull Received by tagrsquos onboard antenna

The tagrsquos chip is bull Energized and releases its preprogrammed data

A portion of the radio signal is bull Modulated and reflected back to reader

Reader decodes the bull Reflected signal and passes data on to the data aggregation device and

subsequently onto the host system

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

What is in a Passive RFID TagWhat is in a Passive RFID Tag

Printed Antenna

Semiconductor Chip

Substrate Mylar Plastic etc

Attachment of Chip to Antenna

Tag shapedesign dependent on application

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Constructing an RFID System

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

A ldquoTypicalrdquo RFID SystemA ldquoTypicalrdquo RFID System

Hard Tags

LabelProviders

Printers

Middleware

MobileReaders

Fixed Readers

LegacySoftware

ERPWMSCustom

ForkliftReaders

ApplicationSoftware

Asset TrackingShippingWIPFleet MgmtHealthcareEtc

Tags SoftwareReaders

Peel amp StickDisposableInexpensive

DurablePermanentMore expensive

Motorola Products

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

XR440 ndash Award Winning PerformanceXR440 ndash Award Winning Performancebull Latest in a Line of Proven Superior

Performance Fixed Readers

bull Highest levels of performance drive system and data reliability

bull Proven in independent tests

bull RFID Journal ODIN

bull Bi-Static Antennas for optimal performance

bull Embedded Operating System

bull Windows CE

bull Customizable intelligence at the edge

bull Intel X-Scale Processor

bull Intel IPX processor and up to 64MB of RAM

bull Proven in the Real World

bull Most widely deployed EPC reader

bull Over 15000 installed

RFID Journal Testing

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

AntennasAntennas

AN400 ndash General-Purpose Antenna

bull Good for long range and large area RFID tag reading

bull Optimized to perform in all environments

bull Bi-Static design for fastest read speeds

AN200 ndash Rugged Environments

bull Able to withstand extreme heat and cold as well as

moisture and vibration

AN480 ndash Small Field Antenna

bull Designed for small read areas

bull Mono-Static design to fit in tighter spaces

AN400

AN480

AN200

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID Goes MobileRFID Goes Mobile

Initial deployments focused on choke points

bull Ex dock doors points of entry

Products transition through choke points rapidly

bull Limited read opportunities with stationary readers

bull Thus read accuracy is reduced

ROI per choke point is low

bull Dependent on the product traffic through that point

bull DCs typically have only 20-30 of their dock doors active at any one time

Does not work when assets are stationary

bull On shelves

bull In store rooms

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

MC9090-G Hand Held ReaderMC9090-G Hand Held Reader

bull First Complete Handheld with RFID Bar Code and Wireless

bull Ruggedized design bull Withstands 6 ft drops

bull Supports EPC Gen 2bull Windows Mobile 50bull Full Color Touch Screen

Displaybull Industry Leading Ergonomicsbull Is rated Class 1 Div 2 for

hazardous environments

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

MC9090-G Read ZoneMC9090-G Read Zone

bull Read Zone Optimized for shelf readingbull 70 wide angle provides broad

coverage

bull Linear polarized antenna for maximum range

bull Read distances up to 15 feet

bull Balanced weight allows for easy operation

7070OO

7070OO

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RD5000 Mobile ReaderRD5000 Mobile Reader

Cable free design - No power data or antenna cables bull Integrated RFID antennabull 80211 abg Bluetooth communicationsbull Battery-power

Rugged small form-factorbull IP66 Sealedbull Supports Freezer Operationbull Rugged design survives 70G of shock

Performance bull Gen 2 Dense Reader Modebull X-scale with Win CE 50 for easy application

development

Cutting edge technologies to detect proximity to products and vehicle motion

Supports one additional external antenna

(Optional DC Power)

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RD5000 Read ZoneRD5000 Read Zone

Radiation pattern is approximately 160o wide and tall up to ~6rsquo away

Tag reads are possible even outside this zone

bullPower will be very low

A wide pattern is required to maximize case and pallet tag reads

bullDue to the close proximity between the pallets and the reader

Antenna gain 15 dB (linear per axis)

160o

6rsquo

A wide pattern maximizes case and pallet tag reads in spite of the close proximity between the pallets and the reader

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RD5000 ndash Not Just For ForkliftsRD5000 ndash Not Just For Forklifts

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Third Party SolutionsThird Party Solutions

Portals

Carts

Jamison Doors

Franwell

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID As Part of the Enterprise NetworkRFID As Part of the Enterprise Network

Next Generation Wireless (Wi-NG)

bull One intelligent switch managing multiple RF systems

bull Wifibull Passive RFIDbull Active RFIDbull Others

bull Puts intelligence in the switch allowing for ldquodumbrdquo low cost devices

bull Centralized device and system management

bull Common interfaces

Enterprise

MSP NMS amp Wireless Management System

RF Switch

Laptop Enterprise Mobile

Rugged Mobile

Mobile Devices Active RFID

24 GHz Active Tags

Passive RFID

Thin Fixed Reader

Handheld Reader

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Building A Total Solution

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

A ldquoTypicalrdquo RFID SystemA ldquoTypicalrdquo RFID System

Hard Tags

LabelProviders

Printers

Middleware

MobileReaders

Fixed Readers

LegacySoftware

ERPWMSCustom

ForkliftReaders

ApplicationSoftware

Asset TrackingShippingWIPFleet MgmtHealthcareEtc

Tags SoftwareReaders

Peel amp StickDisposableInexpensive

DurablePermanentMore expensive

Systems IntegrationSystems Integration

Installation ServicesInstallation Services

System DesignSystem Design

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Extended Eco-System of PartnersExtended Eco-System of Partners

PrintersPrinters

TagsTags

System Integration

System Integration

VARISV Application

Software

VARISV Application

Software

MiddlewareMiddleware

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Why Motorola for RFIDWhy Motorola for RFID

bull Recognized as the performance leaderRecognized as the performance leader

bull Broadest product line of readersBroadest product line of readers

bull Fiscally sound here today and tomorrowFiscally sound here today and tomorrow

bull World Class systems support capabilitiesWorld Class systems support capabilities

bull Largest network of integrators and partnersLargest network of integrators and partners

bull Lowest Total Cost of OwnershipLowest Total Cost of Ownership

bull Ability to merge with existing data collection Ability to merge with existing data collection WLAN and mobile computing solutionsWLAN and mobile computing solutions

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

QuestionsQuestions

garybeachmotorolacom704-904-2106

Thank YouThank You

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID 101RFID 101

Appendix

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Electronic Product Code FormatElectronic Product Code Format

010000B4700026F000278IT0

HeaderIdentifies the type of EPC code (4 length options)

EPC ManagerIdentifies themanufacturer of the product (ie Clairol)

Object ClassIdentifies theproduct type(ie Herbal EssencesShampoo)

Serial NumberIdentifies exactlywhich specific item(ie Which exactbottle of Herbal Essences shampoo)

Electronic Product Code (EPC) ndash 96 bit format

EPC codes uniquely identify every item case and pallet that is ever tagged In addition the EPC code serves as a reference key for looking up additional information

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

The RFID Concept for the Supply ChainThe RFID Concept for the Supply Chain

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

How Passive RFID WorksHow Passive RFID Works

RFID Reader bull Generates the radio signal and broadcasts it via its connected antennas

configured in an RF field

A tag passes bull Through the RF field and receives the corresponding radio signal

Radio signal is bull Received by tagrsquos onboard antenna

The tagrsquos chip is bull Energized and releases its preprogrammed data

A portion of the radio signal is bull Modulated and reflected back to reader

Reader decodes the bull Reflected signal and passes data on to the data aggregation device and

subsequently onto the host system

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

What is in a Passive RFID TagWhat is in a Passive RFID Tag

Printed Antenna

Semiconductor Chip

Substrate Mylar Plastic etc

Attachment of Chip to Antenna

Tag shapedesign dependent on application

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

A ldquoTypicalrdquo RFID SystemA ldquoTypicalrdquo RFID System

Hard Tags

LabelProviders

Printers

Middleware

MobileReaders

Fixed Readers

LegacySoftware

ERPWMSCustom

ForkliftReaders

ApplicationSoftware

Asset TrackingShippingWIPFleet MgmtHealthcareEtc

Tags SoftwareReaders

Peel amp StickDisposableInexpensive

DurablePermanentMore expensive

Motorola Products

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

XR440 ndash Award Winning PerformanceXR440 ndash Award Winning Performancebull Latest in a Line of Proven Superior

Performance Fixed Readers

bull Highest levels of performance drive system and data reliability

bull Proven in independent tests

bull RFID Journal ODIN

bull Bi-Static Antennas for optimal performance

bull Embedded Operating System

bull Windows CE

bull Customizable intelligence at the edge

bull Intel X-Scale Processor

bull Intel IPX processor and up to 64MB of RAM

bull Proven in the Real World

bull Most widely deployed EPC reader

bull Over 15000 installed

RFID Journal Testing

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

AntennasAntennas

AN400 ndash General-Purpose Antenna

bull Good for long range and large area RFID tag reading

bull Optimized to perform in all environments

bull Bi-Static design for fastest read speeds

AN200 ndash Rugged Environments

bull Able to withstand extreme heat and cold as well as

moisture and vibration

AN480 ndash Small Field Antenna

bull Designed for small read areas

bull Mono-Static design to fit in tighter spaces

AN400

AN480

AN200

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID Goes MobileRFID Goes Mobile

Initial deployments focused on choke points

bull Ex dock doors points of entry

Products transition through choke points rapidly

bull Limited read opportunities with stationary readers

bull Thus read accuracy is reduced

ROI per choke point is low

bull Dependent on the product traffic through that point

bull DCs typically have only 20-30 of their dock doors active at any one time

Does not work when assets are stationary

bull On shelves

bull In store rooms

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

MC9090-G Hand Held ReaderMC9090-G Hand Held Reader

bull First Complete Handheld with RFID Bar Code and Wireless

bull Ruggedized design bull Withstands 6 ft drops

bull Supports EPC Gen 2bull Windows Mobile 50bull Full Color Touch Screen

Displaybull Industry Leading Ergonomicsbull Is rated Class 1 Div 2 for

hazardous environments

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

MC9090-G Read ZoneMC9090-G Read Zone

bull Read Zone Optimized for shelf readingbull 70 wide angle provides broad

coverage

bull Linear polarized antenna for maximum range

bull Read distances up to 15 feet

bull Balanced weight allows for easy operation

7070OO

7070OO

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RD5000 Mobile ReaderRD5000 Mobile Reader

Cable free design - No power data or antenna cables bull Integrated RFID antennabull 80211 abg Bluetooth communicationsbull Battery-power

Rugged small form-factorbull IP66 Sealedbull Supports Freezer Operationbull Rugged design survives 70G of shock

Performance bull Gen 2 Dense Reader Modebull X-scale with Win CE 50 for easy application

development

Cutting edge technologies to detect proximity to products and vehicle motion

Supports one additional external antenna

(Optional DC Power)

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RD5000 Read ZoneRD5000 Read Zone

Radiation pattern is approximately 160o wide and tall up to ~6rsquo away

Tag reads are possible even outside this zone

bullPower will be very low

A wide pattern is required to maximize case and pallet tag reads

bullDue to the close proximity between the pallets and the reader

Antenna gain 15 dB (linear per axis)

160o

6rsquo

A wide pattern maximizes case and pallet tag reads in spite of the close proximity between the pallets and the reader

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RD5000 ndash Not Just For ForkliftsRD5000 ndash Not Just For Forklifts

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Third Party SolutionsThird Party Solutions

Portals

Carts

Jamison Doors

Franwell

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID As Part of the Enterprise NetworkRFID As Part of the Enterprise Network

Next Generation Wireless (Wi-NG)

bull One intelligent switch managing multiple RF systems

bull Wifibull Passive RFIDbull Active RFIDbull Others

bull Puts intelligence in the switch allowing for ldquodumbrdquo low cost devices

bull Centralized device and system management

bull Common interfaces

Enterprise

MSP NMS amp Wireless Management System

RF Switch

Laptop Enterprise Mobile

Rugged Mobile

Mobile Devices Active RFID

24 GHz Active Tags

Passive RFID

Thin Fixed Reader

Handheld Reader

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Building A Total Solution

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

A ldquoTypicalrdquo RFID SystemA ldquoTypicalrdquo RFID System

Hard Tags

LabelProviders

Printers

Middleware

MobileReaders

Fixed Readers

LegacySoftware

ERPWMSCustom

ForkliftReaders

ApplicationSoftware

Asset TrackingShippingWIPFleet MgmtHealthcareEtc

Tags SoftwareReaders

Peel amp StickDisposableInexpensive

DurablePermanentMore expensive

Systems IntegrationSystems Integration

Installation ServicesInstallation Services

System DesignSystem Design

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Extended Eco-System of PartnersExtended Eco-System of Partners

PrintersPrinters

TagsTags

System Integration

System Integration

VARISV Application

Software

VARISV Application

Software

MiddlewareMiddleware

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Why Motorola for RFIDWhy Motorola for RFID

bull Recognized as the performance leaderRecognized as the performance leader

bull Broadest product line of readersBroadest product line of readers

bull Fiscally sound here today and tomorrowFiscally sound here today and tomorrow

bull World Class systems support capabilitiesWorld Class systems support capabilities

bull Largest network of integrators and partnersLargest network of integrators and partners

bull Lowest Total Cost of OwnershipLowest Total Cost of Ownership

bull Ability to merge with existing data collection Ability to merge with existing data collection WLAN and mobile computing solutionsWLAN and mobile computing solutions

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

QuestionsQuestions

garybeachmotorolacom704-904-2106

Thank YouThank You

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID 101RFID 101

Appendix

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Electronic Product Code FormatElectronic Product Code Format

010000B4700026F000278IT0

HeaderIdentifies the type of EPC code (4 length options)

EPC ManagerIdentifies themanufacturer of the product (ie Clairol)

Object ClassIdentifies theproduct type(ie Herbal EssencesShampoo)

Serial NumberIdentifies exactlywhich specific item(ie Which exactbottle of Herbal Essences shampoo)

Electronic Product Code (EPC) ndash 96 bit format

EPC codes uniquely identify every item case and pallet that is ever tagged In addition the EPC code serves as a reference key for looking up additional information

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

The RFID Concept for the Supply ChainThe RFID Concept for the Supply Chain

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

How Passive RFID WorksHow Passive RFID Works

RFID Reader bull Generates the radio signal and broadcasts it via its connected antennas

configured in an RF field

A tag passes bull Through the RF field and receives the corresponding radio signal

Radio signal is bull Received by tagrsquos onboard antenna

The tagrsquos chip is bull Energized and releases its preprogrammed data

A portion of the radio signal is bull Modulated and reflected back to reader

Reader decodes the bull Reflected signal and passes data on to the data aggregation device and

subsequently onto the host system

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

What is in a Passive RFID TagWhat is in a Passive RFID Tag

Printed Antenna

Semiconductor Chip

Substrate Mylar Plastic etc

Attachment of Chip to Antenna

Tag shapedesign dependent on application

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

XR440 ndash Award Winning PerformanceXR440 ndash Award Winning Performancebull Latest in a Line of Proven Superior

Performance Fixed Readers

bull Highest levels of performance drive system and data reliability

bull Proven in independent tests

bull RFID Journal ODIN

bull Bi-Static Antennas for optimal performance

bull Embedded Operating System

bull Windows CE

bull Customizable intelligence at the edge

bull Intel X-Scale Processor

bull Intel IPX processor and up to 64MB of RAM

bull Proven in the Real World

bull Most widely deployed EPC reader

bull Over 15000 installed

RFID Journal Testing

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

AntennasAntennas

AN400 ndash General-Purpose Antenna

bull Good for long range and large area RFID tag reading

bull Optimized to perform in all environments

bull Bi-Static design for fastest read speeds

AN200 ndash Rugged Environments

bull Able to withstand extreme heat and cold as well as

moisture and vibration

AN480 ndash Small Field Antenna

bull Designed for small read areas

bull Mono-Static design to fit in tighter spaces

AN400

AN480

AN200

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID Goes MobileRFID Goes Mobile

Initial deployments focused on choke points

bull Ex dock doors points of entry

Products transition through choke points rapidly

bull Limited read opportunities with stationary readers

bull Thus read accuracy is reduced

ROI per choke point is low

bull Dependent on the product traffic through that point

bull DCs typically have only 20-30 of their dock doors active at any one time

Does not work when assets are stationary

bull On shelves

bull In store rooms

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

MC9090-G Hand Held ReaderMC9090-G Hand Held Reader

bull First Complete Handheld with RFID Bar Code and Wireless

bull Ruggedized design bull Withstands 6 ft drops

bull Supports EPC Gen 2bull Windows Mobile 50bull Full Color Touch Screen

Displaybull Industry Leading Ergonomicsbull Is rated Class 1 Div 2 for

hazardous environments

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

MC9090-G Read ZoneMC9090-G Read Zone

bull Read Zone Optimized for shelf readingbull 70 wide angle provides broad

coverage

bull Linear polarized antenna for maximum range

bull Read distances up to 15 feet

bull Balanced weight allows for easy operation

7070OO

7070OO

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RD5000 Mobile ReaderRD5000 Mobile Reader

Cable free design - No power data or antenna cables bull Integrated RFID antennabull 80211 abg Bluetooth communicationsbull Battery-power

Rugged small form-factorbull IP66 Sealedbull Supports Freezer Operationbull Rugged design survives 70G of shock

Performance bull Gen 2 Dense Reader Modebull X-scale with Win CE 50 for easy application

development

Cutting edge technologies to detect proximity to products and vehicle motion

Supports one additional external antenna

(Optional DC Power)

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RD5000 Read ZoneRD5000 Read Zone

Radiation pattern is approximately 160o wide and tall up to ~6rsquo away

Tag reads are possible even outside this zone

bullPower will be very low

A wide pattern is required to maximize case and pallet tag reads

bullDue to the close proximity between the pallets and the reader

Antenna gain 15 dB (linear per axis)

160o

6rsquo

A wide pattern maximizes case and pallet tag reads in spite of the close proximity between the pallets and the reader

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RD5000 ndash Not Just For ForkliftsRD5000 ndash Not Just For Forklifts

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Third Party SolutionsThird Party Solutions

Portals

Carts

Jamison Doors

Franwell

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID As Part of the Enterprise NetworkRFID As Part of the Enterprise Network

Next Generation Wireless (Wi-NG)

bull One intelligent switch managing multiple RF systems

bull Wifibull Passive RFIDbull Active RFIDbull Others

bull Puts intelligence in the switch allowing for ldquodumbrdquo low cost devices

bull Centralized device and system management

bull Common interfaces

Enterprise

MSP NMS amp Wireless Management System

RF Switch

Laptop Enterprise Mobile

Rugged Mobile

Mobile Devices Active RFID

24 GHz Active Tags

Passive RFID

Thin Fixed Reader

Handheld Reader

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Building A Total Solution

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

A ldquoTypicalrdquo RFID SystemA ldquoTypicalrdquo RFID System

Hard Tags

LabelProviders

Printers

Middleware

MobileReaders

Fixed Readers

LegacySoftware

ERPWMSCustom

ForkliftReaders

ApplicationSoftware

Asset TrackingShippingWIPFleet MgmtHealthcareEtc

Tags SoftwareReaders

Peel amp StickDisposableInexpensive

DurablePermanentMore expensive

Systems IntegrationSystems Integration

Installation ServicesInstallation Services

System DesignSystem Design

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Extended Eco-System of PartnersExtended Eco-System of Partners

PrintersPrinters

TagsTags

System Integration

System Integration

VARISV Application

Software

VARISV Application

Software

MiddlewareMiddleware

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Why Motorola for RFIDWhy Motorola for RFID

bull Recognized as the performance leaderRecognized as the performance leader

bull Broadest product line of readersBroadest product line of readers

bull Fiscally sound here today and tomorrowFiscally sound here today and tomorrow

bull World Class systems support capabilitiesWorld Class systems support capabilities

bull Largest network of integrators and partnersLargest network of integrators and partners

bull Lowest Total Cost of OwnershipLowest Total Cost of Ownership

bull Ability to merge with existing data collection Ability to merge with existing data collection WLAN and mobile computing solutionsWLAN and mobile computing solutions

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

QuestionsQuestions

garybeachmotorolacom704-904-2106

Thank YouThank You

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID 101RFID 101

Appendix

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Electronic Product Code FormatElectronic Product Code Format

010000B4700026F000278IT0

HeaderIdentifies the type of EPC code (4 length options)

EPC ManagerIdentifies themanufacturer of the product (ie Clairol)

Object ClassIdentifies theproduct type(ie Herbal EssencesShampoo)

Serial NumberIdentifies exactlywhich specific item(ie Which exactbottle of Herbal Essences shampoo)

Electronic Product Code (EPC) ndash 96 bit format

EPC codes uniquely identify every item case and pallet that is ever tagged In addition the EPC code serves as a reference key for looking up additional information

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

The RFID Concept for the Supply ChainThe RFID Concept for the Supply Chain

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

How Passive RFID WorksHow Passive RFID Works

RFID Reader bull Generates the radio signal and broadcasts it via its connected antennas

configured in an RF field

A tag passes bull Through the RF field and receives the corresponding radio signal

Radio signal is bull Received by tagrsquos onboard antenna

The tagrsquos chip is bull Energized and releases its preprogrammed data

A portion of the radio signal is bull Modulated and reflected back to reader

Reader decodes the bull Reflected signal and passes data on to the data aggregation device and

subsequently onto the host system

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

What is in a Passive RFID TagWhat is in a Passive RFID Tag

Printed Antenna

Semiconductor Chip

Substrate Mylar Plastic etc

Attachment of Chip to Antenna

Tag shapedesign dependent on application

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

AntennasAntennas

AN400 ndash General-Purpose Antenna

bull Good for long range and large area RFID tag reading

bull Optimized to perform in all environments

bull Bi-Static design for fastest read speeds

AN200 ndash Rugged Environments

bull Able to withstand extreme heat and cold as well as

moisture and vibration

AN480 ndash Small Field Antenna

bull Designed for small read areas

bull Mono-Static design to fit in tighter spaces

AN400

AN480

AN200

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID Goes MobileRFID Goes Mobile

Initial deployments focused on choke points

bull Ex dock doors points of entry

Products transition through choke points rapidly

bull Limited read opportunities with stationary readers

bull Thus read accuracy is reduced

ROI per choke point is low

bull Dependent on the product traffic through that point

bull DCs typically have only 20-30 of their dock doors active at any one time

Does not work when assets are stationary

bull On shelves

bull In store rooms

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

MC9090-G Hand Held ReaderMC9090-G Hand Held Reader

bull First Complete Handheld with RFID Bar Code and Wireless

bull Ruggedized design bull Withstands 6 ft drops

bull Supports EPC Gen 2bull Windows Mobile 50bull Full Color Touch Screen

Displaybull Industry Leading Ergonomicsbull Is rated Class 1 Div 2 for

hazardous environments

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

MC9090-G Read ZoneMC9090-G Read Zone

bull Read Zone Optimized for shelf readingbull 70 wide angle provides broad

coverage

bull Linear polarized antenna for maximum range

bull Read distances up to 15 feet

bull Balanced weight allows for easy operation

7070OO

7070OO

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RD5000 Mobile ReaderRD5000 Mobile Reader

Cable free design - No power data or antenna cables bull Integrated RFID antennabull 80211 abg Bluetooth communicationsbull Battery-power

Rugged small form-factorbull IP66 Sealedbull Supports Freezer Operationbull Rugged design survives 70G of shock

Performance bull Gen 2 Dense Reader Modebull X-scale with Win CE 50 for easy application

development

Cutting edge technologies to detect proximity to products and vehicle motion

Supports one additional external antenna

(Optional DC Power)

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RD5000 Read ZoneRD5000 Read Zone

Radiation pattern is approximately 160o wide and tall up to ~6rsquo away

Tag reads are possible even outside this zone

bullPower will be very low

A wide pattern is required to maximize case and pallet tag reads

bullDue to the close proximity between the pallets and the reader

Antenna gain 15 dB (linear per axis)

160o

6rsquo

A wide pattern maximizes case and pallet tag reads in spite of the close proximity between the pallets and the reader

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RD5000 ndash Not Just For ForkliftsRD5000 ndash Not Just For Forklifts

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Third Party SolutionsThird Party Solutions

Portals

Carts

Jamison Doors

Franwell

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID As Part of the Enterprise NetworkRFID As Part of the Enterprise Network

Next Generation Wireless (Wi-NG)

bull One intelligent switch managing multiple RF systems

bull Wifibull Passive RFIDbull Active RFIDbull Others

bull Puts intelligence in the switch allowing for ldquodumbrdquo low cost devices

bull Centralized device and system management

bull Common interfaces

Enterprise

MSP NMS amp Wireless Management System

RF Switch

Laptop Enterprise Mobile

Rugged Mobile

Mobile Devices Active RFID

24 GHz Active Tags

Passive RFID

Thin Fixed Reader

Handheld Reader

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Building A Total Solution

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

A ldquoTypicalrdquo RFID SystemA ldquoTypicalrdquo RFID System

Hard Tags

LabelProviders

Printers

Middleware

MobileReaders

Fixed Readers

LegacySoftware

ERPWMSCustom

ForkliftReaders

ApplicationSoftware

Asset TrackingShippingWIPFleet MgmtHealthcareEtc

Tags SoftwareReaders

Peel amp StickDisposableInexpensive

DurablePermanentMore expensive

Systems IntegrationSystems Integration

Installation ServicesInstallation Services

System DesignSystem Design

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Extended Eco-System of PartnersExtended Eco-System of Partners

PrintersPrinters

TagsTags

System Integration

System Integration

VARISV Application

Software

VARISV Application

Software

MiddlewareMiddleware

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Why Motorola for RFIDWhy Motorola for RFID

bull Recognized as the performance leaderRecognized as the performance leader

bull Broadest product line of readersBroadest product line of readers

bull Fiscally sound here today and tomorrowFiscally sound here today and tomorrow

bull World Class systems support capabilitiesWorld Class systems support capabilities

bull Largest network of integrators and partnersLargest network of integrators and partners

bull Lowest Total Cost of OwnershipLowest Total Cost of Ownership

bull Ability to merge with existing data collection Ability to merge with existing data collection WLAN and mobile computing solutionsWLAN and mobile computing solutions

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

QuestionsQuestions

garybeachmotorolacom704-904-2106

Thank YouThank You

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID 101RFID 101

Appendix

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Electronic Product Code FormatElectronic Product Code Format

010000B4700026F000278IT0

HeaderIdentifies the type of EPC code (4 length options)

EPC ManagerIdentifies themanufacturer of the product (ie Clairol)

Object ClassIdentifies theproduct type(ie Herbal EssencesShampoo)

Serial NumberIdentifies exactlywhich specific item(ie Which exactbottle of Herbal Essences shampoo)

Electronic Product Code (EPC) ndash 96 bit format

EPC codes uniquely identify every item case and pallet that is ever tagged In addition the EPC code serves as a reference key for looking up additional information

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

The RFID Concept for the Supply ChainThe RFID Concept for the Supply Chain

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

How Passive RFID WorksHow Passive RFID Works

RFID Reader bull Generates the radio signal and broadcasts it via its connected antennas

configured in an RF field

A tag passes bull Through the RF field and receives the corresponding radio signal

Radio signal is bull Received by tagrsquos onboard antenna

The tagrsquos chip is bull Energized and releases its preprogrammed data

A portion of the radio signal is bull Modulated and reflected back to reader

Reader decodes the bull Reflected signal and passes data on to the data aggregation device and

subsequently onto the host system

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

What is in a Passive RFID TagWhat is in a Passive RFID Tag

Printed Antenna

Semiconductor Chip

Substrate Mylar Plastic etc

Attachment of Chip to Antenna

Tag shapedesign dependent on application

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID Goes MobileRFID Goes Mobile

Initial deployments focused on choke points

bull Ex dock doors points of entry

Products transition through choke points rapidly

bull Limited read opportunities with stationary readers

bull Thus read accuracy is reduced

ROI per choke point is low

bull Dependent on the product traffic through that point

bull DCs typically have only 20-30 of their dock doors active at any one time

Does not work when assets are stationary

bull On shelves

bull In store rooms

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

MC9090-G Hand Held ReaderMC9090-G Hand Held Reader

bull First Complete Handheld with RFID Bar Code and Wireless

bull Ruggedized design bull Withstands 6 ft drops

bull Supports EPC Gen 2bull Windows Mobile 50bull Full Color Touch Screen

Displaybull Industry Leading Ergonomicsbull Is rated Class 1 Div 2 for

hazardous environments

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

MC9090-G Read ZoneMC9090-G Read Zone

bull Read Zone Optimized for shelf readingbull 70 wide angle provides broad

coverage

bull Linear polarized antenna for maximum range

bull Read distances up to 15 feet

bull Balanced weight allows for easy operation

7070OO

7070OO

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RD5000 Mobile ReaderRD5000 Mobile Reader

Cable free design - No power data or antenna cables bull Integrated RFID antennabull 80211 abg Bluetooth communicationsbull Battery-power

Rugged small form-factorbull IP66 Sealedbull Supports Freezer Operationbull Rugged design survives 70G of shock

Performance bull Gen 2 Dense Reader Modebull X-scale with Win CE 50 for easy application

development

Cutting edge technologies to detect proximity to products and vehicle motion

Supports one additional external antenna

(Optional DC Power)

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RD5000 Read ZoneRD5000 Read Zone

Radiation pattern is approximately 160o wide and tall up to ~6rsquo away

Tag reads are possible even outside this zone

bullPower will be very low

A wide pattern is required to maximize case and pallet tag reads

bullDue to the close proximity between the pallets and the reader

Antenna gain 15 dB (linear per axis)

160o

6rsquo

A wide pattern maximizes case and pallet tag reads in spite of the close proximity between the pallets and the reader

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RD5000 ndash Not Just For ForkliftsRD5000 ndash Not Just For Forklifts

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Third Party SolutionsThird Party Solutions

Portals

Carts

Jamison Doors

Franwell

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID As Part of the Enterprise NetworkRFID As Part of the Enterprise Network

Next Generation Wireless (Wi-NG)

bull One intelligent switch managing multiple RF systems

bull Wifibull Passive RFIDbull Active RFIDbull Others

bull Puts intelligence in the switch allowing for ldquodumbrdquo low cost devices

bull Centralized device and system management

bull Common interfaces

Enterprise

MSP NMS amp Wireless Management System

RF Switch

Laptop Enterprise Mobile

Rugged Mobile

Mobile Devices Active RFID

24 GHz Active Tags

Passive RFID

Thin Fixed Reader

Handheld Reader

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Building A Total Solution

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

A ldquoTypicalrdquo RFID SystemA ldquoTypicalrdquo RFID System

Hard Tags

LabelProviders

Printers

Middleware

MobileReaders

Fixed Readers

LegacySoftware

ERPWMSCustom

ForkliftReaders

ApplicationSoftware

Asset TrackingShippingWIPFleet MgmtHealthcareEtc

Tags SoftwareReaders

Peel amp StickDisposableInexpensive

DurablePermanentMore expensive

Systems IntegrationSystems Integration

Installation ServicesInstallation Services

System DesignSystem Design

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Extended Eco-System of PartnersExtended Eco-System of Partners

PrintersPrinters

TagsTags

System Integration

System Integration

VARISV Application

Software

VARISV Application

Software

MiddlewareMiddleware

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Why Motorola for RFIDWhy Motorola for RFID

bull Recognized as the performance leaderRecognized as the performance leader

bull Broadest product line of readersBroadest product line of readers

bull Fiscally sound here today and tomorrowFiscally sound here today and tomorrow

bull World Class systems support capabilitiesWorld Class systems support capabilities

bull Largest network of integrators and partnersLargest network of integrators and partners

bull Lowest Total Cost of OwnershipLowest Total Cost of Ownership

bull Ability to merge with existing data collection Ability to merge with existing data collection WLAN and mobile computing solutionsWLAN and mobile computing solutions

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

QuestionsQuestions

garybeachmotorolacom704-904-2106

Thank YouThank You

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID 101RFID 101

Appendix

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Electronic Product Code FormatElectronic Product Code Format

010000B4700026F000278IT0

HeaderIdentifies the type of EPC code (4 length options)

EPC ManagerIdentifies themanufacturer of the product (ie Clairol)

Object ClassIdentifies theproduct type(ie Herbal EssencesShampoo)

Serial NumberIdentifies exactlywhich specific item(ie Which exactbottle of Herbal Essences shampoo)

Electronic Product Code (EPC) ndash 96 bit format

EPC codes uniquely identify every item case and pallet that is ever tagged In addition the EPC code serves as a reference key for looking up additional information

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

The RFID Concept for the Supply ChainThe RFID Concept for the Supply Chain

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

How Passive RFID WorksHow Passive RFID Works

RFID Reader bull Generates the radio signal and broadcasts it via its connected antennas

configured in an RF field

A tag passes bull Through the RF field and receives the corresponding radio signal

Radio signal is bull Received by tagrsquos onboard antenna

The tagrsquos chip is bull Energized and releases its preprogrammed data

A portion of the radio signal is bull Modulated and reflected back to reader

Reader decodes the bull Reflected signal and passes data on to the data aggregation device and

subsequently onto the host system

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

What is in a Passive RFID TagWhat is in a Passive RFID Tag

Printed Antenna

Semiconductor Chip

Substrate Mylar Plastic etc

Attachment of Chip to Antenna

Tag shapedesign dependent on application

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

MC9090-G Hand Held ReaderMC9090-G Hand Held Reader

bull First Complete Handheld with RFID Bar Code and Wireless

bull Ruggedized design bull Withstands 6 ft drops

bull Supports EPC Gen 2bull Windows Mobile 50bull Full Color Touch Screen

Displaybull Industry Leading Ergonomicsbull Is rated Class 1 Div 2 for

hazardous environments

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

MC9090-G Read ZoneMC9090-G Read Zone

bull Read Zone Optimized for shelf readingbull 70 wide angle provides broad

coverage

bull Linear polarized antenna for maximum range

bull Read distances up to 15 feet

bull Balanced weight allows for easy operation

7070OO

7070OO

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RD5000 Mobile ReaderRD5000 Mobile Reader

Cable free design - No power data or antenna cables bull Integrated RFID antennabull 80211 abg Bluetooth communicationsbull Battery-power

Rugged small form-factorbull IP66 Sealedbull Supports Freezer Operationbull Rugged design survives 70G of shock

Performance bull Gen 2 Dense Reader Modebull X-scale with Win CE 50 for easy application

development

Cutting edge technologies to detect proximity to products and vehicle motion

Supports one additional external antenna

(Optional DC Power)

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RD5000 Read ZoneRD5000 Read Zone

Radiation pattern is approximately 160o wide and tall up to ~6rsquo away

Tag reads are possible even outside this zone

bullPower will be very low

A wide pattern is required to maximize case and pallet tag reads

bullDue to the close proximity between the pallets and the reader

Antenna gain 15 dB (linear per axis)

160o

6rsquo

A wide pattern maximizes case and pallet tag reads in spite of the close proximity between the pallets and the reader

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RD5000 ndash Not Just For ForkliftsRD5000 ndash Not Just For Forklifts

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Third Party SolutionsThird Party Solutions

Portals

Carts

Jamison Doors

Franwell

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID As Part of the Enterprise NetworkRFID As Part of the Enterprise Network

Next Generation Wireless (Wi-NG)

bull One intelligent switch managing multiple RF systems

bull Wifibull Passive RFIDbull Active RFIDbull Others

bull Puts intelligence in the switch allowing for ldquodumbrdquo low cost devices

bull Centralized device and system management

bull Common interfaces

Enterprise

MSP NMS amp Wireless Management System

RF Switch

Laptop Enterprise Mobile

Rugged Mobile

Mobile Devices Active RFID

24 GHz Active Tags

Passive RFID

Thin Fixed Reader

Handheld Reader

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Building A Total Solution

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

A ldquoTypicalrdquo RFID SystemA ldquoTypicalrdquo RFID System

Hard Tags

LabelProviders

Printers

Middleware

MobileReaders

Fixed Readers

LegacySoftware

ERPWMSCustom

ForkliftReaders

ApplicationSoftware

Asset TrackingShippingWIPFleet MgmtHealthcareEtc

Tags SoftwareReaders

Peel amp StickDisposableInexpensive

DurablePermanentMore expensive

Systems IntegrationSystems Integration

Installation ServicesInstallation Services

System DesignSystem Design

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Extended Eco-System of PartnersExtended Eco-System of Partners

PrintersPrinters

TagsTags

System Integration

System Integration

VARISV Application

Software

VARISV Application

Software

MiddlewareMiddleware

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Why Motorola for RFIDWhy Motorola for RFID

bull Recognized as the performance leaderRecognized as the performance leader

bull Broadest product line of readersBroadest product line of readers

bull Fiscally sound here today and tomorrowFiscally sound here today and tomorrow

bull World Class systems support capabilitiesWorld Class systems support capabilities

bull Largest network of integrators and partnersLargest network of integrators and partners

bull Lowest Total Cost of OwnershipLowest Total Cost of Ownership

bull Ability to merge with existing data collection Ability to merge with existing data collection WLAN and mobile computing solutionsWLAN and mobile computing solutions

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

QuestionsQuestions

garybeachmotorolacom704-904-2106

Thank YouThank You

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID 101RFID 101

Appendix

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Electronic Product Code FormatElectronic Product Code Format

010000B4700026F000278IT0

HeaderIdentifies the type of EPC code (4 length options)

EPC ManagerIdentifies themanufacturer of the product (ie Clairol)

Object ClassIdentifies theproduct type(ie Herbal EssencesShampoo)

Serial NumberIdentifies exactlywhich specific item(ie Which exactbottle of Herbal Essences shampoo)

Electronic Product Code (EPC) ndash 96 bit format

EPC codes uniquely identify every item case and pallet that is ever tagged In addition the EPC code serves as a reference key for looking up additional information

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

The RFID Concept for the Supply ChainThe RFID Concept for the Supply Chain

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

How Passive RFID WorksHow Passive RFID Works

RFID Reader bull Generates the radio signal and broadcasts it via its connected antennas

configured in an RF field

A tag passes bull Through the RF field and receives the corresponding radio signal

Radio signal is bull Received by tagrsquos onboard antenna

The tagrsquos chip is bull Energized and releases its preprogrammed data

A portion of the radio signal is bull Modulated and reflected back to reader

Reader decodes the bull Reflected signal and passes data on to the data aggregation device and

subsequently onto the host system

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

What is in a Passive RFID TagWhat is in a Passive RFID Tag

Printed Antenna

Semiconductor Chip

Substrate Mylar Plastic etc

Attachment of Chip to Antenna

Tag shapedesign dependent on application

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

MC9090-G Read ZoneMC9090-G Read Zone

bull Read Zone Optimized for shelf readingbull 70 wide angle provides broad

coverage

bull Linear polarized antenna for maximum range

bull Read distances up to 15 feet

bull Balanced weight allows for easy operation

7070OO

7070OO

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RD5000 Mobile ReaderRD5000 Mobile Reader

Cable free design - No power data or antenna cables bull Integrated RFID antennabull 80211 abg Bluetooth communicationsbull Battery-power

Rugged small form-factorbull IP66 Sealedbull Supports Freezer Operationbull Rugged design survives 70G of shock

Performance bull Gen 2 Dense Reader Modebull X-scale with Win CE 50 for easy application

development

Cutting edge technologies to detect proximity to products and vehicle motion

Supports one additional external antenna

(Optional DC Power)

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RD5000 Read ZoneRD5000 Read Zone

Radiation pattern is approximately 160o wide and tall up to ~6rsquo away

Tag reads are possible even outside this zone

bullPower will be very low

A wide pattern is required to maximize case and pallet tag reads

bullDue to the close proximity between the pallets and the reader

Antenna gain 15 dB (linear per axis)

160o

6rsquo

A wide pattern maximizes case and pallet tag reads in spite of the close proximity between the pallets and the reader

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RD5000 ndash Not Just For ForkliftsRD5000 ndash Not Just For Forklifts

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Third Party SolutionsThird Party Solutions

Portals

Carts

Jamison Doors

Franwell

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID As Part of the Enterprise NetworkRFID As Part of the Enterprise Network

Next Generation Wireless (Wi-NG)

bull One intelligent switch managing multiple RF systems

bull Wifibull Passive RFIDbull Active RFIDbull Others

bull Puts intelligence in the switch allowing for ldquodumbrdquo low cost devices

bull Centralized device and system management

bull Common interfaces

Enterprise

MSP NMS amp Wireless Management System

RF Switch

Laptop Enterprise Mobile

Rugged Mobile

Mobile Devices Active RFID

24 GHz Active Tags

Passive RFID

Thin Fixed Reader

Handheld Reader

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Building A Total Solution

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

A ldquoTypicalrdquo RFID SystemA ldquoTypicalrdquo RFID System

Hard Tags

LabelProviders

Printers

Middleware

MobileReaders

Fixed Readers

LegacySoftware

ERPWMSCustom

ForkliftReaders

ApplicationSoftware

Asset TrackingShippingWIPFleet MgmtHealthcareEtc

Tags SoftwareReaders

Peel amp StickDisposableInexpensive

DurablePermanentMore expensive

Systems IntegrationSystems Integration

Installation ServicesInstallation Services

System DesignSystem Design

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Extended Eco-System of PartnersExtended Eco-System of Partners

PrintersPrinters

TagsTags

System Integration

System Integration

VARISV Application

Software

VARISV Application

Software

MiddlewareMiddleware

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Why Motorola for RFIDWhy Motorola for RFID

bull Recognized as the performance leaderRecognized as the performance leader

bull Broadest product line of readersBroadest product line of readers

bull Fiscally sound here today and tomorrowFiscally sound here today and tomorrow

bull World Class systems support capabilitiesWorld Class systems support capabilities

bull Largest network of integrators and partnersLargest network of integrators and partners

bull Lowest Total Cost of OwnershipLowest Total Cost of Ownership

bull Ability to merge with existing data collection Ability to merge with existing data collection WLAN and mobile computing solutionsWLAN and mobile computing solutions

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

QuestionsQuestions

garybeachmotorolacom704-904-2106

Thank YouThank You

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID 101RFID 101

Appendix

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Electronic Product Code FormatElectronic Product Code Format

010000B4700026F000278IT0

HeaderIdentifies the type of EPC code (4 length options)

EPC ManagerIdentifies themanufacturer of the product (ie Clairol)

Object ClassIdentifies theproduct type(ie Herbal EssencesShampoo)

Serial NumberIdentifies exactlywhich specific item(ie Which exactbottle of Herbal Essences shampoo)

Electronic Product Code (EPC) ndash 96 bit format

EPC codes uniquely identify every item case and pallet that is ever tagged In addition the EPC code serves as a reference key for looking up additional information

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

The RFID Concept for the Supply ChainThe RFID Concept for the Supply Chain

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

How Passive RFID WorksHow Passive RFID Works

RFID Reader bull Generates the radio signal and broadcasts it via its connected antennas

configured in an RF field

A tag passes bull Through the RF field and receives the corresponding radio signal

Radio signal is bull Received by tagrsquos onboard antenna

The tagrsquos chip is bull Energized and releases its preprogrammed data

A portion of the radio signal is bull Modulated and reflected back to reader

Reader decodes the bull Reflected signal and passes data on to the data aggregation device and

subsequently onto the host system

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

What is in a Passive RFID TagWhat is in a Passive RFID Tag

Printed Antenna

Semiconductor Chip

Substrate Mylar Plastic etc

Attachment of Chip to Antenna

Tag shapedesign dependent on application

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RD5000 Mobile ReaderRD5000 Mobile Reader

Cable free design - No power data or antenna cables bull Integrated RFID antennabull 80211 abg Bluetooth communicationsbull Battery-power

Rugged small form-factorbull IP66 Sealedbull Supports Freezer Operationbull Rugged design survives 70G of shock

Performance bull Gen 2 Dense Reader Modebull X-scale with Win CE 50 for easy application

development

Cutting edge technologies to detect proximity to products and vehicle motion

Supports one additional external antenna

(Optional DC Power)

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RD5000 Read ZoneRD5000 Read Zone

Radiation pattern is approximately 160o wide and tall up to ~6rsquo away

Tag reads are possible even outside this zone

bullPower will be very low

A wide pattern is required to maximize case and pallet tag reads

bullDue to the close proximity between the pallets and the reader

Antenna gain 15 dB (linear per axis)

160o

6rsquo

A wide pattern maximizes case and pallet tag reads in spite of the close proximity between the pallets and the reader

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RD5000 ndash Not Just For ForkliftsRD5000 ndash Not Just For Forklifts

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Third Party SolutionsThird Party Solutions

Portals

Carts

Jamison Doors

Franwell

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID As Part of the Enterprise NetworkRFID As Part of the Enterprise Network

Next Generation Wireless (Wi-NG)

bull One intelligent switch managing multiple RF systems

bull Wifibull Passive RFIDbull Active RFIDbull Others

bull Puts intelligence in the switch allowing for ldquodumbrdquo low cost devices

bull Centralized device and system management

bull Common interfaces

Enterprise

MSP NMS amp Wireless Management System

RF Switch

Laptop Enterprise Mobile

Rugged Mobile

Mobile Devices Active RFID

24 GHz Active Tags

Passive RFID

Thin Fixed Reader

Handheld Reader

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Building A Total Solution

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

A ldquoTypicalrdquo RFID SystemA ldquoTypicalrdquo RFID System

Hard Tags

LabelProviders

Printers

Middleware

MobileReaders

Fixed Readers

LegacySoftware

ERPWMSCustom

ForkliftReaders

ApplicationSoftware

Asset TrackingShippingWIPFleet MgmtHealthcareEtc

Tags SoftwareReaders

Peel amp StickDisposableInexpensive

DurablePermanentMore expensive

Systems IntegrationSystems Integration

Installation ServicesInstallation Services

System DesignSystem Design

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Extended Eco-System of PartnersExtended Eco-System of Partners

PrintersPrinters

TagsTags

System Integration

System Integration

VARISV Application

Software

VARISV Application

Software

MiddlewareMiddleware

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Why Motorola for RFIDWhy Motorola for RFID

bull Recognized as the performance leaderRecognized as the performance leader

bull Broadest product line of readersBroadest product line of readers

bull Fiscally sound here today and tomorrowFiscally sound here today and tomorrow

bull World Class systems support capabilitiesWorld Class systems support capabilities

bull Largest network of integrators and partnersLargest network of integrators and partners

bull Lowest Total Cost of OwnershipLowest Total Cost of Ownership

bull Ability to merge with existing data collection Ability to merge with existing data collection WLAN and mobile computing solutionsWLAN and mobile computing solutions

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

QuestionsQuestions

garybeachmotorolacom704-904-2106

Thank YouThank You

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID 101RFID 101

Appendix

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Electronic Product Code FormatElectronic Product Code Format

010000B4700026F000278IT0

HeaderIdentifies the type of EPC code (4 length options)

EPC ManagerIdentifies themanufacturer of the product (ie Clairol)

Object ClassIdentifies theproduct type(ie Herbal EssencesShampoo)

Serial NumberIdentifies exactlywhich specific item(ie Which exactbottle of Herbal Essences shampoo)

Electronic Product Code (EPC) ndash 96 bit format

EPC codes uniquely identify every item case and pallet that is ever tagged In addition the EPC code serves as a reference key for looking up additional information

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

The RFID Concept for the Supply ChainThe RFID Concept for the Supply Chain

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

How Passive RFID WorksHow Passive RFID Works

RFID Reader bull Generates the radio signal and broadcasts it via its connected antennas

configured in an RF field

A tag passes bull Through the RF field and receives the corresponding radio signal

Radio signal is bull Received by tagrsquos onboard antenna

The tagrsquos chip is bull Energized and releases its preprogrammed data

A portion of the radio signal is bull Modulated and reflected back to reader

Reader decodes the bull Reflected signal and passes data on to the data aggregation device and

subsequently onto the host system

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

What is in a Passive RFID TagWhat is in a Passive RFID Tag

Printed Antenna

Semiconductor Chip

Substrate Mylar Plastic etc

Attachment of Chip to Antenna

Tag shapedesign dependent on application

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RD5000 Read ZoneRD5000 Read Zone

Radiation pattern is approximately 160o wide and tall up to ~6rsquo away

Tag reads are possible even outside this zone

bullPower will be very low

A wide pattern is required to maximize case and pallet tag reads

bullDue to the close proximity between the pallets and the reader

Antenna gain 15 dB (linear per axis)

160o

6rsquo

A wide pattern maximizes case and pallet tag reads in spite of the close proximity between the pallets and the reader

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RD5000 ndash Not Just For ForkliftsRD5000 ndash Not Just For Forklifts

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Third Party SolutionsThird Party Solutions

Portals

Carts

Jamison Doors

Franwell

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID As Part of the Enterprise NetworkRFID As Part of the Enterprise Network

Next Generation Wireless (Wi-NG)

bull One intelligent switch managing multiple RF systems

bull Wifibull Passive RFIDbull Active RFIDbull Others

bull Puts intelligence in the switch allowing for ldquodumbrdquo low cost devices

bull Centralized device and system management

bull Common interfaces

Enterprise

MSP NMS amp Wireless Management System

RF Switch

Laptop Enterprise Mobile

Rugged Mobile

Mobile Devices Active RFID

24 GHz Active Tags

Passive RFID

Thin Fixed Reader

Handheld Reader

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Building A Total Solution

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

A ldquoTypicalrdquo RFID SystemA ldquoTypicalrdquo RFID System

Hard Tags

LabelProviders

Printers

Middleware

MobileReaders

Fixed Readers

LegacySoftware

ERPWMSCustom

ForkliftReaders

ApplicationSoftware

Asset TrackingShippingWIPFleet MgmtHealthcareEtc

Tags SoftwareReaders

Peel amp StickDisposableInexpensive

DurablePermanentMore expensive

Systems IntegrationSystems Integration

Installation ServicesInstallation Services

System DesignSystem Design

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Extended Eco-System of PartnersExtended Eco-System of Partners

PrintersPrinters

TagsTags

System Integration

System Integration

VARISV Application

Software

VARISV Application

Software

MiddlewareMiddleware

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Why Motorola for RFIDWhy Motorola for RFID

bull Recognized as the performance leaderRecognized as the performance leader

bull Broadest product line of readersBroadest product line of readers

bull Fiscally sound here today and tomorrowFiscally sound here today and tomorrow

bull World Class systems support capabilitiesWorld Class systems support capabilities

bull Largest network of integrators and partnersLargest network of integrators and partners

bull Lowest Total Cost of OwnershipLowest Total Cost of Ownership

bull Ability to merge with existing data collection Ability to merge with existing data collection WLAN and mobile computing solutionsWLAN and mobile computing solutions

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

QuestionsQuestions

garybeachmotorolacom704-904-2106

Thank YouThank You

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID 101RFID 101

Appendix

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Electronic Product Code FormatElectronic Product Code Format

010000B4700026F000278IT0

HeaderIdentifies the type of EPC code (4 length options)

EPC ManagerIdentifies themanufacturer of the product (ie Clairol)

Object ClassIdentifies theproduct type(ie Herbal EssencesShampoo)

Serial NumberIdentifies exactlywhich specific item(ie Which exactbottle of Herbal Essences shampoo)

Electronic Product Code (EPC) ndash 96 bit format

EPC codes uniquely identify every item case and pallet that is ever tagged In addition the EPC code serves as a reference key for looking up additional information

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

The RFID Concept for the Supply ChainThe RFID Concept for the Supply Chain

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

How Passive RFID WorksHow Passive RFID Works

RFID Reader bull Generates the radio signal and broadcasts it via its connected antennas

configured in an RF field

A tag passes bull Through the RF field and receives the corresponding radio signal

Radio signal is bull Received by tagrsquos onboard antenna

The tagrsquos chip is bull Energized and releases its preprogrammed data

A portion of the radio signal is bull Modulated and reflected back to reader

Reader decodes the bull Reflected signal and passes data on to the data aggregation device and

subsequently onto the host system

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

What is in a Passive RFID TagWhat is in a Passive RFID Tag

Printed Antenna

Semiconductor Chip

Substrate Mylar Plastic etc

Attachment of Chip to Antenna

Tag shapedesign dependent on application

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RD5000 ndash Not Just For ForkliftsRD5000 ndash Not Just For Forklifts

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Third Party SolutionsThird Party Solutions

Portals

Carts

Jamison Doors

Franwell

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID As Part of the Enterprise NetworkRFID As Part of the Enterprise Network

Next Generation Wireless (Wi-NG)

bull One intelligent switch managing multiple RF systems

bull Wifibull Passive RFIDbull Active RFIDbull Others

bull Puts intelligence in the switch allowing for ldquodumbrdquo low cost devices

bull Centralized device and system management

bull Common interfaces

Enterprise

MSP NMS amp Wireless Management System

RF Switch

Laptop Enterprise Mobile

Rugged Mobile

Mobile Devices Active RFID

24 GHz Active Tags

Passive RFID

Thin Fixed Reader

Handheld Reader

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Building A Total Solution

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

A ldquoTypicalrdquo RFID SystemA ldquoTypicalrdquo RFID System

Hard Tags

LabelProviders

Printers

Middleware

MobileReaders

Fixed Readers

LegacySoftware

ERPWMSCustom

ForkliftReaders

ApplicationSoftware

Asset TrackingShippingWIPFleet MgmtHealthcareEtc

Tags SoftwareReaders

Peel amp StickDisposableInexpensive

DurablePermanentMore expensive

Systems IntegrationSystems Integration

Installation ServicesInstallation Services

System DesignSystem Design

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Extended Eco-System of PartnersExtended Eco-System of Partners

PrintersPrinters

TagsTags

System Integration

System Integration

VARISV Application

Software

VARISV Application

Software

MiddlewareMiddleware

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Why Motorola for RFIDWhy Motorola for RFID

bull Recognized as the performance leaderRecognized as the performance leader

bull Broadest product line of readersBroadest product line of readers

bull Fiscally sound here today and tomorrowFiscally sound here today and tomorrow

bull World Class systems support capabilitiesWorld Class systems support capabilities

bull Largest network of integrators and partnersLargest network of integrators and partners

bull Lowest Total Cost of OwnershipLowest Total Cost of Ownership

bull Ability to merge with existing data collection Ability to merge with existing data collection WLAN and mobile computing solutionsWLAN and mobile computing solutions

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

QuestionsQuestions

garybeachmotorolacom704-904-2106

Thank YouThank You

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID 101RFID 101

Appendix

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Electronic Product Code FormatElectronic Product Code Format

010000B4700026F000278IT0

HeaderIdentifies the type of EPC code (4 length options)

EPC ManagerIdentifies themanufacturer of the product (ie Clairol)

Object ClassIdentifies theproduct type(ie Herbal EssencesShampoo)

Serial NumberIdentifies exactlywhich specific item(ie Which exactbottle of Herbal Essences shampoo)

Electronic Product Code (EPC) ndash 96 bit format

EPC codes uniquely identify every item case and pallet that is ever tagged In addition the EPC code serves as a reference key for looking up additional information

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

The RFID Concept for the Supply ChainThe RFID Concept for the Supply Chain

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

How Passive RFID WorksHow Passive RFID Works

RFID Reader bull Generates the radio signal and broadcasts it via its connected antennas

configured in an RF field

A tag passes bull Through the RF field and receives the corresponding radio signal

Radio signal is bull Received by tagrsquos onboard antenna

The tagrsquos chip is bull Energized and releases its preprogrammed data

A portion of the radio signal is bull Modulated and reflected back to reader

Reader decodes the bull Reflected signal and passes data on to the data aggregation device and

subsequently onto the host system

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

What is in a Passive RFID TagWhat is in a Passive RFID Tag

Printed Antenna

Semiconductor Chip

Substrate Mylar Plastic etc

Attachment of Chip to Antenna

Tag shapedesign dependent on application

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Third Party SolutionsThird Party Solutions

Portals

Carts

Jamison Doors

Franwell

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID As Part of the Enterprise NetworkRFID As Part of the Enterprise Network

Next Generation Wireless (Wi-NG)

bull One intelligent switch managing multiple RF systems

bull Wifibull Passive RFIDbull Active RFIDbull Others

bull Puts intelligence in the switch allowing for ldquodumbrdquo low cost devices

bull Centralized device and system management

bull Common interfaces

Enterprise

MSP NMS amp Wireless Management System

RF Switch

Laptop Enterprise Mobile

Rugged Mobile

Mobile Devices Active RFID

24 GHz Active Tags

Passive RFID

Thin Fixed Reader

Handheld Reader

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Building A Total Solution

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

A ldquoTypicalrdquo RFID SystemA ldquoTypicalrdquo RFID System

Hard Tags

LabelProviders

Printers

Middleware

MobileReaders

Fixed Readers

LegacySoftware

ERPWMSCustom

ForkliftReaders

ApplicationSoftware

Asset TrackingShippingWIPFleet MgmtHealthcareEtc

Tags SoftwareReaders

Peel amp StickDisposableInexpensive

DurablePermanentMore expensive

Systems IntegrationSystems Integration

Installation ServicesInstallation Services

System DesignSystem Design

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Extended Eco-System of PartnersExtended Eco-System of Partners

PrintersPrinters

TagsTags

System Integration

System Integration

VARISV Application

Software

VARISV Application

Software

MiddlewareMiddleware

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Why Motorola for RFIDWhy Motorola for RFID

bull Recognized as the performance leaderRecognized as the performance leader

bull Broadest product line of readersBroadest product line of readers

bull Fiscally sound here today and tomorrowFiscally sound here today and tomorrow

bull World Class systems support capabilitiesWorld Class systems support capabilities

bull Largest network of integrators and partnersLargest network of integrators and partners

bull Lowest Total Cost of OwnershipLowest Total Cost of Ownership

bull Ability to merge with existing data collection Ability to merge with existing data collection WLAN and mobile computing solutionsWLAN and mobile computing solutions

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

QuestionsQuestions

garybeachmotorolacom704-904-2106

Thank YouThank You

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID 101RFID 101

Appendix

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Electronic Product Code FormatElectronic Product Code Format

010000B4700026F000278IT0

HeaderIdentifies the type of EPC code (4 length options)

EPC ManagerIdentifies themanufacturer of the product (ie Clairol)

Object ClassIdentifies theproduct type(ie Herbal EssencesShampoo)

Serial NumberIdentifies exactlywhich specific item(ie Which exactbottle of Herbal Essences shampoo)

Electronic Product Code (EPC) ndash 96 bit format

EPC codes uniquely identify every item case and pallet that is ever tagged In addition the EPC code serves as a reference key for looking up additional information

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

The RFID Concept for the Supply ChainThe RFID Concept for the Supply Chain

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

How Passive RFID WorksHow Passive RFID Works

RFID Reader bull Generates the radio signal and broadcasts it via its connected antennas

configured in an RF field

A tag passes bull Through the RF field and receives the corresponding radio signal

Radio signal is bull Received by tagrsquos onboard antenna

The tagrsquos chip is bull Energized and releases its preprogrammed data

A portion of the radio signal is bull Modulated and reflected back to reader

Reader decodes the bull Reflected signal and passes data on to the data aggregation device and

subsequently onto the host system

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

What is in a Passive RFID TagWhat is in a Passive RFID Tag

Printed Antenna

Semiconductor Chip

Substrate Mylar Plastic etc

Attachment of Chip to Antenna

Tag shapedesign dependent on application

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID As Part of the Enterprise NetworkRFID As Part of the Enterprise Network

Next Generation Wireless (Wi-NG)

bull One intelligent switch managing multiple RF systems

bull Wifibull Passive RFIDbull Active RFIDbull Others

bull Puts intelligence in the switch allowing for ldquodumbrdquo low cost devices

bull Centralized device and system management

bull Common interfaces

Enterprise

MSP NMS amp Wireless Management System

RF Switch

Laptop Enterprise Mobile

Rugged Mobile

Mobile Devices Active RFID

24 GHz Active Tags

Passive RFID

Thin Fixed Reader

Handheld Reader

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Building A Total Solution

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

A ldquoTypicalrdquo RFID SystemA ldquoTypicalrdquo RFID System

Hard Tags

LabelProviders

Printers

Middleware

MobileReaders

Fixed Readers

LegacySoftware

ERPWMSCustom

ForkliftReaders

ApplicationSoftware

Asset TrackingShippingWIPFleet MgmtHealthcareEtc

Tags SoftwareReaders

Peel amp StickDisposableInexpensive

DurablePermanentMore expensive

Systems IntegrationSystems Integration

Installation ServicesInstallation Services

System DesignSystem Design

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Extended Eco-System of PartnersExtended Eco-System of Partners

PrintersPrinters

TagsTags

System Integration

System Integration

VARISV Application

Software

VARISV Application

Software

MiddlewareMiddleware

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Why Motorola for RFIDWhy Motorola for RFID

bull Recognized as the performance leaderRecognized as the performance leader

bull Broadest product line of readersBroadest product line of readers

bull Fiscally sound here today and tomorrowFiscally sound here today and tomorrow

bull World Class systems support capabilitiesWorld Class systems support capabilities

bull Largest network of integrators and partnersLargest network of integrators and partners

bull Lowest Total Cost of OwnershipLowest Total Cost of Ownership

bull Ability to merge with existing data collection Ability to merge with existing data collection WLAN and mobile computing solutionsWLAN and mobile computing solutions

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

QuestionsQuestions

garybeachmotorolacom704-904-2106

Thank YouThank You

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID 101RFID 101

Appendix

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Electronic Product Code FormatElectronic Product Code Format

010000B4700026F000278IT0

HeaderIdentifies the type of EPC code (4 length options)

EPC ManagerIdentifies themanufacturer of the product (ie Clairol)

Object ClassIdentifies theproduct type(ie Herbal EssencesShampoo)

Serial NumberIdentifies exactlywhich specific item(ie Which exactbottle of Herbal Essences shampoo)

Electronic Product Code (EPC) ndash 96 bit format

EPC codes uniquely identify every item case and pallet that is ever tagged In addition the EPC code serves as a reference key for looking up additional information

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

The RFID Concept for the Supply ChainThe RFID Concept for the Supply Chain

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

How Passive RFID WorksHow Passive RFID Works

RFID Reader bull Generates the radio signal and broadcasts it via its connected antennas

configured in an RF field

A tag passes bull Through the RF field and receives the corresponding radio signal

Radio signal is bull Received by tagrsquos onboard antenna

The tagrsquos chip is bull Energized and releases its preprogrammed data

A portion of the radio signal is bull Modulated and reflected back to reader

Reader decodes the bull Reflected signal and passes data on to the data aggregation device and

subsequently onto the host system

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

What is in a Passive RFID TagWhat is in a Passive RFID Tag

Printed Antenna

Semiconductor Chip

Substrate Mylar Plastic etc

Attachment of Chip to Antenna

Tag shapedesign dependent on application

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Building A Total Solution

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

A ldquoTypicalrdquo RFID SystemA ldquoTypicalrdquo RFID System

Hard Tags

LabelProviders

Printers

Middleware

MobileReaders

Fixed Readers

LegacySoftware

ERPWMSCustom

ForkliftReaders

ApplicationSoftware

Asset TrackingShippingWIPFleet MgmtHealthcareEtc

Tags SoftwareReaders

Peel amp StickDisposableInexpensive

DurablePermanentMore expensive

Systems IntegrationSystems Integration

Installation ServicesInstallation Services

System DesignSystem Design

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Extended Eco-System of PartnersExtended Eco-System of Partners

PrintersPrinters

TagsTags

System Integration

System Integration

VARISV Application

Software

VARISV Application

Software

MiddlewareMiddleware

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Why Motorola for RFIDWhy Motorola for RFID

bull Recognized as the performance leaderRecognized as the performance leader

bull Broadest product line of readersBroadest product line of readers

bull Fiscally sound here today and tomorrowFiscally sound here today and tomorrow

bull World Class systems support capabilitiesWorld Class systems support capabilities

bull Largest network of integrators and partnersLargest network of integrators and partners

bull Lowest Total Cost of OwnershipLowest Total Cost of Ownership

bull Ability to merge with existing data collection Ability to merge with existing data collection WLAN and mobile computing solutionsWLAN and mobile computing solutions

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

QuestionsQuestions

garybeachmotorolacom704-904-2106

Thank YouThank You

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID 101RFID 101

Appendix

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Electronic Product Code FormatElectronic Product Code Format

010000B4700026F000278IT0

HeaderIdentifies the type of EPC code (4 length options)

EPC ManagerIdentifies themanufacturer of the product (ie Clairol)

Object ClassIdentifies theproduct type(ie Herbal EssencesShampoo)

Serial NumberIdentifies exactlywhich specific item(ie Which exactbottle of Herbal Essences shampoo)

Electronic Product Code (EPC) ndash 96 bit format

EPC codes uniquely identify every item case and pallet that is ever tagged In addition the EPC code serves as a reference key for looking up additional information

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

The RFID Concept for the Supply ChainThe RFID Concept for the Supply Chain

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

How Passive RFID WorksHow Passive RFID Works

RFID Reader bull Generates the radio signal and broadcasts it via its connected antennas

configured in an RF field

A tag passes bull Through the RF field and receives the corresponding radio signal

Radio signal is bull Received by tagrsquos onboard antenna

The tagrsquos chip is bull Energized and releases its preprogrammed data

A portion of the radio signal is bull Modulated and reflected back to reader

Reader decodes the bull Reflected signal and passes data on to the data aggregation device and

subsequently onto the host system

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

What is in a Passive RFID TagWhat is in a Passive RFID Tag

Printed Antenna

Semiconductor Chip

Substrate Mylar Plastic etc

Attachment of Chip to Antenna

Tag shapedesign dependent on application

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

A ldquoTypicalrdquo RFID SystemA ldquoTypicalrdquo RFID System

Hard Tags

LabelProviders

Printers

Middleware

MobileReaders

Fixed Readers

LegacySoftware

ERPWMSCustom

ForkliftReaders

ApplicationSoftware

Asset TrackingShippingWIPFleet MgmtHealthcareEtc

Tags SoftwareReaders

Peel amp StickDisposableInexpensive

DurablePermanentMore expensive

Systems IntegrationSystems Integration

Installation ServicesInstallation Services

System DesignSystem Design

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Extended Eco-System of PartnersExtended Eco-System of Partners

PrintersPrinters

TagsTags

System Integration

System Integration

VARISV Application

Software

VARISV Application

Software

MiddlewareMiddleware

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Why Motorola for RFIDWhy Motorola for RFID

bull Recognized as the performance leaderRecognized as the performance leader

bull Broadest product line of readersBroadest product line of readers

bull Fiscally sound here today and tomorrowFiscally sound here today and tomorrow

bull World Class systems support capabilitiesWorld Class systems support capabilities

bull Largest network of integrators and partnersLargest network of integrators and partners

bull Lowest Total Cost of OwnershipLowest Total Cost of Ownership

bull Ability to merge with existing data collection Ability to merge with existing data collection WLAN and mobile computing solutionsWLAN and mobile computing solutions

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

QuestionsQuestions

garybeachmotorolacom704-904-2106

Thank YouThank You

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID 101RFID 101

Appendix

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Electronic Product Code FormatElectronic Product Code Format

010000B4700026F000278IT0

HeaderIdentifies the type of EPC code (4 length options)

EPC ManagerIdentifies themanufacturer of the product (ie Clairol)

Object ClassIdentifies theproduct type(ie Herbal EssencesShampoo)

Serial NumberIdentifies exactlywhich specific item(ie Which exactbottle of Herbal Essences shampoo)

Electronic Product Code (EPC) ndash 96 bit format

EPC codes uniquely identify every item case and pallet that is ever tagged In addition the EPC code serves as a reference key for looking up additional information

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

The RFID Concept for the Supply ChainThe RFID Concept for the Supply Chain

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

How Passive RFID WorksHow Passive RFID Works

RFID Reader bull Generates the radio signal and broadcasts it via its connected antennas

configured in an RF field

A tag passes bull Through the RF field and receives the corresponding radio signal

Radio signal is bull Received by tagrsquos onboard antenna

The tagrsquos chip is bull Energized and releases its preprogrammed data

A portion of the radio signal is bull Modulated and reflected back to reader

Reader decodes the bull Reflected signal and passes data on to the data aggregation device and

subsequently onto the host system

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

What is in a Passive RFID TagWhat is in a Passive RFID Tag

Printed Antenna

Semiconductor Chip

Substrate Mylar Plastic etc

Attachment of Chip to Antenna

Tag shapedesign dependent on application

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Extended Eco-System of PartnersExtended Eco-System of Partners

PrintersPrinters

TagsTags

System Integration

System Integration

VARISV Application

Software

VARISV Application

Software

MiddlewareMiddleware

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Why Motorola for RFIDWhy Motorola for RFID

bull Recognized as the performance leaderRecognized as the performance leader

bull Broadest product line of readersBroadest product line of readers

bull Fiscally sound here today and tomorrowFiscally sound here today and tomorrow

bull World Class systems support capabilitiesWorld Class systems support capabilities

bull Largest network of integrators and partnersLargest network of integrators and partners

bull Lowest Total Cost of OwnershipLowest Total Cost of Ownership

bull Ability to merge with existing data collection Ability to merge with existing data collection WLAN and mobile computing solutionsWLAN and mobile computing solutions

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

QuestionsQuestions

garybeachmotorolacom704-904-2106

Thank YouThank You

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID 101RFID 101

Appendix

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Electronic Product Code FormatElectronic Product Code Format

010000B4700026F000278IT0

HeaderIdentifies the type of EPC code (4 length options)

EPC ManagerIdentifies themanufacturer of the product (ie Clairol)

Object ClassIdentifies theproduct type(ie Herbal EssencesShampoo)

Serial NumberIdentifies exactlywhich specific item(ie Which exactbottle of Herbal Essences shampoo)

Electronic Product Code (EPC) ndash 96 bit format

EPC codes uniquely identify every item case and pallet that is ever tagged In addition the EPC code serves as a reference key for looking up additional information

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

The RFID Concept for the Supply ChainThe RFID Concept for the Supply Chain

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

How Passive RFID WorksHow Passive RFID Works

RFID Reader bull Generates the radio signal and broadcasts it via its connected antennas

configured in an RF field

A tag passes bull Through the RF field and receives the corresponding radio signal

Radio signal is bull Received by tagrsquos onboard antenna

The tagrsquos chip is bull Energized and releases its preprogrammed data

A portion of the radio signal is bull Modulated and reflected back to reader

Reader decodes the bull Reflected signal and passes data on to the data aggregation device and

subsequently onto the host system

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

What is in a Passive RFID TagWhat is in a Passive RFID Tag

Printed Antenna

Semiconductor Chip

Substrate Mylar Plastic etc

Attachment of Chip to Antenna

Tag shapedesign dependent on application

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Why Motorola for RFIDWhy Motorola for RFID

bull Recognized as the performance leaderRecognized as the performance leader

bull Broadest product line of readersBroadest product line of readers

bull Fiscally sound here today and tomorrowFiscally sound here today and tomorrow

bull World Class systems support capabilitiesWorld Class systems support capabilities

bull Largest network of integrators and partnersLargest network of integrators and partners

bull Lowest Total Cost of OwnershipLowest Total Cost of Ownership

bull Ability to merge with existing data collection Ability to merge with existing data collection WLAN and mobile computing solutionsWLAN and mobile computing solutions

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

QuestionsQuestions

garybeachmotorolacom704-904-2106

Thank YouThank You

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID 101RFID 101

Appendix

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Electronic Product Code FormatElectronic Product Code Format

010000B4700026F000278IT0

HeaderIdentifies the type of EPC code (4 length options)

EPC ManagerIdentifies themanufacturer of the product (ie Clairol)

Object ClassIdentifies theproduct type(ie Herbal EssencesShampoo)

Serial NumberIdentifies exactlywhich specific item(ie Which exactbottle of Herbal Essences shampoo)

Electronic Product Code (EPC) ndash 96 bit format

EPC codes uniquely identify every item case and pallet that is ever tagged In addition the EPC code serves as a reference key for looking up additional information

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

The RFID Concept for the Supply ChainThe RFID Concept for the Supply Chain

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

How Passive RFID WorksHow Passive RFID Works

RFID Reader bull Generates the radio signal and broadcasts it via its connected antennas

configured in an RF field

A tag passes bull Through the RF field and receives the corresponding radio signal

Radio signal is bull Received by tagrsquos onboard antenna

The tagrsquos chip is bull Energized and releases its preprogrammed data

A portion of the radio signal is bull Modulated and reflected back to reader

Reader decodes the bull Reflected signal and passes data on to the data aggregation device and

subsequently onto the host system

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

What is in a Passive RFID TagWhat is in a Passive RFID Tag

Printed Antenna

Semiconductor Chip

Substrate Mylar Plastic etc

Attachment of Chip to Antenna

Tag shapedesign dependent on application

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

QuestionsQuestions

garybeachmotorolacom704-904-2106

Thank YouThank You

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID 101RFID 101

Appendix

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Electronic Product Code FormatElectronic Product Code Format

010000B4700026F000278IT0

HeaderIdentifies the type of EPC code (4 length options)

EPC ManagerIdentifies themanufacturer of the product (ie Clairol)

Object ClassIdentifies theproduct type(ie Herbal EssencesShampoo)

Serial NumberIdentifies exactlywhich specific item(ie Which exactbottle of Herbal Essences shampoo)

Electronic Product Code (EPC) ndash 96 bit format

EPC codes uniquely identify every item case and pallet that is ever tagged In addition the EPC code serves as a reference key for looking up additional information

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

The RFID Concept for the Supply ChainThe RFID Concept for the Supply Chain

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

How Passive RFID WorksHow Passive RFID Works

RFID Reader bull Generates the radio signal and broadcasts it via its connected antennas

configured in an RF field

A tag passes bull Through the RF field and receives the corresponding radio signal

Radio signal is bull Received by tagrsquos onboard antenna

The tagrsquos chip is bull Energized and releases its preprogrammed data

A portion of the radio signal is bull Modulated and reflected back to reader

Reader decodes the bull Reflected signal and passes data on to the data aggregation device and

subsequently onto the host system

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

What is in a Passive RFID TagWhat is in a Passive RFID Tag

Printed Antenna

Semiconductor Chip

Substrate Mylar Plastic etc

Attachment of Chip to Antenna

Tag shapedesign dependent on application

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

RFID 101RFID 101

Appendix

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Electronic Product Code FormatElectronic Product Code Format

010000B4700026F000278IT0

HeaderIdentifies the type of EPC code (4 length options)

EPC ManagerIdentifies themanufacturer of the product (ie Clairol)

Object ClassIdentifies theproduct type(ie Herbal EssencesShampoo)

Serial NumberIdentifies exactlywhich specific item(ie Which exactbottle of Herbal Essences shampoo)

Electronic Product Code (EPC) ndash 96 bit format

EPC codes uniquely identify every item case and pallet that is ever tagged In addition the EPC code serves as a reference key for looking up additional information

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

The RFID Concept for the Supply ChainThe RFID Concept for the Supply Chain

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

How Passive RFID WorksHow Passive RFID Works

RFID Reader bull Generates the radio signal and broadcasts it via its connected antennas

configured in an RF field

A tag passes bull Through the RF field and receives the corresponding radio signal

Radio signal is bull Received by tagrsquos onboard antenna

The tagrsquos chip is bull Energized and releases its preprogrammed data

A portion of the radio signal is bull Modulated and reflected back to reader

Reader decodes the bull Reflected signal and passes data on to the data aggregation device and

subsequently onto the host system

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

What is in a Passive RFID TagWhat is in a Passive RFID Tag

Printed Antenna

Semiconductor Chip

Substrate Mylar Plastic etc

Attachment of Chip to Antenna

Tag shapedesign dependent on application

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

Electronic Product Code FormatElectronic Product Code Format

010000B4700026F000278IT0

HeaderIdentifies the type of EPC code (4 length options)

EPC ManagerIdentifies themanufacturer of the product (ie Clairol)

Object ClassIdentifies theproduct type(ie Herbal EssencesShampoo)

Serial NumberIdentifies exactlywhich specific item(ie Which exactbottle of Herbal Essences shampoo)

Electronic Product Code (EPC) ndash 96 bit format

EPC codes uniquely identify every item case and pallet that is ever tagged In addition the EPC code serves as a reference key for looking up additional information

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

The RFID Concept for the Supply ChainThe RFID Concept for the Supply Chain

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

How Passive RFID WorksHow Passive RFID Works

RFID Reader bull Generates the radio signal and broadcasts it via its connected antennas

configured in an RF field

A tag passes bull Through the RF field and receives the corresponding radio signal

Radio signal is bull Received by tagrsquos onboard antenna

The tagrsquos chip is bull Energized and releases its preprogrammed data

A portion of the radio signal is bull Modulated and reflected back to reader

Reader decodes the bull Reflected signal and passes data on to the data aggregation device and

subsequently onto the host system

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

What is in a Passive RFID TagWhat is in a Passive RFID Tag

Printed Antenna

Semiconductor Chip

Substrate Mylar Plastic etc

Attachment of Chip to Antenna

Tag shapedesign dependent on application

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

The RFID Concept for the Supply ChainThe RFID Concept for the Supply Chain

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

How Passive RFID WorksHow Passive RFID Works

RFID Reader bull Generates the radio signal and broadcasts it via its connected antennas

configured in an RF field

A tag passes bull Through the RF field and receives the corresponding radio signal

Radio signal is bull Received by tagrsquos onboard antenna

The tagrsquos chip is bull Energized and releases its preprogrammed data

A portion of the radio signal is bull Modulated and reflected back to reader

Reader decodes the bull Reflected signal and passes data on to the data aggregation device and

subsequently onto the host system

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

What is in a Passive RFID TagWhat is in a Passive RFID Tag

Printed Antenna

Semiconductor Chip

Substrate Mylar Plastic etc

Attachment of Chip to Antenna

Tag shapedesign dependent on application

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

How Passive RFID WorksHow Passive RFID Works

RFID Reader bull Generates the radio signal and broadcasts it via its connected antennas

configured in an RF field

A tag passes bull Through the RF field and receives the corresponding radio signal

Radio signal is bull Received by tagrsquos onboard antenna

The tagrsquos chip is bull Energized and releases its preprogrammed data

A portion of the radio signal is bull Modulated and reflected back to reader

Reader decodes the bull Reflected signal and passes data on to the data aggregation device and

subsequently onto the host system

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

What is in a Passive RFID TagWhat is in a Passive RFID Tag

Printed Antenna

Semiconductor Chip

Substrate Mylar Plastic etc

Attachment of Chip to Antenna

Tag shapedesign dependent on application

MOTOROLA and the Stylized M Logo are registered in the US Patent amp Trademark Office All other product or service names are the property of their respective owners copy Motorola Inc 2005

What is in a Passive RFID TagWhat is in a Passive RFID Tag

Printed Antenna

Semiconductor Chip

Substrate Mylar Plastic etc

Attachment of Chip to Antenna

Tag shapedesign dependent on application