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Dr. Lalia Rach, Rach Enterprises Motivational Strategist, Speaker and Advisor [email protected]
Moving Forward in the Era of UncertaintyDr. Lalia Rach
New York University Tisch Center for Hospitality, Tourism and Sports ManagementRach Enterprises [email protected]
Dr. Lalia Rach, Rach Enterprises Motivational Strategist, Speaker and Advisor [email protected]
Native Wisconsinite3G Small Business Owner
Mom and Dad - Rach’s TapGrandmother - Eulalia’s Restaurant
Dr. Lalia Rach, Rach Enterprises Motivational Strategist, Speaker and Advisor [email protected]
The Economy
‘Curiouser and Curiouser’
Dr. Lalia Rach, Rach Enterprises Motivational Strategist, Speaker and Advisor [email protected]
The World has Changed...Emerging Countries
Dr. Lalia Rach, Rach Enterprises Motivational Strategist, Speaker and Advisor [email protected]
Is the glass half full?
Momentum‣ Manufacturing Growth‣ Market Rebound‣ 2011 Payroll Tax Cut‣ Rising Future Confidence
A Curious Economy
DragHigh Unemployment
Stagnant Housing SupplyWeak Income Growth
Diminished State/Local Budgets
Confidence Impacts Buyer Behavior What is around the corner? I want it...I don’t need it!
Will it make me happier? I want it...I can’t pay cash!
How long will it last? I want it...Is it worth it? UNCERTAI
NTY
Dr. Lalia Rach, Rach Enterprises Motivational Strategist, Speaker and Advisor [email protected]
Consumer Trends
Dr. Lalia Rach, Rach Enterprises Motivational Strategist, Speaker and Advisor [email protected]
10,000 Americans moving into a different
life stage every day for the next two decades
50 million Emerging Adults
(age 18 - 29) redefining convention
96 million Singles45% U.S. HH (18+)
Overlooked market seeking recognition
Curious Consumers
Dr. Lalia Rach, Rach Enterprises Motivational Strategist, Speaker and Advisor [email protected]
Consumer Trends circa 2011 Rising
- Small batch
- Immersion
- Sanctuary
Continuing - Search for off the beaten path
- Step back from 24/7
- Desire to experience local delights
Morphing- DIY to DIWM
- Conspicuous Consumption to My Consumption
Dr. Lalia Rach, Rach Enterprises Motivational Strategist, Speaker and Advisor [email protected]
Communication Trends
Dr. Lalia Rach, Rach Enterprises Motivational Strategist, Speaker and Advisor [email protected]
Communication Trends
Apple Apps 10,000,000,000 downloads
“If you want to influence me, be in a conversation & dialog with me in person, online, wherever I go” J. Owyang, Altimeter Group
Travel Apps: TripAdvisor Largest? > 10m reviews
Globally 1 of 14 on Facebook
#1 Brand on Facebook
Source: Harris Interactive
Source: mashable.com
Dr. Lalia Rach, Rach Enterprises Motivational Strategist, Speaker and Advisor [email protected]
Challenges Moving Forward
- Look for local flavor: expect to be welcomed
- Avoid the twin afflictions: “Hubris and Replication”
- Be who you are: reassess your strengths
- Adjust your mindset: leave behind what was for what will be
- Focus on your offer: reputation is your most valued asset
Rach Enterprises
Create, renovate, refine with the visitor in mind
