1

Moving the RFID Value ChainVa

lue

Prop

ositi

on Cost and Complexity

What is it? (passive RFID)

Where is it? (active RFID)

How is it? (Sensors)

Adapt to it

Source: Wireless Data Research Group

2

No

de

Ne

two

rkin

gA

cce

ss &

Co

ntr

ol

Gateways, Switches, Routers

Da

ta

Mg

mt

Wireless

RF WiFiBluetooth

ZigBeeMicrowave Cell Satellite ReFLEX

Short range Long rangeDial Up/

DSLCable

PowerLine

Wired

ActiveRFID

PassiveRFID

Identification

I/O & Communications Ports

Sensory Processing

Micro-processors

MemoryEmbeddedSensors

Stand-AloneSensors

TECHNOLOGY INFRASTRUCTURE

Infrastructure

AppServers

DataStorage

Data Center

SolutionPlatforms

CRM ERP Diagnostics

Applications

Data Visualization & Access Tools

Mobile Handsets

POS/POCDevices

PDAPersonalComputers

Web Tablets

Information Devices

Into the Technology Landscape.

Source: Focal Point Analysis

3

System Integr.Framework

Application Infrastructure

Content Management

CRM Infrastructure

ContactManagement

TransactionManagement

ShipmentTracking

EventCollection

PersonalizationEngine

PurchaseHistory

CustomerModeling

Data AnalysisPersonalization

Rules

Web Browser

Mobile DeviceWith Reader/

PersistentStorage

MessageBased Integr

TransactionBased Integr.

ETLTools

UnifiedCustomerDatabase

Authoring

Publishing

Rev. Control

3rd PartyContentDelivery

Workflow

ContentRepository

Profiling

CreditManagement

CalendarManagement

InventoryTracking

And the Application Architecture

Mobile PhoneW/Reader

Reader

Active, PassiveTags

Sensors

Back-endsystems

Billingsystems

Manufacturing Systems

Product Information

Customer Records

Partner records

Integration Legacy/Installed Base

Back OfficeUser Interface

4

With the RFID Integration Stack

Operational Support SystemsNetwork, hardware and application infrastructure monitoring services

Monitoring Services

ERP systems, SFA systems CRM systems, Billing Systems, Custom/legacy

Provides data and application logic for managing business processes

Legacy & Data Services

JMS, JDBC, ODBC, XML based interfaces

Provides connectivity to legacy and other back-end data sources

Integration Services

J2EE application servers, COM+ platform, Portal Servers

Provides distributed object infrastructure for running business and content services

Application Services

COM+ components, Servlets, JSP custom tags, EJBs

Aggregates and provides data and content servicesBusiness & Content Services

Web server, XML Transcoding Engine, Content delivery server,

Processes data through templates for presentation on various platforms

Presentation Services

WLAN and WWAN, Wireless Intelligent Network, SS7, TCP/IP, GPS, Control Channel

Multiple Network Integration, Incorporation of Network Intelligence into Applications, Connectivity between server side logic and presentation platforms

Network Services

Independent Reader, Active and Passive Tags, Client on PC, Smartphone, Handheld

Device and platform OS for the collection and presentation of data

Presentation Platforms

TechnologiesDescriptionService