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Meeting the Challenges of aData–Driven World

Mostafa MagdyPre-Sales ManagerNorth Gulf & Levant

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IT Infrastructure Is At Breaking Point• Too Complex

• Too Inefficient

• Too Inflexible

• Too Costly

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Data VolumeGrowing 44x

2020: 35.2 Zettabytes

2009:0.8

Zettabytes

The Volume Of Data Continues To ExplodeThe Digital Universe 2009 - 2020

Source: IDC Digital Universe Study, sponsored by EMC, May 2010

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The Journey To The CloudThe Public Cloud Has Broad Appeal

Enterprise IT

ComplexExpensiveInflexible

Silos

Public Cloud

SimpleLow CostFlexibleDynamic

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Private Cloud

The Journey To The Cloud: InfrastructureThe Public Cloud Has Broad Appeal

Enterprise IT

ComplexExpensiveInflexible

Siloed

Public Cloud

SimpleLow CostFlexibleDynamic

TrustedControlledReliableSecure

Infrastructure

Private Cloud Is a Logical First Step

“70% Will Spend More on Private Cloud Through 2012” GARTNER DATA CENTER CONFERENCE

2009

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Private Cloud

The Journey To The CloudWhich Infrastructure Services Does IT Deliver —Now, and in Future ?

Enterprise IT Public Cloud

Infrastructure

Backup DR Storage Compute

Service Catalog

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Private Cloud

The Journey To The CloudWhich Infrastructure Services Does IT Deliver —Now, and in Future ?

Enterprise IT Public Cloud

Infrastructure

Backup DR Storage Compute

Service Catalog

Service Provider

Infrastructure as-a-Service

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Private Cloud

The Journey To The CloudWhich Infrastructure Services Does IT Deliver —Now, and in Future ?

Enterprise IT Public Cloud

Infrastructure

Service Provider

Existing Applications

Legacy x86

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Legacy Apps

Enterprise IT Private Cloud Public Cloud

Re-Platform Legacy, Move x86 Applications

Service Provider

Applications

Existing Applications

Legacy x86

X86 & Re-Platformed Apps

Tier 2 Tier 1

Infrastructure

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Legacy Apps

Enterprise IT Private Cloud Public Cloud

Workload OptimizationBalance Workloads Across Private and Public Cloud

Service Provider

X86 & Re-Platformed Apps

Tier 2 Tier 1

X86 & Re-Platformed Apps

Tier 2 Tier 1

Infrastructure

X86 & Re-Platformed Apps

Tier 2 Tier 1

X86 & Re-Platformed Apps

Tier 2 Tier 1

Applications

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Legacy Apps

Enterprise IT Private Cloud Public Cloud

Dynamic Workload FederationTap into Public Cloud During Times of Peak Resource Usage

Service Provider

Applications

Infrastructure

Application Federation

Data Federation

X86 & Re-Platformed Apps

Tier 2 Tier 1

X86 & Re-Platformed Apps

Tier 2 Tier 1

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Workload Federation• Non-disruptive workload movement

• Application and data must move

• Requires a common architecture on both sides

Service Provider

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WorkloadsCan Be Moved to Public Cloud

WithoutFunctionality

LossWorkloads

Can’t Be Moved to

Cloud Due to Functionality

Loss

WorkloadsCan Be Moved to Public Cloud Because They

Meet Trust Requirements

Workloads Can’t Be Moved to Cloud Due to Trust Concerns

The Cloud Workload FilterMust Satisfy Economic, Trust and Functionality RequirementsEconomic

Evaluation

AllWorkloads

Trust AssessmentFunctional

Assessment

Workloads Cheaper on

Private / Public Cloud

Workloads More Expensive on Public Cloud

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Pure public cloud

80

Pure Private Cloud

82

Legacy IT

100

Non x86

Telecom

Facilities and Fabric

Hardware

Software

Internal Services

IT Services

Cloud services

Hybrid cloud

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• Virtualization and consolidation

• Optimized workload sourcing

• Optimized provisioning using public cloud for “burst”

• Higher productivity and agility in application development and maintenance with standardized frameworks

1 Benefits beyond IT spend reduction were not quantified

Annual total IT spend (100=Total IT spend with all on-premise infrastructure)

Source: McKinsey and EMC Analysis

Hybrid Cloud Offers Compelling Economics and Business Flexibility

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Existing Apps New Enterprise Apps SaaS Apps

Private Public

Cloud Infrastructure

Cloud Application Platform

End User Computing

New Stack for ITEfficiency, Agility, Control, Choice

Efficiency: highest utilization of elastic, pooled

resources

Agility: policy-driven automation

Control: SLA enforcement + security built in,

not bolted on

Choice: Federated IaaS Hybrid Clouds, blending private and

public models

Efficiency: Simplified modern

frameworks

Agility: Accelerate re-

platforming legacy

Control: Policy-driven management and instrumentation

Choice: PaaS “how you want it” - private

or public

Efficiency: simplified

management and lowest $/client

Agility: adaptabliity to

change and new use cases

Control: Secure the user and the

information, not the hardware

Choice: Any device,any time

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In a nutshell

CLOUD COMPUTING

Transform the data center and deliver IT-as-a-Service1000s of private clouds, 100s of public clouds

EMC OFFERINGS Infrastructure, applications, access

EMC STRATEGY

Virtualize, standardize, automate, optimize, federateEMC = efficiency, control and (most importantly) choice

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NEXT STEPS Think more clearly about the cloud with EMC consulting

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Why EMC for Your Journey ?

FLEXIBLE

CONTROL

EFFICIENCY

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THANK YOU