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ABOUT OUR COURSE TRAINER:

Mr. Smud Poom-On

Emergency & Crisis Management Specialist

Customer Service Call Center: 085-480-7888 SAVE WITH OUR GROUP DISCOUNT PLAN!

ทำความเข้าใจส่ือสารมวลชน Understanding the Media การจัดการส่ือสารมวลชน ในภาวะวิกฤติ Media Management in time of Crisis ส่ิงท่ีต้องท าและส่ิงท่ีห้ามท าในการส่ือสารเม่ือเกิดภาวะวิกฤติ Crisis Communication do’s and don’t การให้สัมภาษณ์ Giving the interviews การแถลงข่าว Press Conference ข่าวแจกส่ือสารมวลชน และอ่ืนๆ Press release กรณีศึกษา Case study Work shop การจัดการส่ือสังคมออนไลน์ในภาวะวิกฤติ Social Media Management in time of Crisis กรณีศึกษา Case study Work Shop ศูนย์สอบถามข้อมูล Telephone Enquiry center ศูนย์ปฏิบัติการ Emergency Operation Center ทีมให้ความช่วยเหลือในท่ีเกิดเหตุ On site Emergency Response Team กรณีศึกษา Case study

CASESTUDY

CASESTUDY

CASESTUDY

CASESTUDY

CASESTUDY

เหตุฉุกเฉินและภาวะวิกฤติ Emergency & Crisis หลักการจัดการเหตุฉุกเฉินและภาวะวิกฤติ Emergency & Crisis Management โครงสร้างการจัดการเหตุฉุกเฉินและภาวะวิกฤติ Crisis Management Organization แผนการจัดการเหตุฉุกเฉินและภาวะวิกฤติ Emergency Response Plan แผนบริหารความต่อเน่ืองทางธุรกิจ Business Continuity Management กรณีศึกษา Case study Work Shop บุคลากรกับการจัดการเหตุฉุกเฉินและภาวะวิกฤติ Emergency Response Personal เคร่ืองมือ อุปกรณ์ สถานท่ี ในการจัดการเหตุฉุกเฉิน Emergency Facilities เครือข่ายการส่ือสาร Communication Network การฝึกซ้อมการจัดการเหตุฉุกเฉิน Emergency Response Exercise การฝึกซ้อมบนโต๊ะจำลองสถานการณ์ , การฝึกซ้อมเฉพาะกระบวนการ, การฝึกซ้อมเต็มรูปแบบ Table top Exercise, Partial Exercise, and full Scale Exercise กรณีศึกษา Case study Work Shop

WORKSHOP OVERVIEW:A crisis is an event that occurs suddenly, often unexpectedly, and demands a quick response. A crisis interferes with normal routines and creates uncertain-ty and stress. A crisis can be a natural event, such as an earthquake or a hurricane, or it can be man-made, such as an explosion, a scandal, or a conflict. Ultimately, it can threaten the reputation of a top official and an organization. Crisis management, however, can not only preserve reputations and credibility but can also enhance them?

The key to effective crisis communication is to be prepared before a crisis occurs. Once an emergency happens, there is little time to think much less to plan. Without a crisis communications plan, you can be overwhelmed by events.

Crisis and Emergency Risk Communication is an approach to communicating effectively during emergencies. These principles are used by public health professionals and public information officers to provide information that helps individuals, stakeholders, and entire communities make the best possible decisions for themselves and their loved ones. Introduction to crisis communications, Importance of effective communications in emergency planning, Emergency Operations Centers, Responsibilities in crisis situations, Communicating quickly in times of crisis, Development of key phrases and messages, Understanding interview techniques, Engaging media and the role of media, Crisis communications and social media, Multiple hands-on and participatory exercises

Crisis management is a critical organizational function. Failure can result in serious harm to stakeholders, losses for an organization, or end its very existence. Public relations practitioners are an integral part of crisis management teams. So a set of best practices and lessons gleaned from our knowl-edge of crisis management would be a very useful resource for those in public relations. Volumes have been written about crisis management by both

Practitioners and researchers from many different disciplines making it a challenge to synthesize what we know about crisis management and public relations’ place in that knowledge base. The best place to start this effort is bydefining critical concepts.

These training methodologies can also be used by corporations that may need to interact with the media months or years after an initial corporate crisis has passed and the media needs to receive updates or additional information. Multiple simulated press conferences and media briefing situations are utilized to provide crisis media participants with corporate crisis skill practice. Personalized coaching sessions provide individual feedback from a training instructor. Training modules, application exercises, question and answer sessions, media skill usage and other activities are used to reinforce the learning process in this crisis media training workshop.

WORKSHOP OBJECTIVES:Participation in the workshop will provide you with the knowledge to: Offer a persuasive argument as to the importance of communications in dealing with issues or incidents and create a workable incident communications plan Understand how and why the media react to incidents How to identify key stakeholders and create appropriate messages Recognize the variety of communication media available to you and how to use them effectively Build strategies to protect corporate reputation under testing circumstances Gain skills and confidence for yourself and in briefing colleagues in how to manage communication at the time of a major incident.

Day 1: 15 September 2016 (On Thursday) Day 2: 16 September 2016 (On Friday)

PLEASE VISITwww.planetandforum.com

PLEASE VISITwww.planetandforum.com

ABOUT OUR COURSE TRAINER:

Mr. Smud Poom-On

Emergency & Crisis Management Specialist

EDUCATION: MASTER IN BUSINESS ADMINISTRATION (Management)

Kasetsart University (Civil & Military Program) BACHELOR IN INDUSTRIAL TECHNOLOGY (Material Handling Technology) King Mongkut’s Institute of Technology (North Bangkok) BACHELOR IN ECONOMIC (Sukhothai Thammathirat University)

PAST EXPERIENCE: MANAGER , Emergency & Crisis Management Airline Business MANAGER , Safety & Security Management Airline Business FREELANCE ADVISOR in Quality , Safety , HRM standard in Industrial and Service sector 40 Establishment over. SPECIAL LECTURER in Business Administration THAI Chamber of Commerce University. SPECIAL LECTURER in Quality , Safety , Security , Emergency & Crisis Response in many Government office and private company

SPECIAL TRAINING CRISIS MANAGEMENT ( ICAO , New Zealand ) CRISIS MANAGEMENT ( Singapore Aviation Academy ) AVIATION SECURITY MANAGEMENT ( ICAO , Malaysia ) NATIONAL CIVIL AVIATION QUALITY CONTROL (ICAO , New Zealand) NATIONAL CIVIL AVIATION PROGRAM (ICAO , Malaysia) AVIATION SECURITY INFRASTRUCTURE (European union) AIRPORT MANAGEMENT (European union) COUNTER TERRORISM STRATEGY,INTELLIGENCE COORDINATION (National Security Bureau, Counter Terrorism Operation Center) AVIATION SECURITY INSTRUCTOR (ICAO , Malaysia) ISO9000,14000,18000 Lead Auditor , THAI Labor Standard, SafetyStandard Emergency & Crisis Management many Course from domestic and aboard Institut

TECHNICAL VISIT and WORKING ABOARD EXPERIENCE:Over 70 city around the globe such asFrankfurt , Munich , Amsterdam , Copenhagen , Oslo , Paris , Vienna , Rome , London , Madrid , Barcelona , Lisbon , Zurich , Berne , Brussel , Moscow , St Petersberg , Istanbul , Singapore , Kuala lumpur , Dubai , Amman , New Delhi , Kolkatta , Karachi , Peking , Shanghai , Kunming , Hong kong , Seoul , Tokyo , Osaka , Sydney , Perth , Auckland , New York , Los Angeles , Washington , Chicago , Montreal

WHO SHOULD ATTEND?CEO’s, Vice Presidents, Directors, General Managers, Headof Departments, Senior Executives, of the following job areas:

Corporate Communications, Public an age Relations, Public Affairs, Corporate Affairs, Marketing Communications ,Media Relations, Investor Relations, Brand Communication,Corporate Branding, Government Relations, Internal & External Communications, New Media/Digital Media/SocialMedia and Corporate Social Responsibility, Emergency Management and Response, Business Continuity, Crisis Communication and anyone who has the responsibility formanaging the public reputation of an organization or whomight be expected to deal with communications at the timeof a major incident will benefit from this session. Those who will find themselves briefing spokespeople or advising on strategy will learn a great deal from the workshop.

Customer Service Call Center: 085-480-7888 SAVE WITH OUR GROUP DISCOUNT PLAN!

Supper Early Bird Rate(Register and make a

payment before 10 August 2016)

Early Bird Rate(Register and make a

payment before 31 August 2016)

19,900

+1,393

-597

20,696

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payment after 31 August 2016)

20,900

+1,463

-627

21,736

22,900

+1,603

-687

23,816

8 September 2016 Code: OM