We are committed to helping our clients transform healthcareat every phase in a product and technology lifecycle.

Mark RichCommercialization Strategist

As the founder, Mark Rich brings over 20 years of diverse experience in the healthcare sector. Mark and his team have supported a broad range of companies including Bard, Edwards, eV3, J&J, as well as angel funded individual physician inventors and venture capital firms alike.

631.786.6389mrich@mrasuccess.com

www.mrasuccess.com

We make it happen.Some people dream of success.

expertiseempowering business success

Pre-Commercialization• Define market problem and need• Quantify market potential• Determine barriers to acceptance• Detailed competitive analysis• KOL development• Focus group feedback• Feasibility testing

Sales Deployment• Fractional leadership support• Training development and implementation• Strategize for optimum sales channel• Operations planning with CRM implementation• Growth strategy planning

Development and Launch• Branding and messaging• Creative, copywriting and editing• Clinical ghost writing• End user training• Collateral development – Corporate presentations and identity – Print production oversight – Patient and clinical collateral – Video animation

From the onset of an idea on to the first sale and beyond, healthcare is what we know and what we do.

a napkin,

the MRA process

What to launch?

Where to launch?

How to launch?

Who to target?

MRA strategy and execution

We are well-versed on current clinical needs and healthcare economicsWe continuously talk with physicians, attend medical conferences and stay on the leading edge of information from clinical publications.

Successfullaunch

As an outsourced partner, MRA is focused on extrapolating thoughts from our clients to more clearly define goals. With these shared goals in mind, we develop a strategic plan and mobilize the internal and external resources needed.

We use a gated feedback loop to monitor execution for the purpose of informing and directing the next round of planning.

Our process creates a unique and valuable [market] position, making trade-offs by choosing what not to do, and creating a “fit” by aligning company resources with another to support a flawless execution.

Business DevelopmentBusiness Plan Writing

Facilitate Investor Presentations

Market Research & Analytics

Clinical Focus Groups

Exit Strategy Planning

Strategic Partnership Development

Facilitate Technology Acquisition/Licensing

Clinical Technology Evaluation

In today’s complex and challenging healthcare environment, companies need a

partner that has the knowledge and resources to develop market acceptance.

We make it happen.Some people dream of success.

Web StrategyWebsite Development

SEO Optimization

Analytics

Micro Sites

Social Media and Blogging

Partner ServicesOur resources include a combination of physician inventors, clinical/regulatory, scientific advisory boards, and engineering, to name a few.

From an accurate market assessment supporting the design and funding of an idea through alignment with healthcare economics,

our process results in long-term growth.

To learn more about our process and how it can bring your vision to reality, contact us for a complimentary analysis.631.786.6389

see what our clients are sayingtestimonials

“Mark has a keen eye for recognizing the benefits of a new device, along

with the marketing know-how to connect it with the right end user.

Leveraging his extensive background in the industry, he works tirelessly

to build market share for new medical technology. From concept to sales,

his services are invaluable.”— David S. Kirn, M.D., F.A.C.S., Physician Inventor KIRN Plastic Surgery

“Mark is motivated, personable, well-connected, knows the markets

that need to be served, and in our case, brought to our attention a

market we were only partially aware of.”— Dirk Hoynes, Owner, Device Technologies, Inc.

“Mark is very knowledge in all areas of the Aesthetic

industry. His expertise in product line expansion

combined with direct knowledge of the distribution

channel is a valuable skill.”— Blake Petrunick, CFO, VP of Operations at CAREstream America, Inc.

“I have found Mark to be a forceful, entrepreneurial,

and highly effective manager.”— Eric Dremel, CEO, Ivivi Orthopedics

“Mark is a great guy, hard working, gets the job done, a pleasure to

work with and I would highly recommend him to anyone needing his

particular skill set and experience relative to commercializing new

medical device products.”— Paul Fitzpatrick, CEO, Advanced Catheter Therapies

Contact us to discuss the possibilities.631.786.6389