MRI +

Joyce Garczynski

410-704-5168

jgarczynski@towson.edu

Special thanks to Carrie Bertling

Disclafani for developing an earlier

version of this presentation.

MRI +

Contains detailed consumer product data collected from a national sample of U.S. customers.

MRI+ will work with the following browsers:

• Firefox 2 or higher

• Internet Explorer 6 or higher

• Safari 2 or higher

• Opera 9 or higher

• Netscape 7 or higher

How can I access this product?http://cooklibrary.towson.edu/

Click DatabasesClick Databases

Second, choose either…Second, choose either…

Mediamark Reporter (MRI+) - First time users OR

Mediamark Reporter (MRI+) - Registered users

First, click M for MediaMarkFirst, click M for MediaMark

ONLY register with your TU email account

Click Go to Mediamark ReporterClick Go to Mediamark Reporter

First time users – Register for Free

First time users click here – register using your TU email address. The MRI+

password does not have to match your TU password.

First time users click here – register using your TU email address. The MRI+

password does not have to match your TU password.

First time users – Register for Free

Remember, use your TU email address. The MRI+ password does

not have to match your TU password.

Remember, use your TU email address. The MRI+ password does

not have to match your TU password.

Uncheck this box ;-)Uncheck this box ;-)

Return to the MRI+ Home Page

Click here to return to the MRI+ Home

Page

Click here to return to the MRI+ Home

Page

Here is the email address for the MRI+ Help Desk. They usually

respond within 24 hours.

Here is the email address for the MRI+ Help Desk. They usually

respond within 24 hours.

Registered users – Login at left

Once registered, you can login. Be sure to enter your full TU email address and the password you used to register for this site – your MRI+ password does not have to match your TU

password.

Once registered, you can login. Be sure to enter your full TU email address and the password you used to register for this site – your MRI+ password does not have to match your TU

password.

Enter Mediamark Reporter

Click here to enter Mediamark ReporterClick here to enter Mediamark Reporter

Online User License Agreement

Once you accept this agreement, you will be able to access the reporter.

Once you accept this agreement, you will be able to access the reporter.

Select the Report Volume you want. Click on Fall 2008 Product

Select the Report Volume you want. Click on Fall 2008 Product

Next, Choose a Report. For this example, click on Candy/Sweets/Snacks.

Next, Choose a Report. For this example, click on Candy/Sweets/Snacks.

You can also Search by Keyword,

but it can be more difficult to find results.

You can also Search by Keyword,

but it can be more difficult to find results.

First choose your Category, Base & Target. Since we are interested in Nerds

candy, we have selected Individual Regular Size Candy as the Category, Adults as the Base, and Bought/Last 6

Months Nerds as the Target.

First choose your Category, Base & Target. Since we are interested in Nerds

candy, we have selected Individual Regular Size Candy as the Category, Adults as the Base, and Bought/Last 6

Months Nerds as the Target.

This chart adjusts according to your Category, Base, & Target

choices.

This chart adjusts according to your Category, Base, & Target

choices.

Next look at the row for the demographic that interests you. In this example, we want to know to

what extent 18-24 year olds bought Nerds candy in the last 6 months.

Next look at the row for the demographic that interests you. In this example, we want to know to

what extent 18-24 year olds bought Nerds candy in the last 6 months.

Total `000: In the Fall 2008 study, there were 28,532,000 adults age 18-24 in the 48 contiguous United States

Total `000: In the Fall 2008 study, there were 28,532,000 adults age 18-24 in the 48 contiguous United States

Proj `000: Projected to the full-population, 1,725,000 adults age 18-24 have bought

Nerds in the last 6 months

Proj `000: Projected to the full-population, 1,725,000 adults age 18-24 have bought

Nerds in the last 6 months

Percent Across: Out of adults 18-24, 6% bought Nerds in the last

6 months. 1,725 / 28,532 = .060

Percent Across: Out of adults 18-24, 6% bought Nerds in the last

6 months. 1,725 / 28,532 = .060

Percent Down: Out of all the people who bought Nerds in the last 6 months,

37.3% are adults age 18-24.1,725 / 4,622 = .373

Percent Down: Out of all the people who bought Nerds in the last 6 months,

37.3% are adults age 18-24.1,725 / 4,622 = .373

Index: People who bought Nerds in the last 6 months are (293-100=) 193% more

likely than the general population to be adults age 18-24. Also, adults age 18-24

are 193% more likely than the general population to have bought Nerds in the

last 6 months

Index: People who bought Nerds in the last 6 months are (293-100=) 193% more

likely than the general population to be adults age 18-24. Also, adults age 18-24

are 193% more likely than the general population to have bought Nerds in the

last 6 months

The “ * ”: The asterisk indicated that the sample size was less than 50 respondents, so the numbers are unstable and should not be used

The “ * ”: The asterisk indicated that the sample size was less than 50 respondents, so the numbers are unstable and should not be used

Create a spreadsheet to be saved locally

Create a spreadsheet to be saved locally

Print to a local printerPrint to a local printer

Change Report will clear your report and return you to the first screen to start again.

Change Report will clear your report and return you to the first screen to start again.

Citing MRI+ Reports

APA Style Example:

Mediamark Research & Intelligence. (2008). Fall

2008 product: Apparel/accessories.

Retrieved from

http://www.mriplus.com/site/index.aspx

Questions?

Please Contact:

Joyce Garczynski

410-704-5168

jgarczynski@towson.edu

OR

Library Reference Desk

410-704-2462