MRS Conference DAY ONE

7/29/2019 MRS Conference DAY ONE

1/29

MRS Annual

Conference

MRS Annual

Conference

#MRSlive DAY ONE

MRS Evidence Matters

Date: 03/20/2013

Analysis of the session '#MRSlive' created with Tweet Category


2/29

Session #MRSlive

Introduction: Analysis of the #MRSlive, the MRS Annual Conference. Amazing first day. The tweets have been divided into categories for each session.

Statistics

611 189199 339 28

28 0 17

1.012.326 ImpressionsPotential impact

3,2

537.859 UsersPotential reach 2.846

Categories

Category Total

tweets

% Original

Tweets

RT User

Links 69 11 28 41 46

Positive 67 11 50 17 57

Others 60 10 45 15 44

R1 The Research Disr... 52 9 31 21 41

Sock of the News 50 8 28 22 37

R2 Progress Location 39 6 20 19 25

R2 Big Data Debate 37 6 33 4 19

MRS Book Club 30 5 22 8 21

Rest of categories 207 34 155 52 142

Charts

num.

tweets

time

610

00:0019 mar

1

00:0020 mar

num.

users

num.

followers

26

0-50

24

50-100

16

100-150

18

150-200

14

200-250

16

250-300

16

300-400

8

400-500

11

500-750

10

750-1000

10

1000-1500

14

1500-5000

4

5000-10000

2

>10000

num.

tweets

per user

num. users

951

272

153

144

95

29>5

Most Active Users

Adewunmi

26tweets

542followers

keenasmustard

25tweets

475followers

TweetMRS

21tweets

3008followers

4Intersperience

18tweets

912followers

5AskiaJerry

15tweets

139followers

6researchlive

14tweets

15386followers

7GaelleNormand

13tweets

214followers



3/29

Links

R2 Progress Loc...

Links

R2 Progress Loc...

Positive

Links

Positive

Others

Links

Sock of the News

Charts

Category Total

tweets

% Original

Tweets

RT Users Impressions Potential Reach Tweets/

User

Followe

User

Links 69 11 28 41 46 575.590 466.073 1,5 10.132Positive 67 11 50 17 57 40.352 33.514 1,2 587

Others 60 10 45 15 44 39.276 32.497 1,4 738

R1 The Research Disruptor 52 9 31 21 41 41.915 28.934 1,3 705

Sock of the News 50 8 28 22 37 30.546 22.464 1,4 607

R2 Progress Location 39 6 20 19 25 72.192 22.310 1,6 892

R2 Big Data Debate 37 6 33 4 19 18.170 9.246 1,9 486

MRS Book Club 30 5 22 8 21 21.844 10.850 1,4 516

R2 Reacting in Real Time 29 5 24 5 16 8.431 3.831 1,8 239

Replies 28 5 28 0 17 19.696 7.049 1,6 414

Simon Rogers 27 4 24 3 12 55.861 20.227 2,2 1.685

Creativity Challenge 24 4 13 11 16 12.035 7.605 1,5 475

Pictures 24 4 17 7 18 21.615 14.827 1,3 823

R1 Decoding Society 23 4 14 9 17 18.257 12.536 1,4 737

David Shrigley 15 2 13 2 13 15.381 11.461 1,2 881R2 The war room-the boar... 12 2 6 6 9 11.390 9.021 1,3 1.002

Shop til you rock 9 1 6 3 8 1.840 1.701 1,1 212

R1 Nation's Health 8 1 4 4 8 5.623 5.623 1,0 702

Party 4 1 2 2 4 1.323 1.323 1,0 330

R1 The business of Change 3 0 3 0 3 969 969 1,0 323

Roy Langmaid 1 0 1 0 1 20 20 1,0 20



4/29

189 9,4 3,2 5.356

Adewunmi

26tweets

keenasmustard

25tweets

TweetMRS

21tweets

tweets

tweets

techinbusiness

411.047followers

researchlive

15.386followers

IpsosMORI

9.660followers

followers

followers

techinbusiness

411.047impressions

researchlive

215.404impressions

TweetMRS

63.168impressions

impressions

impressions

TweetMRS

10num. categories

Intersperience

9num. categories

pigors7

9num. categories

num. categories

num. categories

roi_sample

7num. of RTs

gmiglobal

6num. of RTs

RayPoynter

5num. of RTs

num. of RTs

num. of RTs

Adewunmi

26original tweets

keenasmustard

21original tweets

TweetMRS

17original tweets

original tweets

original tweets

2846

3

Very low

0 to 10

followers

23

Low

10 to 50

followers

58

Medium-low

50 to 200

followers

54

Medium

200 to 500

followers

21

Medium-high

500 to 1000

followers

24

High

1000 to 5000

followers

6

Very high

>5000

followers



5/29Analysis of the session '#MRSlive' created with Tweet Category

@LouiseEBriceLouise Brice

Great panel kicking off the day at #mrslive with @justinonweb and

@RSAMatthew

Cat.: Sock of the News @TweetMRSTweetMRS

It's the marketers job to make sure the voice of the customer flows

through the organisation - patrick barwise #mrslive

Cat.: Sock of the News

@kantarmedia_ukKantar Media Custom

jane frost on fair data initiative: If we don't stand up & be counted,

someone else will regulate #MRSlive /ss

Cat.: Sock of the News @AdewunmiAde

Should have made it clear that in my last tweet I was summarising

comments made by The Guardian's Simon Rogers #mrslive

Cat.: Simon Rogers

@researchliveResearch Magazine

#mrslive .@smfrogers on data journalism: "We're trying to make things

that can seem big and scary less big and scary"

Cat.: Simon Rogers @AdewunmiAde

Simon Rogers says it's precisely for that reason that journalists should

be open about the source of data- open up evidence base #mrslive

Cat.: Simon Rogers

@Jon5DarbyJon Darby

Simon Rogers: "PDF is where data goes to die" #mrslive

Cat.: Simon Rogers @anitacfullerLa Fuller

#mrslive Roy Langmaid true master of his craft 'open up your listening

- what we're listening for is possibility - which requires space'

Cat.: Roy Langmaid

@IntersperienceIntersperience

Matt Carter, its the 55-64 year old baby gloomers who are most angry

at politics and commercial #mrslive #trust

Cat.: R2 The war room-the @Nye_RickRick Nye

What can politics & business learn from each other? #mrslive

panel this pm with me, @debmattinson @MattCarterUK &

@graemetrayner

Cat.: R2 The war room-the

@AskiaJerry

Jerome Sopocko

#mrslive Rufus Weston: 3,500 books a year means you need to react

quickly

Cat.: R2 Reacting in Real @AskiaJerry

Jerome Sopocko

#mrslive Nathalie Gaveau says real time, cheap research is what start-

ups needs

Cat.: R2 Reacting in Real

@researchliveResearch Magazine

Jo Wood, who mapped London Bike Hire scheme: "Information is

beautiful, but beauty is not enough" #mrslive

Cat.: R2 Progress Location @researchliveResearch Magazine

#mrslive session on GPS: "Blade runner would have been very short

and boring if GPS had been included in replicants"

Cat.: R2 Progress Location

@MediaCarrollJohn Carroll

Having GPS chips in the replicants would have made Bladerunner avery short film, says Paul Roberts #mrslive

Cat.: R2 Progress Location @fairdatafairdata

Data protection enables people to DO things. Better guidance givesfreedom to innovate. #mrslive #bigdatadebate #fairdata

Cat.: R2 Big Data Debate

@AdewunmiAde

Clive Humby says it's important that companies explain how they use

customers' data. He cites Tesco club card charter #mrslive

Cat.: R2 Big Data Debate @IntersperienceIntersperience

42% of adults read how their data will be used by a website they

provide it to #data #privacy #consumerfacts #mrslive

Cat.: R2 Big Data Debate



@TweetingTigerWhite Tiger

Excellent session on The Business of Change. #MRSLive

Cat.: R1 The business of @Opinionleader1Opinion Leader

Simon Carter, Fujitsu talking about the importance of keep up with

pace of change otherwise organisations are at risk #mrslive #mrx

Cat.: R1 The business of

@CrowdLabCrowdLab

Benita Matofska: eloquent point on why crowds better than panels. Let

them own project and contribute whenever, wherever, however

#mrslive

Cat.: R1 The Research @DavidPenn1David Penn

Nice idea to have non #mrx panel in crowdsourcing session at

#mrslive

Cat.: R1 The Research

@SaiWatsonSai Watson

"We need to be sharing to survive" - Matofska #mrslive

#crowdsourcing

Cat.: R1 The Research @B2B_InsightB2B International

Great demonstrations of the positive impact that research can have on

business, from Fujitsu, RNLI, Halfords and IHG #MRSLive

Cat.: R1 The Research

@Opinionleader1Opinion Leader

Opinion Leader director @smjef is now chairing the session on

transforming the nations health #mrslive #mrx

Cat.: R1 Nation's Health @OtherlinesDan Siddle

Catch my colleague Judith Welford talking about transforming the

nation's health room 1 @ 3:00pm #mrx #mrs #MRSlive

Cat.: R1 Nation's Health

@keenasmustardKeen as Mustard

Social sciences is not rocket science it's much more difficult than that

penny young @natcen #mrslive #mrx

Cat.: R1 Decoding Society @TweetMRSTweetMRS

Great phrase from @PennyYNatCen about what makes good social

#mrx: Communicating complexity without obfuscation #mrslive

Cat.: R1 Decoding Society

@Sarah_W_MorrisSarah Morris

looking forward to MRS conf tomorrow. @PFTrajectory speaking on

New Morality. I am there in more of a learning / roaming capacity

#mrslive

Cat.: Positive @CrowdDNACrowd DNA

David Shrigley on 'At the Centre of the Inside of the Human Brain's

Mind'. Excited. #mrslive

Cat.: Positive

@_FlexMRFlexMR

Great talk from all speakers on driving change through insight at

#mrslive #mrx

Cat.: Positive @ixarisIxaris Tweets

Thank you @WesternUnion for hosting a very nice networking lunch.

We've chatted to lots of interesting attendees. #MRSlive #MRS

Cat.: Positive

@Karen_SchofieldKaren Schofield

Interesting stuff in agile session on customer experience mapping

#mrslive #JtD

Cat.: Positive @KerryMcCormickKerry McCormick

Great start to #MRSlive, "institutions need to get past their self-pity"

and align their priorities with public interest

Cat.: Positive

@_FlexMR

FlexMR

Good morning! On the way down to #MRSLive now - Really looking

forward to some of the speakers today!

Cat.: Positive @LaylaNorthern

Layla Northern

RT @eDRtweet: @TweetMRS We've had a great day at the #MRSlive

#AnnualConference - now time to celebrate at the conference party!

Cat.: Party

@bonamyfinchBonamy Finch

At #MRSlive for the next 2 days. Will try to stick to informative tweets,

apart from this one moan about delayed trains...

Cat.: Others @IntersperienceIntersperience

Maria will be live tweeting from the #mrslive conference today - have a

great day everyone!

Cat.: Others



@discoveryresDiscovery Research

Well done on your talk Mark RT @TweetMRS Mark Allen: Your

connection to things around you define who you are. #mrslive

#mrsbookclub

Cat.: MRS Book Club @benleetBen Leet

@bonamyfinch: Facebook rep already being grilled on signing up to

MRS fair data initiative in #MRSlive Big Data session

Cat.: MRS Book Club

@TweetMRSTweetMRS

Mark Allen: Your connection to things around you define who you are.

#mrslive #mrsbookclub #mrsannualconference

Cat.: MRS Book Club @philrancePhil Rance

Conceptual art, cartoons, dead animals, tattoos and rude words from

@davidshrigley good party warm up at #mrslive

Cat.: David Shrigley

@j_coatsworthJames Coatsworth

David Shrigley is undoubtedly a funny guy but describing himself as a

fine artist feels a little charlatan #mrslive

Cat.: David Shrigley @LucyAntoniouLucy Antoniou

David Shrigley is hilarious! #mrslive

Cat.: David Shrigley


Final session for day 1 at MRS conference, now we hear from David

Shrigley #mrslive #mrx

Cat.: David Shrigley @TweetMRSTweetMRS

Jon Hildrew tells us how 'Kavelier & Clay' by Michael Chabon

inspires essential creativity in #mrx #mrslive

Cat.: Creativity Challenge

@gobeautifulmindBeautiful Mind

What is at the heart of creativity? It's the ability to see things differently.

#mrslive

Cat.: Creativity Challenge @gobeautifulmindBeautiful Mind

How does the brain make meaning? Is creativity really creative? We're

answering these questions in our #mrslive session shortly.

Cat.: Creativity Challenge


8/29

Annexes



Category

PositivePositive tweets

50 57 17 33.514 40.352 0,9tweets users retweets potential reach potential

impact

tweets / user

Most Active

Users

1._FlexMR2.KerryMcCormick

3.LaylaNorthern4.NatCen5.SineadH

Tweets from this category


RT @_FlexMR: Interesting case study on ethnography in hotel rooms

at #mrslive - couldn't help think mobile MR could make this even better

@callyclanNCallaghan

RT @eDRtweet: Looking forward to the #mrslive conference tomorrow

as gold sponsors

@ChloeRazorChloeFowler

RT @jonhildrew: Super-excited to be speaking at the book club

chaired by @ChloeRazor at #mrslive tomorrow. Room 1, 1.30pm -

grab some lu ...

@_FlexMRFlexMR

Good morning! On the way down to #MRSLive now - Really looking

forward to some of the speakers today!

@TweetMRSTweetMRS

Thanks @Waves05, good luck with your session. #mrslive

@SineadHSinead Hasson

Good luck to everyone presenting today #mrslive


Morning, I'm Sarah, looking after our feed from #MRSlive today -

Shock of the New. Great programme ahead. /ss

@LaylaNorthernLayla Northern

Looking forward to the MRS book club session at MRS conference

today #mrslive

@BettyAdamouBetty Adamou

Looking forward to more #mrslive tweets today and of course, the

MRS party later on :) @TweetMRS #newmr

@NatCenNatCen

We're excited to be joining colleagues at the #mrslive conference

today. First debate - what is impact of social media?

@NatCenNatCen

Matthew taylor: institutions must change and align with public interest

to generate trust #mrslive

@Robin_de_RooijRobin de Rooij

Great insight by Matthew Taylor, decreasing trust due to misalignment

of the public's interests vs. companies' interests #mrslive


Trust in brands and society is fluid. Great discussion. #MRSLive

@UnlockInsightInsight Inside

Interesting stat RT @Intersperience: 42% of adults read how their data

will be used by a website they provide it to #mrslive

@jbretchaJoaquim Bretcha

Great kick off. Very interesting thoughts on our current digital society

and institutions/corporate trust #mrslive #mrxes @netquest

@pgeraghtyPhil Geraghty

Looking forward to talking about how crowdfunding is giving new

insights into market research at #mrslive today @tweetmrs

@peoplefundit



@ChicaEllaElla Fryer-Smith

Good luck @olisweet today at #mrslive - check him out at 3pm in

room1 presenting fascinating ethnographic studies on kidney care in

the UK

@_FlexMRFlexMR

Good luck in the lottery everyone - free tickets on us at #MRSlive -

don't forget to let us know if you become a millionaire!

@KerryMcCormickKerry McCormick

Great start to #MRSlive, "institutions need to get past their self-pity"

and align their priorities with public interest


Love the fact that there is lotto ticket in #mrslive delegate bag - lucky

winner will probably leave #mrx industry!

@AdewunmiAde

Looking forward to 'agile research for the digital age' session. #mrslive

@jigsawpiecesukJigsaw Research

Looking forward to 'reacting in realtime'.. . at #MRSLive

@eDRtweeteDigitalResearch

Great start to #MRSlive annual conference, some great speakers so

far make sure you pop by our stand for your own eDR dog!


Really interesting morning so far at MRS conference, our presentation

on going beyond sterotypes has been well recieved #mrslive #mrx

@JamesLDRandallJames Randall

Looking forward to @c__emes & Chris Gobby on harnessing the

power of mobile for geo location at #mrslive in 20 minutes

@HassonAssociateHassonAssociates

Off to #mrslive really looking forward to it.

@Karen_SchofieldKaren Schofield

Interesting stuff in agile session on customer experience mapping

#mrslive #JtD

@JackiemoldJackie

#mrslive move fast and break things I like that!

@nowaffleAmanda Boyle

Words to live by :) "@Jackiemold: #mrslive move fast and break things

I like that!"

@KateLangfordKate Langford

I'll be at #MRSLive all day tomorrow, looking forward to catching up

with clients and friends.

@compareandsharecompareandshare.com

#mrslive @tweetmrs looking 4ward to speaking on panel about

#crowdsourcing research future way of brand building

#sharingeconomy

@FTressFlorian Tress

Greetings to everyone at #mrslive - unfortunately I couldn't make it.

Keep up tweeting!

@bentoombs

Ben Toombs

Thanks to everyone from @Opinionleader1, @tnsbmrb, @YouGov

and @NatCen for their great contributions to Decoding Society at

#Mrslive

@lcrwedderburn

louisa wedderburn

Interesting use of GPS activity assessment in connection with Kony

and the LRA in Africa at #mrsannualconference #mrslive @TweetMRS

@VoodooResearchVoodoo Research

Gearing up for an exciting Book Club session at the MRS Conference

#Mrslive

@TweetMRSTweetMRS

RT @lcrwedderburn: @TweetMRS looking forward to MRS book club

with Chloe Fowler! Who's joining us? #mrslive #mrsannualconference




How do you chose what is interesting? Nothing objective just chose

what is interesting to you @simonrogers #mrslive

@_FlexMRFlexMR

Interesting ethnographic MR in to hotel rooms case study at #mrslive -

couldn't help think mobile research could make this even better

@ixarisIxaris Tweets

Thank you @WesternUnion for hosting a very nice networking lunch.

We've chatted to lots of interesting attendees. #MRSlive #MRS

@engageokoJeremy Rix

Thanks to participants at our Creativity Challenge workshop at MRS

Conference this am, you got involved with enthusiasm! #mrslive #mrx

@Matt_HaynesSPAMatthew Haynes

Some very interesting Research on GPS in a conflict zone. Great to

see some real research with real value and insight #mrslive

@HRWhealthcareHRW

MRS conference: morning was great. Looking forward to sessions on

crowdsourcing & 'transforming the nation's health' this afternoon

#MRSlive


Personal plus news is what makes interesting stories for people to

engage with @smfrogers @guardian #mrslive

@_FlexMRFlexMR

Great talk from all speakers on driving change through insight at

#mrslive #mrx

@DavidPenn1David Penn

Looking forward to crowdsourcing session at #mrslive

@pigors7Igors Maslovs

It's time for crowdsourcing session, bigger room, more people! Excited!

#MRSLive


As UCL alum I'm looking forward to hearing about Transcribe Bentham

from Tim Causer #mrslive

@irrationalagcytheirrationalagency

Session on crowdsourcing at #mrslive - interestingly, no panel provider

on stage. Does crowdsourcing just mean "free panel"?


Huge diff between using private data in aggregate vs divulging

personal info. Interesting idea re: data depersonalising services

#MRSlive

@MattCarterUKMatt Carter

Fun conv at #mrslive on role of the pollster with @debmattinson

@nye_rick & @graemetrayner. Thanks to all who came and

asked questions!

@CrowdDNACrowd DNA

David Shrigley on 'At the Centre of the Inside of the Human Brain's

Mind'. Excited. #mrslive

@KerryMcCormickKerry McCormick

Thank you @smjef for some superb chairing 'transforming the nations

heath' #MRSlive

@Sarah_W_Morris

Sarah Morris

looking forward to MRS conf tomorrow. @PFTrajectory speaking on

New Morality. I am there in more of a learning / roaming capacity

#mrslive

@Livwithme

Maria Twigge

Seen some great data visualisation, heard some good debates and

opportunities, looking forward to the party! #mrslive p.s. wheres Dave?



Category

R1 The Research DisruptorTweets related with The research disruptor session


impact

tweets / user

Most Active

Users

1.AskiaJerry2.CrowdLab

3.RayPoynter4.GaelleNormand5.HRWhealthcare


@gmiglobalGMI

RT @researchlive: #mrslive The Guardian's Simon Wood talking data

and #datavis: "PDFs are where data goes to die".

@northstarlondonNorthstar Research

RT @researchlive: Going to #mrslive next week? Not going, but still

want to take part? Either way, sign up to the conference community h

...

@CrowdLabCrowdLab

Debate on trust: should extend beyond brands to how researchers

treat participants too in order to get trustworthy insight back. #mrslive

@roi_sampleOi Sample

Beyond intensive farming,gd title? MT @CrowdLab: Debate on trust:

should extend beyond brands to how researchers treat participants

#mrslive


media use soundbites to distort truth should social researchers do

same? #mrx #mrslive @TNS_UK

@AskiaJerryJerome Sopocko

#mrslive harpercollins, the short of it: they use survey and big data...

That's all we found out

@JimBrysonTNJim Bryson

#mrslive social research should inform media but data is often

proprietary. How to pay for research to reveal beyond soundbites?

@peoplefunditpeoplefund.it

Not long to go until we are speaking at #mrslive about how

#crowdfunding is giving new insights into market research @tweetmrs

@HetanShahHetan Shah

Social research needs to more effectively add to human welfare,

challenges @PennyYNatCen #MRSlive

@TheICGThe ICG

researchers and clients - fancy a lunch time natter with the

independent consultants group? we're outside conference room 2

#mrslive #mrx

@philrancePhil Rance

"Here's some research that I did" say presenters at #mrslive

@JRDinATLJRDinATL

Passive data collection is the destination of mobile research. We do it.

#mrx #rethink2013 #mrslive

@curiousanalyticCurious Analytics

Passive data collection is the destination of mobile research. We do it.

#mrx #rethink2013 #mrslive

@GaelleNormandGaelle Normand

RT @researchlive: #mrslive "If we don't look for new sources of data,

our industry might not be here in 10 years time", says Ipsos's Cl ...

@B2B_InsightB2B International

Great demonstrations of the positive impact that research can have on

business, from Fujitsu, RNLI, Halfords and IHG #MRSLive

@Jon_GilchristJon Gilchrist

Annual Market Research Society Conference. Safe to say I'm in my

element. Lovely, lovely data... #mrslive



@LeapfrogLiveLeapfrog Research

Should social researchers take responsibility for the way their findings

are reported in the media? Fascinating debate #mrslive #mrx

@LeapfrogLiveLeapfrog Research

Leading charities retailers and brands buck the recession trend by

using research to drive change #mrslive #mrx

@jemazingjemazing

RT @researchlive: #mrslive The Guardian's Simon Wood talking data

and #datavis: "PDFs are where data goes to die".


RT @researchlive: #mrslive "A lie can be halfway round the world

before truth has its boots on. Twitter can help the truth catch up" via ...

@RoyHPHenri-Paul Roy

R. Bathes :"Thesis is food for rats" RT @researchlive: #mrslive The

Guardian's Simon Wood talking data : "PDFs are where data goes to

die"

@Robin_de_RooijRobin de Rooij

Very curious about the crowdsourcing session, personally also a big

fan of crowdfunding, using #kickstarter #mrslive


"We need to be sharing to survive" - Matofska #mrslive

#crowdsourcing

@_FlexMRFlexMR

Great point about getting the predictive/retrospective balance right

when approaching research! #mrslive


#mrslive fascinating story from @SnowgooseSA on crowd sourcing

mobile research respondents with airtime incentive in SA townships

@anitacfullerLa Fuller

#mrslive Fuel for Fiction great for inspiring our reading material and

drawing parallels with our research lives


Transforming the nation's health: policy, persuasion, delivery. Great

debate before on crowdsourcing benefits (not just financial). #MRSLive


Nice idea to have non #mrx panel in crowdsourcing session at

#mrslive


#mrslive crowdsourcing, bigdata, lunch... What's not to like at the

MRS?

@CrowdLabCrowdLab

Benita Matofska: eloquent point on why crowds better than panels. Let

them own project and contribute whenever, wherever, however

#mrslive

@CrowdLabCrowdLab

Why do we force people to take surveys on our terms at our times and

then give them no sense of the value of their contribution? #mrslive


Opportunity for market research be 'de-personalisation harbour' betw

data and aggregated info for public and business good #mrslive

#future

@pgeraghty

Phil Geraghty

#mrslive great to hear lots of great crowdfunding project ideas

following the croudsourcing panel - any other ideas contact

@peoplefundit

@HRWhealthcare

HRW

Great session with @RayPoynter challenging us to think about what

the #mrx industry can learn from crowdsourcing #MRSlive

@HRWhealthcareHRW

Session from @benitamatofska from The People Who #Share; she

personally saves 20k a year through sharing! #MRSlive

@BorderlessXsBorderless Access

Shd'nt be in silos RT@researchlive #mrslive via MRS Conf

community-Is it the marketers job to make sure voice of customer

flows thru an org?



Category

Sock of the NewsTweets related with the welcome and Sock of the News Session


impact

tweets / user

Most Active

Users

1. jbretcha2.kantarmedia_uk

3.Lucyjanefrost4.TweetingTiger5.gmiglobal


@netquestnetquest

RT @jbretcha: Empieza MRS Annual Conference "Shock of the New"

en Londres. Ir compartiendo aprendizajes @netquest #mrxes

#mrslive #mrx

@HRWhealthcareHRW

Day 1 of #MRSLive "Shock of the New" conference today! Can't wait

to hear all the presentations!

@LucyjanefrostLucy Frost

Eagerly anticipating @JaneFrostMRS #mrslive


Empieza MRS Annual Conference "Shock of the New" en Londres. Ire

compartiendo aprendizajes @netquest #mrxes #mrslive #mrx


Jane Frost, CEO MRS advierte sobre la importancia de la honestidad

en el MR y el trato datos personales. Presenta Fair Data #mrslive

#mrxes


jane frost on fair data initiative: If we don't stand up & be counted,

someone else will regulate #MRSlive /ss


Radio 4 Today programme presenter Justin Webb keynote speaker on

day one of MRS Conference. #MRSLive


"The only way to build trust is to keep your promises, not every

company has faced that" says Patrick Barwise at #mrslive /ss


"Solo hay una manera de construir confianza: cumpliendo las

promesas de forma continuada" Patrick Barwise #brands #mrslive

#mrxes @netquest

@TweetMRSTweetMRS

It's the marketers job to make sure the voice of the customer flows

through the organisation - patrick barwise #mrslive

@marcsbrennermarcsbrenner

#mrslive we all want feedback, but we'd better be careful what we wish

for - Lorraine heggessey.


Role of BBC has become even more important as trusted aggregator

in digital age, according to Lorraine Hegessy at #mrslive /ss

@fuller_kirstykirsty fuller

#mrslive

BBC as trusted aggregator says Lorraine Heggessey.

@JenniRobertonJenni Roberton

Attending the MRS Shock of the New conference today. Good start

already #mrslive @respondi_UK


Decline in trust: Matthew Taylor says institutions must wear dilemmas

on sleeve & find innovative ways of engaging with public #mrslive

/ss


"Claro q hay inversores a largo plazo. Lo q tenemos q hacer es

explicarles historias a largo plazo"@ChiefJuicer #mrslive #mrxes

@netquest




Justin Webb questions how the Catholic Church can act so secretly in

today's culture of desired transparency of. #MRSLive

@NatCenNatCen

Justin Webb: how can individuals deal with the enormous amounts of

information out there now? #mrslive

@LouiseEBriceLouise Brice

Great panel kicking off the day at #mrslive with @justinonweb and

@RSAMatthew


Big Data measures all of our decisions. But dearth of tools to allow

people to know what the *right* decisions are. Matthew Taylor

#MRSlive


And todays teens expect transparency even more RT

@TweetingTiger: Justin Webb outlines today's culture of desired

transparency #MRSLive


Privacidad. El nuevo fundamento de la democracia. Nuestra

disponibilidad y atencion se converiran en "moneda de

cambio"@ChiefJuicer #mrslive


Tension between trust & cynicism highlighted by @RSAMatthew -

fuelled by lack of authenticity & political spin #mrslive /ss

@AdewunmiAde

At the MRS annual conference: Shock of the New #mrslive

@OtherlinesDan Siddle

"Institutions should operate as if in a glass box" - Matthew Taylor

#MRSLive

@HetanShahHetan Shah

Great contribution as ever from @RSAMatthew to #MRSlive about

implications of a big data world on corporate governance and trust.

@LovlielizzLiz Diez

#mrslive @carrotmrrecruit Matthew Taylor making good points about

company & public beliefs being misaligned leading to 'mis truths'


"Financial services has been a conspiracy to exploit our cognitive

frailties" says Matthew Taylor, Royal Society of Arts. Punchy.

#MRSLive

@LucyjanefrostLucy Frost

RT @IzzyAvery1: @Lucyjanefrost: 'Tantamount to a Bruce Hood

lecture' #mrslive #beautifulminds

@BettyAdamouBetty Adamou

Lovely to see familiar faces at the #MRSLive party tonight; friends from

@ResearchNowUK @jonpuleston @infomagpie &

@Becki_Harrison #mrx



Category

R2 Big Data DebateTweets related with the Big Data Debate


impact

tweets / user

Most Active

Users

1.Adewunmi2. Intersperience

3.AskiaJerry4.MediaCarroll5.bonamyfinch



42% of adults read how their data will be used by a website they

provide it to #data #privacy #consumerfacts #mrslive


Trust & data privacy: discussing the challenge of educating public

to be in charge of own data. Big ask in face of big data? #mrslive /ss


Personalized and mobile data is the future #MRSLive


2 hours into #mrslive and we've had 78 mentions of #bigdata

@AdewunmiAde

HarpersCollins is on a data acquisition drive. #mrslive

@mcsainsburymike sainsbury

"@MediaCarroll: 2 hours into #mrslive and we've had 78 mentions of

#bigdata" < Yawns. .


Inference is that data always beats a good argument. Does this

diminish need to understand why things happen?#MRSlive


Business vision is more important longer term and data should drive

the decisions now and quickly. #MRSLive

@fairdatafairdata

#mrslive 3pm an essential debate for those involved in the mgmt

& maximisation of big data #fairdata


Combining the Who, When & Where provides good data

visualisation but the most complex question to answer is the Why

@TweetMRS #mrslive #mrx

@jigsawpiecesukJigsaw Research

#mrslive - Ipsos MORI & EE talking about very big, very mobile

data...


Good grief, that slide had 180 words on it #mrslive #datavis

@AdewunmiAde

Question's been asked about the reliability of the data and the

assumptions that can be sensibly made and reported #mrslive

@AdewunmiAde

People are more likely to engage with data when they can see

themselves in the data. Make the data personal #mrslive

@AdewunmiAde

Christopher Graham from the ICO commends the MRS #FairData

campaign #MRSLive

@AdewunmiAde

Clive Humby says it's important that companies explain how they use

customers' data. He cites Tesco club card charter #mrslive




#MRSlive the mis-user of public big data will be held responsible and

fined

@AdewunmiAde

Clive Humby says legislation re treatment of data collected by statute

should be different from data freely given by customers #mrslive


Enormous social benefits to using big data, if we get confidentiality

right #mrslive #data


Lack of prison sentences for low-level breaches of privacy erodes

public trust in sharing data - Chris Graham, Info Commission #mrslive


Info commissioner suggests data breaches need harsher punishments

for mis users #mrslive

@AdewunmiAde

Not sure"afterall if they don't like it, they don't have to use it" argument

inspires confidence in private orgs use of pple's data #mrslive

@Waves05Andrew Vincent

Clive Hunby: UK is leading the world in data analysis #MRSlive #mrx

@AdewunmiAde

Simon Milner disagrees with Stephan Shakespeare & Clive

Humby's assertion that UK is at forefront of working with #BigData.

#mrslive

@AdewunmiAde

Simon Milner says reason for this is that UK is simply not turning out

enough computer scientists. #mrslive


Consensus emerging in data panel that "mixed data economy" is a

good thing but anonymisation of personal data is a prerequisite

#mrslive


Clive Humby: "Lots of data in commercial orgs needs re-purposing" -

MR and Marketing Science in silos & need to be merged again

#MRSlive

@AdewunmiAde

Clive Humby argues that keys to exploiting #BigData are interpretation

&contextualisation which are not necessarily science skills

#mrslive


#MRSlive Christopher Graham: the companies on the wrong side of

creepy won't survive. Users need to see and understand benefits for

them

@roi_sampleOi Sample

View from street #mrslive MT HMCollab: Twitter..public sq says

SWShulman. Don't want to see your name in research? Don't tweet.

#BigDataPH


C.Graham pone como ejemplo O2 Telefonica ofreciendo

servicios/tarifas especiales a cambio info usuario #mrslive @netquest

#mrxes

@fairdatafairdata

Data protection enables people to DO things. Better guidance gives

freedom to innovate. #mrslive #bigdatadebate #fairdata

@Intersperience

Intersperience

totally agree RT @Adewunmi: Clive Humby says it's important that

companies explain how they use customers' data #MRSLive #mrx



Category

MRS Book ClubTweets related with the MRS Book Club


impact

tweets / user

Most Active

Users

1.TweetMRS2.ChloeRazor

3.DavidPenn14.LaylaNorthern5. jonhildrew


@benleetBen Leet

@bonamyfinch: Facebook rep already being grilled on signing up to

MRS fair data initiative in #MRSlive Big Data session

@CrowdDNACrowd DNA

Come check Crowd's Alice speak about a book that's inspired her as a

young researcher at today's MRS conference. 1.30pm. #MRSlive


Marketing budget is being spent indoors now, to develop twitter,

facebook etc. campaigns #MRSLive

@TweetMRSTweetMRS

Which works of fiction could make a difference to the way you conduct

your professional life? Book club at 13.20 #mrslive #AnnualConference


Who is planning on going to the MRS Book Club session at 1.20 pm?

The team from Boots will be there to cheer on @jonhildrew #mrslive


Tired of juggling plates and business cards? Don't. Grab a plate and

come to book club. Lunch hour is SO last year #mrslive


From the streets of Bombay to the flaneurs in Hoxton. No, it's not the

buffet lunch at #mrslive, it's Book Club in Rm 1 at 1:20.


20 mins to go. 5 brave and talented conference novices take to the

stage for Book Club. Room 1. 1:20pm. #mrslive


See u there RT @ChloeRazor: 20 mins to go. 5 brave and talented

conference novices take to the stage for Book Club. Room 1. 1:20pm.

#mrslive

@jonhildrewJon Hildrew

Just 10 minutes till the MRS Book Club! Join us in Room 1 for 5 talks

on how fiction has changed our perspectives on research. #mrslive

@TweetMRSTweetMRS

Mark Allen: Your connection to things around you define who you are.

#mrslive #mrsbookclub #mrsannualconference


#mrsbookclub entertaining and stimulating at #mrslive

@TweetMRSTweetMRS

Lucy Baldwin from Voodoo Research - the book of 'Shantaram' spurs

her to 'think, act, feel', and to accept and understand #mrx. #mrslive


Nice to see some new faces at #mrsbookclub #mrslive

@TweetMRSTweetMRS

Tolkien's 'The Hobbit' - Owen McAleer discusses using fiction a

escapism, but is film and the digital age taking that away from us?

#mrslive

@irrationalagcytheirrationalagency

3 out of 5 fiction book reviews mentioned ideas (or people) from

behavioural economics. Theme of the year? #mrslive




Big Data panel off to a lively start at #mrslive. Tim Phillips just tried to

sign Facebook up to @fairdata on the podium!


Facebook rep already being grilled on signing up to MRS fair data

initiative in #MRSlive Big Data session

@graemetraynerGraeme Trayner

RT @Nye_Rick: RT @j_coatsworth: @debmattinson @nye_rick

@mattcarteruk @graemetrayner Excellent session guys. #mrslive

Documents

MRS Conference DAY ONE