Embed Size (px)
Citation preview
SAMSUNGAND PRODUCT LINE
PRODUCT WIDTH ANDPRODUCT DEPTH
Mrs. Martha Belote
Agenda
Overview of Samsung Businesses Identify Flagship Business Identify Product Line, Width, and Depth
within Flagship Business Summary and Conclusion
Samsung
Founded over 70 years ago Currently Seventy-Eight (78) Businesses within
Samsung Comprised of diverse businesses in areas of:
Advanced Technology Semiconductors
Skyscraper and Plant Construction Petrochemical
Fashion Medicine Finance,
HotelsAnd many other businesses
Samsung
Flagship company is Samsung Electronics Leads global market in high tech
electronics manufacturing and digital media
Samsung Electronics- Product Lines
Mobile Phones Divided into product lines based on common
or closely related characteristicsTouch ScreensSliders/Folders
QWERTY Keyboards and Bar Phones
Product Lines Help Firms Manage Products as Product Strategy can be Designed Around Product Lines
Most Helpful to Identify Product Lines when there is a large product mix- place strategy focus on line as opposed to individual products
Samsung Mobile PhoneProduct Width
Width refers to the number product lines
QWERTY Keyboard Touchscreen Flip/Slide
Samsung Mobile Phones
Product Width Samsung Mobile Phones
Samsung Mobile PhoneProduct Depth
Samsung Mobile PhonesDepth refers to number of different products within the
product line
QWERTY Keyboard Touchscreen Flip/Slide
Product WidthGalaxy S Relay
Samsung U750 ZEAL
Galaxy Appeal
ProductDepth
SummarySamsung Product Mix of
Mobile Phones
Conglomerate of Over 78 Businesses Global Leader in Electronics Example of Product Mix of Mobile Phones QWERTY keyboards, Touchscreen, and
Flip/Slide phones are product lines Product Items of Galaxy, ZEAL, and Relay
within QWERTY line shows depth of the line Product Items are individual produt
Summary Continued
The product mix of Samsung Electronics mobile phone include ALL mobile phones
Identifying product lines, depth, and width help Samsung evaluate and apply product planning strategies to improve products
