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MS SQL Server & Solid State Storage November 2013 avin McLaughlin olutions Development Director -IO International Cutting through the marketing hype - what really is the role of Flash in the data centre?

MS SQL Server & Solid State Storage November 2013 Gavin McLaughlin Solutions Development Director X-IO International Cutting through the marketing hype

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Page 1: MS SQL Server & Solid State Storage November 2013 Gavin McLaughlin Solutions Development Director X-IO International Cutting through the marketing hype

MS SQL Server & Solid State Storage

November 2013

Gavin McLaughlinSolutions Development DirectorX-IO International

Cutting through the marketing hype - what really is the role of Flash in the data centre?

Page 2: MS SQL Server & Solid State Storage November 2013 Gavin McLaughlin Solutions Development Director X-IO International Cutting through the marketing hype

X-IO Technologies – Confidential

Storage is all about Balance

• The Storage market is suddenly changing Market drive to towards Software Defined Storage Influx of new technologies and new vendors

• Realisation that vendors have been taking advantage for too long Three year lifecycles should not be the norm Why is it not possible to fill storage to 100% ?

• Storage is all about balance Cost, Risk & Growth are equally important when it comes to storage selection

Page 3: MS SQL Server & Solid State Storage November 2013 Gavin McLaughlin Solutions Development Director X-IO International Cutting through the marketing hype

X-IO Technologies – Confidential 3

Performance

Ca

pac

ity

Cheap and Deep

Flash Speed RequiredHDD Capacity Required

TraditionalRAID

All Flash Arrays

Backup,Archive

Web2.0

Cloud

Exchange

Rich MediaServing

VirtualDesktops /

Servers

OLTP/BI

RoutineFile Serving

VirtualDev Servers

TradingDesk

HPC

Increasing Performance

Incr

easi

ng

Cap

aci

tyApplication Workloads Require More Performance

£/GB

£/IOP

Risk

Cost Growth

Page 4: MS SQL Server & Solid State Storage November 2013 Gavin McLaughlin Solutions Development Director X-IO International Cutting through the marketing hype

X-IO Technologies – Confidential

Who’s making all the noise ?

Page 5: MS SQL Server & Solid State Storage November 2013 Gavin McLaughlin Solutions Development Director X-IO International Cutting through the marketing hype

X-IO Technologies – Confidential

• Are all messages the same ? Violin pitching innovation and

performance. Pure Storage pitching de-dupe and

consumer grade pricing. SolidFire pitching “Quality of Service”

for service providers. Many many more stories are out

there – all proclaiming that HDDs are dead

However remember that flash is a tool, not a solution

Matching NEED to SOLUTION

Page 6: MS SQL Server & Solid State Storage November 2013 Gavin McLaughlin Solutions Development Director X-IO International Cutting through the marketing hype

X-IO Technologies – Confidential 6

IDC Whitepaper 2012Data optimisation is the key to achieving balance

• In essence, achieving the best economics for storage, balancing performance, capacity and price will require a combination of solid state and hard disk storage in the foreseeable future…..

Page 7: MS SQL Server & Solid State Storage November 2013 Gavin McLaughlin Solutions Development Director X-IO International Cutting through the marketing hype

X-IO Technologies – Confidential

What does the market think ?

Page 8: MS SQL Server & Solid State Storage November 2013 Gavin McLaughlin Solutions Development Director X-IO International Cutting through the marketing hype

X-IO Technologies – Confidential

Total 1001-3000 employees

More than 3000 employees

Financial services Manufacturing Retail, distribu-tion and transport

Other com-mercial sector

0%

10%

20%

30%

40%

50%

60%

70%

80%

How clear are you about the benefits offered by flash-only arrays vs. traditional HDD arrays?

Market Clarity

Source: Vanson Bourne Market Survey for X-IO, 2013

Page 9: MS SQL Server & Solid State Storage November 2013 Gavin McLaughlin Solutions Development Director X-IO International Cutting through the marketing hype

X-IO Technologies – Confidential

The Market IS Confused

Total1001-3000 employees

More than 3000

employeesFlash-only arrays are faster 76% 78% 74%Flash-only arrays use less power/ cooling 75% 72% 78%

Flash-only arrays take up less space 60% 60% 60%Flash-only arrays are more reliable 40% 40% 40%Flash-only arrays are easier to use than Hybrid 21% 18% 24%

Flash-only arrays cost the same as Hybrid arrays 16% 20% 12%

Other (please specify) 0% 0% 0%There are no major differences 4% 4% 4%

Size

What are the three main differences between flash-only arrays and hybrid (mixed flash and hard disk) arrays?

• 75% of respondents thought hybrids use more power

• 40% of respondents believe AFAs are more reliable

Source: Vanson Bourne Market Survey for X-IO, 2013

Page 10: MS SQL Server & Solid State Storage November 2013 Gavin McLaughlin Solutions Development Director X-IO International Cutting through the marketing hype

X-IO Technologies – Confidential

28%

21%18%

12%

12%

8% 3%

What two things do you most look for when buying high-performance storage?

Reliability

Price

Speed

Operating costs

High availability

Support

Long warranty

Price / Performance / RELIABILITY

Source: Vanson Bourne Market Survey for X-IO, 2013

Page 11: MS SQL Server & Solid State Storage November 2013 Gavin McLaughlin Solutions Development Director X-IO International Cutting through the marketing hype

X-IO Technologies – Confidential

What’s the ideal solution ?

44%

29%

14%

12%

1%

Which of the following is the most ideal storage solution for your

business?

Mix of hard disk & enterprise gradeflash with real-time tiering of data

All hard disk based, with SSD cache

All flash based, enterprise grade

All hard disk based

All flash based, consumer grade

Source: Vanson Bourne Market Survey for X-IO, 2013

Page 12: MS SQL Server & Solid State Storage November 2013 Gavin McLaughlin Solutions Development Director X-IO International Cutting through the marketing hype

X-IO Technologies – Confidential

Achieving the Best of Both Worlds

Traditional Enterprise

HDD Storage

High Performance

Flash Storage

StrengthsPrice

Proven TechnologyLow Risk

WeaknessesLatency

Perceived ReliabilityDensity / Scale

StrengthsI/O Performance

Low LatencyLow Power*

WeaknessesFinite Lifetime

Mixed workload abilityCost

BalancedPerformance

CostReliability

Hard Drives for…Capacity

Sequential WorkloadsLongevity

Flash Drives for…Low Latency

Random WorkloadsFootprint

Real-Time

Hybrid Storage

• Only real-time Hybrid Storage available

• High Performance

• Low Power• True

Balance of Cost, Risk & Growth

• Unique 5 year inclusive warranty

Balancing Cost, Growth & Risk

Page 13: MS SQL Server & Solid State Storage November 2013 Gavin McLaughlin Solutions Development Director X-IO International Cutting through the marketing hype

X-IO Technologies – Confidential

X-IO’s patented Continuous Adaptive Data Placement (CADP) uses SSD for the data blocks that require SSD performance at any given moment, and HDD for sequential and truly random basic I/O

Result: higher operating performance

at lower first-order cost.

Old Model New Model

Proof point with Temenos and SQL 2012

Page 14: MS SQL Server & Solid State Storage November 2013 Gavin McLaughlin Solutions Development Director X-IO International Cutting through the marketing hype

X-IO Technologies – Confidential

The ISE: High Performance

RedKnee on Oracle & Exadata: April 2011

RedKnee on SQLServer & ISE: February 2012

100 million subscribers 250 million subscribers

2 billion CDRs < 12 hours 4.9 billion CDRs < 12 hours

50,000 operations/second +60,000 operations/second

10 TB “presented capacity”5.3 TB “Exadata Smart Flash Cache”

19.5 TB “presented capacity”12 TB SSD

+$4M ~$750K

Against Exadata, 2.5x the performance for 20% of the cost

Real world Example

Page 15: MS SQL Server & Solid State Storage November 2013 Gavin McLaughlin Solutions Development Director X-IO International Cutting through the marketing hype

X-IO Technologies – Confidential

Storage is all about Balance

• Hard drives are far from dead Capacity where it’s needed – Don’t focus too much on IOPS Not all HDDs are equal AND it is possible to get more from drive

• Flash is a tool, not a solution Activity based tiering can be dangerous – Use real time IO analysis

• The storage marketplace is changing Storage should provide performance and reliability – not whistles and bells

• Look at 5 year TCO, not just acquisition price Also balance £/GB and £/IOP – Not mutually exclusive

Page 16: MS SQL Server & Solid State Storage November 2013 Gavin McLaughlin Solutions Development Director X-IO International Cutting through the marketing hype

THANK YOU

Gavin McLaughlin+44 7973 264246 [email protected]