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NEXT BREAK DOWN YOUR GOAL • $17 Ebook
Goal $100,000 Sell: 5,883 ebooks per year Sell: 491 per month Sell: 17 per day
NEXT BREAK DOWN YOUR GOAL • $22 Product
Goal $100,000 Sell: 4546 Products per year Sell: 379 per month Sell: 13 per day
NEXT BREAK DOWN YOUR GOAL • $47 Masterclasses
Goal $100,000 Sell: 2,128 masterclasses per year Sell: 178 per month Sell: 6 per day
YOUR TARGET CUSTOMERAge______________________
Demographics ______________________
Psychographics ______________________
Interests _________________________________
SOCIAL MEDIA CALENDAR • Post 2 - 3 times per day
• Mix Your Media
• Make Offers Consistently
• 80 / 20
• If you can switch your promo’s from different platforms you will generate more interest without killing your audience.
• https://docs.google.com/spreadsheets/d/1Bi3X_bzLiabsYz-YvXUhSGlubVOPexnLtPenu1_UDxs/edit?usp=sharing
SOCIAL MEDIA CALENDAR • Monday - Post Story & Graphic • Tuesday - Post Promo & Video • Wednesday - Post Promo & Tip • Thursday - Post Graphic & Video • Friday - Post Story & Promo • Saturday - Post Graphic & Promo • Sunday - Post Video & Graphic
• Facebook Profile • Instagram Stories • LinkedIn • Twitter • Pinterest • Facebook Page & Group • Instagram Feed
• Monday - Post Story & Graphic • Tuesday - Post Promo & Video • Wednesday - Post Promo & Tip • Thursday - Post Graphic & Video • Friday - Post Story & Promo • Saturday - Post Graphic & Promo • Sunday - Post Video & Graphic
• Facebook Page & Group • Instagram Feed & LinkedIn • Twitter & Pinterest • Facebook Profile & Page • LinkedIn & Instagram Story • Facebook Story & Facebook Group • IGTV & Facebook Profile
#1 - Ads - Run Ads, Monitor Metrics, Duplicate What Works, Turn off What Doesn’t
#2 - Multiple Products - Offer Multiple Products to hit your goals.
#3 - Raise Your Prices
MULTIPLE PRODUCTS
• $22 Product
Goal $50,000 Sell: 2273 Products per year Sell: 189 per month Sell: 7 per day
Goal $50,000 Sell: 1,064 masterclasses per year Sell: 89 per month Sell: 3 per day
• $47 Masterclasses
My first year I offered workshops, ebooks, and courses. I made 889.50 My second year, I focused on a $399 course. I made 54k Once I dialed in that, I introduced a $47 monthly product. Then more workshops, classes, courses, and eventually a software.
YOUR GOALS• Product #1 ______________________ • Product #2 ______________________ • Product #3 ______________________
• Product #1 ______________________ • Annual Sales Needed _____________ • Monthly Sales Needed ____________ • Daily Sales Needed _______________
• Product #2 ______________________ • Annual Sales Needed _____________ • Monthly Sales Needed ____________ • Daily Sales Needed _______________
• Product #3 ______________________ • Annual Sales Needed _____________ • Monthly Sales Needed ____________ • Daily Sales Needed _______________
SALES GOALS• Product #1 ______________________ • Product #2 ______________________ • Product #3 ______________________
• Product #1 ______________________ • Annual Sales Needed _____________ • Monthly Sales Needed ____________ • Daily Sales Needed _______________
• Product #2 ______________________ • Annual Sales Needed _____________ • Monthly Sales Needed ____________ • Daily Sales Needed _______________
• Product #3 ______________________ • Annual Sales Needed _____________ • Monthly Sales Needed ____________ • Daily Sales Needed _______________
Content Types #1 - #2 - #3-
SOCIAL STRATEGY
Platforms #1 - #2 - #3-
Content Strategy #1 - Post Frequency _____________________ #2 - Offers / Promo Schedule______________
Customer Details #1 - #2 - #3-
Scale #1 - Ads #2 - Multiple Products #3 - Higher Prices #4 - Increase Your Cart