MSU Visual Identity Guide

the McMASTER STUDENTS UNION

VISUALIDENTITYguide

the McMASTER STUDENTS UNION

VISUALIDENTITYguide

INTRODUCTION

RESOURCES & ADVERTISING

MSU PROMOTIONAL PACKAGE

MSU LOGO Proper MSU Logo UseImproper MSU Logo Use

Watermark

SECONDARY LOGOSService, Business and Committee Logo UseUsing Secondary Logos and MSU Logo in Tandem

Minimum Size and Clear Space

STATIONARYLetterhead, Business Cards, Envelopes

COLOURSPrimary MSU Colours

Secondary MSU Colours

IMAGERYQualitySubject Matter

Credit

POSTERS, BROCHURES & BANNERSPostersBrochures

Banners

WEB PRESENCEWebsite ShortcodesWeb TypographyWeb BannersContent & PhotographsImage ResolutionImage Credit

Colours for Use on the Web

SOCIAL MEDIAUsernamesProfilesLogo UseContent & Photographs

Official MSU Twitter Hashtag

RESIDENCE INFORMATION SYSTEM (RIS)Accessing the Residence Information System (RIS)

APPARELT-ShirtsSuppliers

Merchandise/SWAG

TYPOGRAPHYGothamCaslon

Typeface Misuse

CONTACT

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456

7

888

8

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1010

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TABLE of CONTENTS

The contents of this document are the property of the McMaster Students Union (MSU). This guide outlines the

visual identity guidelines as set forth by the MSU, for the MSU. The guide within is to be used by MSU departments,

service managers and committees in the creation and facilitation of promotional campaigns and visual content. The

Visual Identity Guide is only to be used by designated agents of the MSU and no one else. All rights reserved.

PAGE 1

The VisualThe visual communication of an organization acts as the primary portal to its market. A cohesive,

consistent visual campaign is absolutely invaluable in establishing the McMaster Students Union presence

on campus and positioning the organization in the circadian lives of students. The visual tapestry of this

organization is much more than just graphics and typefaces - it is about creating an experience with

which our membership can identify.

The IdentityThe McMaster Students Union appeals to the senses of all undergraduate students at McMaster

University. Our identity can be touched, tasted, viewed, heard and smelled. Our identity can be

experienced through the onslaught of businesses, services and clubs and their respective mandates.

The MSU’s visual identity should thus represent not only the brand of the organization, but also the

desires, whims and hobbies of undergraduate students. It should represent our inquisitiveness, instincts

and responsibility to our stakeholders. Our identity should represent every student who gets involved in

the politics and those who utilize our services. Our visual identity should communicate information and

express emotion. It should synthesize the MSU brand, make it relevant and accessible, assigning value

to the student experience. Every service, business and club administered by the MSU acts as a conduit

for the organization’s mandate, brings substance and meaning to the undergraduate experience and

provides access to resources invaluable to student success.

The MSU is the undergraduate student’s fearless companion - the Baskin to your Robbins, the Huck Finn

to your Tom Sawyer, the Damon to your Pythias. Whether it is a morning coffee from the Union Market,

free confidential mentorship at SHEC, a flash of your student card to board the HSR, or the funds to start

up the ‘Bring Back Kirk’ club; the MSU is there to compliment the student experience.

The GuideThe following pages act as a portal for the MSU’s visual representation. It provides the outline and

structure for how the MSU positions itself in the McMaster University community and brings a sense of

cohesiveness to the process. Through the organization’s natural shifts, the MSU Visual Identity Guide

provides the necessary guidance, stability and consistency.

INTRODUCTION

PAGE 2

The McMaster Students Union handles advertising sales for all student media through Underground

Media + Design. The main functions of Underground Media + Design are advertising, print shop services

and graphic design.

AdvertisingThe student population at McMaster University has grown to an excess

of 20,000 and Underground Media + Design is the most direct point of

access to this vibrant market. By offering a variety of advertising options,

Underground Media + Design strives to offer professional services, while

keeping the cost of advertising affordable. There are many avenues through

which organizations may choose to advertise, including The Silhouette

(McMaster’s campus newspaper), The Almanac (a planner made available to

students), The MSU Welcome Week preview, and much more.

If you want to hear more about the exciting advertising opportunities at McMaster University, contact

Sandro Giordano at [email protected].

Print Shop ServicesUnderground Media + Design also operates as a print shop for students and the greater community. Its

services include copies, faxing, lamination, binding, printing and cutting.

Graphic DesignUnderground Media + Design employs an in-house designer that is available to design your projects,

ranging from web banners and business cards to reports and displays. This option is encouraged because

they are familiar with the standards outlined in this guide and can bring expertise and consistency to your

communications. Please contact Underground Media + Design for a quote or consultation.

RESOURCES & ADVERTISING

PAGE 3

Underground Media + Design’s MSU Promotional PackageThe MSU Promotional Package details the base or starting point of any promotional campaign.

This package, available only through Underground Media + Design, will allow you to craft an image

which will remain consistent throughout your entire campaign, thus reinforcing your message(s) and

advertisement(s) in an effective, professional and poignant manner. Moreover, within every image

created by the MSU for promotional purposes, the brand of the MSU must be distinct. The contents

of this guide and the items contained within this package will simultaneously work to help you create

quality campaigns for your service, while simultaneously strengthening the brand awareness of both your

department and the MSU.

As stated, this package represents your starting point, not your end point. Your creativity, ingenuity and

enthusiasm will come to the forefront as you work with various resources, people and departments to

help spread your message(s). The beginning of every promotional push starts with the design team,

knowledge, skill and resources provided by Underground Media + Design.

Printing60 Posters• 43 for Promotions and Advertising Committee distribution

• 8 for MUSC submission

• 9 for MSU boards/main office/specific service location

Some services will require more than 60, as they will utilize spaces not defined in this breakdown. For

example, TwelvEighty has a tremendous amount of space inside their service, which small services do not

have.

Digital• Residence Information System (RIS) file creation and submission

• .jpg conversion of the poster for use on a service’s webpage and the MSU Events Calendar

• Web banner creation for use on msu.mcmaster.ca (721 x 317 pixels with a 0.5 corner radius)

• Image uploaded onto Underground Media + Design’s in-house display screen

Additional ItemsPromotional CardsMultiples of 100, 200, 300, etc.

StickersStickers can be formatted for use on Union Market’s coffee sleeves.

ButtonsBoth artwork and buttons are available.

Consult Underground Media + Design for even more promotional opportunities!

Underground Media + Design Dave Dedrick Graphic Designer

Phone: 905.525.9140 ext. 22027 (Front Desk) Phone: 905.525.9140 ext. 26020

Email: [email protected] Email: [email protected]

MSU PROMOTIONAL PACKAGE

PAGE 4

MSU LOGO

McMaster Students Union LogoThe MSU is represented with a logo that is active and asymmetrical. Its use therefore, must be tailored

to reflect these features and not create too much tension with the elements surrounding it. There

are several acceptable variations of the MSU logo that can be applied in specific circumstances. The

following pages will outline the proper and improper uses of the MSU logo.

PAGE 5

The MSU logo must not appear with a width of less

than one inch.

Please allow for buffer space of at least one seventh the

width of the MSU logo.

Buffer space to logo ratio should be 1:7.

1 Inch

1:7


Proper MSU Logo UseIt is essential that the MSU logo be used correctly and accurately in order to perpetuate our brand

recognition. Every time we represent an MSU business, service or committee, the MSU logo must be

present.

Several variations are acceptable, as there will be times when the colour logo is most appropriate

(posters, brochures, website, banners, staff uniforms). Other times, a black and/or white logo will be

most useful (swag, tote-bags, umbrellas, staff uniforms).

Any questions about logo use should be directed to either Dave Dedrick, or Michael Wooder.

PAGE 6

Do not under any circumstance separate elements of the logo,

change the corresponding fonts, alternate the colours, overlap

the logo with other images, stretch or skew the logo, etc.

The MSU logo should not appear in any form other than the

proper usages indicated in this guide.

Improper MSU Logo UseMuch as it is essential to use the MSU logo properly, so too must we ensure that the logo is never

used improperly. Deconstructing or manipulating the MSU logo, or any service or committee logo,

is completely unacceptable. Tailor you graphic(s) to incorporate our logos, never tailor a logo to

incorporate it into a graphic.

PAGE 7

WatermarkThe shield of the MSU logo can be used in isolation as a watermark. This is the only circumstance in which

it is appropriate to separate the shield from the rest of the MSU logo. The official MSU logo can never be

used as a watermark - below are the only acceptable examples of watermark usage. Watermarks usually

subtly accent a page, and do not serve as primary graphics.

Watermark Under Text

Lorem ipsum dolor

sit amet, consectetur

adipiscing elit.

Curabitur hendrerit

fringilla varius.

Nullam tortor

nisl, dictum at

condimentum sed,

euismod eu urna.

Cum sociis natoque

penatibus et magnis

dis parturient

montes, nascetur

ridiculus mus.

Aenean justo purus,

dictum in eleifend

quis, faucibus eu

lectus. Phasellus

nisi velit, accumsan

non pharetra ut,

aliquam in turpis.

Donec sed tortor

at felis ullamcorper

porttitor. Cum sociis

natoque penatibus

et magnis dis

parturient montes,

nascetur ridiculus

mus. In vestibulum

elementum nunc,

et ullamcorper dui

tincidunt ut. Aenean

hendrerit adipiscing

elementum.

Maecenas ut nisi

purus. Vestibulum

Opacity: 10%

Stand-Alone Watermark Opacity: 25%

Other General Usage Opacity: 25%

Greyscale watermarks can also be used when appropriate. The necessary adjustments to opacity should

be made when incorporating text (see above).

PAGE 8

SECONDARY LOGOS

Service, Business, and Committee Logo UseSecondary logos represent the individual services, businesses and website modules that fall under the

MSU umbrella. New logos will be designed in adherance to the rules outlined in this guide.

All secondary logos must be designed by Underground Media + Design and approved through the MSU

Executive Board.

Using Secondary Logos and MSU Logo in TandemService and business logos should always be displayed alongside the MSU logo at a 1:1 ratio. Left to right,

the service or business logo should be placed first with the MSU logo placed alongside.


The same rules apply for secondary logos as

they do for the MSU logo. Logos must not

appear with a width of less than one inch.

Please allow for a buffer space of at least

one quarter the width of the logo.

Buffer space to logo ratio should be 1:4.

Proudly grown in OntarioSKU#1280



1/4

1 Inch

PAGE 9

STATIONARY

Letterhead, Business Cards, Envelopes

Standard Letterhead

Standard Envelope

Service Card

Business Card

Administration Business Card(not affiliated with an individual

MSU service or business)

Board of DirectorBusiness Card(front)

Board of Director Business Card(back)

Katie Ferguson Coordinator

P: 905.525.9140 x22041F: 905.529.3208E: [email protected]

Student Health Education CentreMcMaster University1280 Main St. W.MUSC Room 202Hamilton, ON, L8S 4S4www.msu.mcmaster.ca

Dave DedrickGraphic Designer


Underground Media + DesignMcMaster University1280 Main St. W.MUSC Room B117Hamilton, ON, L8S 4S4www.msu.mcmaster.ca

Michael WooderStudent Life Development Coordinator


McMaster Students UnionMcMaster University1280 Main St. W.MUSC Room B117Hamilton, ON, L8S 4S4www.msu.mcmaster.ca

Mary KoziolPresident & CEO


McMaster Students UnionMcMaster University1280 Main St. W.MUSC Room 201Hamilton, ON, L8S 4S4www.msu.mcmaster.ca

Mary Koziol President & CEO

[email protected]

John McIntyreVice President Administration & CAO

[email protected]

Nick ShortenVice President Finance & [email protected]

Joe FinkleVice President Education & CO

[email protected]

BOARD of

DIRECTORS

McMaster Students Union Inc. McMaster University, 1280 Main St. W., Hamilton, ON, L8S 4S4

P: 905.525.9140 x22003 F: 905.529.3208 | www.msu.mcmaster.ca

McMaster Students Union Inc.

McMaster University Student Centre

Room 201

McMaster University

1280 Main Street West

Hamilton, ON, Canada

L8S 4S4

All MSU stationary must be designed and printed through Underground Media + Design. No variations

to the letterhead, envelope and business card designs are acceptable.

PAGE 10

COLOURS

Primary MSU Colours

Secondary MSU Colours

PANTONE 1235 CVC

HEX:#FCB514

PANTONE 222 CVC

HEX:#70193D

PANTONE 430 CVC

HEX:#919693

PANTONE 364 C

HEX:#3A7728

PANTONE541 C

HEX:#003F77

C: 0 M: 29Y: 91K: 0

C: 0 M: 100Y: 10K: 59

C: 4M: 0Y: 0K: 45

C: 65 M: 0Y: 100K: 42

C: 100M: 57Y: 0K: 38

R: 253G: 187B: 48

R: 124G: 0B: 64

R: 148G: 156B: 161

R: 56G: 124B: 43

R: 0G: 70B: 127

The following are the official primary and secondary colours of the McMaster Students Union. These

colours may be used in conjunction with black and white in the creation of visual imagery and logos.

Please pay special attention to these values when converting between RGB, CMYK and Hex values.

PAGE 11

IMAGERY

QualityDepending on the medium, images require a certain resolution to appear crisp. All imagery featured in

promotional material must be print quality. As a standard, images require a minimum of 300dpi. If you

are unsure about the quality of your image for the medium you will be using, please refer to Underground

Media + Design for assistance.

As a general guideline, do not feature images pulled from the Internet - not only are they rarely print

quality, but there are often copyright issues to contend with as well.

Subject MatterWhen generating imagery for services or businesses, try to capture a combination of action and

non-action photographs or video clips. Imagery should feature an accurate depiction of the student

demographic (ethnic and gender diversity).

When shooting photographs or video to represent services or businesses, be sure to get permission from

those being featured. This does not apply to large group shots wherein faces are not distinctly visible,

but any shots where subjects are recognizable requires a signed waiver. Be sure that your photographer

or videographer keeps some waivers on their person when taking promotional shots for services or

businesses. Keep the signed waivers on file.

Do not use your staff for promotional material - plan to find students to volunteer to be part of your

projects. As well, ensure that the consumption of alcohol is not present in any video or photographs.

CreditBe sure to credit the photographer or videographer responsible for capturing material. This means that

this information should be visible someplace alongside the work they created or helped to create. When

submitting photos to Underground Media + Design for design work, the name of your photographer

should be provided.

If creating the promotional material yourself (not recommended), the photo credit needs to be displayed

in the bottom right corner of the photograph, right-justified in Gotham, size 4pt, all capital letters. Photo

credit should read ‘PHOTO C/O NAME LASTNAME’.

Example:

PHOTO C/O KRISTI BOULTON

PHOTO C/O KRISTI BOULTON

PAGE 12

For any printed material to represent MSU services and businesses, it is strongly encouraged that

Underground Media + Design is the source for design work and printing of promotional materials. MSU

services and businesses have budgets allocated for promotions and Underground Media + Design knows

the MSU brand best.

If for some reason this is not an option, there are certain guidelines that must be adhered to during the

design process. In addition to specific typography and colour schemes, a basic knowledge of grids and

design principles can help. Refer to this section of the guide to gain a general understanding of how

posters, brochures and banners should be laid out.

PostersAll posters must be approved by Underground Media + Design before they can be posted on campus.

Posters provide more targeted information about a specific event or program. Some key features are:

Imagery (photos, illustrations, etc)

Size (11 inches x 17 inches–tabloid)

Message (key points of information)

Logos (MSU and secondary logo)

POSTERS, BROCHURES & BANNERS

IMAGE

MESSAGE (TEXT)

LOGOS

IMAGE

MESSAGE (TEXT)

LOGOS

IMAGEMESSAGE

(TEXT)

LOGOS

There are lots of different

variations that can be used

for poster design, but logos

should remain consistent at

the bottom of the poster.

Download the Poster Kit for

templates that include the

MSU logo and a placeholder

for the Underground Media +

Design approval stamp that is

required for all posters.

PAGE 13

BrochuresThis medium provides more thorough, detailed information. Be sure to include a balance of images and

text, so as to not overwhelm readers. Keep the style consistent - for example, use the same font for

headings throughout the brochure.

Be sure to include the MSU logo alongside your business or service logo, along the bottom (either on the

front or back of your publication.

BannersBanners should display a small amount of key information that will stand the test of time - a banner

should be relevant from year-to-year. High-resolution, crisp imagery should be used.

Fresh, local produce, right on campus. Proudly grown in OntarioSKU#1280

HospitalityÊServicesa joint initiative by

www.macfarmstand.com

MAINLOGO

CLEAR, CONCISE MESSAGE. KEY INFORMATION

ANY SECONDARY LOGOS

THREE PANELS TWO PANELS

LOGOS LOGOS

PAGE 14

WEB PRESENCE

Services and businesses should strive to keep their web page up to date. All event and service information should be

found on your web page and you should immediately remove old or outdated information.

Website ShortcodesAll MSU services and businesses have a website shortcode that links to their specific page. Please consult Pauline

Taggart at [email protected] ext. 23252 for your shortcode.

Web TypographyThe only typeface that is permissible on the MSU website is Verdana. This is a system font and is the default option on

the website editor.

Web BannersThe size for web banners is 721 pixels x 317 pixels with a 0.5 corner radius.

Web banners must be designed to be read quickly. They usually feature an event or specific service. Be sure to save

“For Web”, and only .jpg, and .png formats are acceptable. Banners are not advertisements, but rather they are an

image-based medium that directs the viewer into a deeper section of the website. Do not overwhelm the user with

too much text on a web banner.

No clipart, images taken from the internet or copyright material should be used in web banners. Only copyright-free

vector graphics and original photographs may be used.

Content & PhotographsRemember that any content placed on service or business web pages reflect on the service or business, as well as on

the MSU as a whole. Do not use profanity, depict the consumption of drugs, alcohol and/or promiscuity, or reflect any

content that is not official in nature via the service or business web page. Likewise, photographs posted on the web

page should not contain any of these elements.

Image ResolutionImages on the web require a much lower resolution to ensure a fast load time. Images should be in RGB colour, 72 dpi.

Image CreditPlease be sure to give credit to whomever captured the images you are posting on the web.

Colours for Use on the WebPlease refer to the following Hex values of the official MSU colours:

Primary SecondaryR: 253G: 187B: 48

HEX:#FCB514

R: 124G: 0B: 64

HEX:#70193D

R: 148G: 156B: 161

HEX:#919693

R: 56G: 124B: 43

HEX:#3A7728

R: 0G: 70B: 127

HEX:#003F77

PAGE 15

Having a social media presence that reflects the MSU is incredibly important. Please be sure to clearly

identify that these services or businesses are associated with the MSU through any media used as

promotional tools

Usernames MSU services and businesses are asked to employ a username that begins with MSU_. For example, on

Twitter, your username should read ‘MSU_UndergroundMedia+Design’ or ‘MSU_Marmor’. If there is an

accronym for your service or business (for example, the Student Health Education Centre is SHEC), you

are welcome to place that in your username as ‘MSU_SHEC’.

If the particular medium you are using does not allow for an underscore in the username, be sure to

include MSU at the beginning of the username regardless (for example, MSUMacCycle).

ProfilesIf you are creating a profile page for a particular service or business, please be sure to include a crisp,

colour version of the official MSU logo somewhere on the page.

Logo Use Be sure to use a clear, crisp version of your logo in social media. The service or business must be

associated with the MSU in some capacity when you are using social media. Whether it be in the

description of the service or business, there should be logo representation.

Content & PhotographsRemember that any content you create through social media reflects on the service or business, as

well as on the MSU as a whole. Do not use profanity, depict the consumption of drugs, alcohol and/or

promiscuity, or reflect any content that is not official in nature via these channels. Likewise, photographs

posted through social media should not contain any of these elements.

Official MSU Twitter HashtagThe official MSU Hashtag is #McSU. Please be sure to use this hashtag when directly referring to any

official news and/or events associated with the service or business. In lieu of utilizing #McSU in your

tweets, register your service or business twitter account with Pauline Taggart, to have your tweets

automatically redirected to the MSU feed.

Pauline Taggart

Telephone: 905.525.9140 ext. 23252

Fax: 905.529.3208

Email: [email protected]

SOCIAL MEDIA

PAGE 16

RESIDENCE INFORMATIONSYSTEM (RIS)

Accessing the Residence Information System (RIS):The Residence Information System (RIS) is a series of digital displays located in the foyers of each

residence on campus. These screens broadcast messages and advertisements from a variety of campus

groups. The MSU has open access to these screens – free of charge. This is a very simple and essential

addition to your promotional pushes. Always incorporate the RIS into your promotional plans. The RIS

system is a great way to get your messages (i.e. club recruitment, meeting times, events, etc) to the first-

year population.

Underground Media + Design is your gateway to the Residence Information System. Only Underground

Media + Design can access the RIS for MSU services, businesses and clubs. When creating a visual

campaign, always ensure that Underground Media + Design is creating your poster image, and

subsequently supplying the RIS system with said image.

Contact Dave Dedrick

[email protected]

905.525.9140 ext. 26020

Duncan Thompson

[email protected]

905.525.9140 ext. 28684

PAGE 17

APPAREL

T-Shirts

MSU LOGO ON STAFF UNIFORMS

All MSU staff uniforms are required to place an MSU logo on the right-hand sleeve, near the shoulder/

bicep area of the shirt, approximately 3.5 — 4 inches2.

This is in addition to the service logo which is to appear on the chest of the staff shirt (preferable), or

upper left-hand area of the chest. The left-hand sleeve is reserved for promotional consideration if a

supplier subsidizes your staff uniforms. Only the official MSU logo and the official service logo are to

be used on staff uniforms. Alternative images and/or text must be approved by the Executive Board in

advance and only in certain circumstances will permission be granted.

The MSU logo that is to appear on all staff shirts is below. Please contact Michael Wooder at sldc@msu.

mcmaster.ca or Dave Dedrick at [email protected] for a vector version of the logo. In addition,

all official MSU logos can be found in both vector (.eps) or web version (.jpg) on the server here:

MSU DATA: Public > Logos-MSU+Services

You may select the vendor of your choice in purchasing uniforms / staff shirts. In departments such as

Union Market, staff shirts are subsidized by suppliers in return for promotional consideration. Feel free

to explore this option if possible. Please consult your service’s transition files to determine which vendor

was used in the past.

The MSU logo to be used is:

Suppliers

Universal Links (preferred)

Web: http://universallinksinc.com/ Phone: (800) 981.9788

Battlefield

Web: http://www.battlefield.ca/ Phone: 905.662.1199

Coyote Promotions

Web: http://www.coyotepromos.com Phone: 905.332.5118

T.Litzens

Web: http://www.tlitzen.com/ Phone: 905.628.3344

Services and businesses are not limited to the above suppliers, these are simply suppliers that the MSU

has used in the past. Ensure the vendor is using the full official MSU logo and not an image supplied in

past years. Verify the service logo is up-to-date and do not rely on a vendor’s old files.

PAGE 18

Staff Shirt Tote Bag

www.msu.mcmaster.ca

Umbrella Refi llable Mug

Merchandise / SWAG Services and businesses often produce merchandise and SWAG to help promote themselves or their event.

Keeping the examples below in mind, both the MSU logo and the service logo must be equally represented

on all merchandise and/or SWAG.

PAGE 19

TYPOGRAPHY

The McMaster Students Union employs Gotham as its primary official font and Caslon as its secondary,

complimentary font. These are only available via licence and therefore only licensees can legally use

them.

Gotham Clean and contemporary, this sans-serif typeface reads well in both print and web projects, and maintains

this clarity at small sizes, while also being a great option for headlines. This is the primary MSU font, and

should be used for the majority of projects. Minimum size for this typeface is 7pt.

Bold The quick brown fox jumps over the lazy dog.Bold Italic The quick brown fox jumps over the lazy dog.Medium The quick brown fox jumps over the lazy dog.Medium Italic The quick brown fox jumps over the lazy dog.Light Regular The quick brown fox jumps over the lazy dog.Light Italic The quick brown fox jumps over the lazy dog.

CaslonThis typeface is a serifed compliment to Gotham and is suitable for use as body text or headlines.

Minimum size for this typeface is 8pt.

Regular The quick brown fox jumps over the lazy dog.Regular Italic The quick brown fox jumps over the lazy dog.Semibold The quick brown fox jumps over the lazy dog.Semibold Italic The quick brown fox jumps over the lazy dog.Bold The quick brown fox jumps over the lazy dog.Bold Italic The quick brown fox jumps over the lazy dog.

Typeface Misuse

Absolutely do not under any circumstance adjust the leading (space between lines of text), kerning

(space between letters), scale horizontally or vertically, or adjust the baseline shift.

G o t h a m L i g h t Regular

Caslon Semibold Italic

kerning:space between letters baseline shift

horizontal scaling (to 150%)vertical scaling (to 150%)

leading: spacebetween lines

of text

PAGE 20

CONTACT

For design and printing questions, including the creation of posters, brochures, web banners and RIS files,

please contact Dave Dedrick.

Dave Dedrick

[email protected]

905.525.9140 ext. 26020

For consultation on promotional strategies, or any questions on items within the Visual Identity Guide,

please contact Michael Wooder.

Michael Wooder

[email protected]

905.525.9140 ext. 24861

Documents

MSU Visual Identity Guide