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    A Thesis on

    Study on the attitude of investors towards online trading.

    By

    CHINMAYA H P

    IUD NO 0801214200

    A report submitted in partial fulfillment of

    The requirements of

    THE MBA PROGRAM

    (The Class of 2010)

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    CERTIFICATE

    This is to certify that the Management Thesis titled ___________________________________

    ______________________________________________________________________submitte

    d during Semester _________________ of the MBA Program (The Class of 2010) embodies

    original work done by me.

    Signature of the Student

    Name (in Capitals) :______________________________________________________

    Enroll Number : ______________________________________________________

    Campus : ______________________________________________________

    Signature of the Faculty Supervisor

    Name (in Capitals) :

    Designation :

    Campus :

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    ACKNOWLEDGEMENT

    First, I would like to thank The Almighty for his perpetualblessings and guidance

    through out this thesis work.

    I express my deep sense of gratitude to our Campus head and the faculty guide

    for this thesis work MR.: Ramachandra gunari, ICFAI national college shimoga, for

    providing me an opportunity and continuous encouragement for doing this thesis.

    His suggestions benefited immensely. Further, he also provided me with valuable

    inputs and guidance in writing this live project.

    I thank Mr. Nagaraj, Comtrade accounts officer in Karvy The finapolis, for his

    valuable guidance, co-operation and support, which has been a major

    contributing factor in the completion of this thesis.

    I also like to remember and thank all the respondents who cooperated and

    answered all my questions with patience.

    Last but not the least, I thank my family and well wishers for their encouragement

    and support who have stood by me during this project.

    CHINMAYA.H.P

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    Contents TABLE OF CONTENTS page no.

    i. Title page.1

    ii. Certificate..2

    iii. Acknowledgments..3

    1. Introduction.... 6-10

    1.1 Definition and Overview..7

    1.2 BSE and NSE online trading system..9

    2. Literature review... 11-28

    2.1 literature review...............................12

    2.2 Research design method25

    2.3 Objective of the study.26

    2.4 methodology of research....27

    2.5 Data collection techniques..27

    2.6 Scope of the study.28

    2.7 Limitations.28

    3. Industry profile...... 29-47

    2.1 Industry Overview.............................30

    2.2 Investment...32

    2.3 Capital Market and Depository..36

    2.4 Trading online and its requirements.46

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    4. Data analysis and interpretation... 48-62

    4.1 Data Analysis49

    5. Discussions and implications. 63-67

    5.1 Discussions & Implications.64

    6. Conclusions and recommendations..68-71

    6.1 Conclusions.69

    6.2 Recommendations.70

    7. References 72-73

    7.1 reference sources.73

    8. Annexure74-77

    8.1 Questionnaire..75

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    Introduction1.1 Definition and Overview

    1.2 BSE and NSE online trading system

    CHAPTER - I

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    1.1 INTRODUCTION:

    In olden days there was credence that, investments are for securing the

    future and that was the only genuine objective of the people. Investments were

    also happening only on government security instruments. But the trend have

    changed and people like to invest on different type of government as well as semi

    government and private securities not only to secure the upcoming but also to

    have the benefit of present by making the large profit by their investments.

    A Share market is the place where buying and selling of shares takes place.

    Nowadays due to internet and advanced technology buying and selling of shares

    takes place anywhere in India and also from foreign country, there is no need to

    be physical present in exchanges like NSE and BSE.

    When the people start accepting the changes, even the surrounding

    environment also facilitates for the changes. The same when the people stated

    thinking about a mixture of investments to make the profit, the existing market

    also stared facilitating the investor. From these changes, the different type of

    investment market came into existence.

    When the market gets the importance as never seen before, many studies

    will go on happening on the highlighted investment market. Similarly this study

    puts the light on the different type of markets and the instruments which are

    available for the investors to devote their money for their requirementsfurthermore, the study try to come across the grounds, why people like to

    transact with stock brokers or with any other support instead of doing the

    transactions independently.

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    As mentioned, the main objective of the study is to know about the various

    reasons why investors like to have support from the any means instead of doing

    the same independently even though they have experience and knowledge in

    investing and getting the adequate profit. Along with the main idea of the study,

    there are some other objectives are also integrated with the study like, what is

    trading online, the procedure included in trading online, materialized shares

    trading, and what all the unidentified facts involved.

    The study completely involves in detailing about the online trading system. Here

    the different types of online trading system serviced by different stock exchanges

    are given.

    1. BSE online trading system[BOLT]

    BSE On-Line Trading System, popularly known as the BOLT System

    took its genesis in the year 1994, as part of the four-phase

    computerization program to create an automated trading

    environment. BOLT system aimed at converting the Open Outcry

    System of trading to a Screen-based trading system (SBT). BSE had

    the requisite knowledge base and virtue of more than 115 year track

    record in the capital markets; BSE embarked on the specified project

    in 1991 and seamlessly completed the fourth phase in March 1995.

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    BOLT is supported on the hardware front by the Tandem Non-

    Stop Himalaya System which is specifically designed to cater to the

    requirements of the On Line Transaction Processing (OLTP)

    environment. BOLT System works on the Tandem S88016 * 2

    platform running on 32 CPUs. The existing set-up, a fault tolerant

    system with scalable architecture can handle a maximum of 2.5

    million trades a day against a daily average of 75000 trades a day

    when BOLT was started. Further, the average time of execution is

    200 orders per second with a peaking speed of 250 orders per

    second. The system comprises of a Tandem Himalaya S88016

    machines acting as backend to more than 17000 Trader Work

    Stations (TWS) networked on Ethernet, VSAT and LAN network.

    2. National exchange for automated trading[NEAT]

    The NEAT is an online trading system which is similar to the BOLT

    online system of BSE. But the difference is like the interface of

    operating and design of the system and software. The other trading

    methodology is similar in both the systems.

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    The NEAT online trading system operates on the basis of four type of

    market conditions like,

    a. Normal market.

    b. Odd lot market.

    c. Auction market.

    d. RTDEBT market.

    The details will be discussed in analytical parts.

    The study goes in detail about why investor takes the help of intermediary

    to carry out with the stock market instruments when they have direct access to

    the market through internet and other services and even there are few software

    to transact in the market independently and also the help through online is also

    available. Even investor can obtain the paid help services for the healthier

    investments suggestions.

    The literature review briefs the main theme of the report and tells ensures

    the significance of conducting survey, and tells about the reliability and validity of

    the things. Research design and analysis provides the sufficient data regarding the

    findings and gives enough supports for the recorded proofs of the information.

    Methodology enlightens the way of doing the work, and as a final point results,

    analysis, conclusion and recommendations puts the ultimate outcome into

    picture.

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    Literature review

    2.1 literature review

    2.2 Research design method

    2.3 Objective of the study

    2.4 data collection techniques

    2.5 Scope of the study

    CHAPTER - II

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    2.1 LITERATURE REVIEW:

    In a broadest intelligence, investment is a sacrifice of the current money or

    any other resources for the future benefits. Numerous investment opportunities

    are available in the market these days. Investor can simply deposit his/her money

    in the bank to be risk free or they can invest their funds on the different source of

    the investments like government secured investments or on the equity market or

    any other type of investments if at all ready to bear risk factors. The two factors

    of investments are time and risk factors. When it comes to the government

    investment instruments, time element dominates but in the same time, risk

    elements dominates if the investments are like share market instruments. This

    factor mostly decides the investment alternatives and it changes the investors

    attitude towards the investments.

    There are various factors to be considered while studying about the

    investments and particularly about share market investments. Here the study

    goes towards the searching of the factors which influences the investor to go

    towards the share market investments and why investors likely to have an

    additional support for their investments, but why they do not go autonomously as

    an alternative.

    Investors have several alternatives for their funds to be invested with. Like

    that they have several people to support for the investments decisions like, stock

    brokers who keep on updating the investors knowledge if they had put the

    investments through the stock brokers. The main factors why the people like to

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    go with the stock broker are the market unpredictability and the risk factor.

    General investor always can not keep on thinking about their investment

    variations so they may take the external support.

    Mainly the Indian market conditions are always unsecured and it will be

    varying all the time according to the main few stocks changeability in the stock

    market. Doing the investments online with stock market independently is possible

    with the support of the software which is provided for the transactions at the

    same time few venture investors do the transactions independently but most of

    the investors go with the stock brokers because of the lack of additional

    knowledge and lack of confidence to go with the risk factors.

    Here the main objective of the literature review is to detail the facts

    regarding the study and to see an overview of the literatures which supports the

    study. Basically a survey of the different investors in must for this type of study

    because these studies are highly depended upon primary data. An interaction

    with people makes the study better and comprehensible. Still many books and

    other sources help the study to make more realistic.

    For the further reference on the study, I studied the literatures of K

    Sreepathi from his book, The Dynamics of Indian financial markets, Investment

    analysis and portfolio management written by Prasanna Chandra, financial

    management written by B V Ragunandan.

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    From the study of the above literatures, book written by Prasanna Chandra,

    The Dynamics of Indian financial markets contributed to a great extent. The

    literature penned the main points regarding the approaches of the investments

    also gave the principal reasons regarding the various investment alternatives and

    the perception of the investor regarding the stock market returns. The author has

    answered many questioned like, what is the relationship between risk and return.

    What is the importance of diversified investments and how risks can be shared

    within the diversification, how successful are the various strategies followed by

    investment practitioners. As he says in the portfolio management process,

    investment has five attributes like, rate of return, risk factor, marketability, tax

    shelter, and convenience. Further he says, portfolio management process has

    steps like,

    1. Specification of investment objectives and constraints.

    2. Choice of the asset mix.

    3. Formulation of portfolio strategy.

    4. Selection of securities.

    5. Portfolio execution, revision and evaluation.

    These are the main process involved in selecting the best alternative for the

    investments and to select an intermediary for the investment suggestions. When

    it comes to the process of port folio strategy and choice of asset mix and

    securities, every investor feel to have an external help or support instead going

    for independent investment decisions. So why most of the investments happens

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    through stock brokers and other intermediaries. Even every investor need to

    complete some formalities which can not be done independently. Like creating a

    demat account is mandatory for the investment on shares. Maintaining the

    accounts and time to time portfolio evaluation. Each and every person who

    invests cant keep on checking the port folio because he may have other tasks too

    and even selection of securities needs much knowledge than having experience

    so it needs good qualified suggestions.

    On the other hand, one more author BV Ragunandan who says in his book

    as, usually shares are bought through a stock broker, who is a licensed member of

    a recognized stock exchange. So while buying shares, one need to locate a

    registered stock broker. Further he says, there are many participants in the

    market like,

    A. Regulators who are the key agencies that have a significant regulatory

    influence over the securities market.

    B. Stock exchanges, brokers who are the institution where securities are

    bought and sold and brokers who are the agents of the stock exchanges

    respectively.

    C. Other participants are, depositors who maintains the demat accounts

    which are mandatory for the transactions. Merchant bankers, primary

    dealers, registrars, underwriters, bankers, these are all the people come in

    stock market transactions.

    When it comes to the trading with the stock market instruments that means,

    investing on stocks, we have two type of trading. Those are,

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    1. Open outcry system[offline trading]

    2. Screen based trading[offline trading]

    3. Internet trading[online trading]

    As the literature of the different books and other sources reviles that,

    under the open outcry system, trader need to be on the floor where trading

    happens. Usually in stock exchanges where trader, means buyer have to bid their

    price and seller have to offer his shares and finally closes with a mutually agreed

    prices.

    When it comes to screen based trading the trading, the trading happens

    through computer screen and here distant participants can trade with each other

    through the computer by having the internet connections. Screen based trading

    system enhances the efficiency of the market. Speed of the transactions,

    establishes transparency in the transactions and documentations. Till 1994,

    trading on the stock market in India was based on the open outcry system and

    trading was not dematerialized at that time. But after establishing national stock

    exchange and SEBI, in 1994 the screen based system entered to India and in a

    short span of time India could able establish the transparency like no other

    countries did like that till now.

    Internet trading or online trading was introduced in the year

    2000.currently, ICICI Web trade, Sherekhan, kotakstreet, geogit securities,

    investsmart, and others are offering the internet trading. To do internet trading,

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    investor has to register himself as a client with the internet stock broker apart

    from having a computer, a modem, and a telephone connection. Investor has to

    keep a minimum balance with his bank account with the stock broker so that

    broker can directly debit or credit.

    Further, Dates of beginning of electronic trading by top leading exchange in

    120 nations is provided in a Journal of Finance article published in 2005 Financial

    market design and the equity premium: Electronic vs. floor trading. Leading

    academic research in this field is carried out by Professor Ian Domowitz and

    Professor Pankaj Jain. The same report states that, there are broadly two type of

    trading in financial markets like,

    Business-to-business (B2B) trading. It conducted frequently on exchanges,

    where large investment banks and brokers trade directly with one another,

    transacting huge amounts of securities.

    Business-to-client (B2C) trading. Where retail (e.g. individuals transacting

    literally small amounts of stocks and shares) and institutional clients (e.g.

    hedge funds, fund managers or insurance companies, trading far larger

    amounts of securities) buy and sell from brokers or "dealers", who act as

    middle-men between the clients and the B2B markets.

    Many of the existing analysis and findings by the reports have already givenwhat all the impacts of the electronic trading system, we shall have a look on it.

    Reduced cost of transactions- from the automation, many of the works can

    be done possibly in a short time so the cost can be decreased.

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    Better liquidity- electronic systems make it easier to let many companies to

    trade with one another, no matter where they are located. This leads to

    greater liquidity for the security instruments.

    Greater competition- there will be a greater competition when there are

    many companies existing in the market to provide the e trading system. So

    the investor can catch out better service and he is deserved for that.

    Enhanced transparency level- E trading made the markets less opaque and

    the market has given a greater transparency in transacting the instruments

    and other securities. There will be direct access to the customer for his

    transactions.

    Moreover, some of the findings of several existing thesis reports said these points

    about online trading system;

    The central computer located at the Exchange is connected to the workstations

    of the Brokers through satellite using Very Small Aperture Terminals (VSATs).

    Orders placed at the Brokers' workstations reach the central computer and are

    matched by the computer based on price and time priority.

    The given information is like; both the exchanges have switched over from

    the open outcry trading system to a fully automated computerized mode of

    trading known as BOLT (BSE on Line Trading) and NEAT (National Exchange

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    Automated Trading) System. It facilitates more efficient processing, automatic

    order matching, faster execution of trades and transparency.

    The scrips traded on the BSE have been classified into 'A', 'B1', 'B2', 'C', 'F'

    and 'Z' groups. The 'A' group shares represent those, which are in the carry

    forward system (Badla). The 'F' group represents the debt market (fixed income

    securities) segment. The 'Z' group scrips are the blacklisted companies. The 'C'

    group covers the odd lot securities in 'A', 'B1' & 'B2' groups and Rights

    renunciations. Key regulator governing Stock Exchanges, Brokers, Depositories,

    Depository participants, Mutual Funds, FIIs and other participants in Indian

    secondary and primary market is the Securities and Exchange Board of India (SEBI)

    Ltd.

    DDIIFFFFEERREENNCCEE BBEETTWWEEEENN OONNLLIINNEE AANNDD OOFFFFLLIINNEE TTRRAADDIINNGG::

    With all the ease of online trading, there are still investors who favor the old

    fashion way of offline trading. Offline trading has lot its recognition but it is stillthe core form of investing. Offline trading offers many benefits as well.

    1. The one benefit that an investor be grateful for the most is that they are not

    alone when making investment decisions.

    2. There are experienced and professional brokerage companies that handle their

    investments for them.

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    3. Investors are not faced with the challenge of making these vital investment

    decisions; especially, if they do not have the experience necessary to make the

    appropriate investments.

    4. Also, there is someone there to answer any questions that may cause concerns.

    Not to mention, with offline trading mistakes are less likely to take place. No one

    wants to throw their money away or stand by and watch someone else throw

    their money away. It may be wise to hire a professional to assist you in making

    the correct investment decisions if you feel you lack the knowledge necessary.

    DIFFERENCE BETWEEN ONLINE TRADING AND OFFLINE TRADING SYSTEM

    ARE:

    1. Online trading is very expensive as compare to manual trading or offline

    trading.

    2. Online trading consumes less time as compare to manual trading.

    3. Online trading has very helpful to finding the records easily but offline trading

    takes more time to finding the records.

    4. In the help of online trading, there is no chance of any errors while doing the

    trading. In offline trading there are some errors exist like barriers ofcommunication.

    5. With the help of online trading, we know the international market rate of share

    very easily.

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    INTERNET BASED TRADING THROUGH ORDER ROUTING SYSTEMS:

    Internet based trading on conventional exchanges, uses the Internet as a

    medium for communicating client orders to the exchange, through broker web

    sites. Brokers web sites may serve a variety of functions. These may include;

    Allowing the clients to trade directly through investors;

    promote the broker dealers services to potential investors;

    Offer market information and investment tools similar to those offered

    by information vendor or SRO web sites;

    Offer real-time or delayed quote information, continuously update

    quotes while the user visits other sites, or allow investors to create a

    personal stock ticker;

    Provide market summaries and commentaries, analyst reports and

    trading strategies and market data on currencies, mutual funds, options,

    market indices and news; and

    Offer investors access to portfolio management tools and analytic

    programs;

    Information on commission and fees; and

    Account information and research reports.

    In an Order Routing system, a broker offering Internet trading facility

    provides an electronic template for the customer to enter the name of the

    security, whatever it is to be bought or sold, the quantity and whatever the order

    is a market or limit order. Once the brokers system receives this information.

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    NET WORTH REQUIREMENT

    The broker must have a minimum net worth of Rs. 50 lacs if the broker is

    providing the Internet based facility on his own. However, if some brokers

    collectively approach a service provider for providing the interest trading facility,

    net worth, criteria as stipulated by the stock exchange will apply. The net worth

    will be computed as per the SEBI circular no FITTC/DC/CIR-1/98 dated June 16,

    1998.

    The Bombay stock exchange as well as national stock exchange has given the

    highlighted points as the main features they are providing for the investors

    through online trading system. These are given by the stock exchanges in its

    websites;

    1. Freedom of information.

    2. Control and security of investors money.

    3. Access to the market directly.

    4. Ensures the best price for the investors.

    5. Offers enhanced transparency.

    6. Enables irritation free trading.

    7. Allows instant trading execution.

    8. Reduces settlement risk.

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    9. Integrated depositary accounts with bank accounts.

    Further more, the famous writer of the book Intelligent stock market

    investing Mr. N J Yasaswy,and the book financial markets and services by

    Mr. Y Chandra sekhar written in their book regarding the benefits of the online

    trading as,

    1. It is less costly.

    2. Peace of mind. It means, one can never have complete peace of mind but

    online investing does away with the hassles of filling up instruction slips,

    visits to the broker for handing over these slips and consequent costs.

    3. Keeping records properly and access to information and investment tools

    trough direct internet access.

    4. It reduces the settlement risk and offers superior transparency.

    The books which are mentioned above are very much useful to give

    suggestions on the findings because the authors have explained the topic

    thoroughly and given the good suggestions to overcome the problems regarding

    the investment decisions and trading decisions.

    Investors expectations are very high most of the times and very rarely they have

    come down with the changing realities like softening of inflation, interest rates,

    excess capacity in the industry, reduction of the import duties etc . there is a

    strong need for a shift in the investors mental programming of high return on

    equity investments opines the author.

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    So from the above reviews of the literatures we can give further as, under the

    existing legal and regulatory framework of SEBI registered brokers can offer

    trading on Internet through order is routing systems. This would reduce the risk

    factors which are in offline trading system and also increases the transparency.

    Still there are few problems are there in trading online like problem of hacking

    the data, online crimes, phishing the banking information and passwords,

    problem of taking the decision independently, breakdown of the computers,

    servers and internet connection etc. still we need to adapt the changes and

    further technology so its better to en cash the opportunity of changes.

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    2.2 RESEARCH DESIGN AND METHODOLOGY:

    Problem definition:

    A research problem, in general, refers to some difficulty which a researcher

    experiences in the context of either a theoretical or practical situation and wants

    to obtain a solution for the same.

    A problem clearly stated is a problem half solved. Thus, defining a research

    problem properly is a prerequisite for any study and is a step of highest

    importance. It is only on careful detailing the research problem that we can work

    out the research design and can smoothly carry on all the consequential steps

    involved while doing the research.

    The investments are subjected to risk. What ever may the type ofinvestment the investor like to make but it has its risk factors. There are several

    type of investments available in the market but here the topic is only

    concentrated on share market transactions hence, we are going to discuss upon

    the various factor influences the investor to go for these investments and

    investors are like to have a good intermediary for their transactions.

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    In the light of the above background, we can illustrate the main problem

    definition for the study as, what are the different type of investments are

    available for the investor in the stock market, through what all the way an

    investor can transact and why most of the investors desire to have assistance

    from an adviser of the investments though he can transact independently through

    online.

    2.3 OBJECTIVES OF THE STUDY:

    1. To make out what stock market investments is and what is online trading

    system.

    2. To know the peoples awareness regarding online stock market

    transactions.

    3. To study the investors opinion towards independent trading and dematerialized share trading.

    4. Revealing what all the unknown things involved in the stock trading.

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    2.4 METHODOLOGY OF RESEARCH:

    Effective research need to take up the following steps so these are the

    steps taken largely for the study.

    1) Defining the problem and research objectives.

    2) Developing the research plan.

    3) Collecting the information.

    4) Analyzing the information.

    5) Presenting the findings.

    2.5 DATA COLLECTION:

    The required data for the study collected from the primary source of data

    as well as secondary source of the data. Time required to obtain the primary data

    is higher compared to that required for collecting secondary data.

    Primary data collection is directly from respondents. The respondents are

    the people who are already invested on shares and other type of investments and

    people who are interested to invest and people who have information regarding

    the independent online trading.

    Primary data collection is through structured questionnaire as well as

    personal meetings.

    Secondary data is collected through different books, magazines, E books

    and from various web sites. The details regarding the secondary data source is

    given in the bibliography at the end of the report.

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    2.6 SCOPE OF THE STUDY:

    The scope of the study is mainly to bring out the total and true facts

    regarding the share market and the trading system through online transactions.

    The research was focused on various reasons for the investments and the ways of

    investments the investor goes to make hence the findings are fair reflection of the

    respondents.

    2.7 LIMITATIONS OF THE STUDY:

    Every study will have its own limitation and limitation for further study of

    the topic. Like that this study also has its own limitation. The very few limitations

    are given below:

    1. Enough investors for the sample size. Finding out the investor who trade

    online is a bit difficult task.

    2. Availability of information is limited regarding online trading system.

    3. Truthfulness of the information provided by the investors. Each and

    every information may not be the fact.

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    Industry Profile

    2.1 Industry Overview

    2.2 Investment

    2.3 Capital Market and Depository

    2.4 Trading online and its requirements

    CHAPTER - III

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    2.1 INDUSTRY OVERVIEW:

    Globalization of the financial market has led to a manifold increase in

    investment. New markets have been opened; new instruments have been

    developed and new services have been launched.

    India has a well established capital market mechanism where in effective

    and efficient transfer of money capital or financial resources from the investing

    class to the entrepreneur class in the private and public sector of the economy

    occurs. Indian capital market has a long history of organized trading which started

    with the transaction in loan stocks of the East India Company from that time it has

    undergone drastic changes to meet the requirements of the globalization. The

    Indian Capital Market had been dormant in the 70's and 80's has witnessed

    unprecedented boom during the recent years. There has been a shift of

    household savings from physical assets to financial assets, particularly the risk

    bearing securities such as shares and debentures. Capital markets structure has

    also undergone sea changes with number of financial services and banking

    companies, private limited companies coming in to the scene which made the

    competition in the market stiffer.

    The Companies Act 1850, introduced the concept of limited liability to

    India, served to stimulate the activity in the stock market. From then number of

    acts are passed to boost the revolutionary change. The global capital market

    registered spectacular growth in the decade of 1990's which had an effect on the

    growth of Indian market. The world market capitalization grew at an average

    annual rate of 16% during the decade, it grew from about US $ 9.3 trillion in 1990

    to about US $ 36 trillion in 2000 but fell to about US $ 28 trillion by 2001. The

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    turnover on all markets taken together has grown nearly 19 times from US $ 5.5

    trillion in 1990 to US $ 48 trillion in 2000 before depleting to about US $ 42 trillion

    in 2001. The turnover in developed markets has, however, grown more sharply

    than that in emerging markets. The US alone accounted for about 70% of world

    wide turnover in 2001. Despite having a large number of companies listed in its

    stock exchanges, India accounted for a merger of 59% in 2001 down from 1.06%

    in 2000.

    The stock markets world wide has grown in size as well as depth over

    last one decade. During the decade 1990-2000, the world market

    capitalization/GDP ratio more than doubled from 51% to 120%. Value traded GDP

    rose from 29% to 103% and turn over ratio shot up from 48% to 89%. The

    combined market capitalization of a select 22 emerging economies increased

    from US $ 339 billion in 1990 to US $ 2.2 trillion in 2000. The average market

    capitalization increased from 3.6% to 7%, annual value of shares traded increased

    from $ 180 billion to $ 2.2 trillion and GDP increased from 16.7% to 45.5%. For

    India the total capitalization grew from $ 38,567 million at the end of 1990 to $

    110,396 million at the end of 2001. Turn-over of stocks

    Increased from $ 21,198 million in 1990 to $ 249,298 million in 2001.

    Market capitalization as a percentage of GDP grew from 12.2% in 1999 to 32.4%

    in 2001 while turnover ratio went up from 65.9% in 1999 to 191.4% in 2000. The

    number of listed companies in India was 5,975 as at end of 2001. There are veryfew countries, which have higher turnover ratio than India. Standard and Poor

    (SP) ranked India, 25th in terms of market capitalization, 15th in terms of total

    value traded in stock-exchanges and 6th in terms of turn-over ratio.

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    2.2 Investment:

    Investment means buying securities or other monetary or paper (financial)

    assets in the money markets or capital markets, or in fairly liquid real assets, such

    as gold as an investment, real estate, or collectibles. Valuation is the method for

    assessing whether a potential investment is worth its price. Types of financial

    investments include shares or other equity investment, and bonds (including

    bonds denominated in foreign currencies). These investments assets are then

    expected to provide income or positive future cash flows, but may increase or

    decrease in value giving the investor capital gains or losses

    Characteristics of Investment:

    (i) Interest (return)

    When we borrow money, we are expected to pay for using it this is

    known as Interest. Interest is an amount charged to the borrower for the privilege

    of using the lenders money. Interest is usually calculated as a percentage of the

    principal balance (the amount of money borrowed). The percentage rate may be

    fixed for the life of the loan or it may be variable, depending on the terms of the

    loan.

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    What factors determine interest rates?

    The factors which govern these interest rates are mostly economy related and

    are commonly referred to as macroeconomic factors. Some of these factors are:

    Demand for money

    Level of Government borrowings

    Supply of money

    Inflation rate

    (ii) Risk

    Risk may relate to loss of capital, delay in repayment of capital non-

    payment of interest, or variability of return. While some investment such as

    government securities and bank deposits are almost without risk, others are more

    risky. The risk of an investment is determined by the investments maturity

    period, repayment capacity, nature of return commitment, and so on.

    (iii) Safety

    Every investor expects to get back the initial capacity on maturity without

    loss and without delay. Investment safety is gauged through the reputation

    established by the borrower of the fund. A highly reputed and successful

    corporate entity assures investors of their initial capital.

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    (iv) Liquidity

    An investment which is easily saleable or marketable without loss of money

    and without loss of time is said to be possess the characteristic of liquidity. Some

    investments such as deposit in unknown corporate entities, bank deposit, post

    office deposit, national saving certificate, and so on are not marketable.

    An investor tends to be prefer maximization of expected return,

    minimization of risk, safety of fund, and liquidity of investment

    The three golden rules for all investors are:

    Invest early

    Invest regularly

    Invest for long term and not short term

    One needs to invest for

    Earn return on your idle resources

    Generate a specified sum of money for a specific goal in life

    Make a provision for an uncertain future

    To meet the cost of inflation

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    Sources of study for investors:

    A look out for new investment opportunities helps investors to beat the

    market. There are many sources from which investors can gather the required

    information. Such as;

    (i) Financial institutions

    Corporate house, government bodies and mutual funds are the main

    source of investment information. Many of these enterprises have their ownwebsite and post investment related information on their websites.

    (ii) Financial market

    Stock exchange and regulated bodies also provide useful information to

    investor to make there investment decisions. With respect to secondary market,

    the Securities and Exchange Board of India uses various modes to promote

    investors education and takes great effort to achieve an investor friendly

    secondary market in India. The Reserve Bank of India also provide useful

    information relating to the prevent interest rates and non-banking financial

    intermediaries that mobiles money through deposit schemes.

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    (iii) Financial service intermediaries

    These are intermediaries who promote securities among the public. Many

    of these intermediaries are the agencies of specific instruments especially tax

    saving instruments. These intermediaries offer to share their commission from

    there concerned organization with the individual investor thus investor get

    additional advantages while investing through intermediaries.

    (iv) Media

    Press sources such as financial news papers, financial magazine, business

    news channel, websites etc. provide information related to investment to the

    public. Besides information on securities, these sources also provide analysis of

    information and in certain instance suggest suitable investment decisions to be

    made by investor

    2.3 Capital Markets and Depository:

    About Capital Market:

    The function of the financial market is to facilitate the transfer of funds

    from surplus sectors (lenders) to deficit sectors (borrowers). A financial market

    consists of investors or buyers of securities, borrowers or sellers of securities,

    intermediaries and regulatory bodies. Indian financial system consists of money

    market and capital market.

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    The capital market consists of primary and secondary markets. The primary

    market deals with the issue of new instruments by the corporate sector such as

    equity shares, preference shares and debt instruments. The secondary market or

    stock exchange is a market for trading and settlement of securities that have

    already been issued. The investors will holding securities or sell securities through

    registered brokers/sub-brokers of the stock exchange.

    The introduction of NSE & BSE has increased the reach of capital market

    manifold which in turn increased the number of investors participating in the

    capital market and thus creates the possibility of a bad delivery. The cost & time

    spend by the brokers for rectification of this bad delivery tends to be higher with

    the geographical spread of the clients. The increase in trade volumes leads to

    exponential rise in the back office operation. The inconvenience faced by the

    investors (in area that are far long & away from the main metros) in the

    settlement of the trade also limits the opportunity for such investors in

    participating in auction trading.

    This has made the investors as well as brokers wary of Indian capital

    market. The erstwhile settlement system on Indian stock exchanges was

    inefficient and increased risk, due to the time that elapsed before trades was

    settled. The transfer was by physical movement of papers. There had to be a

    physical delivery of securities - a process fraught with delays and resultant risks.

    The second aspect of the settlement related to transfer of shares in favor of

    the purchaser by the company. The system of transfer of ownership was grossly

    inefficient as every transfer involves physical movement of paper securities to the

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    issuer for registration, with the change of ownership being evidenced by an

    endorsement on the security certificate. In many cases the process of transfer

    would take much longer than the two months stipulated in the Companies Act

    and a significant proportion of transactions would end up as bad delivery due to

    faulty compliance of paper work. Theft, forgery, mutilation of certificates and

    other irregularities were rampant. In addition, the issuer had the right to refuse

    the transfer of a security. All this added to costs and delays in settlement,

    restricted liquidity and made investor grievance redress time consuming and, at

    times, intractable.

    To obviate these problems, the Depositories Act, 1996 was passed. It

    provides for the establishment of depositories in securities with the objective of

    ensuring free transferability of securities with speed, accuracy and security.

    2 Depository:

    Depository is an organization where the securities of a shareholder are held

    in the electronic form at the request of the shareholder through a medium of a

    Depository Participant (DP). The principal function of a Depository is to de-

    materialize securities and enables their transaction in book-entry form

    electronically.

    Depository functions like a security bank, where the dematerialized

    securities are traded and held in custody. This facilitates faster, risk-free and low

    cost settlement similar to bank.

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    Following tables compares the two;

    BANK DEPOSITORY

    Hold funds in account Hold securities in accounts

    Transfer funds between accounts Transfer securities between accounts

    Transfer without physically handling

    money

    Transfer without physically handling

    securities

    Safekeeping of money Safekeeping of securities

    In India the Depository Act defines a Depository to mean, a company

    formed and registered under the Companies Act, 1956 and which has been

    granted a certificate of registration under sub-section (1A) of section 12 of the

    Securities and Exchange Board of India Act, 1992

    Depositories in India

    There are two depositories in India, which provide dematerialization of

    securities.

    National Securities Depository Limited (NSDL)

    Central Depository Services Limited (CDSL)

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    Benefits of participation in a depository

    Immediate transfer of securities

    No stamp duty on transfer of securities Elimination of risks associated with physical certificates such as bad delivery,

    fake securities, etc.

    Reduction in paperwork involved in transfer of securities

    Reduction in transaction cost

    Ease of nomination facility

    Depository Participant

    The Depository provides its services to investors through its agents called

    Depository Participants (DPs). These agents are appointed by the depository with

    the approval of SEBI. According to SEBI regulations, amongst others, three

    categories of entities, i.e. Banks, Financial Institutions and SEBI registered trading

    members can become DPs. The depository has not prescribed any minimum

    balance. Customer can have zero balance in his account.

    ISIN

    ISIN (International Securities Identification Number) is a unique identification

    number for a security.

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    Custodian

    A Custodian is basically an organization, which helps register and safeguard the

    securities of its clients. Besides safeguarding securities, a custodian also keeps

    track of corporate actions on behalf of its clients:

    Maintaining a clients securities account

    Collecting the benefits or rights accruing to the client in respect of

    securities

    Keeping the client informed of the actions taken or to be taken by

    the issue of securities, having a bearing on the benefits or rights

    accruing to the client.

    Dematerialization of securities

    In order to dematerialize physical securities, one has to fill a Demat Request Form

    (DRF) which is available with the DP and submit the same along with physical

    certificates. Separate DRF has to be filled for each ISIN number. Odd lot share

    certificates can also be dematerialized. Dematerialized shares do not have any

    distinctive numbers. These shares are fungible, which means that all the holdings

    of a particular security will be identical and interchangeable. One can

    dematerialize his debt instruments, mutual fund units, government securities in

    his single demat account.

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    Re-materialization

    If one wishes to get back his securities in the physical form means, he has

    to fill in the Remat Request Form (RRF) and request his DP for rematerialisation of

    the balances in his securities account.

    Legal framework:

    The Depositories Act 1956 provides the regulation of depositories in

    securities.

    SEBI formulated the Depositories and participants Regulation Act, 1996 to

    oversee the matter regarding admission and working of Depositories and its

    participant. The Depositories Act passed by parliament received the Presidents

    assents on August 10, 1996. The Act enables the setting up of multiple

    depositories in the country. Only a company registered under the companies Act

    (1956) and sponsored by the specified categories of institution can setupdepository in India. The Depository offers services relating to holding of securities

    and facility processing of transaction in such securities in book entry form. The

    transaction handled by depositories includes settlement of market trades,

    settlement of off-market trades, securities lending and borrowing, pledge &

    hypothecations.

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    Function of Depository Participant:

    Dematerialization:

    One of the primary functions of depository is to eliminate or minimize the

    movement of physical securities in the market. This is done through converting

    securities held in physical form in to holdings in to back entry form.

    Account Transfer:

    The depository gives effects to all transfer resulting from the settlement of

    trade and other transaction between various beneficial owners by recording

    entries in the accounts of such beneficial owners.

    Transfer & Registration:

    A transfer is a legal change of ownership of a security in the records of the

    insurer. Transfer of securities under demat occur merely by passing book-

    entries in the records of the depositories, on the instruction of beneficial

    owners.

    Pledge and hypothecation:

    Depositories allow the securities with them to be used as collateral to secure

    loans and other credits. The securities pledged are transferred to a segregated

    or collateral account through book-entries in the records of the depository.

    Linkage with clearing system:

    The clearing system performs the function of ascertainment in the pay in

    (sell) or payout (buy) of brokers who leave traded on the stock exchange.

    Actually delivery of securities from the clearing system is from the selling

    brokers and delivery of securities from the clearing system to the buying broker

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    is done by depository. To achieve this depositories and the clearing system are

    linked electronically.

    To handle the securities in electronic form as per the Depositories Act 1996

    two depositories are registered with SEBI. They are

    1) NSDL -- National securities depository limited.

    2) CDSL -- Central depository service (India) limited.

    NSDL

    India had a vibrant capital market, which is more than a century old, thepaper-based settlement of trades caused substantial problems like bad delivery

    and delayed transfer of title till recently. The enactment of Depositories Act in

    August 1996 paved the way for establishment of NSDL, the first depository in

    India. NSDL promoted by institutions of national stature responsible for economic

    development of the country has since established a national infrastructure of

    international standard that handles most of the trading and settlement indematerialized form.

    Using an innovative and flexible technology system, NSDL works to support

    the investors and brokers in the capital market of the country. NSDL aims at

    ensuring the safety and soundness of Indian marketplaces by developing

    settlement solutions that increase efficiency and minimizing risk and cost. In the

    depository system, securities are held in depository accounts, which is more or

    less similar to holding funds in bank accounts. Transfer of ownership of securities

    is done through simple account transfers.

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    This method does away with all the risks and hassles normally associated

    with paperwork. Consequently, the cost of transacting in a depository

    environment is considerably lower as compared to transacting in certificates.

    CDSL

    CDSL was set up with the objective of providing convenient, dependable

    and secure depository services at affordable cost to all market participants. CDSL

    received the certificate of commencement of business from SEBI in February

    1999.

    Depository facilitates holding of securities in the electronic form and

    enables securities transactions to be processed by book-entry by a Depository

    Participant (DP), who as an agent of the depository, offers depository services to

    investors. According to SEBI guidelines, financial institutions, banks, custodians,

    stockbrokers, etc. are eligible to act as DPs. The investor who is known as

    beneficial owner (BO) has to open a demat account through any DP for

    dematerialization of his holdings and transferring securities.

    The balances in the investors account recorded and maintained with CDSL

    can be obtained through the DP. The DP is required to provide the investor, at

    regular intervals, a statement of account, which gives the details of the securities

    holdings and transactions. The depository system has effectively eliminated

    paper-based certificates, which were prone to be fake, forged, counterfeitresulting in bad deliveries. CDSL offers an efficient and instantaneous transfer of

    securities.

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    Trading online and its requirement.

    There are many stock broking companies which are providing the account

    for the customers to trade online and here the investor need to be the member of

    that company and its depository to have an account with the broking company.

    The company itself provides the software which is to be used to trade directly

    through online and the customer can not trade with the other companies

    software unless and until he makes an account with them or trade with them .the

    investor can take the suggestion from the broking company at any time of the

    working hour.

    The major thing which comes under consideration is, the investor who

    trades independently is needed to maintain a bit high amount in his account.

    Means nearly the double of the amount which a traders trade offline. Here

    investor will be in contact to the trade directly and will be in contact with the

    market.

    The software on which the BSE online system works is given in the next

    page as a snapshot image. This is the software which is used by the Bombay stock

    exchange people who trade over there but the software which is provided by the

    stock brokers to the investors are some what different from the software which is

    given in the image.

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    Data Analysis and Interpretation

    4.1 Data Analysis

    Findings & Interpretations.

    CHAPTER IV

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    As I have explained in the methodology section that, the study is based on

    the opinions of the different authors who wrote books regarding the online

    trading and also a large amount of the analysis is based on the opinion of the

    investors regarding the online and offline trading. The data which is collected for

    the analysis is through the questionnaires which are given to the customers who

    trade offline and online.

    Searching for the investors who trade online is a bit difficult in the sub

    urban cities and the people stay over there, they will not be ready to takefinancial risk. In cities like shimoga, hardly we found people who trade completely

    through online. Still I have taken the opinion of those investors which I met.

    The analysis of the data and findings will be given in the next continuing

    pages.

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    Respondents on the basis of age group

    age group respondents

    below 20 0

    20-35 10

    35-50 8

    50 and above 2

    Findings:

    From the above information which is given in the table, we can interpret as,

    he people who belongs to the age group of 35 to 50 will invest more due to the

    sufficiency of the earning and the people who belongs to the age group of 20 to

    35 will invest comparatively less than the latter group because may be the time

    and fund deficiency and other reasons. Here most of the online traders come in

    the age group of 20 to 35 because of their knowledge and fast thinking and

    decision making as well as interest to do the trade.

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    Table showing the occupation of the investors:

    Occupation Respondents Percentage

    Employed 9 45

    Self employed 10 50

    Retired 1 5

    Not employed 0 0

    students 0 0

    Total 20 100

    Findings:

    From the above information we can say that the people who are self

    employed, they show much interest to invest in the equity market and it is

    comparatively less in the case of employed in different organization. Reason may

    be the time required to do the transaction and the availability of the fund to

    invest. The data says, nearly 55% of the people who trade in stock, they are self

    employed and the rest 45% of people are employed in different organizations.

    The people who are in the evening of their life is less in stock trading due to the

    security reason.

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    Respondents based on the annual income

    Annual income Respondents

    annual investments[weighted

    avg] Percentage

    Below 150000 0 0 0

    150000-300000 6 50000 30

    300000-450000 10 75000 50

    450000- Above 4 100000 20

    Total 20 100

    Findings:

    From the above information we can understand that, the people in the

    income group below 150000Rs per annum, they do not show much interest in

    investing their money on share market. The people belongs to the group in

    between 300000RS and 150000RS, they show interest towards share investments.

    But the large group of investors who belong to the higher income group like the

    group which has income more than 4 lacks and above they shows muchsignificance for share trading. Here we can say that, the income of the investors

    ought to be taken in to consideration whether they are interested in long term or

    short term and whether they are concerned in online or offline trading.

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    Based on the terms of the investments

    Term of investments respondents Percentage

    Long term 5 25

    Short term 12 60Both 3 15

    Total 20 100

    Findings:

    From the above information we can interpret the survey as, half of the

    investor would like invest for the short term gains because as per their mind set

    they say they like to gain more from the short term instead putting money in the

    long term investments. The rest of the people, means the rest 25% of the people

    would prefer long term due to the increasing and balanced returns and 10% of

    the people like to deploy their funds in both the investment types.

    Also we can state that, the people who belongs to the income group of

    300000 and less, they mostly go for the long term investment because the loosing

    percentage is less and return will be balanced than loosing more.

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    Analysis based on showing frequent investment:

    Gap of investments respondents Percentage

    Weekly 8 40

    Monthly 5 25

    Quarterly 3 15

    half yearly 2 10

    Yearly 2 10

    Total 20 100

    Findings:

    The table says that, most of the investors are time oriented. It means the

    short term investors who trade online as well as offline, they go for the frequent

    trading like daily trading or few days in a week or once in month like but when it

    comes to the long term investors, they trade once or twice for months or for

    quarterly once. Even many of the long term investors go for the trading jus once

    in six months and in a year also. The table says that, weekly traders are high. Long

    term investors mostly go for the initial public offers and they go for the banking

    shares also most of the time.

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    Analysis on the basis of reason for opting online trading system:

    Type of trading adopted respondents percentage

    online trading system 6 30

    offline trading system 14 70

    Both 0 0

    Total 20 100

    Findings:

    This is the major deciding factor for this thesis work because the whole

    work is based on the choice of trading system by the investor. Here we can make

    out that people like to for the offline trading more than the online trading system.

    Reason may the risk factor or may be lack of information regarding the market

    and may be lack of experience and decision making power.

    There might be many more reasons for the right selection of the system towork on with. 70 to 75% of the people still like to go with the offline trading and

    the rest of the people may opt for the online trading system. The main reason

    behind the choice is the risk factor involved in the decision making and lack of

    knowledge about trading online.

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    Reasons for opting independent trading [online trading]:

    Reason for opting online trading Respondents Percentage

    A freedom of trading 6 out of 6 100

    B direct access to the market 6 out of 6 100C frequent transactions 6 out of 6 100

    D less brokerage charges 3 out of 6 50

    E other reasons 4 out of 6 65

    total 6 100

    Findings:

    Here the highlighted reasons for choosing the online trading are freedom of

    trading so the investor can trade independently. Direct access to market so that

    the investor need not to ask the broker every time for his transactions. Frequent

    transactions can be made by having online trading system and also the other

    reasons are brokerage charges. Brokerage charges are less but the trader mayoccur other charges like installation of computer, telephone charges and other

    such costs. There were some other reasons like, no need of going to the brokers

    for the documentation and no risk of transactions without permission, 100%

    transparency will be there in dealings.

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    Selection of offline trading facilitators:

    type of offline service providers respondents percentage

    A. Independent brokers 2 10

    B. brokerage agencies 11 55

    C. banks and IPO 5 25

    D. others 2 10

    Total 20 100

    Findings: The selection of the service providers is depending upon the security

    for the transactions and even emotions also attached with it. Partially it is based

    on how the service provider treats the customer and how the customer gets the

    respect for the small transactions etc.

    Here in this most of the investors go for reputed brokerage agencies like

    Karvy, geojit, way to wealth etc. these investors are all short term frequent

    traders. When it comes to the reason like going for banking shares and initialpublic offers, the percentage is quite less and only up to 25% and 10% of the

    investors go for the suggestions of independent brokers and they even trade on

    the basis of others account also. And 10 of the investors go for the other sources.

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    Reasons for opting offline trading:

    Reasons for opting offline trading. Respondents Percentage

    Helps in decision making 12 out of 14 85.7142857

    No much risk in handling transaction 14 out of 14 100Provision of additional limit 8 out of 14 57.1428571

    Others 8 out of 14 57.1428571

    Total 14 100

    Findings:

    Many reasons may affect the choice of offline trading system because as

    per the survey we got the expected finding as people like to go with offline

    trading than online trading because of the reasons which are given already in the

    discussion. Here we can see the opinions of the sample group of investors which I

    selected for the study. As per the answers given by the investors, all the investors

    accept that, risk involved in handling transaction is less when it compared to theonline trading. 85% of the investors states that, doing trading offline helps in

    decision making because there the investor will get the suggestions from the

    trading people and they will suggest which shares are in good movement and

    which shares can be bought and sold.

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    When it comes to the reason of availability of the extra limit of the fund for

    the transaction, 50% of investors accept this reason and the rest of investors says,

    additional limit is available only to the investor who transact large amount intrading and who have a good image in the eyes of the stock brokers. Each and

    every investor can not make out this option without having goodwill and image.

    50% of investors add their own reasons for opting the offline system for trading

    like, time matters because in offline trading the investor can call the broker and

    say to trade on behalf of the investor and even he can give permission to the

    trader up to a limit without asking for the permission.

    This is because for small amount of trading the investor cant spend his

    time. The other reasons are like documentation, remainder service and research

    calls. Brokers will do all the required documentation for the convenience of the

    customer and they will be informing the investors about the increasing and

    decreasing of the share values. Even they inform the status of the trading account

    and what are need to be done and other things. One more thing is the research

    calls. This calls will be given from the R&D department of the company about

    which is the next move can be done to trade. Brokers will suggest the investors

    according to the research call. This helps the investor to feel secured because

    they think that someone is taking care about their investments.

    one of the other reason which the investor felt important is lacking in

    computer knowledge and skills. They feels that they are not capable of doing the

    computer work and they do not have enough time to learn the basi computer

    skills also. Even they feels that maintaining the telephone connections and other

    things are risky so it is better to go for offline trading.

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    Basis of investments:

    Basis of investments Respondents Percentage

    A. Self analysis 1 5

    B. financial advice from investors 2 10C. advice from brokers 10 50

    D. friends and relatives advice 3 15

    E. chartered accountants advice 2 10

    F. others 2 10

    G. Total 20 100

    Findings:

    From the above information we can understand that, half of the offline

    traders would like to go for the suggestions of the brokers and a very few people

    do self analysis for the investments. Fifteen to twenty percent of the people take

    the suggestions from the family members and friends and rest of the people goes

    for the suggestions of chartered accountants and other people like tax

    consultants and others. It means that, people prefer to go for the experienced

    advice than just few suggestions. Investor looks over the return and in the same

    time they expect the security also for their investments.

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    Analysis based on grounds to choose various investment alternatives:

    Grounds to choose alternatives Respondents percentage

    Risk involved 20 out of 20 100

    Returns on investments 20 out of 20 100Future growth 15 out of 20 75

    past performance 15 out of 20 75

    Others 10 out of 20 50

    Total 20 100

    Findings:

    The above table shows the data of the grounds on which the investor

    prefer to choose one investment instrument amongst the available. All the

    investors most of the time looks upon the risk involved in the instrument or we

    can say a share. Return on the investment also they take in to consideration like

    how much return the company is giving on its share and what is the market value

    of the share etc...

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    75% and above people look upon the future growth of the share in the

    market as well as the growth of the company too. Even they come across the past

    performance of the share resembling what was the issue value and what is themarket value the company gained in last few years etc. Many additional causes

    are there to choose the better alternative like, better for long term investment, to

    gain loans from banks by pledging the shares, to have a part in the ownership

    value of the company and also to gaining the reputation by holding certain most

    valued shares.

    This is the analysis and findings part of the study where we could able to

    find the answer for the defined objectives of the study and we could interpret the

    investors opinions concerning to the trading system. In this part we searched out

    the major facts regarding why investors prefer to go offline trading more than

    going towards online trading. We found out many other reasons which affect the

    investors to go towards the different trading system and also what are the

    reasons behind the choice of different alternative investment instruments.

    Here our study is only based upon the trading of the shares and not based

    on the commodities market and multi commodities exchange market. That

    market is entirely different and the investors opinion about that market also

    different. Though the commodities trading also done by the same system and the

    trading techniques also same. Still we can not consider both markets in to

    consideration because it is beyond the scope of the project work.

    In this work, I included the analysis and finding part in the same chapter so

    that the reader can understand the questions and the answer from the investors

    and the reader can make out the findings and what exactly the investor is telling

    about his opinion. Instead of putting the findings in the different chapters andmaking the reader to come again and again to the question and findings section, I

    combined both the section in to one and added graphs and charts to understand

    easily.

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    Discussions and implications

    5.1 Discussions.

    Implications.

    CHAPTER V

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    5.1 Discussion and implications:

    Most of the topics, questions answers and opinions of the investors are

    already discussed in the analysis and findings part. Here we can discuss regarding

    the final results of the study and the points what I mentioned in the part of

    literature review and we need to compare the results with the points which I

    mentioned in the literature review and need to give justification for the study so

    we need to look over the points which different authors mentioned, what

    journals given and points which are given by the different books.

    Most of the points which are given by the authors regarding the opinions of

    the investors towards online trading are true because the study revealed those

    particulars and investors behaves same most of the time as told by the authors in

    their books. As Mr. Prasanna Chandra has mentioned three types of trading like

    open outcry system, screen based system and internet based system. Here in the

    real market, open outcry system is not in existence but only the next two are in

    use. Like that many things will come to know in this study even many unknown

    factors regarding the selection of trading system also will come to know.

    In the beginning days of online trading there was a myth that, comparing to

    offline trading system online trading is very costly and it requires greater skill so

    only few people can only handle the trading through online but recent days the

    phenomenon has changed and comparing to the brokerage charges and time

    required for offline trading both the online and offline costs similar and regarding

    the knowledge, now a days everybody use computers for one or the other

    purpose so knowledge is not the problem for handling the trading through online.

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    There is a saying that, it is hard to become good analyst but it is harder to

    become good trader. It means what ever may be the trading system but the trade

    is completely depends upon the knowledge and experience of the investor. How

    much he knows about the market trends. Which is the better time to invest and

    other thins. An unknown person also can invest on the stock market but very soon

    he will go out of the market because the active mind is important and also

    knowledge matters much for the investment value variation.

    Just knowing about the computer is not at all sufficient for trading in stock

    market. Beginners often assume that they can make money because they are

    smart, elegant, and Computer-literate and have a record of victory in business.

    You are capable of getting a speedy computer and even buy a back tested system

    from a vendor, but putting money on it is like trying to sit on a three-legged stool

    with two legs missing. The two other factors are psychology and money

    management.

    Dr. Alexander elder says in his book, Come in to my trading room as

    People buy and sell on the basis of their knowledge and the latest price

    represents everything known about that market. This is a valid observation, from

    which the efficient market gang draws the curious conclusion that no one can

    beat the market. Markets know everything, they say, and trading is like playing

    chess against someone who knows more than you. Dont waste your time and

    moneysimply index your portfolio and select stocks based on volatility. This

    says what the observation skill needed for the investor and based on the volatility

    investor must go for investing his/her money.

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    Before completing this chapter we need to know that, there are certain important

    barriers which make some losses for the investors without knowing. Those costs

    are unstoppable and investor has to bear those losses while trading on stock

    market. They are,

    1. Slippage:

    Slippage is the difference between the price at the time you placed

    your order and the price at which that order got filled. Slippage tends to be

    a much bigger expense than commissions. Slippage means nothing but,

    lets take an example. Think that we are buying the shares of reliance when

    the price reaches to a level of 150Rs. We places an order of buying 100

    shares at 11.45am but the order executes at 11.55 am but at that time the

    price falls to 148Rs. So here the investor bears a loss of 2Rs without

    knowing. He should bear the loss of 2Rs. This is nothing but slippage.

    2. Commissions:

    Commissions may appear to be a minuscule expense. Most traders

    Neglect them, but if you add them up, youre likely to find that your broker

    ends up with much of your profit. Usually brokers charges 0.05%

    commission on the traded amount every time whether it may be buying

    transaction or may be selling but they charge this fixed amount and they

    may charge for the stamp duties of the transactions from investor itself.

    Brokers provide discount for the regular investors and for large trading also

    but the discounts will be jus 0.02% maximum.

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    3. Expenses:

    Some expenses are unavoidable. Especially in the beginning investor

    will have to buy a few books, download or subscribe trading software, sign

    up with a data service, opening several accounts and documentation

    process and so on. It is important to keep your expenses as low as possible.

    Brokers and brokerage agencies sometime facilitates traders trading-

    related expenses, such as computers, subscriptions, and advisory services,

    and software in a discounted costs without taking full money. That helps

    the investor to lessen their expenses. These are the few barriers in trade

    profits which can be avoided and which will incur every time.

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    Conclusion and recommendations

    6.1 Conclusions.

    6.2 Recommendations

    CHAPTER VI

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    CONCLUSIONS:

    We have examined all the reasons which affect the selection of the trading

    system and we have discussed about the Indian stock market, which all comes

    under the stock market, who all trades inside the stock market, what all the things

    will be traded under the stock market and many other facts regarding the stock

    market and the stock market transactions.

    In the meanwhile we discussed about the stock traders, who all can trade

    the equities, what all the minimum requirements for the equity trading, Bodies

    and boards who controls the share market and the stock exchanges etc many

    more thing we discussed in detail in this study so this is the time to give a better

    conclusion regarding the study what I performed.

    As in the discussion space we have seen that who ever trades in the market

    or which ever may be the system of trading, knowledge is essential for trading

    and possession of the skill is an important task. Attentive mind will succeed in the

    stock market trading. Still most of the time the trading system puts its effect on

    trading. Main thing is decision making about the shares because people unaware

    regarding the stock market variation most of the time so they need a better

    advisers to understand the situation so preferably they go for the brokers. So we

    say here that the offline screen based trading is much popular than online

    independent trading.

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    Both the system has its own advantages but as per the survey, as per the

    analysis, as per the investors opinions we can say that people attitude and

    perception supports the offline trading much more than online trading. From the

    study we came to know that most of the investors are unaware about the online

    trading and they are not confident that they can also do trading independently.

    They lack in decision making.

    One more thing we can state here that, online trading has a bright future in

    the upcoming days because of the technological development and people can get

    the market information easily from media and also investors becoming more andmore time conscious so they like to do other works also along the trading in

    market so online trading is getting importance more and more in India. Foreign

    markets are already covered with online trading. In USA people do not go for the

    suggestions from the brokerage agencies and they trade independently. The same

    trend is coming to India also.

    Recommendations & suggestions:

    As already we have discussed the advantages of the online trading and even we

    have discussed about the future development of the online trading system and

    the opportunities which are awaiting form the side of online trading so here I

    would like to suggest few points how the online trading can be well developed

    and what are the corrections to be done to erase the myths which are stuck in the

    mind of the investor. They are,

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    1. Investor awareness should be done to teach the investor regarding

    the usage of the internet trading so the investor can trade

    independently.

    2. Investor orientation programs can be done by the institutional

    trader so that they can make the common man to learn how to

    invest.

    3. The brokerage agencies should provide enough trading limit to the

    online traders also. Than only the investors show interest on

    investments through online.

    4. Brokerage agencies should provide the updated information to the

    online investors also and they should provide the information which

    they get from the research calls of their R&D department.

    5. Totally when the investor gets all the information which he gets

    from offline, than only he will show interest upon the online trading

    so that should be done to assure that he is going to get all the

    information.

    6. Service provider of IT should secure the investor against the system

    breakdown. He must give all the securities.

    7. Finally, investors goes to the option where the cost is less so when

    the total cost goes down for trading online than offline,

    automatically investor shows a greater interest and sure they will try

    to learn the new system which are helpful for them.

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    References

    7.1 reference sources.

    PART VII

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    6.1. REFERENCE SOURCES.

    i. N J Yasaswy., Intelligent stock market investing.

    ii. Y Chandra sekar. Financial markets and services.

    iii.B V Raghunandan. financial management

    iv. Prasanna Chandra, The Dynamics of Indian financial markets

    v. Professor Ian Domowitz and Professor Pankaj Jain., Financial market

    design and the equity premium: Electronic vs. floor trading. Journal.

    2005.

    vi.Training material of BOLT, Bombay stock exchange Ltd BSE Training

    institute [BTI].

    vii.National stock exchange. Understanding the NEAT system, Chapter 1.

    Issued by National stock exchange.

    viii. Stock market. Article published by Wikipedia the German

    encyclopedia.

    Link, file:///D:/SHARE%20MARKET/Stock%20market%20-

    %20Wikipedia,%20the%20free%20encyclopedia.htm .

    ix. Come in to my trading room.Alexander elder.

    http://d/SHARE%20MARKET/Stock%20market%20-%20Wikipedia,%20the%20free%20encyclopedia.htmhttp://d/SHARE%20MARKET/Stock%20market%20-%20Wikipedia,%20the%20free%20encyclopedia.htmhttp://d/SHARE%20MARKET/Stock%20market%20-%20Wikipedia,%20the%20free%20encyclopedia.htmhttp://d/SHARE%20MARKET/Stock%20market%20-%20Wikipedia,%20the%20free%20encyclopedia.htmhttp://d/SHARE%20MARKET/Stock%20market%20-%20Wikipedia,%20the%20free%20encyclopedia.htm
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    Annexure.

    8.1 Questionnaire.

    PART VIII

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    Questionnaire

    Dear Respondent,

    As I am a Management Student, undertaking my management thesis with

    the topic "study on investors attitude towards online trading " I request you to

    spare some time of yours to fill this questionnaire to provide me the information

    regarding the reasons of using online trading or offline trading [trading through

    brokers and stock brokerage agencies].Your response will be kept strictly

    confidential.

    Name of investor: ________________________________

    1. Age group:

    Below 20

    20 to 35

    35 to 50

    50 and above

    3. Occupation:

    Employed:

    Private Sector Public Sector

    Self-Employed:

    Business Profession

    Retired Not Employed

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    4. Annual income:

    Below 150000 150000 to 300000

    300000 to 450000 450000 and above

    5. Are you a short term investor or long term investor?

    Short term investment

    Long term investment

    Both

    6. What is your investment per annum?

    Below 20000 20000 to 40000

    40000 to 80000 80000 and above

    7. How frequently do you invest:

    Weekly Monthly

    Quarterly Half yearly yearly

    8. Do you personally follow the stock market?

    Yes No

    9. If yes, then how frequently do you watch market?

    Daily Twice a week Weekly Fortnightly

    10.Do you trade independently?

    Yes No

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    11.If yes, why do you like to trade independently?

    Freedom of trading direct access to the market

    Frequent transactions free of brokerage charges others

    12.If you are not trading independently, in which way do you like to trade?

    Through independent brokers through broking agencies

    Through banks others

    Others please specify: __________________