MT49 Dell EMC XtremIO: Product Overview and New Use Cases

MT49Dell EMC XtremIO: Product Overview and New Use Cases

Dion Harris, Senior Manager – Product Marketing

2

EFFICIENCY

AGILITY SPEED

3

Pillars of the modern data center

PROTECTION AND TRUSTSecurity/Governance – Encryption – Data Protection – Services/Support

FLASH

SCALE-OUT

SOFTWAREDEFINED

CLOUDENABLED

Reduce Costs (# Of Drives, Power, Floor Space. Etc.)Consistent And Predictable Performance

Lower Entry Costs And Scale As You Grow Manage Massive Capacity With Fewer Resources

Automated Provisioning And Business AgilityFlexible And Programmable Data Services

Policy Driven Service DeliveryOn/Off Premises Data and/or Application Mobility

4

FLASH WILL ACCELERATE

YOUR TRANSFORMATION TO THE

MODERN DATA CENTER

5

Flash – a fundamental market shift ...

$-

$10

$20

$30

$40

$50

$60

2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022

Annual

Reve

nu

e i

n B

illio

n $

HARD DISK

DRIVES

2016

Source: © Wikibon Server SAN Research Project 2015

Dell - Internal Use - Confidential6

Driven by economics

2000 2002 2004 2006 2008 2010 2012 2014 2016 2018 2020

CROSS OVERPOINT

SOURCE: EMC MARKET RESEARCH 2016

*CAPACITY COST FACTORS IN DATA REDUCTION TECHNOLOGIES ON FLASH

CAPACIT

Y C

OST*

Dell - Internal Use - Confidential


F OR PRIMARY STORAGE

8

Every day more customers choose flash

“10% of companies are all flash today (they’re not

telling anyone) – 80% have a plan to get there”— Eric Burgener, IDC

Infrastructure

Agility

Lower

TCO

Competitive

Edge

9

Business Agility

=

Architecture matters

It’s about the right architectureIt unlocks unique business value

=

Use Flash Go Faster Get Smarter

+

Go Faster

10

Scale-out IOPS & Bandwidth

Inline All The Time Data Services

Purpose-Built All Flash Array

XtremIO: the all flash array market leader

Data Reduction & iCDM

Consolidation

11

Unprecedented growth story

$200

$400

$600

$800

$1,000

$1,200

$1,400

$1,600

$1,800

$2,000

1st Year 2nd Year 3th Year 4th Year 5th Year

Time Since Introduction

Fastest Growth

5x Nearest Array

Ground Breaking

12

65% own XtremIO

OVER 3,000Unique Customers

#1 share, Marketscape Leader

(40%)

Leader in the Magic Quardrant

Fortune

100

XtremIO: business momentum

OVER $3BCumulative Revenue

Recent wins includes• CNA Financial Corporation

• Vestas Wind Systems

• Boston Red Sox

• New recent release : Offer Extensive App Integration and Automated Storage Management

13

ENABLING THE

MODERNDATA

CENTERTransformed by XtremIO – The World’s #1 All-Flash Array

INFRASTRUCTURE

APPLICATION

$BUSINESS

CONSOLIDATE WORKLOADS

IMPROVE BUSINESS AGILITY & INNOVATION

ELIMINATE APPLICATION COPY “SPRAWL”

Remove silos and get the performance and scale

to run everything on a single array

Enhance copy management via application

integration & integrated copy data management

Transform your business to be agile with Data-

center-driven business innovation

14

What does a modern all-flash system require?

15

Workload consolidationPerformance, efficiency, protection

Performance Efficiency Protection

16

Scale-out performance, capacity, IOPs for

Mixed & Consolidated Workloads

Workload consolidationXtremIO platform fundamentals

Data Services optimize every aspect

of all the workloads in-line

Enhancing business continuity, protection and

IT Utilization


Consistent predictable performance

Performance

18

Speed is a competitive advantage

0.5ms

LATENCYSUDDEN

IMPACT!

BEFORE XTREMIO – ALL HDD7ms

“Reporting Job Finished at 1:30 AM Instead Of 6:30am

…now I Can Have My Life Back!”

19

Workload: OLTP with 8KB Block Size (Actual customer data )

Garbage collection kicks-in

Late

ncy

Late

ncy

Worse than

Disk Latency

20-40ms

Latency Spikes

2-5ms

• Predictable performance with

Always-on, Inline Data

Services

• Consistent low latency at all

times with no system level

garbage collection

• Predictable, scalable IOPs

whether the array is new or has

been fully overwritten. 35TB Traditional Flash Array10TB ‘X-Brick’

XtremIO consistently outperforms traditional AFA’S

Consistent performance matters

20

Cluster building block

XtremIO X-Brick

Active

Controller 1

Active

Controller 2

Infiniband RDMA

32CPU

CORES

512GB

RAM

25eMLC

SSDs

SAS 2.0SAS 2.0

2 x FC

2 x iSCSI4

HOST

PORTS

2 x FC

2 x iSCSI

256GB

RAM

256GB

RAM

21

5TB – Over 1PB Usable CapacityNO TUNINGSCALE-OUT RICH DATA SERVICES<1ms LATENCY

© Copyright 2015 EMC Corporation. All rights reserved.

XtremIO family portrait

Starter

5TB

From 2 – 16 N-way Active Controllers

1.2M mixed IOPS2M read IOPS<1ms Latency

150K mixed IOPS

250K read IOPS

<1ms Latency

22

XTREMIO INTELLIGENT CONTENT ENGINE

INHERENTLYCONTENT ADDRESSING

LOAD BALANCES

23

XTREMIO CONTENT ADDRESSING

CA

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C9

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F3

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45

CB

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20

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96

3F

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B

96

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INCOMING DATA STREAM

RANDOMIZE LOCATIONS

FIND MATCHES

24© Copyright 2014 EMC Corporation. All rights reserved.

CA

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C9

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X-Brick #1 X-Brick #2

0 1 2 3 4 5 6 7 8 9 A B C D E F

0 4 8 C

1 5 9 D

2 6 A E

3 7 B F



25© Copyright 2014 EMC Corporation. All rights reserved.

CA

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0 4 8 C

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XtremIO balanced processing

Two 40TB X-Bricks. Four controllers. 8 Sockets. 80 Cores.

Balanced metadata

processing

Balanced user data

processing

Controller 1 Controller 2 Controller 3 Controller 4

Controller 1 Controller 2 Controller 3 Controller 4

Efficiency

Transformational efficiency

28

Inline

Deduplication

Inline

Compression

XVC

Virtual

CopiesXtremIO

Data Protection

IN-LINE ALL THE TIME DATA SERVICESXtremIO in-line, all-the-time, data servicesD@REThin

Provisioning

29

1CREATEVOLUMES2CREATEINITIATORGROUPS

XtremIO simplicity & automation

3MAPVOLUMES

30SECONDS

Management Impact:

• Zero Planning & Tuning

• No storage skills

• No GUI certifications

• Provision in seconds!

Integration:

• VMware vCenter

• EMC ViPR, ESA, ESI, SRM

• Microsoft Hyper-V

• App Consoles: Oracle, SAP,

System Center, etc

• REST API & CLI

30

Complexity is no longer neededSIMPLIFY ARCHITECTURE AND OPERATIONAL MANAGEMENT

Disk Type Selection

RAID Protection Selection

RAID Group or Storage Pool

Striped or Concatenated Meta

Devices

Auto Tiering

Array Caching

Thick or Thin LUNs

HISTORIC COMPLEXITIES

DONE!

XTREMIO

Protection

Entreprise-class protection

32

Unique BC/DR protection

ACROSS DATA CENTERS

RecoverPoint and/or CDP with

VPLEX:IN THE DATACENTER

Data Domain,

ProtectPoint:ON THE ARRAY

XtremIO Virtual

Copies (XVC):

• Async replication• Sub-minute RPO

• Zero RTO

• Thousands of PIT’s• Heterogeneous

Support

• Synch replication• Active/Active,

continuous availability

• Zero RTO• Unlimited PIT’s

• Logical data corruption protection

• Zero RTO

• Thousands of PIT’s

• 20 times faster backups

• Reduces backup

storage requirement by 10-30 times

• Eliminates impact on

production

33

LIFETIME*MAINTENANCE PRICE PROTECTION

LIFETIME*FLASH ENDURANCE PROTECTION3

YEARS

3-YEAR MONEY-BACK WARRANTY

XPECT MORE

EMC CONFIDENTIAL—INTERNAL USE ONLY

Mixed workload use cases

35

Performance, copy data agility, & data reduction benefits

Transformational use cases

DATABASE, ANALYTICS & BUSINESS APPS

VIRTUAL DESKTOPS & DAAS

CLOUD & VIRTUAL SERVERS

APP

SW DevOps

WORKLOAD ACCELERATION,

CONSOLIDATION, & AGILITY

DBaaS

• Consistent scalable

performance

• 10:1 efficiency

• VM copy data

mobility and agility

• VM integration

• End-user

experience

• Deduplication

efficiency

• 3500 desktops* per

X-Brick

• Simple admin

experience

• Consistently beats

SLA’s

• Compression savings

• XVC efficiency

• iCDM workflow

automation

*Non-persistent Desktops

36

The copy data management problem

IDC: >60% data from copies

Production

A $44B global expense!

Test/DevContinuous-IntegrationQATraining

Development

BackupDR copiesLogical corruption protection

Data Protection

SandboxPatch managementOptimizations & tuningPre-prod simulation

Operations

Reporting BIAnalytics

Data Analytics

37

Organizational communication gap

The “natural” tension between DBA and Storage teams

Database

Admins

Storage

Teams

Source: 2014 IT Resource Strategies Survey

In-Depth

Database

Knowledge

Only 40%Of DBA & Storage Administrators Believe

That They Communicate Well

80%Of DBA & Storage Administrator

Collaboration Is Key To Organization

In-Depth

Storage

Knowledge

38

Massive internal friction

Infrastructure Owner

LOB Executives/Finance

For App/DBA/Dev Owner

“I need more!”

“Keep Costs Down!”

“No”

Shadow Costs: 5-12 Copies of Oracle/OLTP are Typical

39

ICDM: What if you could simultaneously…

Transform

Business

process workflow

agility

Consolidate

everything:

production, dev, test,

analytics

Meet all

performance &

availability SLAs

Simplify

operations and

self-service

40

XtremIO integrated copy data management (iCDM)

WORKFLOW Consolidation and self service

Virtual Copies (XVC)

App Integration &

orchestration

Open API’s

Consistent Scale-Out Performance

With Inline Data Services

MORE COPIES?

WHY NOT?

iCDM

DEV PROD

OPS+TESTANALYTICS

41

Traditional infrastructure architectureComplex, Costly, Silo’d & Slow

Production ‘Underperforming’

10TB for 2TB DB, 150K+ IOPS

Over-Provisioned

10+ DB copies, 150K+ IOPS

Reports

Analytics

Trends

Finance Copies

Marketing Copies

Sales Copies

Test & Dev ‘Starved’

3 copies for 30 engineers, 30TB, ~50k+ IOPS

QA Instance

Training

Stress Test

13+ DB copies to manage, 130TB+ of storage, 2TB of production application data

SAP Applications deployed on multiple, dedicated & inefficient storage silos

42

Example: typical SAP development environment

Database

Dev Env

Targ

et G

roup

Database

Test-1 Env

Database

Quality Env

Database

Prod Env

Database DatabaseDatabase

Sandbox Env Test-2 Env Go Live Simulation Env

Targ

et G

roup

Bre

ak/F

ix

Bre

ak/F

ix

Break/Fix

Transfer Transfer Transfer Transfer Transfer

TransferTransfer

Tra

nsfe

r

App-1App-8 App-7 App-6 App-5 App-4 App-3 App-2App-9

Production Database

Multiple Applications

Multiple copies

Multiple copies

Multiple copies

Development Copy

Test & QACopies

43

Example: typical SAP development environment

Database

Dev Env

Targ

et G

roup

Database

Test-1 Env

Database

Quality Env

Database

Prod Env



Targ

et G

roup

Bre

ak/F

ix

Bre

ak/F

ix

Break/Fix


TransferTransfer

Tra

nsfe

r

10TB

10TB

10TB10TB10TB

10TB 10TB

Brute force cloning of 6 copies = 60TB of dataTime consuming refreshes / reverts

Cost limits scale

44

Example: XtremIO SAP development environment

Database

Dev Env

Targ

et G

roup

Database

Test-1 Env

Database

Quality Env

Database

Prod Env



Targ

et G

roup

Bre

ak/F

ix

Bre

ak/F

ix

Break/Fix


TransferTransfer

Tra

nsfe

r

INSTANT COPIESALL SPACE EFFICIENT

INSTANT REFRESHKEEPS COPIES CURRENT

NEAR ZERO COSTINCREASES SCALE

5TB

45

Consolidate with ONE platform for SAPEfficient, Faster & Simpler

Production

10TB for 2TB DB, 150K+ IOPS

Test & Dev

Every engineer gets a fullDB copy, All data, full IOPs

Mktg, Fin, Sales

Every team gets a fullDB, All data, Flash speeds

• One single All-Flash Array

• Consolidated SAP Landscapes

• Faster than silos of storage

• Simpler to manage

Customers stories

47

As the #1 faucet brand in North America, located in North Olmsted, Ohio Moen offers a diverse selection of

thoughtfully designed kitchen and bath faucets, showerheads, accessories, bath safety products, and kitchen

sinks for residential applications – each delivering the best possible combination of meaningful innovation,

useful features, on-trend styling and lasting value.

Moen had more than 1.4B of net sales in 2014, Moen sells plumbing products principally in the U.S., Canada

and China, this segment also sells in Mexico, Southeast Asia and South America.Dell - Internal Use - Confidential

48

Moen’s environment

Metro Continuous Availability

Headquarters DR Site-Expedient Communications

WAN

1Gb Ethernet Circuit23 Miles

VMware

vSphere

VMwarevCenter Server

SRM/RP4VM

Servers

PRD | YAP | SBX | BKUP DR | QA | DEV | TEST8 Tier Landscapes

VMware

vSphere

VMwarevCenter Server

SRM/RP4VM

Servers

49

The impact of flash at Moen

In 2015, Moen migrated 5 critical SAP applications to EMC

XtremIO – ECC: Core ERP system (5TB)

– BW: Business Warehouse (5TB)

–CRM: Customer Relationship Management (1TB)

– SCM: Supply Chain Management (1TB)

– PLM: Product Lifecycle Management (2TB)

50


- 37% decrease in average SAP dialog response time

- 9x increase SAP batch performance

- Non-production performance now equal to production


App Integration &orchestration

Consistent Scale-Out PerformanceWith Inline Data Services

PERFORMANCE

Extensions

1.00

0.75

0.50

0.25

0.00

2011Avg

2012Avg

Q1-15 Q2-152013Avg

2014Avg

Actual Goal Stretch Goal

0.7

8

0.7

8

0.8

9

0.7

7

0.6

7

0.5

1

37%improvment

Time

51


- 75% reduction in SAP system copy time

- 16 x Landscape space reduction via XVC savings and

compression

- 70% Saving on floor space at HQ, DR and co-location• Dramatic savings on power and cooling




EFFICIENCY

- Many! Hours returned to developers and

business users

Extensions

52


- Collaboration is key! DBA, Application owners and

infrastructure must be aligned!

- Greater availability and improved performance of non-

production systems yields more development time



Extensions


PRODUCTIVITY

- Improved performance allows for

increased regression testing

- iCDM functionality allows for “project

specific” copies of SAP

53


- Web Portal to refresh copies on demand

- On demand self service is now available providing

fully automatic copies of production (now 3 copies!)

- 75% Reduced time in provisioning a landscape

(Long hand, non-automated, monthly system

copies – QA, SBX) ½ Day vs. 2 DaysVirtual Copies (XVC)



Self-Service Extensions

Extensions

54


CDM functionality and VPLEX replication allow for

superior Backup and Disaster Recovery processes

RESULTS


App Integration &

orchestration

Extensions

Consistent Scale-Out Performance

With Inline Data Services

• Multiple backup copies (3) are kept on-line at each site

• The DATA presented to the backup host is actually a writable

XtremIO Virtual Copy, of a read-only copy, allowing for data

verification via database recovery

• XVC are part of the Disaster Recovery plan

• The VPLEX volumes at the hot site are never exposed to a DR

host. The DR hosts access their data via snapshot

• Production data replication is always in sync

RESILIENCY!

55


How did it change MOEN?

• Moen have redesigned their backup infrastructure

• Moen have redesigned their DR plan

• Moen have provided additional full, automatically refreshable system copies of SAP for

specific high-profile projects

• They are able to backup these “project specific” copies via XVC

• Moen can allow for destructive “what-if” testing because we can revert to a known

starting point nearly instantaneously

Faster

=> +

Smarter Business Agility

+XtremIO iCDM is a true game changer!

56

Modernize without compromise

AGILITY

SPEED

EFFICIENT

90% reduction in provisioning tasks

10-100X reduction in planning & architecture

10-20X improvement in application performance

75% reduction in batch processing

Avg. 83+% reduction in floor space

Avg. 71% reduction in power & cooling

2-10x reduction in physical storage capacity

58

Late

ncy

IOP

s

70K IOPS

1ms latency

XtremIO Vs. Vendor “A” DB Volumes, Steady State, IOPS Over Time

XtremIO Vs. Vendor “A” DB Volumes, Steady State, Latency Over Time

XVC vs. TRADITIONAL SNAPSHOTS

XtremIO

• No impact on

copy creation

• Consistent

performance on

prod and copy

Vendor A

• IOPs drop by

50% to 35K

• Spikes to 20ms

latency

XVC vs. traditional snapshots

59

XtremIO 5-Year economic benefits vs. other AFA’s

5-Year Storage

TCO Savings

5-Year Additional

Economic Business

Advantage

+

= # of storage systems deployed in TCO model

$1M-3M in

5-year TCO savings & benefits

60

The Hollard Insurance Group

The Hollard Insurance Group is Africa’s largest privately owned insurance group and operates in 19 countries worldwide, with an African footprint spanning South Africa, Botswana, Mozambique, Namibia, Zambia and Ghana. Its assets exceed R26bn ($1.8bn).

61

The Hollard Insurance GroupHOLLARD BACKUP & REFRESH – THEN & NOW

SOLUTION

• EMC XtremIO All-Flash Array

• iCDM (SQL Sync)

“XtremIO has changed the way Hollard IT manages data movement from disk to disk or disk to tape by completely eliminating the data copy process through iCDM.

Long term retention backups now run in less than 15% of the original time with no additional investment in hardware and software.”

APPLICATIONS

• Mission Core Line of Business systems SQL databases

• AGILE Dev platform

• TSM data protection and long term retention infrastructureRESULTS

• 0% impact on storage IO for Dev refresh via iCDM

• 0% impact on application performance during backups execution

• 85% reduction in AVG time to complete long-term retention backups

• Zero development/config necessary to achieve improvements

0%

20%

40%

60%

80%

100%

Backup time reduction [%] CHALLENGE

• Daily backup window impacting service availability due to overruns

• Business unable to extend operating hours due to backup requirement

• Month end backup window exceeds 24 hours on certain applications

• Restores from PROD to DEV resulting in long delay in DEV availability

62

The Hollard Insurance GroupMIXED WORKLOADS CONSOLIDATION – P2V STRATEGY

“The ability to consolidate the BI platform for our HBM division onto XtremIO has proved so successful that we are now planning on consolidating all BI, data and analytics workloads onto XtremIO, eliminating separate physical environments for BI and analytics.”

APPLICATIONS

• Core production VMware Virtual datacenter

• Short term and Life line of business systems: Progress, SQL, Oracle

• BI and analytics platform

SOLUTION


RESULTS

• Latency plunged:

From 185ms average to 15ms maximum at peak production

• P2V migration project fast-tracked with a number of P2V migrations being done in a matter of minutes

Disk Latency – Production Virtual PlatformCHALLENGE

• Hosting mixed workloads on Enterprise SAN storage resulted in excessive disk latency during peak production times

• Aggressive Virtualization strategy impacting severely on SAN performance P2V was at a standstill

• Hollard’s acquisition strategy predicting 30% data & IO growth by July ‘16

63

The Hollard Insurance GroupHOLLARD END USERS - SLA MATTERS

Optimizing specialized hardware and software support for the production datacenters:

“Publishing in excess of 80 Business applications, hosted on 640 servers, our specialized support resources can better ensure and maintain acceptable system performance and enable business processes since the move to XtremIO.”

APPLICATIONS

Short-term underwing platform: Windows/Linux – MSSQL/Oracle

Life Application: Linux – Progress

Business Intelligence and reporting: Windows - MSSQL

SOLUTION


RESULTS

• Performance related helpdesk incidents eliminated

• SLA Drastically improved for all related IT tasks and restores

• Greatly improved Business Unit satisfaction rating

• Zero development/configuration necessary

CHALLENGE

• Managing performance in a highly Virtualized environment requires dedicated costly resources, skilled in various disciplines

• Unpredictable IO demand resulting in business application slowdown or interruptions

• Underwriting capacity, business expansion dictated by underperforming systems

Mar-

15

Apr-

15

May-1

5

Jun-1

5

Jul-

15

Aug-1

5

Sep-1

5

Oct-

15

Nov-1

5

Dec-1

5

Jan-1

6

Feb-1

6

Mar-

16

Performance related incidents for systems moved to XtremIO in March 2016

64

The Hollard Insurance GroupROI STATS AFTER XTREMIO MIGRATION

Monthly payroll processing time reduced by more than 80%

Weekly backups complete in a 15% of the time – now run during working hours

A File server commissioned in 7 minutes instead of 4 hours

“Hollard’s decision to migrate to XtremIO has enhanced its business performance, improved productivity, and saved costs.”

Documents

MT49 Dell EMC XtremIO: Product Overview and New Use Cases