MTIMP Assignment on Apple Inc

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    MANAGEMENT THEORY INTO MANAGEMENT PRACTICE, APPLE INC. CASE, MODULE:MOD001127, SID: 1230580

    Manag!n" T#$%& 'n"$ Manag!n"P%a("'( A))'gn!n"

    Module: MOD001127

    Year 2013

    SID Number: 1230580

    Module Leader: Roger Jeyne

    !""le In#$ %ae

    &ord %oun':

    2()85

    1

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    *able o+ #on'en':

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    2. E-"%na En/'%$n!n"...

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      2.2. PEST Ana&)')…………………………………………………………………..

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      2.2.3. S$('a a("$%)......

      2.2..T(#n$$g'(a a("$%).........................

      2.3. C$!9"'"$% Ana&)')..

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      2.4.5. Threat of substitute

    product…………………………………………………………...…...9

    3. Internal

    Analysis……………………………………………………………………………………..9

      3.1. Financial

    Analysis……………………………………………………………………………….9

      3.2. S

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      3.2.1. S"%ng"#)..12

      3.2.2.

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    M$%$/%, "# )a) $ 'Pa*, Ma( an* 'P#$n) #a/ 'n(%a)* & 188 an* 7, ($%%)9$n*'ng&. On "#$"#% #an*, 'P$* )a 6a) *$6n & 15. T# n+!%) 'n J2, 2012 a% *$6n a) ($!9a%* "$ J1, 20126#n A99 )!a)#* a '") 9%/'$+) %($%*) a) &$+ (an ) 'n 'g+% 1. In "#a" 9%'$* A99 )$* 5.2!''$n Ma(), 15.3 !''$n 'Pa*) an* 37.0 !''$n 'P#$n), /n 'P$* )$* 6 6'"# 15. !''$n +n'")+%n), 2012B.

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    and other Apple8s product for upradeability and stability -hich ies custo,er the

    ability to transfer no-lede and apps a,on deices ean/ 2012.

    3. Internal Analysis

    3.1. Financial Analysis

    Accordin to result of Apple8s 2012 :1 continues to i,press. The reason is

    increased in reenue fro, ;24/$ billion to ;39/2 billion or by 59< as contrasted

    -ith 2011 :1. :uarterly et inco,e before depreciation increases fro, ;6/4 billion

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    Fiure 4! >eenue of Apple in billion/ 2012

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    6,gure 5: Re/enue by eogra"y and Segmen'( 2012

    10

    ource! Financial Analysis

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    S#a%) $ A99 'n !$' !a%4" an* "a" !a%4" #a/ 'n(%a)* %$! 8 "$ 0 , 6#'(# ') a% ""% "#an '") ($!9"'"$%) G$$g An*%$'*B. G$$g?) )#a% #a) na%g* F+)" %$! 15 "$ 1;. T# %)+" 6a)

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    *'%n" a"%na" "$ %*+( "# %')4 a) A99 +&) a99'(a"'$n 9%$())$% %$! Sa!)+ng 6#'(# (an (%a"

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    eports?econd?:uarter?

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    16

    http://www.apple.com/pr/library/2012/04/24Apple-Reports-Second-Quarter-Results.htmlhttp://www.apple.com/pr/library/2012/04/24Apple-Reports-Second-Quarter-Results.htmlhttp://www.apple.com/pr/library/2012/04/24Apple-Reports-Second-Quarter-Results.htmlhttp://www.apple.com/pr/library/2012/04/24Apple-Reports-Second-Quarter-Results.html

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    An$n, n.*. Internal and external business environment of Apple. $n'nQ A/a'a a":

    http!))---.uessays.co,)essays),aretin)internal?and?eBternal?business?

    eniron,ent?of?apple?,aretin?essay.php  @Accessed 30 April 2013

    Anon/ n.d. Apple the most admired company. $n'nQ A/a'a a":

    http!))---.po-erful-ords.co.u)sa,ple?assin,ents),aretin)apple?the?,ost?ad,ired?co,pany.php @Accessed 0$ (ay 2013

    Apple Insider/ 2013.  Apple's iPhone grew to !."# global mar$et share in %". $n'nQ A/a'a

    a": http!))appleinsider.co,)articles)13)01)25)apples?iphone?re-?to?251?lobal?

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    http!))techcrunch.co,)2012)04)24)apple?C2?2012?35?1,?iphones?11?&,?ipads?4,?

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    #ata,onitor/ 2006.  Apple -omputer) Inc. @online Aailable at!

    http!))---.alacra.co,)ac,)2009Dsa,ple.pdf  @Accessed 30 April 2013

    D

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    >eisiner/ #./ 2012. Samsung pulling away from Apple in smartphone mar$et . @online Aailable

    at! http!))ne-s.cnet.co,)&301?1035D3?5$424$$9?94)sa,sun?pullin?a-ay?fro,?

    apple?in?s,artphone?,aret) @Accessed 4 (ay 2013

    trateic (ane,ent Insiht/ 2013. SWOT analysis of Apple. @online Aailable at!

    http!))---.strateic,anae,entinsiht.co,)s-ot?analyses)apple?s-ot?analysis.ht,l @Accessed 4 (ay 2013

    T%! Pa9% 6a% #$+), n.*. Apple and Porter's 4ive 4actors. $n'nQ A/a'a a":

    http!))---.ter,paper-arehouse.co,)print)Apple?And?7orter?s?Fie?Factors)134413  

    @Accessed 4 (ay 2013

    T# T'!) $ In*'a, 2012. Apple once again crowned world/s most innovative company. $n'nQ A/a'a

    a": #""9:"'!)$'n*'a.'n*'a"'!).($!"$9'("(#n"%9%')'")"%a"g&A99$n(aga'n(%$6n*6$%*)

    !$)"'nn$/a"'/($!9an&a%"'()#$617217321 @Accessed 4 (ay 2013

    T# Tg%a9#, 2012. Apple iPad manufacturer 4oxconn 'plans 5S factories'. $n'nQ A/a'a

    a":#""9:666."g%a9#.($.+4'nan(n6)&)("$%!*'a"(#n$$g&an*"($!)("%$n'();5;3A99'Pa*!an+a("+%%$-($nn9an)USa("$%').#"! @Accessed 4 (ay 2013

    U ESSAYS, n.*. P6S167 five forces and S81 analysis of Apple. [online] Available at: 

    http!))---.uessays.co,)essays),aretin)pestel?=e?forces?and?s-ot?analysis?of?

    apple?,aretin?essay.php @Accessed 4 (ay 2013

    U ESSAYS, n.*. 1he 9argaining Power of Supplier And :eneric Strategy 9usiness 6ssay. [online]

     Available at: http!))---.uessays.co,)essays),aretin)the?barainin?po-er?of?

    supplier?and?eneric?stratey?,aretin?essay..php  @Accessed 4 (ay 2013

     

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    http://news.cnet.com/8301-1035_3-57424779-94/samsung-pulling-away-from-apple-in-smartphone-market/http://news.cnet.com/8301-1035_3-57424779-94/samsung-pulling-away-from-apple-in-smartphone-market/http://www.strategicmanagementinsight.com/swot-analyses/apple-swot-analysis.htmlhttp://www.strategicmanagementinsight.com/swot-analyses/apple-swot-analysis.htmlhttp://www.termpaperwarehouse.com/print/Apple-And-Porter-s-Five-Factors/134413http://timesofindia.indiatimes.com/topic/tech-enterprise-it-strategy-Apple-onceagain-crowned-worlds-most-innovative-company-articleshow-17217321http://timesofindia.indiatimes.com/topic/tech-enterprise-it-strategy-Apple-onceagain-crowned-worlds-most-innovative-company-articleshow-17217321http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/electronics/9665934/Apple-iPad-manufacturer-Foxconn-plans-US-factories.htmlhttp://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/electronics/9665934/Apple-iPad-manufacturer-Foxconn-plans-US-factories.htmlhttp://www.ukessays.com/essays/marketing/pestel-five-forces-and-swot-analysis-of-apple-marketing-essay.phphttp://www.ukessays.com/essays/marketing/pestel-five-forces-and-swot-analysis-of-apple-marketing-essay.phphttp://www.ukessays.com/essays/marketing/the-bargaining-power-of-supplier-and-generic-strategy-marketing-essay..phphttp://www.ukessays.com/essays/marketing/the-bargaining-power-of-supplier-and-generic-strategy-marketing-essay..phphttp://news.cnet.com/8301-1035_3-57424779-94/samsung-pulling-away-from-apple-in-smartphone-market/http://news.cnet.com/8301-1035_3-57424779-94/samsung-pulling-away-from-apple-in-smartphone-market/http://www.strategicmanagementinsight.com/swot-analyses/apple-swot-analysis.htmlhttp://www.strategicmanagementinsight.com/swot-analyses/apple-swot-analysis.htmlhttp://www.termpaperwarehouse.com/print/Apple-And-Porter-s-Five-Factors/134413http://timesofindia.indiatimes.com/topic/tech-enterprise-it-strategy-Apple-onceagain-crowned-worlds-most-innovative-company-articleshow-17217321http://timesofindia.indiatimes.com/topic/tech-enterprise-it-strategy-Apple-onceagain-crowned-worlds-most-innovative-company-articleshow-17217321http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/electronics/9665934/Apple-iPad-manufacturer-Foxconn-plans-US-factories.htmlhttp://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/electronics/9665934/Apple-iPad-manufacturer-Foxconn-plans-US-factories.htmlhttp://www.ukessays.com/essays/marketing/pestel-five-forces-and-swot-analysis-of-apple-marketing-essay.phphttp://www.ukessays.com/essays/marketing/pestel-five-forces-and-swot-analysis-of-apple-marketing-essay.phphttp://www.ukessays.com/essays/marketing/the-bargaining-power-of-supplier-and-generic-strategy-marketing-essay..phphttp://www.ukessays.com/essays/marketing/the-bargaining-power-of-supplier-and-generic-strategy-marketing-essay..php