Embed Size (px)
Citation preview
Muffuletta data | Abercrombie and Fitch’s journey into analytics through Tableau
Dan Trimmer
Senior Manager, Enterprise Business Solutions
Abercrombie & Fitch
@datashredder79
# T C 1 8
Scott Reichley
Senior Analyst, Enterprise Business Solutions
Abercrombie & Fitch
@sreichley
Agenda
Introductions
In the Beginning
Working Together
Realizing Value
The Journey Continues
Key Takeaways
Introductions
Dan TrimmerVertical retail background with exposure to many areas of the business
11+ years with Abercrombie & Fitch
Business Operations
Merchandise Planning
Allocation
Recent addition to family
Marathon participant
Who are these guys?
Scott ReichleyConsulting background with Capgemini Sogeti
7 years with Abercrombie
IT Business Analyst
now
business operations
Avid cyclist
Quick FactsFounded: 1892
Headquarters: New Albany, OH
2017 Revenue: $3.49B
Physical Stores: 865+
Team: ~14,000 Full Time Equivalent
Stock Symbol: ANF
In the BeginningLate 2014 - Tool
Selection
Tool SelectionIT driven with some business involvement
Lessons LearnedPure technology push didn’t work
Need to be able to show how business will get value
Get Your Viz On!
IT PerspectiveAwesome technology
Potential for business value
Leadership StruggleViewed as ‘shiny new tool’
Not clearly shown the business value
Working Together
Early 2016 - Pilot
June 2016 - Server Purchase
Let’s Pilot!
GoalProvide product business teams with quick win reports to show value
Rollout ApproachHigh energy launch across 500+ person product teams
Used Tableau Public workbook to show how Tableau works and have fun with data
Let’s Pilot!
GoalProvide product business teams with quick win reports to show value
Rollout ApproachHigh energy launch across 500+ person product teams
Used Tableau Public workbook to show how Tableau works and have fun with data
Leadership engagement & sponsorship
What Happened?
ReportsAnswers to standard questions that require complex data with lots of slices
Created with csv files from our Enterprise Data Warehouse and manually updatedweekly
ResultsBusiness was hooked and relied on the reports
Lessons LearnedLeadership support is key
Need to ensure reports are in a format consumable by the business
Watch users using the reports
Reader model not scalable / sustainable
This new technology really helps us get to information quickly and dig under the covers into the complexity of our business. I personally love this tool because it's so visual and it's really screaming to you what you need to dig into your business.
Vice President, Merchandising - Hollister
There’s Value, Bring on Server
Needed FundingBuilt report for COO/CFO in 8 minutesproviding information she didn’t have available in one place
IT / BusinessNeed to work together and focus one what each does best – in our case
IT: infrastructure and data
Business: calculations and visuals
Why Move from Reader to Server
User Experience
Better performance
User customization of filters
Subscriptions
Access on mobile devices
Corporate Usage
Automated data refresh
Usage reporting
Scalability
Security
Realizing Value
Feb 2017 - Server Rollout
User Rollout ApproachAnother high energy presentation, but focused on additional value from server
Office Hours
Email for questions and ideas
User Guide
Monthly update emails
One on One with leadership
Attend team meetings
Lessons LearnedLeadership support is key
Get users involved
Get feedback
Server Rollout
GoalImprove user experience from the pilot
Implement server and realize value
Implementation ApproachIT Driven with Tableau Support
Installation, configuration, user access, security, performance, mobile app
Start with reports from pilot and update
Move to datasources that can be automated
Adhere to standards
Report Creation Process
Goal:Allow business teams to focus on reading business and making decisions
Understand Questions
First Pass – 80% Refine PublishFeedback
and Update
Lessons Learned:It’s ok to make a report available before it’s 100% complete, but functionally needs to work.
Get feedback on reports to ensure they are answering business questions
~93% reduction in reporting effort for Line Reviews
80-90% time save on Sunday
~10% total reduction in queries on the data warehouse, with ~25% reduction in ad hoc pulls
Where’s the Value?
Significant increase in consistency of information
Reports readily available when teams need them
Denim team analyzes localized customer preference to take action
Allow business teams to focus on
reading the business and making decisions
The Journey Continues
Building On SuccessRecreate time-consuming and standard reports
• Even if they aren’t visual• Gets people used to
using Tableau
Tackle tough business questions
• Working with teams to help answer these questions builds confidence
Expand business areas supported
• Get to know what’s important to them
Wanted to send a quick thank you for working through the test reporting in Tableau with us. This update to reporting has saved us SO MUCH TIME and have allowed us to get test results to the teams so much faster.
Just wanted to make sure you guys knew how much we appreciated it and how much more efficient we can be on Monday mornings during Test pulls!!!
Head of Testing and Customer Research
This ranks up there as one of the best days of my life, just behind the birth of my first child.
Head of Wholesale
Key Takeaways
Ge
ttin
g St
arte
dBusiness and IT collaboration
Define roles and responsibilities
Pilot if needed to prove value
Get Leadership support
Key Takeaways
Cre
atin
g R
ep
ort
sUnderstand questions
Need business knowledge
Define and adhere to standards
Spend time on dashboard actions
Use
r R
ollo
utHave fun with
data
Show value quickly
Lots of touchpoints
Understand report use
On
goin
gConsistent updates
React quickly
Expand Reach
Please complete the
session survey from the
Session Details screen
in your TC18 app
Thank you and QA!
#TC18
Dan Trimmer
[email protected] @datashredder79
Scott Reichley
[email protected] @sreichley
Quick Visual Callouts
Still Grounded in Numbers
Quick Visual Callouts
Supply Chain
