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Mughal SteelCapitalizing on Past
To meet Future Growth
Video
Timeline• Import of iron products and catering to local
needs• Re-distribution of local products as local
producers com online
1952: Mughal Traders: Journey Begins
1983: Mughal Sons (Pvt) Limited: Corporatization
• Disruption in availability of locally produced products necessitated independence
• Re-rolling mill with capacity of 30,000 tones established
1998: Mughal Steel
2000: Ventures into up/down stream value added products
2002-03: Capacity Expansion
2005: Self-sufficiency in Power Generation
2006-07: Backwards integration & Exports
2010: Mughal Iron & Steel Ltd.
2011 & 12: Coal Gasification Plant & Tandem Section Mill
2013 &
beyond
• Billets Production mill with capacity of 40,000 tons added
• Mughal Steel ventures into upstream value added steel products• Stainless Steel, Spinning Steel, Special Steel• AOD, LRF, CCM, added to plant
• Addition of another furnace in 2002 takes capacity to 70,000 tons
• Rolling Section Mill’s addition takes capacity to 100,000 tons
• 9 MW gas powered plant installed to overcome electricity crisis
• Smelting Furnace, Ferrous Allies plant of 15,000 tons in 2006
• In 2007 Medium Section Mill added of 150,000 tons. Total capacity reached 250,000 tons
• State-of-art Continuous Bar Mill established
• 50,000 Tons furnace added• Coal gasification unit introduced in Pakistan• First-ever tandem section mill with investment of PKR
1.2 Billion and capacity of PKR 250,000 tons added
• Planned listing of Mughal Steel & Iron• Further Expansion to add 80,000 tons• Growth market share
Mughal Steel
Customer Reach
Cost Competit-
iveness
Stakehold-ers Confidence
Operational Agility
• Broad Product Range• Dense Populated
Locations• Strong Brand
Awareness• Focus on Profitable
Segments & Markets/Exports
• Vertical Integration• Strategic Cost Reduction• Capital Optimization
• Flexible Supply Chain• Process Efficiency
• Pioneering Innovation
• Productivity & Quality
• Improved Collaboration
• Engaging with Internal talent
• Promote increased documentation in
industry
Prominent Clients
Awards & Recognitions
ISO Certification Environment Certificate
Export Certificate Brands of the Year 2008-11
Summarizing Past Progress• Sales & Distribution was the core business and
is the competitive advantage till date• Business strategy: Retention of 30% market
share for specific product segments while optimizing costs & capital use– Back integration to control inputs & supply chain– Brand creation to sustain & grow– Surviving & growing without government support
• Emerged as the low business risk corporation ready to embark on growth
Future of Iron IndustryMarket Demand & Supply Scenario• Local demand stems from:
• industry that is linked to economic activity & development
• Household that is primarily linked to agriculture & cash crops
• Local demand is expected to grow as Pakistan’s per capital consumption is well below other countries even the under- developed countries (50% of India)• Export demand emanate s from
development activity in Afghanistan & Central Asia
• Local supply has generally grown at a very slow place • Local supply caters only to industrial
demand and operates in specific product segments• Mughal Steels is unique as it has the
ability to cater diverse industrial product needs & is the only steel manufacturer that caters to households’ construction needs.
EU
Turkey
USA
Iran
Middle East
China
Asia
India
Pakistan
0 50 100 150 200 250 300 350 400 450 500
310
242
285
284
234
460
239
57
28
Per Capita Consumption
19961997
19981999
20002001
20022003
20042005
20062007
20082009
20102011
0
200
400
600
800
1000
1200
1400
1600
-10%
-5%
0%
5%
10%
15%
20%
%age Growth Production (Million tonnes)
Welcome to the world of Strength
Mughal Steel