INTRODUCTION

Crompton Greaves (CG) is part of the US$ 4 billion Avantha Group, a conglomerate (company)

with an impressive global footprint, operating in over 10 countries.

Since its inception, CG has been synonymous with electricity. In 1875, a Crompton 'dynamo'

powered the world's very first electricity-lit house in Colchester, Essex, U.K. CG's India

operations were established in 1937, and since then the company has retained its leadership

position in the management and application of electrical energy.

Today, Crompton Greaves is India's largest private sector enterprise. It has diversified

extensively and is engaged in designing, manufacturing and marketing technologically advanced

electrical products and services related to power generation, transmission and distribution,

besides executing turnkey projects. The company is customer-centric in its focus and is the

single largest source for a wide variety of electrical equipments and products.

Crompton Greaves Ltd. (CGL), the flagship company of L.M.Thapar group was one of India's

leading private sector electrical engineering companies. CGL manufactured a wide range of

transformers, switchgears, control equipment, motors and related products and railway signaling

equipment besides consumer products. CGL was incorporated in 1937 as a 100% subsidiary of

the UK based Crompton Parkinson Ltd, (CPL), under the name of Parkinson Works Ltd. (PWL).

In 1948 the L.M. Thapar group company, Greaves Cotton and Co Ltd. (GCCL), acquired a 26%

stake, which was later increased to 50% in 1956. In 1966, a joint venture company between

Greaves cotton and co. Ltd., and Crompton greaves Ltd., Greaves Cotton and Crompton

Parkinson Ltd. Was amalgamated with PWL. The company was renamed as Crompton Greaves

Ltd.

Today Crompton Greaves is India's largest private sector enterprise. The company is customer

centric in its focus and is the single largest source for a wide variety of electrical equipments and

products. With several international acquisitions, Crompton Greaves is fast emerging as a first

choice global supplier for high quality electrical equipment

HISTORY

The origins of CG can be traced back to the pioneering work of Colonel REB Crompton, who, in

1878 founded a business at Chelmsford, Essex, England under the name of REB Crompton &

Co., to engage in the manufacture and contracting of electrical equipment.

In the year 1947, with the dawn of the independence of India, the Company was taken over by

Lala Karamchand Thapar, an eminent Indian industrialist who formed the Thapar Group. In

1966, Crompton Parkinson Works Ltd and Greaves Cotton & Crompton Parkinson Ltd. merged

to create Crompton Greaves Limited (CG) in its present form.

In the 1960s CG took its initial steps to revolutionize its portfolio, which till then comprised only

motors and consumer products. It took a major leap in the electrical engineering segment,

through the acquisition of transformer technology from Westinghouse Electric Corporation of

USA, for manufacture of 400 kV transformers and aluminum wound transformers. This was

followed by further expansion in the switchgear, vacuum interrupter and allied businesses. By

2005, the Company had emerged as one of the leading companies in the electrical engineering

domain of India, in its three business areas of Power Systems, Industrial Systems and Consumer

Products; and a serious contender in the global arena.

 CG established its international manufacturing footprint in the year 2005 by acquisition of the

Belgium based Pauwels Group, which gave CG additional manufacturing facilities for Power

and Distribution transformers at Belgium, Ireland, USA, Canada and Indonesia. This was

followed with a series of successful acquisitions - Ganz, Hungary in 2006; Microsol, Ireland in

2007; Sonomatra, France; MSE, USA in 2008 and PTS, UK in 2010 in its quest to establish a

technology edge, increase its global market reach and enhance the product portfolio. The

business domains of the new companies that joined the CG family, has charted the way for CG

becoming a "full solutions provider" which has carved out for CG a position as a serious

international player and a recognized transnational corporation.

Whilst the Company`s name in India will continue to be Crompton Greaves, the names of all the

foreign companies in the CG family start with "CG", thus establishing their lineage and uniting

every company in the CG family with a common face to the internal as well as the external

world, globally.

 

Today, CG is a public listed company, amongst the "A" (premier) category of listings on the

Bombay and National Stock Exchanges of India and its GDRs are listed on the London Stock

Exchange, with over 140,000 shareholders.

PRODUCT & SERVICES

The company is organized into three business groups’ viz. Power Systems, Industrial Systems,

and Consumer Products. Nearly, two-thirds of its turnover accrues from products lines in which

it enjoys a leadership position. Presently, the company is offering wide range of products such as

power & industrial transformers, HT circuit breakers, LT & HT motors, DC motors, traction

motors, alternators/ generators, railway signaling equipments, lighting products, fans, pumps and

public switching, transmission and access products. In addition to offering broad range of

products, the company undertakes turnkey projects from concept to commissioning. Apart from

this, CG exports its products to more than 60 countries worldwide, which includes the emerging

South-East Asian and Latin American markets.

Thus, the company addresses all the segments of the power industry from complex industrial

solutions to basic household requirements. The fans and lighting businesses acquired "Super

brand" status in January 2004. It is a unique recognition amongst the country's 134 selected

brands by "Super brands", UK.

 

 

Power Systems, includes transformers, switchgear, circuit breakers, vacuum interrupters,

network protection & control gear, as well as design, servicing, and execution of turnkey T&D

and substation projects and solutions. This is the largest business which is now well entrenched

throughout the world. It is a high value, high turnover business with a strong global footprint,

contributing to approx 70 per cent in consolidated revenue. The facilities are located in different

parts of Belgium, Canada, Hungary, India, Indonesia, Ireland, UK and US. Following product &

services come into these categories.

CG is amongst the top 10 transformer manufacturers in the world; and one of the very few

companies worldwide, that designs and manufactures such a wide range of Power and

Distribution Transformers as well as Reactors from 160kVA to 600MVA, and 11kV to 765 kV

Class, conforming to IEC, ANSI, IS, BS and other International Standards. It has recently made

an aggressive foray into the manufacture of 765kV transformers with the execution of its maiden

order for the Power Grid Corporation of India. CG is a preferred supplier for a wide range of

Transformers and Reactors for many critical applications. CG products find use in Industries,

Power Utilities, Railways, Mines, and a wide population of Industrial users internationally.

Power Systems

Transformers & Reactors

Switchgear Products

Instrument Transformers

Power Quality Solutions

T&D Systems / Engineering Solutions

Protection, Control & Automation

Services for Power Systems

Transformer & Switchgear Components

LV Switches & Panel Products

 

Industrial Systems is engaged in the business of power conversion equipment; a wider

spectrum of High and Low Tension rotating machines (motors and alternators), stampings, as

well as railway transportation & signaling products. Industrial Systems is largely India focused

with a very strong market presence and market leadership position in many segments,. It also

caters to foreign markets through its facilities in Hungary and exports. Its product portfolio

includes motors & generators ranging from 20W to 30MW. We enjoy a market leadership for

AC Motors and the second position in AC Generators and DC Motors in India. We are the

largest manufacturers of Low Tension motors in India offering a range of AC and DC motors

ranging from 0.18kW to 4MW in various standards and customized configurations to respond to

the exacting demands of the industry. Following product & services come into these categories.

To ensure the highest levels of customer satisfaction, the latest designs

have been incorporated for its range of product offerings, to achieve better performance as well

as versatility in mechanical features. The products of this business have received many

international certifications including CSA, UL, CE and Flame Proof Gas Group IIA and IIB

certifications. The customer emphasis for this business group has been the textile, cement,

sponge iron and large steel plants sectors, which are growing segments

Industrial system

Motor: high/low voltage Ac Dc

Generators & Alternators Ac Dc

Traction motors/ Alternators/control electrics

F.h.p/commercial motors

Railway signaling & coach applications

Drives & automations

Stamping & industrial system

Consumer Products, one of the fastest growing businesses of we manufacture and market a

spectrum of products ranging from fans, light sources and luminaries, pumps and household

electrical appliances such as geysers, mixer grinders, toasters, irons and electric lanterns.  This

business is our second largest SBU, highly capital efficient and the most significant cash

generator. We also enjoy substantial brand presence and goodwill in India.

Consumer products

Fans

Applications

Lighting

Pumps

Home automations

Integrated security system

Wiring accessories

 

PLANNING OF CGL

MISION

Crompton Graves’s corporate mission is to create value by providing integrated solution and

superior knowledge- based product and services for its global customers in the T&d

( transmission and distribution ) of electricity market. They act as a signpost for organizational

direction, to ensure unanimity of purpose and to facilitate translation of objectives into workable

element. To become the company of choice for utilities, industry and households in the global

market, by leveraging technology and productivity through a highly empowered and engaged

team.

VISION

Vision of an organization is based on the philosophy on which the organization works. They act

vision in a long term business philosophy and serve a frame-work of evaluation with changing

business scenario. Vision has attained special emphasis with increasing competition depleting

resources and fast changing. Market demand organization need to synchronies their efforts and

aligns their resources towards attainment of one common goal. This is what vision statement

help to achieve vision of Crompton greaves Ltd.

Vision of CGL encompasses the need of a modern enterprise with customer

as a focus point. It gives direction and a framework to help organization in the new millennium

with shareholder’s joy. Employee satisfaction and continuous technology innovations.

OBJECTS

To study the effectiveness of marketing activities of Crompton greaves Ltd.

To give the suggestions regarding those problems to the companies.

To study the various factors that influence the consumers purchase the product of

Crompton greaves Ltd.

ORGANIZATIONAL STRUCTURE

BOARD OF DIRECTORS

GAUTAM THAPAR CHAIRMAN

SUDHIR M TREHAN VICE CHAIRMAN

LAURENCE DEMORTIER CEO & MANAGING DIRECTOR

BOARD COMMITIES

Audit & risk committee

Nomination and Remuneration Committee

Stakeholders Relationship Committee

Corporate Social Responsibility (CSR) Committee

JOINT VENTURES, ASSOCIATES & SUBSIDIARIES

CG's Subsidiaries in India are:

CG Energy Management Ltd

CG Power Solutions Ltd

CG PPI Adhesive Products Ltd

CG-ZIV Power Automation Products Ltd

CG's Joint Ventures / Associates are:

Avantha Power & Infrastructure Limited.

CG Lucy Switchgear Limited.

CG Power Solutions Saudi Arabia Ltd

SWOT ANALYSIS

STRENGTH

Wide product range to provide end to end solutions to customers across various segmentsMajor presence in domestic power market and wide installed equipment/customer base

Prompt after sales service, Good understanding of markets conditions and Geographically wide spread

Significant technology absorption and adoption to suit local needs Contemporary integrated manufacture base and infrastructure Highly committed engineering, technical and managerial power

WEAKNESS

Technology development constraints Limited financing capacity for large projects High working capitals

OPPORTUNITY

High growth rate will stimulate growth in demand for infrastructure Boost to power transmission sector and privatization moves in distribution sector Total transmission capacity to be increased Reduction of costs

THREATS

High growth rate will stimulate growth in demand for infrastructure Total transmission capacity to be increased Reduction of costs

COMPETITORS

Havells India

Techno Electric

Honda Siel

Igarashi Motors

HBL Power

Bharat Bijlee

Swelect Energy

Emco

Easun Reyrl

Kirl Electric

Veto Switch

De Nora India

Best and Crompt

Eon Electric

WS Industries

IMP Powers

AWARDS

Annual IP Award for Design 2010-11

CII National Award (Excellence in Innovative energy saving product) 2010

DSIR National Award (Best R&D Efforts in industry) 2007

Golden peacock Award (Innovative product service) 2007

Golden peacock Award (Innovative product service) 2008

India Power award (1200kV class capacitive voltage transformer) 2009

ACHIEVEMENT

Today, CG boasts technology portfolio that includes Transformers, Switchgears, Motors, and a

wide range of consumer products with many firsts to its credit such as: 

The manufacturer of the largest rating of power transformer (320 MVA) to leave Indian

shores;

The manufacturer of the largest Static Var Compensation (Statcom) system for wind-

farm applications;

The first Indian company to introduce Polycrete insulation technology for medium-

voltage outdoor dry type-voltage apparatus;

The first Indian company to develop silicon-free electrical stampings, and to introduce

low-voltage induction motors with silicon-free electrical stampings;

The first company to develop brushless DC motors for fans used in Indian Railways.

First ISMS - Infomation Security Management System certification in engineering sector.

CORPORATE SOCIAL RESPONSIBILITIES

OVERVIEW

CORPORATE SOCIAL RESPONSIBILITY 

CG is committed to discharge its social responsibilities by working with its neighbors, partners

and stakeholders around the world to have a positive impact on the communities where its

employees work and live.  

To ensure commitment to CSR at the highest level, CG has a CSR Council comprising of all

business heads. This Council interacts with the Corporate CSR Team to create new initiatives

and reviews the progress of the various projects by the Units.

The CSR Statement of Intent clearly indicates the steps to be taken in the Business Domain,

Workplace, Community and Environment.

 

Volunteerism is at a high level with all the CSR projects being executed by the employees who

do so in addition to their regular job responsibilities.

The CSR movement in CG consists of several programmers’:

Academia Industry Interface

Affirmative Action

Community Services

Environment

Fundraising

HIV / AIDS

The Idea

Transformation Through Action is based on the management mantra "Stop talking. Start

doing."  For any transformation, involvement is essential.  True transformation will only happen

when people help each other and keep the development process on.  In other words, it is

sustainable development through teamwork.

The Design

This is a graphic representation of CSR.  The three shapes represent community people joining

hands and coming together.  The shapes form an invisible triangle pointing upwards, i.e., in the

direction of growth.  The three distinct colours represent the Triple Bottom Line approach to

CSR on the Economic, Environment and the Social front.  On a subtle level, along with the

background splash of colour, they also indicate unity in diversity.

CSR PROGRAMS 

The CSR movement in CG consists of several programmers:

Affirmative Action

Working with Universities

Vocational Programmers

Preparing for Entrance Exams to professional courses

CII – CG Finishing School Project

Educational Sponsorship of AA Students

Diversity 

CG affirmed its commitment towards diversity through the release of its Diversity Policy. As a

transnational Corporation, Crompton Greaves values its employees and people of all cultures,

races, religions, nationalities and ethnicities, regardless of gender or sexual orientation. We

encourage a diverse workforce and strive to create a work environment that respects individuals,

acknowledges their contributions, and fosters innovation.

Academia Industry Interface

CG aims to work closely with academia to enhance the course curriculum of graduate

programmes, provide industry exposure, upgrade the skills of the students and faculty members

and guide them on governance.

Students from engineering and management lleges pay regular visits to the plant to help translate

learning in the classrooms into practical knowledge.

  Community Services

Projects in the communities, adopted by the Units, focus on supporting programmes that will

ensure sustainability and help people live better lives, by expanding access to education,

establishing social infrastructure, creating livelihoods and encouraging self reliance.

  Environment

At CG environment is a focus area. An Environmental Management System (EMS) provides CG

with a framework for managing environmental responsibilities efficiently by integrating its

overall operations.

CG is also active in educating students and communities about global issues and

their role in the environment and energy efficiency.

Fund raising

Units of CG gather contributions or other resources, by requesting donations from the employees

or individuals from the community to sponsor organizations who help support impoverished

communities or needy causes.

  HIV / AIDS

Aware that HIV/AIDS has affected many people in the world, and acknowledging that it could

be a workplace issue, CG has undertaken the mission of bringing awareness of this disease to all

its employees, supply chain and members of the community where CSR activities are conducted

CG has a stated HIV/AIDS Policy that covers all its employees.

CONCLUSION

When in 1982 and 1983 the industry was gripped by recession. The CGL management realized

that it is the right time to take steps to put the company back on track. 

Company took steps towards operational efficiency and working towards an overall restructuring

of the company. Company also focuses on total quality management by improving quality. Put

value added management in Nasik unit by launching single piece flow. Which enable control

wastage and provide better inventory control. Company worked on housekeeping front as well

for more efficiency.

In the late 1990s, CGL plans to split itself into three companies. Which to be headed by

independent professionals. This was expected to enable to form separate strategic alliances to

enhance competitive strengths. While maintain its quality and its efficiency level.

REFERENCES

www.cgglobal.com

www.wikipedia.com

www.ukeassy.com

www.scribd.com

www.bseindia.com

www.indiainfoline.com