Mulberry Market Sponsors

Mulberry Market Community Sponsorship Package

FY 2013-2014

Dear Potential Community Partner,

Thank you for having an interest in the local food movement and improving access to quality, locally-

grown and raised food. The Mulberry Market has served as a central platform for health and nutrition

education while providing an outlet for local farmers to sell their delicious products for almost two years

now. Over that time, we have grown exponentially -farmers have begun to increase their production

and the local community has seen positive externalities, including relationships that have been bridged

from individuals to local restaurants and inspiring personal wellness. I estimate through weekly vendor

reporting that our 2012 market sales totaled just over $170,000,

If you are taking time to read this letter then I probably do not need to sell you on the benefits of a

thriving community market where you can find everything from milk to beef to seasonal produce. Over

the past few months we have been talking to many people who are looking for an outlet to support the

work we are doing. Combining this interest with a sustainability plan for the Mulberry Market, we have

put together a sponsorship package that provides a great value to local businesses and to ultimately

support the market’s efforts to create community wellness and provide reciprocal economic benefits to

downtown Macon.

Community Health Works’ involvement in the market is simple; we have a mission of improving health

outcomes in our service area and to utilize the market as a platform to educate and promote healthy

habits in the community. Through weekly educational programming to services such as the double value

Electronic Benefit Transfer program (EBT) for supplemental nutrition assistance beneficiaries, we are

able to provide increased access to healthy foods and nutrition education, as well as opportunities to

use the market as a community platform to support and promote local businesses and organizations.

Over the next two years we have been awarded funds from the United States Department of Agriculture

(USDA) to grow the existing market, create an online buying market in north Macon, and create a

sustainability plan for the market beyond the life of this grant.

We recognize that for our market to be successful, we need local individual and business support. In this

package you will find a wide range of support levels and we hope that one will fit you or your company’s

needs. Thank you for your consideration and generosity. We look forward to growing with you on

Wednesday afternoons.

Sincerely, Chris Kiker Manager, Mulberry Market Director of Project Management, Community Health Works


FY 2013-2014

Market History

In the spring of 2009, The City Market on the Green began as a weekly initiative of the City of Macon to encourage economic

development and create a sense of community in downtown Macon, Georgia. The project received the attention of several local small

producers who were unable to expand their production due to a lack of storefront for their product. Because of this shift, there was a

huge need from local producers for a market in a high populated area. Due to a traffic study performed by the City of Macon that

showed opportunity for new growth, The City Market on the Green was moved from Saturday mornings to Wednesday afternoons and

the location was changed from Popular Street to Mulberry Street. In an effort to get more community participation, the new Mulberry

Street Market was created in April of 2011 with partnership from the City of Macon, Macon Roots, and Community Health Works.

Out of a need for stronger management and organization, Community Health Works (CHW) was asked to take over the market in

September 2011. The Mulberry Market is a producer only market operated each Wednesday from 4-7 pm giving access to fresh

produce (seasonal offerings), meats, dairy, etc. provided by local farmers. CHW increased the market’s capacity to accept credit, debit

and EBT (Electronic Benefit Transfer) cards. Due to Macon’s large low income population, CHW saw a need to partner with

Wholesome Wave Georgia in June 2011 to provide a dollar-for-dollar match for EBT recipients to allow for the access and

affordability of fresh, healthy food.

Market Numbers

Season Avg. Weekly Traffic Avg. Weekly Sales Avg. Weekly EBT Sales Avg. Weekly Vendors

Spring (April-June) 250 $5002 $590 20

Summer (July-Sept) 200 $3847 $472 18

Fall (Oct-Dec) 200 $3076 $500 18

Winter (Jan-Mar) 150 $2450 $441 12

*Numbers are based on 2012 reports

Why Partner?

In successful urban communities across the country, you will always find a local farmers market that provides citizens the opportunity

to purchase fresh and healthy food straight from farmers. A community market like this supports existing businesses, creates a positive

environment, and opens dialog about the importance of quality and healthy food. Your sponsorship not only gives you a great value on

advertising and promoting your products and services, but it ensures an organized atmosphere that will allow our local farmers market

to grow to meet the nutritional needs of our community.


FY 2013-2014

Sponsors: our partners

This year we have designed unique sponsorship packages that will give the exposure and visibility you need to market your products

and services at a price that fits your budget. Your sponsorship allows us to continue to grow a successful market that serves our

community. The 2013 Sponsorship season starts in April of 2013 and runs through March of 2014.

*Weekly Table: Table for advertising and promotion purposes will be provided weekly during specified time.

**Printed Ads: Camera ready ads at least 300 dpi, preferred formats are Adobe Illustrator, PDF, and JPG. All Ads are full color.

Sponsor Type

Logo on all printed market

material (giftcards, signage,

billboard, online market)

Logo on Seasonal printed material

Online Market Sponsorship

Mulberry Mobile Market

logo placement

Weekly Market Sponsor

*Weekly Table

Access Newsletter

Sponsorship

$100 in market

Giftcards

Market Sponsorship

Signs

**Printed ad in Market Cookbook

Farm to Table event

Healthy Restaurant Challenge

sponsorship Price

Perennial Green (more than 1 year)

Year

round Once per

month Full page 8 tickets

$800 per year

Green

Year

round Once per

month Full page 8 tickets $1000

Harvest (Spring, 4 max)

seasonal

Once per

month In season

seasonal Once per

month In season

Seasonal

Quarter page 2

tickets $350

Bloom (Summer, 4 max)

seasonal

Once per

month In season

seasonal Once per

month In season

Seasonal

Quarter page 2

tickets $300

Sprout (Fall, 4 max)

seasonal

Once per

month In season

seasonal Once per

month In season

Seasonal

Quarter page 2

tickets $300

Seed (Winter, 4 max)

seasonal

Once per

month In season

seasonal Once per

month In season

Seasonal

Quarter page 2

tickets $150

Partner Name

Recognition Name

Recognition

Name Recognition

Name Recognition

2 tickets $100


FY 2013-2014

Presenting Sponsors

Perennial Green (valued at $800 per year) This level is created for those community partners who really love what we are doing and want to support us for more than just one

year. We couldn’t think of a better way to do this than to offer a recurring membership at a 20% discounted price.

As a sponsor for a minimum of two years, you will receive:

Company name and logo included on all of our printed materials, billboards, signs, and mobile market wrap

Weekly table at the market to advertise your product or service

Company name and logo listed as Presenting Sponsor on websites, social media and weekly e-newsletter

Full page ad in the Mulberry Market Cookbook

Eight free tickets for the 1st Annual Farm to Table Fundraiser

$100 in Market Gift Cards

Green (valued at $1,000) This level offers all of the same great benefits as the perennial but without the long term commitment and discounted price.

Company name and logo included on all of our printed materials, billboards, signs, and mobile market wrap

Weekly table at the market to advertise your product or service

Company name and logo listed as Presenting Sponsor on websites, social media and weekly e-newsletter

Full page ad in the Mulberry Market Cookbook

Eight free tickets for the 1st Annual Farm to Table Fundraiser

$100 in Market Gift Cards


FY 2013-2014

Seasonal Sponsors

Harvest: April 2013 - June 2013 (valued at $350) Spring is every market’s busiest time of year. A sponsorship during this time of year gives you the most exposure to promote products

and services.

Company name and logo included on seasonal printed materials and signage

Seasonal online ad space for the online market website

Sponsor logo and recognition included in weekly e-newsletter during the months of April-June

Bloom: July 2013-September 2013 (valued at $300) Company name and logo included on seasonal printed materials and signage


Sponsor logo and recognition included in weekly e-newsletter during months of July-September

Sprout: October 2013-December 2013 (valued at $300) Company name and logo included on seasonal printed materials and signage


Sponsor logo and recognition included in weekly e-newsletter during months of October-December

Seed: January 2014-March 2014 (valued at $150) Winter is the slowest season of the market in sales and in the number of people shopping. This sponsorship gives you all the same

great benefits as the previous three but at an off season discount. This is a great way to sponsor the market and get exposure if you are

on a budget.

Company name and logo included on seasonal printed materials and signage


Sponsor logo and recognition included in weekly e-newsletter during the months of January-March

Documents

Mulberry Market Sponsors